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Celebrating creativity on the Midlands, East, South West and Wales, the annual Cream Awards took place last night on Wednesday 24th November in the Jam House in Birmingham.Tomorrow People was one of the nominees in Digital : Online Ad/Web Category (Page 22).*Well done us!

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Page 1: Cream Awards 2010

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Page 2: Cream Awards 2010

“Many thanks for the invite to the seminar, it was an afternoon well spent!”E-Commerce Manager, Emirates Airline

“I thought the event was fantastic and the quality of the speakers was very impressive.”Marketing Manager, TMDR

“We thoroughly enjoyed it and found it very useful. It has given us a lot of ideas and if you have other upcoming seminars, please keep us informed.”Online Brand Manager, Decleor, Carita & Shiseido

www.MiNetwork.me

How to be Social; a Free Digital aND Social MeDia brieFiNg

Thursday 3 February, The Barbican, London 12.30pm – 5pm (drinks and canapes to finish)

SpeakersHome JamesSpring Design and AdvertisingEyekamore tbc How to be Social; a Digital and Social Media Briefing is back!

After a fantastic debut in May, MiNetwork and RAR are joining forces again to bring you five professional speakers on digital and social media. How is this different? Our speakers have been selected from the Recommended Agency Register which means they already come highly recommended for digital services by their existing clients.

This is only open free to clients with responsibility for/involvement in digital marketing for their brand.

For more information contact: caroline lotinga on 0141 559 6066 or email [email protected]

Turn hindsight into foresight

When you’re choosing a new marketing partner, you could do with some inside information before you make your final decision.

Recommended Agency Register gathers client feedback about agencies. At RAR, we’ll support you through your search and selection and help you to gain that hindsight in advance.

Contact us on 0845 004 5626 or on [email protected]

Page 3: Cream Awards 2010

IntroductIon03tHE druM DEC 2010 www.thedrum.co.uk

All rights reserved. On no account may any part of this publication be reproduced in any form without the written permission of the copyright holder and publisher, application for which should be made to the publisher. © CARNYX GROUP LIMITED 2010

Milking the plaudits

Judging PanelSimon Phillips Realise

Jon Evans Brass

Stuart Gilmour Stand

Brian McGregor Mightysmall

Mike McKenna Former Creative Director, JWT London

Michael Fraser Creative Director, Family

The Cream Awards and Cream Yorkshire aim to recognise and reward the very best creative work being produced by agencies

in the Midlands, east, south west and Wales and Yorkshire, respectively.

This year a diverse range of work – from international brand campaigns to low-budget viral films – was put in front of the judges. And the work itself was perhaps as eclectic as the client range. However we are confident that the winning work is of a very high standard indeed.

Perhaps what was noted, again, from the work on display is the ever-changing use of media. Where before above-the-line advertising would lead the mix, it was now evident that its role is changing, often supporting work in other areas – online in particular.

The use of online in campaigns continues to grow, with a number of clients opting to extend their TV work through online films, microsites and promotions, allowing them to push boundaries further, adding to the personality of the brand.

In fact, this year, it was a viral film that captured the judges hearts, winning the Grand Prix Prize.

But despite the changing face of creativity, and the challenges – and opportunities – that this brings, on the evidence of the work that you are about to see, it is fair to say that the big idea is still the key to great work. A big idea, and plenty of finely-honed craft.

It would also be fair to say that creativity in these regions is as healthy as ever, and the clients electing to work with agencies across the Midlands, Yorkshire, the south west, east and Wales, might also just surprise you too.

For more information on the Cream Awards go to www.thedrum.co.uk/events.

the Cream awards and Cream Yorkshire showcase some of the very best creative work produced by agencies in the Midlands, east, sW, Wales and Yorkshire. it was specsavers’ ‘sub’ film that won the grand prix at Cream while elmwood’s posters for freelance creative Jim davies won at Cream Yorkshire. these two awards alone perhaps reflect the diverse clients serviced by agencies across these regions. But despite the eclectic nature of the work, the winning creative was uniformly brilliant.

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organised by: Sponsors: cream sponsored by:

Page 4: Cream Awards 2010

04crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM

GrAnd PrIx

GoLdCompany: Specsavers CreativeClient: Specsavers Title: SUBArt Direction: Mark De La Rue and Helina MathewsCopyWriter: Jon CrockerProduction Company: Mustard(Director): John Doris Director: Cris MudgeProducer: Sam LockCreative Director: Graham Daldry

cHAIrMAn’S AWArd

GoLdCompany: Pencil Studio Client: Beyond The Bean Title: Cosy TeaArt Direction: Luke Manning Typographer: Luke ManningKnitters: Jenny Newbert and Fiona Fagan

Art dIrEctIon

SILVErCompany: ElfenClient: National Theatre WalesTitle: National Theatre Wales Launch Programme

noMInAtIonCompany: Big Communications Client: Fresh Title: Seven Deadly SinsArt Direction: Richard Davis CopyWriter: Craig Buzzel Photographer: Martin Brent

noMInAtIonCompany: RBHClient: Queensgate Shopping Centre Title: Make Your Day Art Direction: Stuart Jackson CopyWriter: Mike Kalin

uSE of PHotoGrAPHy

GoLdCompany: Campbell Rowley LtdClient: SkillsetTitle: Pick the Tick Art Direction: Grant Campbell and Phil SilkPhotographer: Phil Rowley

GoLdCompany: RBHClient: Church End Brewery Title: Shakesbeer Art Direction: Stuart Jackson CopyWriter: Mike KalinRetoucher: Stephanie Davis

noMInAtIonCompany: Chapter Client: Crucial Trading Title: What’s Crucial? Art Direction: Lyndsay Turner CopyWriter: Andrew Robson

noMInAtIonCompany: RBHClient: Freya Lingerie Title: Let ‘Em RollArt Direction: Stuart Jackson CopyWriter: Mike Kalin Photographer: Sean McMenomy

uSE of ILLuStrAtIon/AnIMAtIon

GoLdCompany: RBHClient: Freya Lingerie Title: The Holy Fit Art Direction: Stuart JacksonCopyWriter: Mike Kalin Production Company: Intro

SILVErCompany: Cogent Elliot Client: Calor Title: LPGeniusArt Direction: Jason ‘Vinny’ VinciguerraCopyWriter: Craig Wood Director: Yoav Sengal Producer: Amanda Lowit

