CRAMO GROUP PRESENTATION 2016

(UPDATED)SHAPE & SHARE

STRONG RENTAL POSITION

Russia

Czech Rep.

AustriaHungary

Ukraine

Norway

Finland

Sweden

Lithuania

Slovakia

Estonia

Germany

Poland

Denmark

#2in Europe

Cramo

Fortrent

#1in the Nordics (MS)

324depots

14countries

230,000rental units

150,000customers

300depots

#2in Europe

CRAMO GROUP IN NUMBERS 2016

▪ Sales 712 MEUR (+6.6%)

▪ EBITA 111 MEUR (+30.6%)

▪ Listed on the Helsinki Stock

Exchange since 1988, midcap

▪ 2,550, average 2016 (+2.6%)

Key financials

Depot network

Personnel

Fleet ▪ More than 230.000 items

▪ Cramo is a rental solutions provider in machinery, equipment and modular space

What

▪ Construction industry

▪ Other industry

▪ Public sector▪ Household,

otherFor whom

▪ 300 depots ▪ 14 countries

CRAMO GROUP TODAY

▪ Cramo is one of the largest equipment rental service companies in Europe, with operations in 14 countries and 2016 sales of EUR 712 million and EBITA EUR 111 million.

▪ The company operates under the Cramo brand in Nordic and Baltic countries, Germany, Austria, Hungary, Poland, the Czech Republic and Slovakia. In Russia and Ukraine under the brand of Fortrent (50% owned JV). The Modular Space business is marketed under the sub-brand Cramo Adapteo.

▪ Cramo is the #1 player in both construction and non-construction modular spacein the Nordic countries.

▪ Cramo is also #2 in the Equipment rental segment in Europe and #1-3 in all markets of operation.

▪ In addition to strong market position and brand, Cramo’s key strength is extensive rental concept combined with flexible business model and operational efficiency.

▪ Cramo's 2,500 employees serve over 150,000 customers.

SALES BY BUSINESS SEGMENT 2016

Finland18%

Sweden49%

Norway10%

Denmark5%

Central Europe11%

Easter Europe7%

EUR 680 million

FINANCIAL TARGETS CRAMO GROUP 2017-20

EQUIPMENT RENTAL

▪ Organic sales growth > market

▪ ROCE > 14.5%

MODULAR SPACE

▪ Double digit organic sales growth

▪ ROCE > 12.5%

GROUP

▪ Net Debt / EBITDA < 3x

▪ ROE > 15 %

▪ DIVIDEND PAYOUT RATION ~40 %

* Financial targets: on average during 2017- 2020

* ROCE = EBIT / capital employed (average)

NEW SEGMENT STRUCTURE

Finland

Lithuania

Estonia

Poland

Net sales (mEUR)

EBITA(margin-%)

ROCE

139

22

12%

(16%)

ER Finland

and Eastern Europe

Czech Rep.

Austria Hungary

Slovakia

Germany

Net sales (mEUR)

EBITA(margin-%)

ROCE

79

4

4%

(5%)

ER Central Europe

Czech Rep.

Austria Hungary

Norway

Finland

Sweden

Lithuania

Slovakia

Estonia

GermanyPoland

Denmark

Net sales (mEUR)

EBITA(margin-%)

ROCE

118

31

11%

(26%)

Modular Space

Norway

Sweden

Net sales (mEUR)

EBITA(margin-%)

ROCE

379

65

17%

(17%)

ER Scandinavia

TWO STRONG BUSINESS DIVISIONS

EQUIPMENT

RENTAL

MODULAR

SPACE

SALES BY PRODUCT GROUP AND # OF UNITS

Tools27 %

ConstructionEquipment

10%

AccessEquipment 16

%

Modular Space15 %

Site huts10%

Rental-related services and other

20%

Access equipment (14,000)

Construction equipment

(6,100)

Tools (158,000)

Modular space (22,000)

Site huts (32,000)

SALES BY SERVICE AREAS

Constructionindustry

55%

Other industries

23%

Public sector16%

Households 2%

Other 4%

More than 150,000 customers

STRATEGY: SHAPE & SHARE

More than 150,000 customers

OUR MISSION

Create great days at work and room for great days

VALUE ADDEDSHARED RESOURCES SIMPLIFIED

OUR PURPOSE

Driving the sharing economy

OUR STRATEGY

Shape and Share

People and performance Game-changing offerings

Stretch and scale up business models

Capture potential in our markets

FOCUS AREAS

Enable people to perform Shape the future

Modular space

Secure resources &

German market

Equipment rental

Offerings & delivery platform

Operational excellence

VALUES

Credibility Creativity Commitment

PurposeWhy do we exist?

VisionWhat do we want to be?

MissionWhat do we want to accomplish?

StrategyOur plan to reach vision,

mission and purpose

Focus areasHow we drive our strategy

ValuesOur common platform and foundation

STRATEGY: SHAPE & SHARE

We will capture the potential in our markets

• We enable Cramo people to

achieve top performance

• We significantly stretch our

core business models

• We rapidly grow Modular Space

in chosen European markets

• We establish game changing offerings

in sharing resources

We share

•Resources

•Best Practices

• Ideas

•Values

We shape our

• Industry

•Offerings

•Organisation

•Attitudes

THE ROADMAP IS CLEAR

AlignImplementing common processes and tools

Living the Cramo Story

Operational efficiency

OptimizeShaping the business structure and model

Enhancing the performance culture

Creating a digital concept

GrowthBuilding a new footprint in chosen markets

Targeting organic growth

Evaluating potential acquisitions target companies

KEY FOCUS AREAS

Enable people

to perform

Stretch business

models

Game-changing

offerings

Secure resources

in Modular Space

Capture potential

in Germany

FOCUS AREA: ENABLE PEOPLE TO PERFORM

More than 150,000 customers

Develop

People to

Perform

Roll-out

Cramo Care

Drive

Cramo Story

Root

Performance

Culture

1 2

43

MEGATRENDS AND RENTAL GROWTH DRIVERS

Outsourcing - