cream awards 2010
DESCRIPTION
Celebrating creativity on the Midlands, East, South West and Wales, the annual Cream Awards took place last night on Wednesday 24th November in the Jam House in Birmingham.Tomorrow People was one of the nominees in Digital : Online Ad/Web Category (Page 22).*Well done us!TRANSCRIPT
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“Many thanks for the invite to the seminar, it was an afternoon well spent!”E-Commerce Manager, Emirates Airline
“I thought the event was fantastic and the quality of the speakers was very impressive.”Marketing Manager, TMDR
“We thoroughly enjoyed it and found it very useful. It has given us a lot of ideas and if you have other upcoming seminars, please keep us informed.”Online Brand Manager, Decleor, Carita & Shiseido
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How to be Social; a Free Digital aND Social MeDia brieFiNg
Thursday 3 February, The Barbican, London 12.30pm – 5pm (drinks and canapes to finish)
SpeakersHome JamesSpring Design and AdvertisingEyekamore tbc How to be Social; a Digital and Social Media Briefing is back!
After a fantastic debut in May, MiNetwork and RAR are joining forces again to bring you five professional speakers on digital and social media. How is this different? Our speakers have been selected from the Recommended Agency Register which means they already come highly recommended for digital services by their existing clients.
This is only open free to clients with responsibility for/involvement in digital marketing for their brand.
For more information contact: caroline lotinga on 0141 559 6066 or email [email protected]
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IntroductIon03tHE druM DEC 2010 www.thedrum.co.uk
All rights reserved. On no account may any part of this publication be reproduced in any form without the written permission of the copyright holder and publisher, application for which should be made to the publisher. © CARNYX GROUP LIMITED 2010
Milking the plaudits
Judging PanelSimon Phillips Realise
Jon Evans Brass
Stuart Gilmour Stand
Brian McGregor Mightysmall
Mike McKenna Former Creative Director, JWT London
Michael Fraser Creative Director, Family
The Cream Awards and Cream Yorkshire aim to recognise and reward the very best creative work being produced by agencies
in the Midlands, east, south west and Wales and Yorkshire, respectively.
This year a diverse range of work – from international brand campaigns to low-budget viral films – was put in front of the judges. And the work itself was perhaps as eclectic as the client range. However we are confident that the winning work is of a very high standard indeed.
Perhaps what was noted, again, from the work on display is the ever-changing use of media. Where before above-the-line advertising would lead the mix, it was now evident that its role is changing, often supporting work in other areas – online in particular.
The use of online in campaigns continues to grow, with a number of clients opting to extend their TV work through online films, microsites and promotions, allowing them to push boundaries further, adding to the personality of the brand.
In fact, this year, it was a viral film that captured the judges hearts, winning the Grand Prix Prize.
But despite the changing face of creativity, and the challenges – and opportunities – that this brings, on the evidence of the work that you are about to see, it is fair to say that the big idea is still the key to great work. A big idea, and plenty of finely-honed craft.
It would also be fair to say that creativity in these regions is as healthy as ever, and the clients electing to work with agencies across the Midlands, Yorkshire, the south west, east and Wales, might also just surprise you too.
For more information on the Cream Awards go to www.thedrum.co.uk/events.
the Cream awards and Cream Yorkshire showcase some of the very best creative work produced by agencies in the Midlands, east, sW, Wales and Yorkshire. it was specsavers’ ‘sub’ film that won the grand prix at Cream while elmwood’s posters for freelance creative Jim davies won at Cream Yorkshire. these two awards alone perhaps reflect the diverse clients serviced by agencies across these regions. But despite the eclectic nature of the work, the winning creative was uniformly brilliant.
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organised by: Sponsors: cream sponsored by:
04crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM
GrAnd PrIx
GoLdCompany: Specsavers CreativeClient: Specsavers Title: SUBArt Direction: Mark De La Rue and Helina MathewsCopyWriter: Jon CrockerProduction Company: Mustard(Director): John Doris Director: Cris MudgeProducer: Sam LockCreative Director: Graham Daldry
cHAIrMAn’S AWArd
GoLdCompany: Pencil Studio Client: Beyond The Bean Title: Cosy TeaArt Direction: Luke Manning Typographer: Luke ManningKnitters: Jenny Newbert and Fiona Fagan
Art dIrEctIon
SILVErCompany: ElfenClient: National Theatre WalesTitle: National Theatre Wales Launch Programme
noMInAtIonCompany: Big Communications Client: Fresh Title: Seven Deadly SinsArt Direction: Richard Davis CopyWriter: Craig Buzzel Photographer: Martin Brent
noMInAtIonCompany: RBHClient: Queensgate Shopping Centre Title: Make Your Day Art Direction: Stuart Jackson CopyWriter: Mike Kalin
uSE of PHotoGrAPHy
