CREATE APPS

PEOPLELOVE

Create your own apps and engaging content to reach your audience anywhere, anytime

introduction

purple ds® is the most creative, most flexible and cost-effective tool with cutting-edge features!

A wide range of workflows and features will help you to create apps people love – no matter the source of your content, no matter the complexity of your publishing processes and no matter your vision of the desired outcome.

All our tools are perfectly interlinked and can easily be connected to your existing systems. You can update or enhance your content with additional input, interactions and animations — anytime. Or completely restyle your app with a few clicks. No coding required!

Be creative. Be independent!

66% of all media con-sumption happens on mobile devices. About 80% via apps. Do you offer your content ‘to go’?

55% of all 18 to 35 year olds connect the quality of an app with the quality of the respective company and its services. Is your app working for your image?

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The Purple DS® Publishing Suite offers you everything you need to create, manage and publish engaging, high-quality mobile content!

DID YOU KNOW?

With Purple DS® you will create apps people loveThe Purple DS® Publishing Suite is an efficient end-to-end solution for digital publishing into native apps. Our three key products are fully interconnected and provide a seamless user experience, maximum freedom and creativity. No coding skills required!

Purple DS® ManagerThe Purple DS® Manager is our intuitive management tool that enables you to build native apps and completely manage your content, users, payments, advertising and much more.

Build a single issue, newsstand/library or newsfeed app and easily integrate your existing systems or third party providers for your entitlement/user data base, ad servers, or analytic tools.

Purple DS® ComposerThe Purple DS® Composer is our cutting-edge, yet simple design environment that enables you to create interactive and animated content. Transform your existing content from multiple sources into digitally optimized and engaging formats or easily create new inspiring native content.

Everything is possible from simple interactions to sophisticated animations using our fully integrated keyframe animation tool.

Purple DS® Templating ClientThe Purple DS® Templating Client is our revolutionary transformation tool that allows you to easily convert print layouts from InDesign® into mobile optimized layouts for tablet and phone.

Furthermore, our tool structures your InDesign® content automatically during transformation. Once structured, contents can be moved directly into your CMS and from there into all your channels. Automatic publishing and re-use of content is easily possible.

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Scan the QR code to learn more about our products and services at sprylab.com.

products

workflow

well-known brands and publishers are already using Purple DS® for a variety of projects including the creation of apps for e-magazines, news-papers, employee and customer magazines, sales materials, and company reports.

Purple DS® allows you to use a variety of production processes from custom designed, pixel-perfect to fully automatic production directly from your CMS or Digital Asset Management systems. All workflows are designed to ensure that your e-publishing processes are efficient and cost-effective. In order to suit your needs and to provide you with maximum flexibility, all our different workflows can easily be combined.

Do it yourself, do it with us, or let’s do it together. We can support you with every step throughout the e-publishing process.

Purple DS® will optimize your workflows and ensure efficient and cost-effective processes

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‘DS’ stands for ‘Digital Stories.’ Helping you to easily communicate your digital story is at the core of our publishing suite.

5 x more reach and loyalty through continu-ous publishing. Do you really stay in touch?

DID YOU KNOW?

Purple DS® adapts to any workflow process allowing you to produce rich and engaging content.

PIXEL-PERFECT WORKFLOWEnrich Pixel Perfect layouts with engaging elements for highest quality content.

SEMI-AUTOMATED WORKFLOWEasily re-layout your print InDesign® to mobile-optimized layouts for phone and tablet.

AUTOMATED WORKFLOWUse fully automated continuous publishing, and keep the ability to edit content at any time.

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Different workflows for different needs

Id Psvideo images

text pdf html5

audio

Id

XML-predefined templates (phone, tablet)

cms

xml<!DOCTYPE html><html><body>

<h1>Customers</h1><div id=”id01”></div>

<script>var xmlhttp = new XMLHttpRequest();var url = “http://www.w3schools.com/js/customers_mysql.php”;

xmlhttp.onreadystatechange = function() { if (this.readyState == 4 && this.status == 200) { myFunction(this.responseText); }}xmlhttp.open(“GET”, url, true);xmlhttp.send();

LAYOUT/CONTENT SOURCE

CONTENT CREATION & MOBILE OPTIMISATION

XML-predefined templates (phone, tablet)

MANAGEMENT & DISTRIBUTION

Re-edit and further enhance your content anytime with the Purple DS® Composer.

Pixel-perfect workflowIf you need to digitally publish a PDF as a replica, a sophisticated storytelling project, or an e-magazine, then the in-dividual “Pixel Perfect” layout is ideal for you. You have the option of creating an entirely new layout directly in the Purple DS® Suite or importing existing layouts, e.g. from Adobe InDesign®. All content can be enhanced with interactive ele-ments and animations, resulting in a highly engaging and entertaining product.

Semi-automated workflowFor customers who want to publish reg-ularly it makes sense to automate the publishing process. Until now, when you had content which was available as un-structured data — such as InDesign® — it was not possible to set up this type of automation. With Purple DS® you can now structure data from InDesign®

quickly and efficiently and push the content into individualized app templates for tablet and phone. The result: A sig-nificant process and cost optimization and a great reader experience!

Automated workflowWith this option, you can continuously publish contents directly from any CMS, irrespective if you are dealing with an individual article or various articles a day. Your content is pushed into cus-tomized app templates automatically including any kind of interaction or ani-mation. This high-frequency publishing process can be combined with a classic newsstand/library. Although you are using templates, Purple DS® allows you to enhance or edit content that has already been created at any time. Effi-ciency meets creativity.

workflow

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features

Purple DS® covers all you need! And beyond. Without coding.

App Customisation100% native apps (iOS, Android and Kindle Fire) in your own corporate design. Text, buttons, app menu, and more — all dynamically changeable at any time without re-submission.

AnimationsUse Purple DS® keyframes to create stunning animations, fade in/outs or morph effects. Engage your audience with beautiful scene transitions like par-allax or soft crossfades. Purple DS® makes everything possible.

Continuous reachProduce your content once, publish it in your app and share it on social media and website (HTML5, web newsstand) . Use newsfeeds for continuous pub-lishing and update your users via push notifications.

System IntegrationConnect your existing CMS, entitlement or user/employee database, ad server, third party analytic tools or payment providers. Purple DS® standard API gives you full flexibility.

MonetisationProvide in-app purchase and subscrip-tion options. Connect entitlement server/user databases and place dynamic ads within any Purple DS® app.

AnalyticsLearn what your users love. Measure your impact with the Purple DS® KPI dashboard, or typical analytic tools. Standard interfaces exist for Google Analytics, Appboy, Adjust and Flurry.

Migration & ImportEasily migrate single files or complete batches with the Purple DS® Migration Tool from Adobe DPS®, Pugpig®, Oomph®, other platforms and PDF. No interactions or animations will be lost!

Content FlexibilityPurple DS® allows you to publish dif-ferent content for tablet and smart-phone — for Android and iOS. Choose between newsstand/library, single issues or newsfeed. Update your content at any time.

£€ $

InteractionsIntegrate videos, pop-ups, audio, image galleries, internal/external links, zoom, feedback forms, rating options, HTML content, action URL to easily link issues, articles or entries in the app, and more!

Many brands and publishers trust Purple DS® with their digital publications

... and many more.

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sprylab.com | hello@sprylab.com