SILVErCompany: McCann Erickson Client: Barratt HomesTitle: Barratt Bespoke Art Direction: Tim Jones/James CrossCopyWriter: James Cross/Tim Jones Designer/Illustrator: Domenic

BronZECompany: CubicClient: The National College Title: Ldr Magazine Art Direction: Adam Travis

BronZECompany: Purple Circle

Client: Driving Standards Agency Title: The Standard Magazine Art Direction: Johanna Drewe Project Manager: Victoria Blundy

noMInAtIonCompany: Cubic Client: Tompkin PressTitle: Delightfully DigitalArt Direction: Adam Travis

uSE of tyPoGrAPHy

BronZECompany: Big Communications Client: BritnixTitle: Britnix Campaign Art Direction: Paul WallettCopyWriter: Steve SmithTypographer: Mike Wykes Photographer: Moy Williams

coPyWrItInG

GoLdCompany: Rave Communications Client: Victory Motorcycles Riders Association Title: Join the Club Creative Director: Jamie BuckinghamCopyWriter: Jamie BuckinghamDesigners: Tejal Prejapati, Paul Kaiser, Terry Dean, Emma Vaughan and Bhav Vadukul

noMInAtIonCompany: Chapter Client: Crucial Trading Title: What’s Crucial? Art Direction: Lyndsay TurnerCopyWriter: Andrew Robson

noMInAtIonCompany: Sperm Creative Client: Oxsprings Title: Leaning Tower of the CotswoldsArt Direction: Richard Edgerton and Pat DyerCopyWriter: Richard EdgertonTypographer: Pat Dyer

noMInAtIonCompany: Tangible Client: The Royal British Legion Title: Finding His Feet Art Direction: Ed Swarbrick and Nick ThomasCopyWriter: Ian Atkinson and Lizzie Owen-Thomas

48 or 96 SHEEt PoStEr

SILVErCompany: Big Communications Client: WKDTitle: Offside Art Direction: Tom Heywood CopyWriter: Tom Heywood

noMInAtIonCompany: Big Communications Client: WKDTitle: Passion Art Direction: Tom Heywood CopyWriter: Tom Heywood

noMInAtIonCompany: BMBClient: Vauxhall Motors Ltd Title: It’s not just about the economy Art Direction: Iain Hills CopyWriter: Mike Johnson / Iain Hills Typographer: Iain Hills Production Company: BMBRetouching: Dave Young

6,4 or SMALLEr SHEEt PoStEr

GoLdCompany: Big Communications Client: Zetland Title: Dog Art Direction: Simon Dilks CopyWriter: Craig Buzzel

SILVErCompany: Big CommunicationsClient: WKD Title: Loved Ones Art Direction: Tom HeywoodCopyWriter: Steve Smith

BronZECompany: Big CommunicationsClient: ZetlandTitle: Pig Art Direction: Simon Dilks CopyWriter: Craig Buzzel

BronZECompany: McCann Erickson Communications House Client: Harley-Davidson MotorcyclesTitle: Rentals – First Date Art Direction: Shaun Loynds

CopyWriter: Vineet Raheja Typographer: George Aytoun Photographer: Ben Campbell Designer: George Aytoun

unuSuAL SIZE or SPEcIAL BuILd

GoLdCompany: Cogent Elliot Client: ATSTitle: Ladies’ Night Art Direction: Jason ‘Vinny’ Vinciguerra CopyWriter: Craig Wood

SILVErCompany: Bray Leino Client: Moo Organic Milk For Milk Link Title: Murial Art Direction: Dom Lane CopyWriter: Graeme Jackson Photographer: Neil Rolfe

outdoor cAMPAIGn

GoLdCompany: RBHClient: Church End Brewery Title: ShakesbeerArt Direction: Stuart Jackson CopyWriter: Mike Kalin Retoucher: Stephanie Davis

SILVErCompany: McCann Erickson Communications House Client: Harley-Davidson MotorcyclesTitle: Accessibility – Casino Chips Art Direction: Shaun LoyndsCopyWriter: Vineet Raheja Typographer: George Aytoun Photographer: Ben CampbellDesigner: George Aytoun

BronZECompany: Big Communications Client: WKDTitle: WKD Christmas Art Direction: Tom HeywoodCopyWriter: Tom Heywood and Steve Smith

noMInAtIonCompany: McCann Erickson Client: Chiltern Railways Title: You Could Be in London Art Direction: Tim Jones / James CrossCopyWriter: James Cross / Tim JonesDesigner: Spencer O’Dwyer

conSuMEr PrESS AdVErt

GoLdCompany: Specsavers Creative Client: Specsavers CreativeTitle: Goal-Line Technology Art Direction: Michael Hutchinson and Neil BrushCopyWriter: Simon Bougourd and Aaron ScoonesTypographer: Craig Le LerreProduction Company: Specsavers CreativeCreative Director: Graham Daldry

noMInAtIonCompany: Chapter Client: Sealine Title: Big Splash Art Direction: Ian Boulter CopyWriter: Martin Heffernan Photographer: James Callaghan

BuSInESS to BuSInESS PrESS AdVErt

SILVErCompany: Connect Advertising Client: Finning Cat Title: Bullcat Art Direction: Ewart LiburdCopyWriter: Alan Salisbury

noMInAtIonCompany: Lesniak Swann Ltd Client: Partners For Endoscopy Title: Totally Harmless Art Direction: Mark Lesniak Designer: Garrick Middleton

PrESS cAMPAIGn

GoLdCompany: Connect Advertising Client: Jim Lawrence Title: Unique Art Direction: Adrian Wilde CopyWriter: Mark Lawrence

BronZECompany: Chapter Client: Crucial Trading Title: What’s Crucial?Art Direction: Lyndsay Turner CopyWriter: Andrew Robson

tV/cInEMA AdVErt

GoLdCompany: Specsavers Creative Client: SpecsaversTitle: Spermsavers Art Direction: Steve Loftus CopyWriter: Graham DaldryProduction Company: Adopted FilmsDirector: Henry Sheldon

