crankyads startup ad company pitch deck for funding

14

Upload: yaro-starak

Post on 27-Nov-2014

1.101 views

Category:

Business


0 download

DESCRIPTION

In 2012 the team behind CrankyAds went looking for funding to grow their startup advertising service. These are the slides we used to pitch our company. You can see more background details in the blog post I wrote to explain our pitch deck here - http://www.entrepreneurs-journey.com/11004/pitch-deck/ Also Walter and I (founders) are going through a series of podcast episodes on our weekly show that explains these slides in more detail. You can subscribe to the podcast here - http://www.everything-entrepreneurs.com

TRANSCRIPT

Page 1: CrankyAds Startup Ad Company Pitch Deck For Funding
Page 2: CrankyAds Startup Ad Company Pitch Deck For Funding

v

I have a website and want to make

money

I want to buy targeted traffic

to sell my products

$

Page 3: CrankyAds Startup Ad Company Pitch Deck For Funding

$

25% Transaction Fee

Page 4: CrankyAds Startup Ad Company Pitch Deck For Funding

Total Advertising Revenue in Billions(Source IAB)

Page 5: CrankyAds Startup Ad Company Pitch Deck For Funding

1 Clever matching technology

2 Crowd-sourced ad buying

3 Facebook social tools for transparent transactions

1

2

3

How are we different?

Page 6: CrankyAds Startup Ad Company Pitch Deck For Funding

1 9 Million Monthly Ad Impressions

2 1,500 Registered Users

3 $15,000 in Transactions

1

2

3

Our Results So Far

Page 7: CrankyAds Startup Ad Company Pitch Deck For Funding

1 Development

2 Distribution / Marketing

3 Accounting / Legal

1

2

3

What resources do we need?

$250K Investment Will Help Us With...

Page 8: CrankyAds Startup Ad Company Pitch Deck For Funding

How We Will Use The $250K InvestmentOver the next 12 months:

Two full time De-velopers; $140,000

One full time Marketer; $60,000

Hosting / Legals / Accounting; $20,000

Marketing / PR; $20,000

Misc; $10,000

Page 9: CrankyAds Startup Ad Company Pitch Deck For Funding

Distribution / Marketing

Phase 1: Yaro's Network (blog, newsletter,

contacts)

Phase 2: Bloggers, Press, Cross Promotions,

Reviews

Phase 3: 2-Tier Affiliate program, Social Sharing

Page 10: CrankyAds Startup Ad Company Pitch Deck For Funding

Who’s in the team?

Yaro Starak

Founder and Professional Blogger

Walter Haas

Co-Founder and Lead Developer

Mick Real

Co-Founder and Lead Designer

Page 11: CrankyAds Startup Ad Company Pitch Deck For Funding

Current Investment

1 Founders Invested $60K

2 2,500+ hours of development over 18 months

Working full time on CrankyAds

1

2

3

Page 12: CrankyAds Startup Ad Company Pitch Deck For Funding

Legal Protection

1 Engaged Dundas Lawyers

2 Shareholder agreement in place

3 Terms of Service in place

4 Looking at IP / Trademark options

1

2

3

4

Page 13: CrankyAds Startup Ad Company Pitch Deck For Funding

Exit Strategy

1 Consolidation in the ad industry

2 Public float

1

2

Page 14: CrankyAds Startup Ad Company Pitch Deck For Funding

Demo