create an ethical business or social enterprise which is successful over the long term
DESCRIPTION
Presentation about the eight steps to creating a successful social enterprise, some tools to help identify how to collaborate and identify your social impact and a summary of what organisations need to do if they are to keep in balance and stay ethical and successful and make a profitTRANSCRIPT
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Creating a successful social enterprise
Sarah BrownIdeas Inspirer
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Today1. Introductions – what do you want
from the workshop2. The eight steps to success3. Bringing it all together – Winning
by Being Good- the wheel of enterprise
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ABOUT YOU
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Before we start
What is your interest in social enterprise?
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Mapping values 2,000+ private and public sector over 10 years
source www.valuescentre.com
“values‐driven organisations are the
most successful organisations on the
planet”
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Built to Last: Successful Habits of Visionary
Companies Jim Collins and Jerry Porras
6 times
15 times
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Eight steps to success
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Start by knowing how you will change the
world
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BALANCE SOCIAL IMPACT AND ENTERPRISEThe Income and Values Balancer©
INCOMEProfitPricingTrading v grants
VALUESSocial impact v incomeUse of profitDemonstrate social impact
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Begin as you mean to go on
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The traditional financial model
Year 1 Year 2 Year 3 Year 40
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4
6
8
10
12
14
FundingEarned incomeTotal turnover
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Why this leads to problems
o Start with wrong attitude – looking for funding not creating a business with customers
o Free or too cheapo Build dependencyo Don’t build belief that can do it
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FIND MARKETING ENGINES
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Sell your double benefit
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Be realistic on timescales
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Know you numbers
o Break eveno Margins – good and bado Cost of acquisitiono Life time valueo Overheadso Cash flow forecasts
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Collaborate for success
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The wheel of enterprise
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