GoLdCompany: Campbell Rowley LtdClient: SkillsetTitle: Pick the Tick Art Direction: Grant Campbell and Phil SilkPhotographer: Phil Rowley
GoLdCompany: RBHClient: Church End Brewery Title: Shakesbeer Art Direction: Stuart Jackson CopyWriter: Mike KalinRetoucher: Stephanie Davis
noMInAtIonCompany: Chapter Client: Crucial Trading Title: What’s Crucial? Art Direction: Lyndsay Turner CopyWriter: Andrew Robson
noMInAtIonCompany: RBHClient: Freya Lingerie Title: Let ‘Em RollArt Direction: Stuart Jackson CopyWriter: Mike Kalin Photographer: Sean McMenomy
uSE of ILLuStrAtIon/AnIMAtIon
GoLdCompany: RBHClient: Freya Lingerie Title: The Holy Fit Art Direction: Stuart JacksonCopyWriter: Mike Kalin Production Company: Intro
SILVErCompany: Cogent Elliot Client: Calor Title: LPGeniusArt Direction: Jason ‘Vinny’ VinciguerraCopyWriter: Craig Wood Director: Yoav Sengal Producer: Amanda Lowit
SILVErCompany: McCann Erickson Client: Barratt HomesTitle: Barratt Bespoke Art Direction: Tim Jones/James CrossCopyWriter: James Cross/Tim Jones Designer/Illustrator: Domenic
BronZECompany: CubicClient: The National College Title: Ldr Magazine Art Direction: Adam Travis
BronZECompany: Purple Circle
Client: Driving Standards Agency Title: The Standard Magazine Art Direction: Johanna Drewe Project Manager: Victoria Blundy
noMInAtIonCompany: Cubic Client: Tompkin PressTitle: Delightfully DigitalArt Direction: Adam Travis
uSE of tyPoGrAPHy
BronZECompany: Big Communications Client: BritnixTitle: Britnix Campaign Art Direction: Paul WallettCopyWriter: Steve SmithTypographer: Mike Wykes Photographer: Moy Williams
coPyWrItInG
GoLdCompany: Rave Communications Client: Victory Motorcycles Riders Association Title: Join the Club Creative Director: Jamie BuckinghamCopyWriter: Jamie BuckinghamDesigners: Tejal Prejapati, Paul Kaiser, Terry Dean, Emma Vaughan and Bhav Vadukul
noMInAtIonCompany: Chapter Client: Crucial Trading Title: What’s Crucial? Art Direction: Lyndsay TurnerCopyWriter: Andrew Robson
noMInAtIonCompany: Sperm Creative Client: Oxsprings Title: Leaning Tower of the CotswoldsArt Direction: Richard Edgerton and Pat DyerCopyWriter: Richard EdgertonTypographer: Pat Dyer
noMInAtIonCompany: Tangible Client: The Royal British Legion Title: Finding His Feet Art Direction: Ed Swarbrick and Nick ThomasCopyWriter: Ian Atkinson and Lizzie Owen-Thomas
48 or 96 SHEEt PoStEr
SILVErCompany: Big Communications Client: WKDTitle: Offside Art Direction: Tom Heywood CopyWriter: Tom Heywood
noMInAtIonCompany: Big Communications Client: WKDTitle: Passion Art Direction: Tom Heywood CopyWriter: Tom Heywood
noMInAtIonCompany: BMBClient: Vauxhall Motors Ltd Title: It’s not just about the economy Art Direction: Iain Hills CopyWriter: Mike Johnson / Iain Hills Typographer: Iain Hills Production Company: BMBRetouching: Dave Young
6,4 or SMALLEr SHEEt PoStEr
GoLdCompany: Big Communications Client: Zetland Title: Dog Art Direction: Simon Dilks CopyWriter: Craig Buzzel
SILVErCompany: Big CommunicationsClient: WKD Title: Loved Ones Art Direction: Tom HeywoodCopyWriter: Steve Smith
BronZECompany: Big CommunicationsClient: ZetlandTitle: Pig Art Direction: Simon Dilks CopyWriter: Craig Buzzel
BronZECompany: McCann Erickson Communications House Client: Harley-Davidson MotorcyclesTitle: Rentals – First Date Art Direction: Shaun Loynds
CopyWriter: Vineet Raheja Typographer: George Aytoun Photographer: Ben Campbell Designer: George Aytoun
unuSuAL SIZE or SPEcIAL BuILd
GoLdCompany: Cogent Elliot Client: ATSTitle: Ladies’ Night Art Direction: Jason ‘Vinny’ Vinciguerra CopyWriter: Craig Wood
SILVErCompany: Bray Leino Client: Moo Organic Milk For Milk Link Title: Murial Art Direction: Dom Lane CopyWriter: Graeme Jackson Photographer: Neil Rolfe
outdoor cAMPAIGn
GoLdCompany: RBHClient: Church End Brewery Title: ShakesbeerArt Direction: Stuart Jackson CopyWriter: Mike Kalin Retoucher: Stephanie Davis
SILVErCompany: McCann Erickson Communications House Client: Harley-Davidson MotorcyclesTitle: Accessibility – Casino Chips Art Direction: Shaun LoyndsCopyWriter: Vineet Raheja Typographer: George Aytoun Photographer: Ben CampbellDesigner: George Aytoun
BronZECompany: Big Communications Client: WKDTitle: WKD Christmas Art Direction: Tom HeywoodCopyWriter: Tom Heywood and Steve Smith
noMInAtIonCompany: McCann Erickson Client: Chiltern Railways Title: You Could Be in London Art Direction: Tim Jones / James CrossCopyWriter: James Cross / Tim JonesDesigner: Spencer O’Dwyer
conSuMEr PrESS AdVErt
GoLdCompany: Specsavers Creative Client: Specsavers CreativeTitle: Goal-Line Technology Art Direction: Michael Hutchinson and Neil BrushCopyWriter: Simon Bougourd and Aaron ScoonesTypographer: Craig Le LerreProduction Company: Specsavers CreativeCreative Director: Graham Daldry
noMInAtIonCompany: Chapter Client: Sealine Title: Big Splash Art Direction: Ian Boulter CopyWriter: Martin Heffernan Photographer: James Callaghan
BuSInESS to BuSInESS PrESS AdVErt
SILVErCompany: Connect Advertising Client: Finning Cat Title: Bullcat Art Direction: Ewart LiburdCopyWriter: Alan Salisbury
noMInAtIonCompany: Lesniak Swann Ltd Client: Partners For Endoscopy Title: Totally Harmless Art Direction: Mark Lesniak Designer: Garrick Middleton
PrESS cAMPAIGn
GoLdCompany: Connect Advertising Client: Jim Lawrence Title: Unique Art Direction: Adrian Wilde CopyWriter: Mark Lawrence
