cramster redesign
DESCRIPTION
Cramster.com Redesign. Cramster.com Re-hash. Amy Lin 7/29/2011. Amy Lin 7/29/2011. “The customer rarely buys what the company thinks it is selling him.” - Peter Drucker. Legendary management consultant. “Customers hire your product for a job.” - Clayton Christensen. - PowerPoint PPT PresentationTRANSCRIPT
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Cramster.com Redesign
Amy Lin7/29/2011
Cramster.com Re-hash
Amy Lin7/29/2011
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“The customer rarely buys what the company thinks it is selling him.”
- Peter Drucker
Legendary management consultant
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“Customers hire your product for a job.”
- Clayton Christensen
Author, The Innovator’s Dilemma & The Innovator’s Solution
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What jobs do customers hire
Cramster.com for?
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1) I want help with my homework– No differentiation between textbook or
assigned homework2) I want to help others and feel appreciated,
useful and be rewarded for it
If users know their intention, design with the intention in mind.
Jobs
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1) Find what I want FAST2) Focus the experience on solving the
jobs I want to do3) Connect jobs smartly4) Don’t lose context of the chrome
Design Goals
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Increased usage- Easy to quickly get what I want- Find relevant answers
Increased sign ups, upgrades, value to Chegg Family
- Community - Understand why to upgrade- Leverage Chegg ecosystem
Increased customer satisfaction- Cramster.com makes me smarter
Success Looks Like
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To Achieve Design Goals1) Find what I want FAST- Search: Go-to paradigm when I have a
question- Great search everywhere- Users don’t need to differentiate
between textbook solutions & answers. - Increased relevancy by adding friend’s
questions in social network
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To Achieve Design Goals2) Focus the experience on solving the jobs I want to do- Tailored My Cramster to fit both users - Students most likely don’t care to
browse non-friends’ questions- Subject experts most likely don’t care
to browse Answered question
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To Achieve Design Goals3) Connect jobs smartly- Two different types of users, one site
= My Cramster is non-obtrusive
4) Don’t lose context of the chrome- Leverage inlays & overlays, no
unnecessary new screens
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Accrue Value to Chegg1) Entry point to textbook solutions on
Cramster from Chegg2) Leverage user textbook data3) Entry point to rent textbook from
Chegg on Cramster
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Sign ups & Upgrades
- Users do not have to be signed in to be in the site- Need to be signed in to read questions, answers,
see homework solutions- Need to be signed in to tap into social network- Creates stickyness & interest for why to sign up
- All features are in the UI but all functionality is enabled with premium accounts- Users understand before upgrading why they want
the features
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Future Looking – Learning Hub
Translate Cramster.com’s job from “I need homework help” to “I want to learn”- Integrate with multimedia (Khan Academy,
etc).- Integrate with NoteHall notes- How to solve problem types, not specific
questions (networked problems)
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Cramster.com Redesign
Amy Lin7/29/2011
Walkthrough
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HOME PAGE
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Enter question or textbook name
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Enter question or textbook name
Added instant search to the home page:- Bring users in without barrier of sign in
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How does cell respirationCellular respiration How does cell respiration help derive food?How does cellular respiration differ in yeastHow does cell respiration produce nutrients?
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How does cell respirationCellular respiration How does cell respiration help derive food?How does cellular respiration differ in yeastHow does cell respiration produce nutrients?
Auto-suggest search:- Retrieves related searches with content
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oes cell respiration relate to photosynthesis?
Sign Up
In place sign-in:-No need to go to another page
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oes cell respiration relate to photosynthesis?
Sign Up
User #1, Sally the Sophomore, a non-paid user, logs in
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MY CRAMSTER
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Microeconomics (4th)by N. Gregory MankiwBiology (7th)by N. Campbell
𝛁
How to reverse a linked… [1 answer]Why did Homer go to t… [no answer]Kirchoff rules [no answer]
My Thank You’s
My AnswersYou don’t have any. Answer a question below!
You don’t have any. Answer a question below!