SILVErCompany: Specsavers Creative Client: SpecsaversTitle: Postman Pat Art Direction: Neil Brush CopyWriter: Simon Bougourd Production Company: Passion Pictures Director: Darren Walsh Producer: Sam Lock Creative Director: Graham Daldry

noMInAtIonCompany: Specsavers Creative Client: SpecsaversTitle: The Specs Effect Art Direction: Neil Brush CopyWriter: Simon BougourdProduction Company: Rattling Stick Director: Daniel Kleinman Producer: Sam LockCreative Director: Graham Daldry

tV/cInEMA cAMPAIGn

BronZECompany: Big Communications Client: Domino’s PizzaTitle: Britain’s Got Talent Idents Art Direction: Richard DavisCopyWriter: Craig Buzzel Agency Producer: Amanda Lowtit Director: Richard Pullar

rAdIo coMMErcIAL

SILVErCompany: McCann Erickson Client: Teletext Holidays Title: Sunburn Art Direction: Tim Jones / James CrossCopyWriter: James Cross / Tim Jones Production Company: Rorschach Producer: Pam Myers

BronZECompany: McCann Erickson Client: Teletext HolidaysTitle: Budgie Smugglers Art Direction: Tim Jones / James CrossCopyWriter: James Cross / Tim Jones Production Company: Rorschach Producer: Pam Myers

noMInAtIonCompany: McCann Erickson Client: Teletext HolidaysTitle: Mariachi Art Direction: Tim Jones / James CrossCopyWriter: James Cross / Tim Jones Production Company: Rorschach Producer: Pam Myers

rAdIo cAMPAIGn

SILVErCompany: McCann Erickson Client: Teletext HolidaysTitle: You Can With Teletext Art Direction: Tim Jones / James CrossCopyWriter: James Cross / Tim Jones Production Company: Rorschach Producer: Pam Myers

noMInAtIonCompany: Cogent Elliot Client: Calor Title: Arthur, Hector and Nelson Art Direction: Jason ‘Vinny’ VinciguerraCopyWriter: Craig Wood Production Company: Rorschach Sound Engineer: Tim Lofts Producer: Pam Myers

corPorAtE IdEntIty

BronZE Company: Arthur Steen Horne AdamsonClient: The Bread TinTitle: The Bread Tin Creative Director: Marksteen AdamsonArt Direction: Scott McGuffieDesigners: Leanne Thomas, Kerry Wheeler and Richard Delingpole

BronZE Company: Kutchibok Client: CappeleTitle: CappeleArt Direction: Sion Dafydd and Alwyn ThomasTypographer: Sion Dafydd and Alwyn ThomasPhotographer: Matt Cant

BronZE Company: Lionhouse Client: Alan Bartlett and Sons LtdTitle: Alan Bartlett and Sons Corporate Identity Art Direction: LionhouseCopyWriter: LionhouseTypographer: LionhousePhotographer: Julian Calverley

noMInAtIonCompany: Believe in Client: Believe inTitle: Believe in Branding Art Direction: Blair ThomsonCopyWriter: Tish EnglandDesigner: Blair Thomson

corPorAtE LItErAturE

GoLdCompany: Fluid Client: Sony Computer EntertainmentTitle: Sony Playstation Media KitArt Direction: Fluid

BronZECompany: NorthbankClient: N3 Display Graphics LtdTitle: N3 Hands onArt Direction: Simon CryerPhotographer: Phil Sayer

noMInAtIon Company: Lionhouse Client: Alan Bartlett and Sons LtdTitle: Alan Bartlett and Sons Brochure Art Direction: LionhouseCopyWriter: LionhouseTypographer: LionhousePhotographer: Julian Calverley

AnnuAL rEPort

SILVErCompany: Purple Circle Client: Nottingham Community Housing Association Title: NCHA Annual ReportArt Direction: Simon HarrisonPhotographer: Keane Beamish Managing Director: Michael Slack

PAckAGInG

GoLdCompany: Pencil Studio Client: Beyond The Bean Title: Cosy TeaArt Direction: Luke Manning Typographer: Luke ManningKnitters: Jenny Newbery and Fiona Fagan

BronZECompany: ArthurSteenHorneAdamsonClient: Jude’s Title: Jude’s Creative Director: Marksteen Adamson Art Direction: Scott McGuffieDesigners: Joseph Hole, Chris Greenwood, Kerry Wheeler and Richard Delingpole

noMInAtIonCompany: KutchibokClient: The Celt Experience Brewery Title: Celt Ales (Bronze and GOLDen)Art Direction: Sion Dafydd and Alwyn ThomasCopyWriter: Tom NewmanTypographer: Sion Dafydd and Alwyn ThomasPhotographer: Matt Cant

EnVIronMEntAL/3d dESIGn

GoLdCompany: Checkland KindleysidesClient: Levi’s Title: Levi’s Flagship Store, London

BronZECompany: Checkland KindleysidesClient: CamelotTitle: National Lottery Playstation

PuBLIcAtIonS

GoLdCompany: ElfenClient: National Theatre WalesTitle: National Theatre Wales Launch Programme

SILVErCompany: CubicClient: The National College Title: Ldr Magazine Art Direction: Adam Travis

BronZECompany: ElfenClient: National Theatre WalesTitle: National Theatre Wales Launch Programme

Page 5: Cream Awards 2010

tHE druM DEC 2010 www.thedrum.co.uk crEAM AWArdS 201005

GrAnd PrIx

AWArdCompany: Elmwood Client: Jim Davies Title: Jim Davies Monkey PostersCreative Director: Richard ScholeyDesigner: Simon MorrowIllustrator: Rob BallWriter: Jim Davies

cHAIrMAn’S AWArd

AWArdCompany: Elmwood Client: Seachill Title: The Saucy Fish Company Design Director: Ben GreengrassDesigner: Stephen Woowat Writer: Natalie Woodhead Project Manager: Jan Hirst

PrESS AdVErt

AWArdCompany: Front Client: National Railways Museum Title: Popcorn Art Direction: Paul Copley Photographer: Andy Gallacher

coMMEndAtIonCompany: UberClient: Casio Title: Millisecond Makeover – Lipstick Art Direction: Rob Sandom Photographer: Metz and Racine

coMMEndAtIonCompany: Uber Client: CasioTitle: Millisecond Makeover – MascaraArt Direction: Rob Sandom Photographer: Metz and Racine

noMInAtIon Company: The Whole Caboodle Client: Prostar Title: Casualty Art Direction: Mark Harris CopyWriter: Stuart Anderson

crAft

AWArdCompany: Elmwood Client: ElmwoodTitle: What Makes Elmwood Elmwood – The Elmwood Lexicon Design Director: Ben GreengrassWriter: Laura FormanProject Manager: Jo ToddIllustrator: Esther Aarts