BronZECompany: Chapter Client: Crucial Trading Title: What’s Crucial?Art Direction: Lyndsay Turner CopyWriter: Andrew Robson
tV/cInEMA AdVErt
GoLdCompany: Specsavers Creative Client: SpecsaversTitle: Spermsavers Art Direction: Steve Loftus CopyWriter: Graham DaldryProduction Company: Adopted FilmsDirector: Henry Sheldon
SILVErCompany: Specsavers Creative Client: SpecsaversTitle: Postman Pat Art Direction: Neil Brush CopyWriter: Simon Bougourd Production Company: Passion Pictures Director: Darren Walsh Producer: Sam Lock Creative Director: Graham Daldry
noMInAtIonCompany: Specsavers Creative Client: SpecsaversTitle: The Specs Effect Art Direction: Neil Brush CopyWriter: Simon BougourdProduction Company: Rattling Stick Director: Daniel Kleinman Producer: Sam LockCreative Director: Graham Daldry
tV/cInEMA cAMPAIGn
BronZECompany: Big Communications Client: Domino’s PizzaTitle: Britain’s Got Talent Idents Art Direction: Richard DavisCopyWriter: Craig Buzzel Agency Producer: Amanda Lowtit Director: Richard Pullar
rAdIo coMMErcIAL
SILVErCompany: McCann Erickson Client: Teletext Holidays Title: Sunburn Art Direction: Tim Jones / James CrossCopyWriter: James Cross / Tim Jones Production Company: Rorschach Producer: Pam Myers
BronZECompany: McCann Erickson Client: Teletext HolidaysTitle: Budgie Smugglers Art Direction: Tim Jones / James CrossCopyWriter: James Cross / Tim Jones Production Company: Rorschach Producer: Pam Myers
noMInAtIonCompany: McCann Erickson Client: Teletext HolidaysTitle: Mariachi Art Direction: Tim Jones / James CrossCopyWriter: James Cross / Tim Jones Production Company: Rorschach Producer: Pam Myers
rAdIo cAMPAIGn
SILVErCompany: McCann Erickson Client: Teletext HolidaysTitle: You Can With Teletext Art Direction: Tim Jones / James CrossCopyWriter: James Cross / Tim Jones Production Company: Rorschach Producer: Pam Myers
noMInAtIonCompany: Cogent Elliot Client: Calor Title: Arthur, Hector and Nelson Art Direction: Jason ‘Vinny’ VinciguerraCopyWriter: Craig Wood Production Company: Rorschach Sound Engineer: Tim Lofts Producer: Pam Myers
corPorAtE IdEntIty
BronZE Company: Arthur Steen Horne AdamsonClient: The Bread TinTitle: The Bread Tin Creative Director: Marksteen AdamsonArt Direction: Scott McGuffieDesigners: Leanne Thomas, Kerry Wheeler and Richard Delingpole
BronZE Company: Kutchibok Client: CappeleTitle: CappeleArt Direction: Sion Dafydd and Alwyn ThomasTypographer: Sion Dafydd and Alwyn ThomasPhotographer: Matt Cant
BronZE Company: Lionhouse Client: Alan Bartlett and Sons LtdTitle: Alan Bartlett and Sons Corporate Identity Art Direction: LionhouseCopyWriter: LionhouseTypographer: LionhousePhotographer: Julian Calverley
noMInAtIonCompany: Believe in Client: Believe inTitle: Believe in Branding Art Direction: Blair ThomsonCopyWriter: Tish EnglandDesigner: Blair Thomson
corPorAtE LItErAturE
GoLdCompany: Fluid Client: Sony Computer EntertainmentTitle: Sony Playstation Media KitArt Direction: Fluid
BronZECompany: NorthbankClient: N3 Display Graphics LtdTitle: N3 Hands onArt Direction: Simon CryerPhotographer: Phil Sayer
noMInAtIon Company: Lionhouse Client: Alan Bartlett and Sons LtdTitle: Alan Bartlett and Sons Brochure Art Direction: LionhouseCopyWriter: LionhouseTypographer: LionhousePhotographer: Julian Calverley
AnnuAL rEPort
SILVErCompany: Purple Circle Client: Nottingham Community Housing Association Title: NCHA Annual ReportArt Direction: Simon HarrisonPhotographer: Keane Beamish Managing Director: Michael Slack
PAckAGInG
GoLdCompany: Pencil Studio Client: Beyond The Bean Title: Cosy TeaArt Direction: Luke Manning Typographer: Luke ManningKnitters: Jenny Newbery and Fiona Fagan
BronZECompany: ArthurSteenHorneAdamsonClient: Jude’s Title: Jude’s Creative Director: Marksteen Adamson Art Direction: Scott McGuffieDesigners: Joseph Hole, Chris Greenwood, Kerry Wheeler and Richard Delingpole
noMInAtIonCompany: KutchibokClient: The Celt Experience Brewery Title: Celt Ales (Bronze and GOLDen)Art Direction: Sion Dafydd and Alwyn ThomasCopyWriter: Tom NewmanTypographer: Sion Dafydd and Alwyn ThomasPhotographer: Matt Cant
EnVIronMEntAL/3d dESIGn
GoLdCompany: Checkland KindleysidesClient: Levi’s Title: Levi’s Flagship Store, London
BronZECompany: Checkland KindleysidesClient: CamelotTitle: National Lottery Playstation
PuBLIcAtIonS
GoLdCompany: ElfenClient: National Theatre WalesTitle: National Theatre Wales Launch Programme
SILVErCompany: CubicClient: The National College Title: Ldr Magazine Art Direction: Adam Travis
BronZECompany: ElfenClient: National Theatre WalesTitle: National Theatre Wales Launch Programme
tHE druM DEC 2010 www.thedrum.co.uk crEAM AWArdS 201005
GrAnd PrIx
AWArdCompany: Elmwood Client: Jim Davies Title: Jim Davies Monkey PostersCreative Director: Richard ScholeyDesigner: Simon MorrowIllustrator: Rob BallWriter: Jim Davies
cHAIrMAn’S AWArd
AWArdCompany: Elmwood Client: Seachill Title: The Saucy Fish Company Design Director: Ben GreengrassDesigner: Stephen Woowat Writer: Natalie Woodhead Project Manager: Jan Hirst
PrESS AdVErt
AWArdCompany: Front Client: National Railways Museum Title: Popcorn Art Direction: Paul Copley Photographer: Andy Gallacher
coMMEndAtIonCompany: UberClient: Casio Title: Millisecond Makeover – Lipstick Art Direction: Rob Sandom Photographer: Metz and Racine
coMMEndAtIonCompany: Uber Client: CasioTitle: Millisecond Makeover – MascaraArt Direction: Rob Sandom Photographer: Metz and Racine
