ONE STOP SHOP

While our skills are applicable to the entire event managementspectrum, we specialize in:

Creating and implementing innovative event concepts tied in with thebrand strategy and perception as defined; bringing something new andunusual to the experience as a whole

High glamour, high impact country wide brand launches

Promotional events with a focused approach to garner widespreadmedia coverage

Customized niche events focused on the specific need and targetaudience

Creating and implementing cross promotional strategies & variedmarketing tie-ups as and when required

�… Start to end planning, support, logistics and solutions

OUR CLIENTS

OUR CLIENTS

RECENT WORK

Press ConferenceObjective

A subtle re-launch of Colgate Total

To announce Mahesh Bhupati and Rahul Bose as the brand ambassadors viaa regular chat-show format press conference hosted by Mandira Bedi

Unveiling of their new TVC campaign at the conference

COLGATE TOTAL

Sales ConferenceObjective

To motivate the sales team of Colgate Total

Concept and ExecutionA 4 metroevent conceptualised marking the sales team as champions, now turning into legends by pushing themselves to achieve the next level. Hence - CHAMPIONS TO LEGENDS

Jonty Rhodes, to speak to the team and motivate them, using examples from his own cricketing career resulting in the Colgate team pledging a stronger commitment to double the sales volumes in the individual regions

COLGATE TOTAL

ObjectiveTo announce Yuvraj Singh as the Brand Ambassador for Puma

ChallengeYuvraj had been endorsing REEBOK for the longest time

Concept and ExecutionA FIRST EVER LIVE Digital Press Conference

#Love12 - was a twitter hash tag used for outstation media to plug in and pose questions for Yuvraj Singh and Puma

Twitter has never been used as a Platform for media interactions during any Brand Association Press Conference

ResultTwitter Handle created for the event faced traffic of 3500 questions a minute & 100% Media turnout at the ground event

Information passed to the media was only relevant to the brand and its new association and not the shift in endorsement from Reebok to Puma

PUMA #Love12

PUMA #Love12 Installation using spoons for starters

VOLKSWAGEN & RA.ONE ASSOCIATION

ObjectiveTo announce the association of Volkswagen with RA.One �– the movie

ChallengeSRK has been the brand ambassador of Hyundai for 17 years

Concept and ExecutionCreated a stage using Volkswagen car design as inspiration

Scripting a humourous stand up performance by Ash Chandler

Creating a flow which guaranteed SRK to break into an impromptu performance on stage

Since SRK could not be endorsing VW, CREAM came up with the idea of gifting a brand new Pheaton to Gauri Khan, the producer of the film . This ensured the event stood out from the clutter of RA.One promotional events

ResultThe Concept was not just loved by the brand but also by SRK, who recommended CREAM to Coca-Cola for the next RA.One event

CREAM was applauded for putting Gauri Khan on stage even though she is very media shy.

VOLKSWAGEN & RA.ONE ASSOCIATION

VOLKSWAGEN & RA.ONE ASSOCIATION

ObjectiveLaunch of Tru-Trussardi Eye Wear in India

ChallengeLow budget and requirement of national coverage

Concept and ExecutionInnovative Press conference where celebs from various walks of life talked of how Tru-Trussardi shades are a part of their everyday life

The display stations allowed guests to see the collection up close and the entire event was a reflection of the Trussardi essence in decor, theme and concept

The event was fun, entertaining and yet informative with a more personal feel for guests to experience the collection

TRU-TRUSSARDI

TRU-TRUSSARDI

ObjectiveTo Launch Paris Hilton Handbags in India

ChallengeLaunch a brand without an actual store to showcase the merchandise

Concept and ExecutionPress conference unveiling the prototype of the store

Chat show format to bring about all key points of the product

To allow sales - a life size pop up store was created for 3 days at a high footfall mall in Mumbai

A party welcoming Paris to India �– resulting in extensive media coverage across all mediums

PARIS HILTON HANDBAGS LAUNCH

PARIS HILTON HANDBAGS LAUNCH

PARIS HILTON PARTY

PARIS HILTON HANDBAGS LAUNCH

PARIS HILTON HANDBAGS LAUNCH

CREAM was the one stop agency during the launch ofParis Hilton handbags in India

CLICK HERE TO VIEW VIDEO

http://www.youtube.com/watch?v=eEUr-EWYoMQ&feature=related

http://www.youtube.com/watch?v=M1dJGIEEQJQ&feature=related

COUNTRY WIDE PRODUCT LAUNCHES

ObjectiveTo Launch Poltrana Frau Design Centre in Mumbai

EventCelebrating the Joint Venture between Tata Sons and Ferrari Inc.The event welcomed three Italian brands: Poltrona Frau, Cappelini and Cassina.