AWArdCompany: The Workshop Client: Roundabout Homeless Charity Title: Roundabout Annual Report 2009 - 2010Art Direction: Andrew Turner Typographer: Andrew Turner Photographer: Nigel Barker (Nigel Barker Photography)Printer: Proco Print

PAckAGInG

AWArdCompany: Elmwood Client: Seachill Title: The Saucy Fish Company Design Director: Ben GreengrassDesigner: Stephen Woowat Writer: Natalie Woodhead Project Manager: Jan Hirst

noMInAtIonCompany: Of Client: Yumi LashesTitle: Yumi LashesArt Direction: Of creative team CopyWriter: Of creative teamTypographer: Of creative teamPhotographer: Of creative team

BroAdcASt

coMMEndAtIonCompany: Iris Associates Client: Yorkshire WaterTitle: Enda and Mary – Value for Money Campaign Art Direction: David Wood and Marc AlcockCopyWriter: Steve Doyle Production Company: The Mob Film Company

noMInAtIonCompany: JDA Client: The Car Shop Title: The Cart Shop Art Direction: Chris LinesCopyWriter: Dan James / Pete ThompsonProduction Company: PSADirector: Phil Hawkins

noMInAtIonCompany: The Whole Caboodle Client: Perrys Motor Dealers Title: Little Extras Art Direction: Stuart Anderson CopyWriter: Stuart AndersonProduction Company: MTPDirector: Stuart ElliotProducer: Ray Allen

outdoor AdVErtISInG

noMInAtIonCompany: Outside the BoxClient: Direct HolidaysTitle: Angel of the North Projection Art Direction: Dave Easton and Bryan Wilman Production Company: Blazin Star (Building Projection Company)

corPorAtE IdEntIty

AWArdCompany: Iris Associates Client: Little ChefTitle: Rebrand Art Direction: David Wood and Nic Shuttleworth Typographer: Peter Horridge

coMMEndAtIonCompany: Elmwood Client: BBC Breathing SpacesTitle: BBC Tree O Clock Creative Director: Richard Scholey CopyWriter: Natalie WoodheadProject Manager: Dawn Hamilton Senior Designer: Chris Jackson Illustration: The Neighbourhood Designer: Simon MorrowArtwork: Tim Leonard and Chris McCluskie

corPorAtE LItErAturE

coMMEndAtIonCompany: Elmwood Client: ElmwoodTitle: What Makes Elmwood Elmwood – The Elmwood Lexicon Design Director: Ben GreengrassWriter: Laura FormanProject Manager: Jo ToddIllustrator: Esther Aarts

PuBLIcAtIonS And AnnuAL rEPortS

AWArdCompany: The Consult Client: Skillfast - UKTitle: LMI (Labour Market Intelligence) Art Direction: Alex Atkinson Typographer: Mark Starbuck Production Company: Pressision

AWArdCompany: The Consult Client: Skillfast - UKTitle: Material Matters Art Direction: Alex Atkinson

AWArdCompany: The Workshop Client: Roundabout Homeless Charity Title: Roundabout Annual Report 2009 - 2010Art Direction: Andrew Turner Typographer: Andrew Turner Photographer: Nigel Barker (Nigel Barker Photography)Printer: Proco Print

coMMEndAtIonCompany: Fuse8 Client: Together Women Title: Together Women Impact Report Art Direction: Matt McMillanCopyWriter: James North Photographer: Kerry Harrison and Richard MoranProduction Company: Team ImpressionIllustration: Mark Huddleston

coMMEndAtIonCompany: Iris Associates Client: Creative Sheffield Title: Made Magazine Art Direction: David Wood, Nic Shuttleworth and Marc Alcock CopyWriter: Steve Doyle and Nicole Green

dIrEct MAIL

AWArdCompany: Elmwood Client: Elmwood Title: Elmwood Christmas CardCreative Director: Richard ScholeyCopyWriter: Jayne WorkmanSenior Designer: Chris JacksonDesigner: Stephen Woowat

SELf ProMotIon

AWArdCompany: twentysix LeedsTitle: 10 Downing Tweets

dIGItAL

AWArdCompany: DigForFire DMGClient: The Open University Title: A World of Inspiring Learningwww.openuniversity.co.uk/inspiring Art Direction: Richard Waite CopyWriter: Jen Holmes, Stuart Caine and Simon Ransley Typographer: Chris Hart Production Company: Dan Boscaro and Stuart CraigenOther: Jessica Fieldman, Andrew Todd and Sue Wood.

coMMEndAtIonCompany: DigForFire DMGClient: Castrol Title: Castrol 2010 FIFA World Cup Live Tracker http://tracker.castrolfootball.com Art Direction: Mark Lambert, Richard Hillam and Andy Hayward CopyWriter: Simon RansleyTypographer: Mark Lambert Production Company: Andy Forbes, Stuart Caine and Kailash Vyas Other: Jonathan Fletcher and Imogen Hesp

noMInAtIon Company: Uber Client: CasioTitle: Millisecond Makeover www.makeupmodecamera.com Art Direction: Rob SandomPhotographer: Metz and RacineDesigner: Ricky HewittDeveloper: Kevin Choppin

LoW BudGEt

coMMEndAtIonCompany: Outside the BoxClient: Direct HolidaysTitle: Angel of the North Projection Art Direction: Dave Easton and Bryan Wilman Production Company: Blazin Star (Building Projection Company)

IntEGrAtEd cAMPAIGn

AWArdCompany: JDA Client: The Car Shop Title: The Cart Shop Art Direction: Chris LinesCopyWriter: Dan James / Pete ThompsonProduction Company: PSADirector: Phil Hawkins

noMInAtIonCompany: DigForFire DMGClient: The Open University Title: A World of Inspiring Learning Art Direction: Andy Hayward and Richard Waite CopyWriter: Simon Ransley and Jen HolmesTypographer: Ian Dean, Ben Hooper and Bob HinchcliffeProduction Company: Sue Wood, Andy Todd, Jessica Fieldman, Lyndsay Williams, Rapp UK, Matrix Creative and Response One.