noMInAtIon Company: The Whole Caboodle Client: Prostar Title: Casualty Art Direction: Mark Harris CopyWriter: Stuart Anderson
crAft
AWArdCompany: Elmwood Client: ElmwoodTitle: What Makes Elmwood Elmwood – The Elmwood Lexicon Design Director: Ben GreengrassWriter: Laura FormanProject Manager: Jo ToddIllustrator: Esther Aarts
AWArdCompany: The Workshop Client: Roundabout Homeless Charity Title: Roundabout Annual Report 2009 - 2010Art Direction: Andrew Turner Typographer: Andrew Turner Photographer: Nigel Barker (Nigel Barker Photography)Printer: Proco Print
PAckAGInG
AWArdCompany: Elmwood Client: Seachill Title: The Saucy Fish Company Design Director: Ben GreengrassDesigner: Stephen Woowat Writer: Natalie Woodhead Project Manager: Jan Hirst
noMInAtIonCompany: Of Client: Yumi LashesTitle: Yumi LashesArt Direction: Of creative team CopyWriter: Of creative teamTypographer: Of creative teamPhotographer: Of creative team
BroAdcASt
coMMEndAtIonCompany: Iris Associates Client: Yorkshire WaterTitle: Enda and Mary – Value for Money Campaign Art Direction: David Wood and Marc AlcockCopyWriter: Steve Doyle Production Company: The Mob Film Company
noMInAtIonCompany: JDA Client: The Car Shop Title: The Cart Shop Art Direction: Chris LinesCopyWriter: Dan James / Pete ThompsonProduction Company: PSADirector: Phil Hawkins
noMInAtIonCompany: The Whole Caboodle Client: Perrys Motor Dealers Title: Little Extras Art Direction: Stuart Anderson CopyWriter: Stuart AndersonProduction Company: MTPDirector: Stuart ElliotProducer: Ray Allen
outdoor AdVErtISInG
noMInAtIonCompany: Outside the BoxClient: Direct HolidaysTitle: Angel of the North Projection Art Direction: Dave Easton and Bryan Wilman Production Company: Blazin Star (Building Projection Company)
corPorAtE IdEntIty
AWArdCompany: Iris Associates Client: Little ChefTitle: Rebrand Art Direction: David Wood and Nic Shuttleworth Typographer: Peter Horridge
coMMEndAtIonCompany: Elmwood Client: BBC Breathing SpacesTitle: BBC Tree O Clock Creative Director: Richard Scholey CopyWriter: Natalie WoodheadProject Manager: Dawn Hamilton Senior Designer: Chris Jackson Illustration: The Neighbourhood Designer: Simon MorrowArtwork: Tim Leonard and Chris McCluskie
corPorAtE LItErAturE
coMMEndAtIonCompany: Elmwood Client: ElmwoodTitle: What Makes Elmwood Elmwood – The Elmwood Lexicon Design Director: Ben GreengrassWriter: Laura FormanProject Manager: Jo ToddIllustrator: Esther Aarts
PuBLIcAtIonS And AnnuAL rEPortS
AWArdCompany: The Consult Client: Skillfast - UKTitle: LMI (Labour Market Intelligence) Art Direction: Alex Atkinson Typographer: Mark Starbuck Production Company: Pressision
AWArdCompany: The Consult Client: Skillfast - UKTitle: Material Matters Art Direction: Alex Atkinson
AWArdCompany: The Workshop Client: Roundabout Homeless Charity Title: Roundabout Annual Report 2009 - 2010Art Direction: Andrew Turner Typographer: Andrew Turner Photographer: Nigel Barker (Nigel Barker Photography)Printer: Proco Print
coMMEndAtIonCompany: Fuse8 Client: Together Women Title: Together Women Impact Report Art Direction: Matt McMillanCopyWriter: James North Photographer: Kerry Harrison and Richard MoranProduction Company: Team ImpressionIllustration: Mark Huddleston
coMMEndAtIonCompany: Iris Associates Client: Creative Sheffield Title: Made Magazine Art Direction: David Wood, Nic Shuttleworth and Marc Alcock CopyWriter: Steve Doyle and Nicole Green
dIrEct MAIL
AWArdCompany: Elmwood Client: Elmwood Title: Elmwood Christmas CardCreative Director: Richard ScholeyCopyWriter: Jayne WorkmanSenior Designer: Chris JacksonDesigner: Stephen Woowat
SELf ProMotIon
AWArdCompany: twentysix LeedsTitle: 10 Downing Tweets
dIGItAL
AWArdCompany: DigForFire DMGClient: The Open University Title: A World of Inspiring Learningwww.openuniversity.co.uk/inspiring Art Direction: Richard Waite CopyWriter: Jen Holmes, Stuart Caine and Simon Ransley Typographer: Chris Hart Production Company: Dan Boscaro and Stuart CraigenOther: Jessica Fieldman, Andrew Todd and Sue Wood.
coMMEndAtIonCompany: DigForFire DMGClient: Castrol Title: Castrol 2010 FIFA World Cup Live Tracker http://tracker.castrolfootball.com Art Direction: Mark Lambert, Richard Hillam and Andy Hayward CopyWriter: Simon RansleyTypographer: Mark Lambert Production Company: Andy Forbes, Stuart Caine and Kailash Vyas Other: Jonathan Fletcher and Imogen Hesp
noMInAtIon Company: Uber Client: CasioTitle: Millisecond Makeover www.makeupmodecamera.com Art Direction: Rob SandomPhotographer: Metz and RacineDesigner: Ricky HewittDeveloper: Kevin Choppin
LoW BudGEt
coMMEndAtIonCompany: Outside the BoxClient: Direct HolidaysTitle: Angel of the North Projection Art Direction: Dave Easton and Bryan Wilman Production Company: Blazin Star (Building Projection Company)
IntEGrAtEd cAMPAIGn
AWArdCompany: JDA Client: The Car Shop Title: The Cart Shop Art Direction: Chris LinesCopyWriter: Dan James / Pete ThompsonProduction Company: PSADirector: Phil Hawkins
noMInAtIonCompany: DigForFire DMGClient: The Open University Title: A World of Inspiring Learning Art Direction: Andy Hayward and Richard Waite CopyWriter: Simon Ransley and Jen HolmesTypographer: Ian Dean, Ben Hooper and Bob HinchcliffeProduction Company: Sue Wood, Andy Todd, Jessica Fieldman, Lyndsay Williams, Rapp UK, Matrix Creative and Response One.