Guest ListGuests included top architects, business barons and creative people �– industry experts who understand the brand

POLTRANA FRAU

POLTRANA FRAU

From Left: Matteo, Sir Ratan Tata, Luca Cordero Di Montezemelo �– Chairman Ferrari

Pinakin Patel Raymond Bickson

ObjectiveLaunch of Tommy Hilfiger Foot Wear

ChallengeA new format of showing the merchandise instead of the tried and tested fashion show

Concept and ExecutionA sit down dinner with an Exclusive Guest List invited and managedby CREAM

Innovative product installations married into the look of the venue

TOMMY HILFIGER

TOMMY HILFIGER

TOMMY HILFIGER

ObjectiveTo establish the fact that the product line is also for young cosmopolitan women aswell as announce/celebrate SonamKapoor�’s entry into the Lóreal Dream Team

Concept and ExecutionA lazy Sunday brunch with the who�’s who of the glam circuit

Instead of a press conference unveiling the product, CREAM suggested a simpleunveiling of Sonam�’s new L�’OREAL visual on an easel stand, a concept applauded bythe media

L'OREAL

L'OREAL

L'OREAL

ObjectiveIntroduce and create awareness of Brand �‘Westin�’ among media & key opinion leaders

Introduce the Westin Mumbai Garden City

To highlightthe brand�’s core differentiator - �‘Preserving Wellness in Travel�’

Position Westin properties as a premium destination forleisure and business travelers

Communicate Westin�’s plans of growing rapidly in India and around the world

WESTIN HOTEL

ConceptCelebrating the senses - Indulge all 5 senses and create a harmonious experience -�‘Preserving Wellness in Travel'

ExecutionCreate �‘experiential�’ awareness by building in various sensory elements at the media conference

Ensure personalized experience for select pre-identified media, including - Heavenly Spa, WestinWORKOUT, SuperFoods Rxand The Heavenly Bed

Ensuremedia interacts with the senior managementto understand the brand positioning and long term plans for Westin India

WESTIN HOTEL

WESTIN HOTEL

ObjectiveTo highlight �‘We love make-up�’ as a concept

To introduce NamrataSoni as the official make-up artist

To introduce Esha Gupta as the new face of the brand

To announce the new product launch

Concept and ExecutionBeauty Editors meet at a popular lounge for a fun, chic gathering followed by champagne hi- tea

MAYBELLINE

MAYBELLINE

ObjectiveTo garner pan India media coverage using Kolkata Knight Rider cricket players �– a team supported by Nokia

Effective utilization of the owner / brand ambassador of Nokia �–Bollywood superstar Shahrukh Khan

Concept & ExecutionA fun & light hearted talk show with the theme being �‘Tension Mat Le Yaar�’

The media was treated as the star and was the audience watching the superstars on stage entertain them

NOKIA - KKR

NOKIA - KKR

INNOVATIVE CONCEPTS

ObjectiveA relationship building activity with the existing stylist clientele

Make new contacts with stylists that have not been introduced to the Brand

Concept and ExecutionAn evening at the Linking Road storestudded withfashion Influencers

Stylist �–Little Shilpa, who created installations which were used at the Venue to ensure that the products remain the hero of the event

Stylists were presented a gift vouchers worth Rs.5000/- allowing them to have afirsthand experience of the product

JACK & JONES VERO MODA ONLY

JACK & JONES VERO MODA ONLY

JACK & JONES VERO MODA ONLY

ExecutionCREAM was the first to attempt a live model installation for any event - an interesting way of displaying products which gives it a more personal feel versus the regular run of the mill mannequin display

A wider range of display as models were made to change their look a couple of times -making the display more interactive and unique

The audience has a more personalised look of the brand as its more approachable

LIVE MODEL INSTALLATIONS

LIVE MODEL INSTALLATIONSJo

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ObjectiveCelebrate the revival of traditional crafts and textile techniques with Ritu Kumar in association with Vogue

Concept and ExecutionA series of installations at Ritu�’s Phoenix Mills store

Two young, contemporary artists HanifQureshi and Juhie Gupta developed their own interpretations of Ritu�’s work which were used as installations

RITU KUMAR WITH VOGUE

RITU KUMAR WITH VOGUE

A unique idea which was conceptualized by CREAM and then proposed to Puma

Concept and ExecutionA unique selling outlet travelling across cities where Puma has no store presence

We created a mobile Puma container which acts as a store stacking the latest merchandise

PUMA

PUMA

ObjectiveTo launch the Collective store at Palladium Mall, Mumbai

To explain the concept of the store - first ever men store with 92 lifestyle & luxury brands under one roof

ChallengeThe entire turn around time was 48 hours

Effective and classy masking of the area to ensure other brand stores were not visible

Concept & ExecutionA walk through at the store leading into a fashion show and an after party

Fashion show 1st Sequence - international brands styled by Manish Malhotra2nd Sequence - Richard James (Bespoke International designer)3rd Sequence - Rohit Bal, Indian ceremonial

THE COLLECTIVE

THE COLLECTIVE

THE COLLECTIVE

THE COLLECTIVE

SALES FOCUSED EVENTS

ObjectiveTo generate sales

Generate PR for the brands

Concept and ExecutionWomen�’s Day Out �– Retail therapy and absolute pampering

Guests were picked up in chauffer driven cars sponsored by Toyota and brought to the venue