PoStEr

AWArdCompany: Elmwood Client: Jim Davies Title: Jim Davies Monkey PostersCreative Director: Richard ScholeyDesigner: Simon MorrowIllustrator: Rob BallWriter: Jim Davies

AWArdCompany: Front Client: National Railway Museum Title: Popcorn Art Direction: Paul CopleyPhotographer: Andy Gallagher

noMInAtIonCompany: ElmwoodClient: Opera North Title: Opera North Posters Spring 2010Creative Director: Richard ScholeyDesigner: Simon MorrowIllustrator: Steven Shaw (La Boheme)Other: John Ross (Rusalka) and Mary Stuart (The Neighbourhood)

PoStEr

GoLdCompany: Lionhouse Client: LionhouseTitle: Adapt and Survive Art Direction: LionhouseCopyWriter: LionhouseTypographer: Lionhouse

WEBSItE/onLInE Ad

GoLdCompany: Specsavers CreativeClient: SpecsaversTitle: Postman Pat Art Direction: Neil BrushCopyWriter: Simon BougourdProducer: Sam LockCreative Director: Graham Daldry

SILVErCompany: Milton Bayer Client: ELCTitle: Swampsterzwww.swampsterz.com Art Direction: Tom HoodleHead of Development: Richard Harris

BronZECompany: One Black Bear Client: Subaru UKTitle: New Subaru.co.ukwww.subaru.co.uk

noMInAtIonCompany: Tomorrow PeopleClient: Westfield Shopping Centre Title: Experiential and Advertising Sales Portalhttp://ukbrandalliance.westfield.com

fILM/tV tItLES/IdEntS/AnIMAtIon

GoLdCompany: RBHClient: Freya Lingerie Title: The Holy Fit Art Direction: Stuart Jackson CopyWriter: Mike Kalin Production Company: Intro

VIrAL MArkEtInG

GoLdCompany: Specsavers CreativeClient: Specsavers Title: SUBArt Direction: Mark De La Rue and Helina MathewsCopyWriter: Jon CrockerProduction Company: Mustard(Director): John Doris Director: Cris MudgeProducer: Sam LockCreative Director: Graham Daldry

SILVErCompany: Specsavers CreativeClient: Specsavers Title: Spermsavers Art Direction: Steve LoftusCopyWriter: Graham DaldryProduction Company: Adopted Films Director: Henry Sheldon

SILVEr Company: Fuse Digital Client: Lucozade Title: Jungle Mashup

ItEM of SELf ProMotIon

SPonSorEd By MAIL MEdIA cEntrE froM royAL MAIL

SILVErCompany: Epoch Design LtdTitle: Missile ToeArt Direction: EpochCopyWriter: EpochTypographer: EpochPhotographer: EpochProduction Company: Philtone

SILVErCompany: RBHTitle: Flockwatch Art Direction: Stuart Jackson CopyWriter: Mike Kalin

noMInAtIonCompany: Adam Bicknell Title: Greener GrassArt Direction: Adam BicknellCopyWriter: Adam BicknellTypographer: Adam Bicknell

noMInAtIonCompany: Andrew Sheldrick Title: The Copywriter’s Very Concise Dictionary Art Direction: Andrew SheldrickCopyWriter: Andrew Sheldrick

dIrEct MAIL

SPonSorEd By MAIL MEdIA cEntrE froM royAL MAIL

GoLdCompany: Rave Communications Client: Victory Motorcycles Riders Association Title: Join the ClubCreative Director: Jamie Buckingham CopyWriter: Jamie BuckinghamDesigners: Tejal Prejapati, Paul Kaiser, Terry Dean, Emma Vaughan and Bhav Vadukul

Page 6: Cream Awards 2010

www.thedrum.co.uk DEC 2010 tHE druM06GrAnd PrIx WInnEr

GrAnd PrIx

GoLdCompany: Specsavers CreativeClient: Specsavers Title: SUB

VIrAL MArkEtInG GoLd

Page 7: Cream Awards 2010

tHE druM DEC 2010 www.thedrum.co.uk cHAIrMAn’S AWArd07

cHAIrMAn’S AWArd

GoLdCompany: Pencil Studio Client: Beyond The Bean Title: Cosy Tea

PAckAGInG GoLd

Page 8: Cream Awards 2010

08crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM

PuBLIcAtIonS GoLd

Art dIrEctIonSILVEr

Company: ElfenClient: National Theatre WalesTitle: National Theatre Wales Launch Programme

uSE of PHotoGrAPHy

GoLdCompany: Campbell Rowley LtdClient: SkillsetTitle: Pick the Tick

conSuMEr PrESS AdVErt

GoLdCompany: Specsavers Creative Client: Specsavers CreativeTitle: Goal-Line Technology

WEBSItE/onLInE Ad

GoLdCompany: Specsavers CreativeClient: SpecsaversTitle: Postman Pat

coPyWrItInG GoLd

dIrEct MAIL GoLd

Company: Rave Communications Client: Victory Motorcycles Riders Association Title: Join the Club

Page 9: Cream Awards 2010

crEAM AWArdS 201009tHE druM DEC 2010 www.thedrum.co.uk

unuSuAL SIZE or SPEcIAL BuILd

GoLdCompany: Cogent Elliot Client: ATSTitle: Ladies’ Night

PrESS cAMPAIGn

GoLdCompany: Connect Advertising Client: Jim Lawrence Title: Unique

EnVIronMEntAL/3d dESIGn

GoLdCompany: Checkland KindleysidesClient: Levi’s Title: Levi’s Flagship Store, London

tV/cInEMA AdVErt GoLd

VIrAL MArkEtInG SILVEr

Company: Specsavers CreativeClient: Specsavers Title: Spermsavers

Page 10: Cream Awards 2010

10crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM

uSE of PHotoGrAPHyGoLd

outdoor cAMPAIGnGoLd

Company: RBHClient: Church End Brewery Title: Shakesbeer

corPorAtE LItErAturE

GoLdCompany: Fluid Client: Sony Computer EntertainmentTitle: Sony Playstation Media Kit

fILM/tV tItLES/IdEntS/AnIMAtIon

GoLdCompany: RBHClient: Freya Lingerie Title: The Holy Fit

uSE of ILLuStrAtIon/AnIMAtIon GoLd

uSE of ILLuStrAtIon/AnIMAtIon

SILVErCompany: Cogent Elliot Client: Calor Title: LPGenius

Page 11: Cream Awards 2010

crEAM AWArdS 201011tHE druM DEC 2010 www.thedrum.co.uk

We’re in the honeymoon suite. Mrs S (20s) is bubbly with a Scouse accent, and Mark (20s) is amorous and has the same accent. FVO (30’s) is a straight read.