PoStEr
AWArdCompany: Elmwood Client: Jim Davies Title: Jim Davies Monkey PostersCreative Director: Richard ScholeyDesigner: Simon MorrowIllustrator: Rob BallWriter: Jim Davies
AWArdCompany: Front Client: National Railway Museum Title: Popcorn Art Direction: Paul CopleyPhotographer: Andy Gallagher
noMInAtIonCompany: ElmwoodClient: Opera North Title: Opera North Posters Spring 2010Creative Director: Richard ScholeyDesigner: Simon MorrowIllustrator: Steven Shaw (La Boheme)Other: John Ross (Rusalka) and Mary Stuart (The Neighbourhood)
PoStEr
GoLdCompany: Lionhouse Client: LionhouseTitle: Adapt and Survive Art Direction: LionhouseCopyWriter: LionhouseTypographer: Lionhouse
WEBSItE/onLInE Ad
GoLdCompany: Specsavers CreativeClient: SpecsaversTitle: Postman Pat Art Direction: Neil BrushCopyWriter: Simon BougourdProducer: Sam LockCreative Director: Graham Daldry
SILVErCompany: Milton Bayer Client: ELCTitle: Swampsterzwww.swampsterz.com Art Direction: Tom HoodleHead of Development: Richard Harris
BronZECompany: One Black Bear Client: Subaru UKTitle: New Subaru.co.ukwww.subaru.co.uk
noMInAtIonCompany: Tomorrow PeopleClient: Westfield Shopping Centre Title: Experiential and Advertising Sales Portalhttp://ukbrandalliance.westfield.com
fILM/tV tItLES/IdEntS/AnIMAtIon
GoLdCompany: RBHClient: Freya Lingerie Title: The Holy Fit Art Direction: Stuart Jackson CopyWriter: Mike Kalin Production Company: Intro
VIrAL MArkEtInG
GoLdCompany: Specsavers CreativeClient: Specsavers Title: SUBArt Direction: Mark De La Rue and Helina MathewsCopyWriter: Jon CrockerProduction Company: Mustard(Director): John Doris Director: Cris MudgeProducer: Sam LockCreative Director: Graham Daldry
SILVErCompany: Specsavers CreativeClient: Specsavers Title: Spermsavers Art Direction: Steve LoftusCopyWriter: Graham DaldryProduction Company: Adopted Films Director: Henry Sheldon
SILVEr Company: Fuse Digital Client: Lucozade Title: Jungle Mashup
ItEM of SELf ProMotIon
SPonSorEd By MAIL MEdIA cEntrE froM royAL MAIL
SILVErCompany: Epoch Design LtdTitle: Missile ToeArt Direction: EpochCopyWriter: EpochTypographer: EpochPhotographer: EpochProduction Company: Philtone
SILVErCompany: RBHTitle: Flockwatch Art Direction: Stuart Jackson CopyWriter: Mike Kalin
noMInAtIonCompany: Adam Bicknell Title: Greener GrassArt Direction: Adam BicknellCopyWriter: Adam BicknellTypographer: Adam Bicknell
noMInAtIonCompany: Andrew Sheldrick Title: The Copywriter’s Very Concise Dictionary Art Direction: Andrew SheldrickCopyWriter: Andrew Sheldrick
dIrEct MAIL
SPonSorEd By MAIL MEdIA cEntrE froM royAL MAIL
GoLdCompany: Rave Communications Client: Victory Motorcycles Riders Association Title: Join the ClubCreative Director: Jamie Buckingham CopyWriter: Jamie BuckinghamDesigners: Tejal Prejapati, Paul Kaiser, Terry Dean, Emma Vaughan and Bhav Vadukul
www.thedrum.co.uk DEC 2010 tHE druM06GrAnd PrIx WInnEr
GrAnd PrIx
GoLdCompany: Specsavers CreativeClient: Specsavers Title: SUB
VIrAL MArkEtInG GoLd
tHE druM DEC 2010 www.thedrum.co.uk cHAIrMAn’S AWArd07
cHAIrMAn’S AWArd
GoLdCompany: Pencil Studio Client: Beyond The Bean Title: Cosy Tea
PAckAGInG GoLd
08crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM
PuBLIcAtIonS GoLd
Art dIrEctIonSILVEr
Company: ElfenClient: National Theatre WalesTitle: National Theatre Wales Launch Programme
uSE of PHotoGrAPHy
GoLdCompany: Campbell Rowley LtdClient: SkillsetTitle: Pick the Tick
conSuMEr PrESS AdVErt
GoLdCompany: Specsavers Creative Client: Specsavers CreativeTitle: Goal-Line Technology
WEBSItE/onLInE Ad
GoLdCompany: Specsavers CreativeClient: SpecsaversTitle: Postman Pat
coPyWrItInG GoLd
dIrEct MAIL GoLd
Company: Rave Communications Client: Victory Motorcycles Riders Association Title: Join the Club
crEAM AWArdS 201009tHE druM DEC 2010 www.thedrum.co.uk
unuSuAL SIZE or SPEcIAL BuILd
GoLdCompany: Cogent Elliot Client: ATSTitle: Ladies’ Night
PrESS cAMPAIGn
GoLdCompany: Connect Advertising Client: Jim Lawrence Title: Unique
EnVIronMEntAL/3d dESIGn
GoLdCompany: Checkland KindleysidesClient: Levi’s Title: Levi’s Flagship Store, London
tV/cInEMA AdVErt GoLd
VIrAL MArkEtInG SILVEr
Company: Specsavers CreativeClient: Specsavers Title: Spermsavers
10crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM
uSE of PHotoGrAPHyGoLd
outdoor cAMPAIGnGoLd
Company: RBHClient: Church End Brewery Title: Shakesbeer
corPorAtE LItErAturE
GoLdCompany: Fluid Client: Sony Computer EntertainmentTitle: Sony Playstation Media Kit
fILM/tV tItLES/IdEntS/AnIMAtIon
GoLdCompany: RBHClient: Freya Lingerie Title: The Holy Fit
uSE of ILLuStrAtIon/AnIMAtIon GoLd
uSE of ILLuStrAtIon/AnIMAtIon
SILVErCompany: Cogent Elliot Client: Calor Title: LPGenius
crEAM AWArdS 201011tHE druM DEC 2010 www.thedrum.co.uk
We’re in the honeymoon suite. Mrs S (20s) is bubbly with a Scouse accent, and Mark (20s) is amorous and has the same accent. FVO (30’s) is a straight read.