Indulgent treatments at the spa

Exclusive media tie up for PR

JEAN PAUL GAULTIER LANVIN ALBERTA FERRETTI

JEAN PAUL GAULTIER LANVIN ALBERTA FERRETTI

JEAN PAUL GAULTIER LANVIN ALBERTA FERRETTI

ObjectiveTo offload certain merchandise and attract attention of the right Target Audience to the Linking Road Store

ConceptSonam Kapoor, a youth style icon was roped in to hold a �’Fashion Class�‘ formedia and people who attended the event

Giving her insight and understanding, she spoke aboutstyle,fashion, trendsandalso indulged the audienceby giving them individualstyle tips

Popular college influencers and crowd pullers were used to get the right TG for the brand. Prior to this event, no one had attempted crowd pulling for a sales event.

ESPRIT

ESPRIT

SONAM KAPOOR �‘Fashion Class�’ at the ESPRIT Link Rd. Store

CLICK HERE TO VIEW VIDEO

http://www.youtube.com/watch?v=sEA3Xh4f0e0

AWARD WINNING EVENTS

ObjectiveCreate a first hand experience of the power of customization

Concept and ExecutionPuma Creative Factory / Create your own show�– engage people in a fun and interactive activity

Creative Factory, blends virtual and real elements to deliver an innovative and authentic sneaker designing experience

The party involved guests in various fun activities like designing your own shoe on an iPad, pimping your tees, graffiti wall designing and getting yourself clicked in a factory look

A specially designed PUMA shoe where patterns of light wrapped the shoe withvivid colours - a highly innovative shoe mapping visual installation.

PUMA

PUMA

PUMA

PUMA

CREAM won the GOLD AWARD - LIFESTYLE EVENT OF THE YEARat prestigious WOW AWARDS

CLICK HERE TO VIEW VIDEO

http://www.youtube.com/watch?v=Foxawes70aM

http://www.youtube.com/watch?v=Q28FXy2md4U

ObjectiveTo announce the debut of one of the most well known fast fashion brands in India

ChallengeTo match the enormous excitement with a launch which was expected to generate media coverage as well as break all sales record on the opening day

Lead time of a week for the entire event turnaround

Concept and ExecutionContest announcing 21 girls to win 21 outfits through the year

Videos by Aki Narula and Rannvijay on Youtube and Facebook

Targeted 6 colleges as a part of on- ground activation with pictures uploaded on facebook. Participants needed maximum votes from their friends to win -A strategy to drive traffic to the FOREVER 21 FB page.

Top 21 winners were styled by Aki Narula and Rannvijay at the launch

FOREVER 21

FOREVER 21

CREAM won the MOST ADMIRED FASHION BRAND LAUNCH OF THE YEARat IMAGES FASHION AWARDS

CLICK HERE TO VIEW VIDEO

FOREVER 21

http://www.youtube.com/watch?v=_b3C-zIvgjY&layer_token=5060674df43fc7f8

OUR CLIENTS – OUR BEST CRITICS

Harshad and his team has been a true partner in progress at Tommy Hilfiger in India. He was personally involved in the national launch since year 2004 as an employee of Arvind group and then becoming our preferred partner in brand events and marketing activities as an entrepreneur. Given the long history with our brand his insights into business are very sharp and that�’s what makes all the difference. Sharp ideas which help our business.

ShaileshChaturvediCEO Tommy Hilfiger Apparels India

Harshad and his team did a FANTASTIC job & delivered on every commitment toward the launch of THE COLLECTIVE in Mumbai. We�’re thrilled to have worked with them.

George M SantacroceCEOThe Collective

Harshad Chavan of Cream Events has a very professional approach to event management. His attention to detail

and enthusiasm makes his event company a pleasure to work with. Keep up the good work.

Shilpa Shetty Kundra

It was indeed a pleasure to experience the �“personal touch�”, �“fantastic co-ordination�” and �“The eye for detail�” exhibited by the entire Cream Events team for all the events that we at VIP have been associated with. We surely would look forward to many more such associations ..

Indranil RoyHead �– Sales / TradeVIP Industries Limited

I thought the whole event (NOKIA KKR IPL 2010) was well conceptualized and executed brilliantly. It definitely lifted the mood of the KKR players after their surprise loss scoring 200 at Eden Gardens. Terrific bunch!!

ShivShivakumarMDNokia iNDIA

Cream Events is an expert in the field of event conceptualization and execution. They not only

understand the brand�’s positioning but also add to it by bringing a fresh perspective. Their execution is flawless

and impeccable. All our events have been successful simply because Cream Events handled it end to end.

The entire team works towards one goal: to bring maximum mileage to their clients. And this is what sets

them apart from the crowd.

Rajiv MehtaMD Puma India

OUR CLIENTS – OUR BEST CRITICS

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