SFX: Hotel room.

Mrs S: Oh Mark, sun, sea, sand and now…

Mark: …the honeymoon suite … ‘Mrs Smith.’ (giggling)

Mrs S: …ooh come here!

SFX: Fumbling around.

Mark: Yeah…ooh…hmmm…ahhh…arrghhh! Stop! Stop!

Mrs S: What?

Mark: Please don’t touch me there! Ooh! Or there!

FVO: At Teletext Holidays, we can’t sooth your sunburnt bits.

But we can do thousands of great value, ATOL protected, holidays.

For the latest deals see Freeview channel one-oh-one.

Or Teletext Holidays dot co dot UK

TeleTexT Holidays‘sunburn’

6,4 or SMALLEr SHEEt PoStEr

GoLdCompany: Big Communications Client: Zetland Title: Dog

PoStEr

GoLdCompany: Lionhouse Client: LionhouseTitle: Adapt and Survive

rAdIo cAMPAIGn

SILVErCompany: McCann Erickson Client: Teletext HolidaysTitle: You Can With Teletext

01. rAdIo coMMErcIAL

SILVErCompany: McCann Erickson Client: Teletext Holidays Title: Sunburn

02. rAdIo coMMErcIAL

BronZECompany: McCann Erickson Client: Teletext HolidaysTitle: Budgie Smugglers

03. rAdIo coMMErcIAL

noMInAtIonCompany: McCann Erickson Client: Teletext HolidaysTitle: Mariachi

We’re in a hotel room. We can hear the lively poolside and kids playing in the background. MVO (40s) is cock-sure of himself, and FVO (40s) is his long-suffering wife. Both have an Essex/South-East accent. FVO (30’s) is a straight read.

SFX: Busy hotel poolside. Kids playing and splashing around in the sun.

FVO: You ready darling, let’s get to the beach!

MVO: Coming…BOSH!

FVO: Er…what, in the name of all that’s decent, are they?

MVO: What these?

FVO: Darling, don’t take this the wrong way but…I don’t think you can pull them off.

MVO: Pull these off? Actually they’re so tight, I don’t think I could.

F-ANCR: At Teletext Holidays, we can’t stop old geezers parading round in budgie-smugglers.

But we can do thousands of great value, ATOL protected, holidays.

For the latest deals see Freeview channel one-oh-one.

Or Teletext Holidays dot co dot UK

TeleTexT Holidays‘budGie sMuGGlers’

We’re outside on the veranda of a bar/restaurant, we hear the lapping of the ocean. A young couple, Laura and Tom (mid to late 20’s) sit down to enjoy a romantic evening together.

Laura: Oohhh Tom, this is lovely!

Tom: Well, I really wanted tonight to be something spe…

Mariachi: A song for the lovers?

Tom: Um. No, thank you. You see Laura, I’ve been thi…

Mariachi: Are you sure no sing-song? A little…

SFX: The Mariachi plays a quick, 4-note ‘lick’ on his guitar.

Tom: No really, thanks. What I’m trying to say is, will you ma…

SFX: The full Mariachi band strikes up, completely drowning Tom out.

F-ANCR: At Teletext Holidays, We can’t stop the mariachi band ruining your romantic rendez-vous,

But we can do thousands of great value, ATOL protected holidays.

For the latest deals see Freeview one-oh-one.

Or Teletext dot co dot UK.

TeleTexT Holidays‘MariacHi’

01 02 03

Page 12: Cream Awards 2010

12crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM

ItEM of SELf ProMotIonSPonSorEd By MAIL MEdIA cEntrE froM royAL MAIL

SILVErCompany: Epoch Design LtdTitle: Missile Toe

WEBSItE/onLInE Ad

SILVErCompany: Milton Bayer Client: ELCTitle: Swampsterz

VIrAL MArkEtInG

SILVEr Company: Fuse Digital Client: Lucozade Title: Jungle Mashup

outdoor cAMPAIGn

SILVErCompany: McCann Erickson Communications House Client: Harley-Davidson MotorcyclesTitle: Accessibility – Casino Chips

uSE of ILLuStrAtIon/AnIMAtIon

SILVErCompany: McCann Erickson Client: Barratt HomesTitle: Barratt Bespoke

Page 13: Cream Awards 2010

crEAM AWArdS 201013tHE druM DEC 2010 www.thedrum.co.uk

48 or 96 SHEEt PoStEr

SILVErCompany: Big Communications Client: WKDTitle: Offside

BuSInESS to BuSInESS PrESS AdVErt

SILVErCompany: Connect Advertising Client: Finning Cat Title: Bullcat

AnnuAL rEPort

SILVErCompany: Purple Circle Client: Nottingham Community Housing Association Title: NCHA Annual Report

tV/cInEMA AdVErt

SILVErCompany: Specsavers Creative Client: SpecsaversTitle: Postman Pat

Page 14: Cream Awards 2010

14crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM

6,4 or SMALLEr SHEEt PoStEr

SILVErCompany: Big CommunicationsClient: WKD Title: Loved Ones

ItEM of SELf ProMotIonSPonSorEd By MAIL MEdIA cEntrE froM royAL MAIL

SILVErCompany: RBHTitle: Flockwatch

PuBLIcAtIonS SILVEr

uSE of ILLuStrAtIon/AnIMAtIon BronZE

Company: CubicClient: The National College Title: Ldr Magazine

unuSuAL SIZE or SPEcIAL BuILd

SILVErCompany: Bray Leino Client: Moo Organic Milk For Milk Link Title: Murial

Page 15: Cream Awards 2010

crEAM AWArdS 201015tHE druM DEC 2010 www.thedrum.co.uk

rbh

purple circle

PrESS cAMPAIGn BronZE

coPyWrItInG noMInAtIon

uSE of PHotoGrAPHy noMInAtIon

Company: Chapter Client: Crucial Trading Title: What’s Crucial?

