cranney mccabe communications folio
DESCRIPTION
Our job is to connect you with the audience that you want to capture, and to turn that audience into fans that are passionate about your brand. [email protected]TRANSCRIPT
COMMUNICATION,THE FOUNDATIONOF CONNECTIVITYOur job is to connectyou with the audiencethat you want tocapture, and to turnthat audience into fansthat are passionateabout your brand.
This is always our goal, and though itmay sound simple it can be a difficultgoal to reach.
In order to achieve this, another of ourbeliefs is the rudder that steers us, andit has always led us true: we believethat communication is the foundationof connectivity, the true basis tostrategically cultivate and connect you
with your audience (who are yourfuture fans!) At Cranney & McCabeCommunications we strive to constructcommunication that is meaningful,rewarding, and complete – all the whilefocusing on clarity, effectiveness andrealistic delivery.
This small folio is only a tiny portionof the work that we do.
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Visually Communicating has playedan integral role in the evolution ofmankind. Image: Hands at the Cuevas de lasManos upon Río Pinturas, near thetown of Perito Moreno in Santa CruzProvince, Argentina.
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A wine and champagne company
based in France, Cranney and
McCabe Communications have over
time developed the main branding
and logo for this company designing
all associated wine and champagne
sub brands for the products to be
marketed throughout the UK.
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A cosmetic company specialising in
creams, fragrants and perfumes.
Cranney and McCabe
Communications design brief was
quite unique for this company,
PotterMoore secured a contract
with Macy’s in NewYork to supply a
top end line into their beauty
department - this brand once
completed was exclusive to and can
only be purchased in Macys.
IMAGE:IN-STORE PRINT AD PROPOSALAND POS
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ACCELAWHITEcomplete brand design,Packaging Design andMarketing designs.This Company has a huge online
presence and sells a wide range of
Cosmetics particularly this brand of
Teeth Whitening . The Design brief
also included the design of all their
web panels for an online campaign.
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This Club is one of the oldest
Football clubs in Ireland and has a
massive fan following, under a new
board they commissioned a full
rebrand of the club from the
bottom up. This included the new
Logo/Brand design, all professional
internal documentation, all media
and press images.
NEWRY CITY FOOTBALL CLUB RE-BRAND
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EnchantedBrand DesignA unique collection of Jewellery
from irish renowned jeweller Jack
Murphy Jewellers - Irish was the
first part of the design brief to
incorporate the “ENCHANTED”
based on definition the device was
designed around the story of “the
Children of Lir” who where
transformed into four swans, an
enchanting irish myth.
The Typeface - ENCHANTED is a
classic serif based font tweaked to
make it unique to only the Brand.
The Brand, Logo and Device are all
mono in colour allowing ANY other
colour to be placed on top and also
allow it to be inverted on darker
print media formats. It is displayed
above in a “PURPLE” as requested.
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GGD Global is the onlycompany from Irelandlicensed to build Irish Barsand Pubs around the world.The Company has been going
strong for over 40 years and boast
500 plus builds in many countries
including Switzerland, France,
Belgium, Russia, Dubia and the
United States to name but a few.
When they decided on a Re-brand
their logo was the first point of call,
Cranney and McCabe successfully
created the new brand and with
that are now responsible for the
entire Design and Marketing of
GGD GLOBAL - RE-BRAND
each and every pub / bar project
that comes on board.
Below: The “Dublin Irish Pub” Logo
in Russia. The “Trinity Irish Pub”
logo in Lugano, Kazan, France.
“O’Shannons Irish Sung” in Florida.
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