SFX: Hotel room.
Mrs S: Oh Mark, sun, sea, sand and now…
Mark: …the honeymoon suite … ‘Mrs Smith.’ (giggling)
Mrs S: …ooh come here!
SFX: Fumbling around.
Mark: Yeah…ooh…hmmm…ahhh…arrghhh! Stop! Stop!
Mrs S: What?
Mark: Please don’t touch me there! Ooh! Or there!
FVO: At Teletext Holidays, we can’t sooth your sunburnt bits.
But we can do thousands of great value, ATOL protected, holidays.
For the latest deals see Freeview channel one-oh-one.
Or Teletext Holidays dot co dot UK
TeleTexT Holidays‘sunburn’
6,4 or SMALLEr SHEEt PoStEr
GoLdCompany: Big Communications Client: Zetland Title: Dog
PoStEr
GoLdCompany: Lionhouse Client: LionhouseTitle: Adapt and Survive
rAdIo cAMPAIGn
SILVErCompany: McCann Erickson Client: Teletext HolidaysTitle: You Can With Teletext
01. rAdIo coMMErcIAL
SILVErCompany: McCann Erickson Client: Teletext Holidays Title: Sunburn
02. rAdIo coMMErcIAL
BronZECompany: McCann Erickson Client: Teletext HolidaysTitle: Budgie Smugglers
03. rAdIo coMMErcIAL
noMInAtIonCompany: McCann Erickson Client: Teletext HolidaysTitle: Mariachi
We’re in a hotel room. We can hear the lively poolside and kids playing in the background. MVO (40s) is cock-sure of himself, and FVO (40s) is his long-suffering wife. Both have an Essex/South-East accent. FVO (30’s) is a straight read.
SFX: Busy hotel poolside. Kids playing and splashing around in the sun.
FVO: You ready darling, let’s get to the beach!
MVO: Coming…BOSH!
FVO: Er…what, in the name of all that’s decent, are they?
MVO: What these?
FVO: Darling, don’t take this the wrong way but…I don’t think you can pull them off.
MVO: Pull these off? Actually they’re so tight, I don’t think I could.
F-ANCR: At Teletext Holidays, we can’t stop old geezers parading round in budgie-smugglers.
But we can do thousands of great value, ATOL protected, holidays.
For the latest deals see Freeview channel one-oh-one.
Or Teletext Holidays dot co dot UK
TeleTexT Holidays‘budGie sMuGGlers’
We’re outside on the veranda of a bar/restaurant, we hear the lapping of the ocean. A young couple, Laura and Tom (mid to late 20’s) sit down to enjoy a romantic evening together.
Laura: Oohhh Tom, this is lovely!
Tom: Well, I really wanted tonight to be something spe…
Mariachi: A song for the lovers?
Tom: Um. No, thank you. You see Laura, I’ve been thi…
Mariachi: Are you sure no sing-song? A little…
SFX: The Mariachi plays a quick, 4-note ‘lick’ on his guitar.
Tom: No really, thanks. What I’m trying to say is, will you ma…
SFX: The full Mariachi band strikes up, completely drowning Tom out.
F-ANCR: At Teletext Holidays, We can’t stop the mariachi band ruining your romantic rendez-vous,
But we can do thousands of great value, ATOL protected holidays.
For the latest deals see Freeview one-oh-one.
Or Teletext dot co dot UK.
TeleTexT Holidays‘MariacHi’
01 02 03
12crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM
ItEM of SELf ProMotIonSPonSorEd By MAIL MEdIA cEntrE froM royAL MAIL
SILVErCompany: Epoch Design LtdTitle: Missile Toe
WEBSItE/onLInE Ad
SILVErCompany: Milton Bayer Client: ELCTitle: Swampsterz
VIrAL MArkEtInG
SILVEr Company: Fuse Digital Client: Lucozade Title: Jungle Mashup
outdoor cAMPAIGn
SILVErCompany: McCann Erickson Communications House Client: Harley-Davidson MotorcyclesTitle: Accessibility – Casino Chips
uSE of ILLuStrAtIon/AnIMAtIon
SILVErCompany: McCann Erickson Client: Barratt HomesTitle: Barratt Bespoke
crEAM AWArdS 201013tHE druM DEC 2010 www.thedrum.co.uk
48 or 96 SHEEt PoStEr
SILVErCompany: Big Communications Client: WKDTitle: Offside
BuSInESS to BuSInESS PrESS AdVErt
SILVErCompany: Connect Advertising Client: Finning Cat Title: Bullcat
AnnuAL rEPort
SILVErCompany: Purple Circle Client: Nottingham Community Housing Association Title: NCHA Annual Report
tV/cInEMA AdVErt
SILVErCompany: Specsavers Creative Client: SpecsaversTitle: Postman Pat
14crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM
6,4 or SMALLEr SHEEt PoStEr
SILVErCompany: Big CommunicationsClient: WKD Title: Loved Ones
ItEM of SELf ProMotIonSPonSorEd By MAIL MEdIA cEntrE froM royAL MAIL
SILVErCompany: RBHTitle: Flockwatch
PuBLIcAtIonS SILVEr
uSE of ILLuStrAtIon/AnIMAtIon BronZE
Company: CubicClient: The National College Title: Ldr Magazine
unuSuAL SIZE or SPEcIAL BuILd
SILVErCompany: Bray Leino Client: Moo Organic Milk For Milk Link Title: Murial
crEAM AWArdS 201015tHE druM DEC 2010 www.thedrum.co.uk
rbh
purple circle
PrESS cAMPAIGn BronZE
coPyWrItInG noMInAtIon
uSE of PHotoGrAPHy noMInAtIon
Company: Chapter Client: Crucial Trading Title: What’s Crucial?