tV/cInEMA cAMPAIGn

BronZECompany: Big Communications Client: Domino’s PizzaTitle: Britain’s Got Talent Idents

EnVIronMEntAL/3d dESIGn

BronZECompany: Checkland KindleysidesClient: CamelotTitle: National Lottery Playstation

outdoor cAMPAIGn

BronZECompany: Big Communications Client: WKDTitle: WKD Christmas

Page 16: Cream Awards 2010

16crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM

6,4 or SMALLEr SHEEt PoStEr

BronZECompany: McCann Erickson Communications House Client: Harley-Davidson MotorcyclesTitle: Rentals – First Date

uSE of tyPoGrAPHy

BronZECompany: Big Communications Client: BritnixTitle: Britnix Campaign

WEBSItE/onLInE Ad

BronZECompany: One Black Bear Client: Subaru UKTitle: New Subaru.co.uk

corPorAtE IdEntIty

BronZE Company: Arthur Steen Horne AdamsonClient: The Bread TinTitle: The Bread Tin

Page 17: Cream Awards 2010

crEAM AWArdS 201017tHE druM DEC 2010 www.thedrum.co.uk

uSE of ILLuStrAtIon/AnIMAtIon

BronZECompany: Purple Circle Client: Driving Standards Agency Title: The Standard Magazine

PAckAGInG

BronZECompany: ArthurSteenHorneAdamsonClient: Jude’s Title: Jude’s

corPorAtE IdEntIty

BronZE Company: Kutchibok Client: CappeleTitle: Cappele

corPorAtE IdEntIty

BronZE Company: Lionhouse Client: Alan Bartlett and Sons LtdTitle: Alan Bartlett and Sons Corporate Identity

Page 18: Cream Awards 2010

18crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM

6,4 or SMALLEr SHEEt PoStEr

BRONZECompany: Big CommunicationsClient: ZetlandTitle: Pig

corPorAtE LItErAturE

BronZECompany: NorthbankClient: N3 Display Graphics LtdTitle: N3 Hands on

PuBLIcAtIonSBronZE

Company: ElfenClient: National Theatre WalesTitle: National Theatre Wales Launch Programme

Page 19: Cream Awards 2010

crEAM AWArdS 201019tHE druM DEC 2010 www.thedrum.co.uk

corPorAtE LItErAturE

noMInAtIon Company: Lionhouse Client: Alan Bartlett and Sons LtdTitle: Alan Bartlett and Sons Brochure

ItEM of SELf ProMotIonSPonSorEd By MAIL MEdIA cEntrE froM royAL MAIL

noMInAtIonCompany: Andrew Sheldrick Title: The Copywriter’s Very Concise Dictionary

conSuMEr PrESS AdVErt

noMInAtIonCompany: Chapter Client: Sealine Title: Big Splash

48 or 96 SHEEt PoStEr

noMInAtIonCompany: BMBClient: Vauxhall Motors Ltd Title: It’s not just about the economy

Page 20: Cream Awards 2010

20crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM

Art dIrEctIon

noMInAtIonCompany: Big Communications Client: Fresh Title: Seven Deadly Sins

outdoor cAMPAIGn

noMInAtIonCompany: McCann Erickson Client: Chiltern Railways Title: You Could Be in London

48 or 96 SHEEt PoStEr

noMInAtIonCompany: Big Communications Client: WKDTitle: Passion

Page 21: Cream Awards 2010

crEAM AWArdS 201021tHE druM DEC 2010 www.thedrum.co.uk

Art dIrEctIon

noMInAtIonCompany: RBHClient: Queensgate Shopping Centre Title: Make Your Day

uSE of ILLuStrAtIon/AnIMAtIon

noMInAtIonCompany: Cubic Client: Tompkin PressTitle: Delightfully Digital

coPyWrItInG

noMInAtIonCompany: Sperm Creative Client: Oxsprings Title: Leaning Tower of the Cotswolds

corPorAtE IdEntIty

noMInAtIonCompany: Believe in Client: Believe inTitle: Believe in Branding

Page 22: Cream Awards 2010

22crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM

WEBSItE/onLInE Ad

noMInAtIonCompany: Tomorrow PeopleClient: Westfield Shopping Centre Title: Experiential and Advertising Sales Portalhttp://ukbrandalliance.westfield.com

ItEM of SELf ProMotIonSPonSorEd By MAIL MEdIA cEntrE for royAL MAIL

noMInAtIonCompany: Adam Bicknell Title: Greener Grass

uSE of PHotoGrAPHy

noMInAtIonCompany: RBHClient: Freya Lingerie Title: Let ‘Em Roll

BuSInESS to BuSInESS PrESS AdVErt

noMInAtIonCompany: Lesniak Swann Ltd Client: Partners For Endoscopy Title: Totally Harmless

coPyWrItInG

noMInAtIonCompany: Tangible Client: The Royal British Legion Title: Finding His Feet

Page 23: Cream Awards 2010

crEAM AWArdS 201023tHE druM DEC 2010 www.thedrum.co.uk

PAckAGInG

noMInAtIonCompany: KutchibokClient: The Celt Experience Brewery Title: Celt Ales (Bronze and GOLDen)

tV/cInEMA AdVErt

noMInAtIonCompany: Specsavers Creative Client: SpecsaversTitle: The Specs Effect

rAdIo cAMPAIGn

noMInAtIonCompany: Cogent Elliot Client: Calor Title: Arthur, Hector and Nelson

40s

SCENE: Legendary sports reporter, Stuart Hall, describes a post-match barbecue in characteristic epic style.

Stuart Hall: The sun galloped away from the post- match party like a knight into battle – and the inevitable first shiver of distress from a damsel ensued.

Enter our Arthur – patio heater gleaming like Excalibur in his strong right hand.

The fair face’s frigid frown melted into a smouldering smile. But then, a splutter from his well wielded weapon. Would he be bested by Dave’s offer of his coat?

Not so! With the magic of Merlin, he produces the spare bottle of gas Calor delivered right to his uPVC castle door.

