Upload File

create an email strategy to get and keep employees engaged...if you want to create a communications...

  • Home
  • Documents
  • Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
45
Create an Email Strategy to Get and Keep Employees Engaged

Upload: others

Post on 30-Jun-2020

2 views

Category:

Documents


0 download

Report

TRANSCRIPT

Page 1: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Create an Email Strategy to

Get and Keep Employees Engaged

Page 2: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

• 2019 Internal Communications Channel Survey

• Case Study: Eric Baily and Matthew Dignan

How MSTRAVEL improves email relevancy with automation

• 2019 PoliteMail Benchmark:

Insights from half a billion internal emails

Page 3: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

What are your most utilized internal communications channels?

Page 4: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

How important are these channels to achieving your objectives?

Page 5: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Do you measure any of your internal communications?

Page 6: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Of the 37% who measure email, what tools do they use?

Page 7: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Why measure? Improves results over time

Page 8: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
Page 9: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
Page 10: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Microsoft Employees

Travelers

Campaign

Opens

Clicks

Results

Page 11: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

An airline is offering upgrades to Microsoft travelers between a specific city pair.

- Email relevant travelers with details 3 days before trip

We would like travelers to complete a survey after travel.

- Email traveler with link to MSTravel Survey 1 day after completion of trip if they have not been sent a survey in the last 6 months

Page 12: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
Page 13: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
Page 14: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
Page 15: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

On a schedule Run SQL query Send Messages Log Results

Flow

Page 16: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
Page 17: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
Page 18: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
Page 19: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
Page 20: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
Page 21: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
Page 22: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
Page 23: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
Page 24: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

What can we learn from the results

of half a billion internal email messages?

Page 25: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
Page 26: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Mobile & Desktop Email TrendsReach non-desk workers via mobile email. Inclusivity is a company email address.

Page 27: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee
Page 28: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

What’s a good open rate?

Page 29: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

What do the top 20% do differently?Attention Rate is Open Rate – Ignore Rate

Page 30: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Send shorter subject linesOf 6 words or less

Page 31: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Send shorter messagesOf 500 words or less

0-2min 2-4min 4-6min 6-8min 8-10min 10-12min

Page 32: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

The longer a message gets, the lower the readershipThe majority of email sent is longer than 2 minutes

Page 33: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

How do the top 20% get higher engagement?Engagement Rate includes the % Read of the content sent, plus the click rate

Page 34: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Send shorter messagesHighest engagement is with messages < 250 words

Page 35: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Send very easy to read language

Page 36: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Send more images

Page 37: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Send more images

Page 38: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Send to smaller, more targeted lists

Page 39: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Send earlier in the week

Page 40: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Send on a routine schedule

Page 41: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

How do the top 20% get higher click effectiveness?Effective Rate is unique click rate divided by unique opens (CTR is divided by sent)

Page 42: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Send earlier in the morning

Page 43: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Send from yourself

Page 44: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Send fewer linksIf you really want someone to click something, send one link

Page 45: Create an Email Strategy to Get and Keep Employees Engaged...If you want to create a communications strategy that gets and keeps employees engaged and contributes to a positive employee

Summary of Email Best Practices

• Use short subject lines of 6 words or less

• Send less shorter messages, 250 words or less

• Use more images

• Send at the beginning, not the end, of the week

• For higher click rates, send fewer links, send earlier in the day

• Target sends to smaller groups

• Stick to routine schedule, same time of day


Highly engaged employees

Lesson 2: Engaged Employees - cbafaculty.orgcbafaculty.org/DPMAP/Lesson2_IG_Rev2_2016.pdf · Instructor Guide Lesson Two Engaged Employees 1 DPMAP Rev.2 July 2016 Lesson 2: Engaged

5 Hiring and Onboarding Practices That Create Engaged Employees

Lesson 2: Engaged Employees

How Smart Leaders Create Engaged Employees, Sept. 9, 2015

Referral recruitment management, keep employees engaged and happy

Employees Aren’t Engaged

Engaged Employees are your Company’s No. 1 Competitive

Afp toronto create an engaged passionate board

Are Your Employees Engaged at Work?

Make Time to Lead - AméricaEconomía · Employees aligned with and engaged in company goals create value… Engaged employees drive innovation and the organization. They are the

The Engaged Digital Workplace - X2O MediaThe Engaged Digital Workplace 5 Employees can use the X 2O platform to not only create, manage and distribute chan nels, but also to connect

Corporate Advice...Most employees are not engaged in their work. 8 Business Reasons why you need Engaged Employees 1. Engaged Employees help your business grow 2. Better engagement

Employees - Pacific Gas and Electric Company€¦ · PG&E strives to create a workplace where employees feel engaged—where they are excited about their work, ... cultivate the workforce

4 Keys to Engaged, Productive Creative Agency Employees

Future Talent Strategies: how to keep employees engaged

Measuring Employee Engagement: Are Engaged Employees Less

Keeping your employees engaged in 2021

The Secret to Turning Employees into Engaged Healthcare Consumers

How to Keep Employees Engaged and Happy

Engaged Employees Provide the Best Customer …nmgprod.s3.amazonaws.com/media/filer_public/1b/04/1b04cc...Engaged Employees rovide the Best Customer Experience 5 It is clear that engaged

Keeping Employees Engaged

How Smart Leaders Create Engaged Employees Noon Knowledge, Sept. 9, 2015

The Changing Face of Human Capital - SHRMnys.shrm.org/sites/nys.shrm.org/files/NYSHRM16... · Percentage of U.S. Employees Engaged % of Employees 2013 2014 Engaged 29.6 31.5 Not Engaged

Engineering Engaged Employees

BEER: Brewing Employees Engaged with (Corporate Social

Are Ur Employees Engaged

ADVANCING ENGAGED BLACK EMPLOYEES LEADERS

Engaged Employees Provide the Best Customer Experience · Engaged Employees rovide the Best Customer Experience 5 It is clear that engaged employees are essential to the customer

Afp toronto create an engaged passionate board2

How engaged employees create loyal customers

Mindful Workplace, Engaged Employees - ISCEBSMindful Workplace, Engaged Employees Lisa Schmidt, MS, CN, CEBS Principal Consultant Mindful Benefits ... self-regulation, and self-transcendence

Selecting Engaged Employees - Employee Engagement | Surveys | … › wp-content › uploads › 2014 › ... · 2 4 Selecting Engaged Employees Overview Selecting the Wrong Person

Let’s Get Engaged Capturing Employees’ Hearts and Minds

Keys to Organizational Effectiveness: The Importance of Engaged Employees