tV/cInEMA cAMPAIGn
BronZECompany: Big Communications Client: Domino’s PizzaTitle: Britain’s Got Talent Idents
EnVIronMEntAL/3d dESIGn
BronZECompany: Checkland KindleysidesClient: CamelotTitle: National Lottery Playstation
outdoor cAMPAIGn
BronZECompany: Big Communications Client: WKDTitle: WKD Christmas
16crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM
6,4 or SMALLEr SHEEt PoStEr
BronZECompany: McCann Erickson Communications House Client: Harley-Davidson MotorcyclesTitle: Rentals – First Date
uSE of tyPoGrAPHy
BronZECompany: Big Communications Client: BritnixTitle: Britnix Campaign
WEBSItE/onLInE Ad
BronZECompany: One Black Bear Client: Subaru UKTitle: New Subaru.co.uk
corPorAtE IdEntIty
BronZE Company: Arthur Steen Horne AdamsonClient: The Bread TinTitle: The Bread Tin
crEAM AWArdS 201017tHE druM DEC 2010 www.thedrum.co.uk
uSE of ILLuStrAtIon/AnIMAtIon
BronZECompany: Purple Circle Client: Driving Standards Agency Title: The Standard Magazine
PAckAGInG
BronZECompany: ArthurSteenHorneAdamsonClient: Jude’s Title: Jude’s
corPorAtE IdEntIty
BronZE Company: Kutchibok Client: CappeleTitle: Cappele
corPorAtE IdEntIty
BronZE Company: Lionhouse Client: Alan Bartlett and Sons LtdTitle: Alan Bartlett and Sons Corporate Identity
18crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM
6,4 or SMALLEr SHEEt PoStEr
BRONZECompany: Big CommunicationsClient: ZetlandTitle: Pig
corPorAtE LItErAturE
BronZECompany: NorthbankClient: N3 Display Graphics LtdTitle: N3 Hands on
PuBLIcAtIonSBronZE
Company: ElfenClient: National Theatre WalesTitle: National Theatre Wales Launch Programme
crEAM AWArdS 201019tHE druM DEC 2010 www.thedrum.co.uk
corPorAtE LItErAturE
noMInAtIon Company: Lionhouse Client: Alan Bartlett and Sons LtdTitle: Alan Bartlett and Sons Brochure
ItEM of SELf ProMotIonSPonSorEd By MAIL MEdIA cEntrE froM royAL MAIL
noMInAtIonCompany: Andrew Sheldrick Title: The Copywriter’s Very Concise Dictionary
conSuMEr PrESS AdVErt
noMInAtIonCompany: Chapter Client: Sealine Title: Big Splash
48 or 96 SHEEt PoStEr
noMInAtIonCompany: BMBClient: Vauxhall Motors Ltd Title: It’s not just about the economy
20crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM
Art dIrEctIon
noMInAtIonCompany: Big Communications Client: Fresh Title: Seven Deadly Sins
outdoor cAMPAIGn
noMInAtIonCompany: McCann Erickson Client: Chiltern Railways Title: You Could Be in London
48 or 96 SHEEt PoStEr
noMInAtIonCompany: Big Communications Client: WKDTitle: Passion
crEAM AWArdS 201021tHE druM DEC 2010 www.thedrum.co.uk
Art dIrEctIon
noMInAtIonCompany: RBHClient: Queensgate Shopping Centre Title: Make Your Day
uSE of ILLuStrAtIon/AnIMAtIon
noMInAtIonCompany: Cubic Client: Tompkin PressTitle: Delightfully Digital
coPyWrItInG
noMInAtIonCompany: Sperm Creative Client: Oxsprings Title: Leaning Tower of the Cotswolds
corPorAtE IdEntIty
noMInAtIonCompany: Believe in Client: Believe inTitle: Believe in Branding
22crEAM AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM
WEBSItE/onLInE Ad
noMInAtIonCompany: Tomorrow PeopleClient: Westfield Shopping Centre Title: Experiential and Advertising Sales Portalhttp://ukbrandalliance.westfield.com
ItEM of SELf ProMotIonSPonSorEd By MAIL MEdIA cEntrE for royAL MAIL
noMInAtIonCompany: Adam Bicknell Title: Greener Grass
uSE of PHotoGrAPHy
noMInAtIonCompany: RBHClient: Freya Lingerie Title: Let ‘Em Roll
BuSInESS to BuSInESS PrESS AdVErt
noMInAtIonCompany: Lesniak Swann Ltd Client: Partners For Endoscopy Title: Totally Harmless
coPyWrItInG
noMInAtIonCompany: Tangible Client: The Royal British Legion Title: Finding His Feet
crEAM AWArdS 201023tHE druM DEC 2010 www.thedrum.co.uk
PAckAGInG
noMInAtIonCompany: KutchibokClient: The Celt Experience Brewery Title: Celt Ales (Bronze and GOLDen)
tV/cInEMA AdVErt
noMInAtIonCompany: Specsavers Creative Client: SpecsaversTitle: The Specs Effect
rAdIo cAMPAIGn
noMInAtIonCompany: Cogent Elliot Client: Calor Title: Arthur, Hector and Nelson
40s
SCENE: Legendary sports reporter, Stuart Hall, describes a post-match barbecue in characteristic epic style.
Stuart Hall: The sun galloped away from the post- match party like a knight into battle – and the inevitable first shiver of distress from a damsel ensued.
Enter our Arthur – patio heater gleaming like Excalibur in his strong right hand.
The fair face’s frigid frown melted into a smouldering smile. But then, a splutter from his well wielded weapon. Would he be bested by Dave’s offer of his coat?
