create - day 1 - 09:00 - "going global with your affiliate programme, the right way"
TRANSCRIPT
CONFIDENTIAL FOR CLIENT
GOING GLOBAL WITH YOUR AFFILIATE PROGRAMME, THE RIGHT WAY
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ROBERT GLAZERFounder & Managing DirectorAcceleration Partners
TIJS VAN SANTENChief Revenue OfficerImpact Radius
DAVE NAFFZIGERCEO Brand Verity
HANAN MAAYANFounder Trackonomics
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TRENDS & OPPORTUNITIES
• Increased global coordination among international brands
• Adoption of global shopping cart solutions
• More global affiliates
and partner opportunities
• Brands looking for more performance-based bottom of the funnel opportunities
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AFFILIATE PROGRAMMES GLOBALLY
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NETWORKS HAVE DIFFERENT CAPABILITIES & COVERAGE
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AGENCIES ARE FRAGMENTED & REGIONAL
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SOME “INTERNATIONAL” OFFICES ARE VERY SMALL
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OTHERS CAN BE MISLEADING
Can you do affiliate
marketing?
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GOING GLOBAL THE SMART WAY
CHICAGO GERMANY NEW ZEALAND
Multiple airlines working as one team
Seamless check-in, baggage handling and transfers
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CHALLENGES
• Local market nuances (recruiting, language, culture)
• Technology and reporting• Compliance requirements
vary greatly between
countries• Affiliate as a launch
strategy can be difficult• Global account
coordination