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Lamb 1983:6 Strategic marketing planning aids management in two main ways: It loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader031vdocumentsusreader031viewer20220220105afe6b0e7f8b9a444f8ecc25html5thumbnails14jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=15Page 15button div class=ts-imageimg data-url=cravens-and-lamb-19836-strategic-marketing-planning-aids-management-in-two-mainhtmlpage=15 data-page=15 class=ts-thumb lazyload alt=Page 15: agrilifecdntamueduagrilifecdntamueducromptonrptsfiles201106Full-Text105pdf · Cravens and Lamb 1983:6 Strategic marketing planning aids management in two main ways: It loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader031vdocumentsusreader031viewer20220220105afe6b0e7f8b9a444f8ecc25html5thumbnails15jpg width=140 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