Not so! With the magic of Merlin, he produces the spare bottle of gas Calor delivered right to his uPVC castle door.
Seize immortality. Call Calor on 0800 662 663 or visit calor.co.uk
calor‘arTHur’
40s
SCENE: Legendary sports reporter, Stuart Hall, describes a post-match barbecue in characteristic epic style.
Stuart Hall: The barbecue was wheeled into the courtyard for the post-match feast like a wooden horse through the gates of Troy. Its belly was opened and the valve turned with greater anticipation than the key to Elysium itself.
Ignition – and fire breathed on the sweet meat. Sausages sizzled, sauces drizzled – but would this most divine of moments be lost as the gas canister breathed its last?
Then, to a cheer, the new bottle was thrust aloft by our hero, our Hector, garlanded courtesy of Calor’s home delivery service!
Seize immortality. Call Calor on 0800 662 663 or visit calor.co.uk
calor‘HecTor’
50s
SCENE: Legendary sports reporter, Stuart Hall, describes a family caravan holiday in characteristic epic style.
Stuart Hall: Three days into the holidaying family’s brave seaside caravan campaign and many victories had been won. Swingball, volleyball, rounders – the man of the household had squashed his fellow fathers on the field like Nelson on the waves and kept two good arms and eyes into the bargain.
Then his greatest challenge – the hot water was waning, the cooker conking. Would his Trafalgar end with sniping derision from the enemy? But wait – the lookout, Jess the dog, spots a battalion to the flank as Calor’s delivery service sails in with a new bottle of gas!
Honour preserved, along with the contents of the fridge.
Seize immortality. Call Calor on 0800 662 663 or visit calor.co.uk
calor‘nelson’
24crEAM yorkSHIrE AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM
GrAnd PrIxAWArd
PoStEr AWArd
Company: Elmwood Client: Jim Davies Title: Jim Davies Monkey Posters
crEAM yorkSHIrE AWArdS 201025tHE druM DEC 2010 www.thedrum.co.uk
cHAIrMAn’S AWArdAWArd
PAckAGInG AWArd
Company: Elmwood Client: Seachill Title: The Saucy Fish Company
www.thedrum.co.uk DEC 2010 tHE druM26crEAM yorkSHIrE AWArdS 2010
PrESS AdVErt AWArd
PoStEr AWArd
Company: Front Client: National Railways Museum Title: Popcorn
crAft AWArd
corPorAtE LItErAturE coMMEndAtIon
Company: Elmwood Client: ElmwoodTitle: What Makes Elmwood Elmwood – The Elmwood Lexicon
SELf ProMotIon
AWArdCompany: twentysix LeedsTitle: 10 Downing Tweets
IntEGrAtEd cAMPAIGn AWArd
BroAdcAStnoMInAtIon
Company: JDA Client: The Car Shop Title: The Cart Shop
crEAM yorkSHIrE AWArdS 201027tHE druM DEC 2010 www.thedrum.co.uk
dIrEct MAIL
AWArdCompany: Elmwood Client: Elmwood Title: Elmwood Christmas Card
PuBLIcAtIonS And AnnuAL rEPortS
AWArdCompany: The Consult Client: Skillfast - UKTitle: LMI (Labour Market Intelligence)
crAft AWArd
PuBLIcAtIonS And AnnuAL rEPortSAWArd
Company: The Workshop Client: Roundabout Homeless Charity Title: Roundabout Annual Report 2009 - 2010
28crEAM yorkSHIrE AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM
dIGItAL AWArd
IntEGrAtEd cAMPAIGnnoMInAtIon
Company: DigForFire DMGClient: The Open University Title: A World of Inspiring Learning
corPorAtE IdEntIty
AWArdCompany: Iris Associates Client: Little ChefTitle: Rebrand
PuBLIcAtIonS And AnnuAL rEPortS
AWArdCompany: The Consult Client: Skillfast - UKTitle: Material Matters
tHE druM DEC 2010 www.thedrum.co.uk crEAM yorkSHIrE coMMEndAtIonS 201029
02
03
05
04
06
01A. PrESS AdVErt
coMMEndAtIonCompany: UberClient: Casio Title: Millisecond Makeover – Lipstick
01B. PrESS AdVErt
coMMEndAtIonCompany: Uber Client: CasioTitle: Millisecond Makeover – Mascara
02. BroAdcASt
coMMEndAtIonCompany: Iris Associates Client: Yorkshire WaterTitle: Enda and Mary – Value for Money Campaign
03. PuBLIcAtIonS And AnnuAL rEPortS
coMMEndAtIonCompany: Fuse8 Client: Together Women Title: Together Women Impact Report
04.dIGItAL
coMMEndAtIonCompany: DigForFire DMGClient: Castrol Title: Castrol 2010 FIFA World Cup Live Tracker
05. LoW BudGEt coMMEndAtIon
outdoor AdVErtISInG noMInAtIon
Company: Outside the BoxClient: Direct Holidays
06. PuBLIcAtIonS And AnnuAL rEPortS
coMMEndAtIonCompany: Iris Associates Client: Creative Sheffield Title: Made Magazine
07. corPorAtE IdEntIty
coMMEndAtIonCompany: Elmwood Client: BBC Breathing SpacesTitle: BBC Tree O Clock
07
01b01a
30crEAM yorkSHIrE AWArdS 2010 www.thedrum.co.uk DEC 2010 tHE druM
01
02
03
tHE druM DEC 2010 www.thedrum.co.uk crEAM yorkSHIrE noMInAtIonS 200931
04
05
01. dIGItAL
noMInAtIon Company: Uber Client: CasioTitle: Millisecond Makeover
02. PoStEr
noMInAtIonCompany: ElmwoodClient: Opera North Title: Opera North Posters Spring 2010
03. BroAdcASt
noMInAtIonCompany: The Whole Caboodle Client: Perrys Motor Dealers Title: Little Extras
04. PAckAGInG
noMInAtIonCompany: Of Client: Yumi LashesTitle: Yumi Lashes
05. PrESS AdVErt
noMInAtIon Company: The Whole Caboodle Client: Prostar Title: Casualty
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