Seize immortality. Call Calor on 0800 662 663 or visit calor.co.uk

calor‘arTHur’

40s

SCENE: Legendary sports reporter, Stuart Hall, describes a post-match barbecue in characteristic epic style.

Stuart Hall: The barbecue was wheeled into the courtyard for the post-match feast like a wooden horse through the gates of Troy. Its belly was opened and the valve turned with greater anticipation than the key to Elysium itself.

Ignition – and fire breathed on the sweet meat. Sausages sizzled, sauces drizzled – but would this most divine of moments be lost as the gas canister breathed its last?

Then, to a cheer, the new bottle was thrust aloft by our hero, our Hector, garlanded courtesy of Calor’s home delivery service!

Seize immortality. Call Calor on 0800 662 663 or visit calor.co.uk

calor‘HecTor’

50s

SCENE: Legendary sports reporter, Stuart Hall, describes a family caravan holiday in characteristic epic style.

Stuart Hall: Three days into the holidaying family’s brave seaside caravan campaign and many victories had been won. Swingball, volleyball, rounders – the man of the household had squashed his fellow fathers on the field like Nelson on the waves and kept two good arms and eyes into the bargain.

Then his greatest challenge – the hot water was waning, the cooker conking. Would his Trafalgar end with sniping derision from the enemy? But wait – the lookout, Jess the dog, spots a battalion to the flank as Calor’s delivery service sails in with a new bottle of gas!

Honour preserved, along with the contents of the fridge.

Seize immortality. Call Calor on 0800 662 663 or visit calor.co.uk

calor‘nelson’

Page 24: Cream Awards 2010

24crEAM yorkSHIrE AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM

GrAnd PrIxAWArd

PoStEr AWArd

Company: Elmwood Client: Jim Davies Title: Jim Davies Monkey Posters

Page 25: Cream Awards 2010

crEAM yorkSHIrE AWArdS 201025tHE druM DEC 2010 www.thedrum.co.uk

cHAIrMAn’S AWArdAWArd

PAckAGInG AWArd

Company: Elmwood Client: Seachill Title: The Saucy Fish Company

Page 26: Cream Awards 2010

www.thedrum.co.uk DEC 2010 tHE druM26crEAM yorkSHIrE AWArdS 2010

PrESS AdVErt AWArd

PoStEr AWArd

Company: Front Client: National Railways Museum Title: Popcorn

crAft AWArd

corPorAtE LItErAturE coMMEndAtIon

Company: Elmwood Client: ElmwoodTitle: What Makes Elmwood Elmwood – The Elmwood Lexicon

SELf ProMotIon

AWArdCompany: twentysix LeedsTitle: 10 Downing Tweets

IntEGrAtEd cAMPAIGn AWArd

BroAdcAStnoMInAtIon

Company: JDA Client: The Car Shop Title: The Cart Shop

Page 27: Cream Awards 2010

crEAM yorkSHIrE AWArdS 201027tHE druM DEC 2010 www.thedrum.co.uk

dIrEct MAIL

AWArdCompany: Elmwood Client: Elmwood Title: Elmwood Christmas Card

PuBLIcAtIonS And AnnuAL rEPortS

AWArdCompany: The Consult Client: Skillfast - UKTitle: LMI (Labour Market Intelligence)

crAft AWArd

PuBLIcAtIonS And AnnuAL rEPortSAWArd

Company: The Workshop Client: Roundabout Homeless Charity Title: Roundabout Annual Report 2009 - 2010

Page 28: Cream Awards 2010

28crEAM yorkSHIrE AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM

dIGItAL AWArd

IntEGrAtEd cAMPAIGnnoMInAtIon

Company: DigForFire DMGClient: The Open University Title: A World of Inspiring Learning

corPorAtE IdEntIty

AWArdCompany: Iris Associates Client: Little ChefTitle: Rebrand

PuBLIcAtIonS And AnnuAL rEPortS

AWArdCompany: The Consult Client: Skillfast - UKTitle: Material Matters

Page 29: Cream Awards 2010

tHE druM DEC 2010 www.thedrum.co.uk crEAM yorkSHIrE coMMEndAtIonS 201029

02

03

05

04

06

01A. PrESS AdVErt

coMMEndAtIonCompany: UberClient: Casio Title: Millisecond Makeover – Lipstick

01B. PrESS AdVErt

coMMEndAtIonCompany: Uber Client: CasioTitle: Millisecond Makeover – Mascara

02. BroAdcASt

coMMEndAtIonCompany: Iris Associates Client: Yorkshire WaterTitle: Enda and Mary – Value for Money Campaign

03. PuBLIcAtIonS And AnnuAL rEPortS

coMMEndAtIonCompany: Fuse8 Client: Together Women Title: Together Women Impact Report

04.dIGItAL

coMMEndAtIonCompany: DigForFire DMGClient: Castrol Title: Castrol 2010 FIFA World Cup Live Tracker

05. LoW BudGEt coMMEndAtIon

outdoor AdVErtISInG noMInAtIon

Company: Outside the BoxClient: Direct Holidays

06. PuBLIcAtIonS And AnnuAL rEPortS

coMMEndAtIonCompany: Iris Associates Client: Creative Sheffield Title: Made Magazine

07. corPorAtE IdEntIty

coMMEndAtIonCompany: Elmwood Client: BBC Breathing SpacesTitle: BBC Tree O Clock

07

01b01a

Page 30: Cream Awards 2010

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01

02

03

Page 31: Cream Awards 2010

tHE druM DEC 2010 www.thedrum.co.uk crEAM yorkSHIrE noMInAtIonS 200931

04

05

01. dIGItAL

noMInAtIon Company: Uber Client: CasioTitle: Millisecond Makeover

02. PoStEr

noMInAtIonCompany: ElmwoodClient: Opera North Title: Opera North Posters Spring 2010

03. BroAdcASt

noMInAtIonCompany: The Whole Caboodle Client: Perrys Motor Dealers Title: Little Extras

04. PAckAGInG

noMInAtIonCompany: Of Client: Yumi LashesTitle: Yumi Lashes

05. PrESS AdVErt

noMInAtIon Company: The Whole Caboodle Client: Prostar Title: Casualty

Page 32: Cream Awards 2010

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