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Microeconomics (4th)by N. Gregory MankiwBiology (7th)by N. Campbell
𝛁
How to reverse a linked… [1 answer]Why did Homer go to t… [no answer]Kirchoff rules [no answer]
My Thank You’s
My AnswersYou don’t have any. Answer a question below!
You don’t have any. Answer a question below!
My Cramster: Personalized hub for all your content
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Microeconomics (4th)by N. Gregory MankiwBiology (7th)by N. Campbell
𝛁
How to reverse a linked… [1 answer]Why did Homer go to t… [no answer]Kirchoff rules [no answer]
My Thank You’s
My AnswersYou don’t have any. Answer a question below!
You don’t have any. Answer a question below!
Search: Bringing to focus- Users have intent in mind - Don’t need to decide between textbooks
solutions or homework problems, Sally just has a question
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Microeconomics (4th)by N. Gregory MankiwBiology (7th)by N. Campbell
𝛁
How to reverse a linked… [1 answer]Why did Homer go to t… [no answer]Kirchoff rules [no answer]
My Thank You’s
My AnswersYou don’t have any. Answer a question below!
You don’t have any. Answer a question below!
My Textbooks- Pull info from Chegg & recently visited
My Questions- Collection of questions asked by Sally
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Microeconomics (4th)by N. Gregory MankiwBiology (7th)by N. Campbell
𝛁
How to reverse a linked… [1 answer]Why did Homer go to t… [no answer]Kirchoff rules [no answer]
My Thank You’s
My AnswersYou don’t have any. Answer a question below!
You don’t have any. Answer a question below!
My Thank You’s- Rating feedback for Sally’s answers
My Answers- Collection of Sally’s answers to question
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Microeconomics (4th)by N. Gregory MankiwBiology (7th)by N. Campbell
𝛁
How to reverse a linked… [1 answer]Why did Homer go to t… [no answer]Kirchoff rules [no answer]
My Thank You’s
My AnswersYou don’t have any. Answer a question below!
You don’t have any. Answer a question below!
Friends’ Questions- Relevant questions for Sally based on social connections
Learning Hub- Collection of multimedia & other resources to
further Sally’s knowledge on current subject matters
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SEARCH
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Microeconomics (4th)by N. Gregory MankiwBiology (7th)by N. Campbell
𝛁
How to reverse a linked… [1 answer]Why did Homer go to t… [no answer]Kirchoff rules [no answer]
My Thank You’s
My AnswersYou don’t have any. Answer a question below!
You don’t have any. Answer a question below!
How does cell respiration relate to photosynthesis?
User Type #1 – Signed in User- Sally, asks a question
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oes cell respiration relate to photosynthesis?
Sign Up
User Type #2 – Stumbled Upon User- Anonymous, asks question from Home Page
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How does cell respiration relate to photosynthesis?
• Chapter 1, 4E• Chapter 4, 5F,16G• Chapter 12, 9E,20C
See all 800 homework solutionsSee all 233 homework solutions
• Chapter 15, 4E,4D,4G
Ask this question >>
Search results are in textbook solutions and answer form
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How does cell respiration relate to photosynthesis?
• Chapter 1, 4E• Chapter 4, 5F,16G• Chapter 12, 9E,20C
See all 800 homework solutionsSee all 233 homework solutions
• Chapter 15, 4E,4D,4G
Ask this question >>
Sign Up
User Type #2 – Stumbled Upon User- Clicking on textbook solutions and answers will
prompt user type #2 to sign in or sign up
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How does cell respiration relate to photosynthesis?
• Chapter 1, 4E• Chapter 4, 5F,16G• Chapter 12, 9E,20C
See all 800 homework solutionsSee all 233 homework solutions
• Chapter 15, 4E,4D,4G
Ask this question >>
User Type #1 – Signed in User- Sally can access textbook solutions and answers
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How does cell respiration relate to photosynthesis?
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How does cell respiration relate to photosynthesis?
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Answers view
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Don’t see what you want?
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Don’t see what you want?
Sally scrolls to the bottom of the answers. If she doesn’t find something relevant, she can ask the question herself.
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ASK QUESTION
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How does cell respiration relate to photosynthesis?
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Ask Question:- In line to page- Auto-check “expert answers” to expose upgrade
incentive
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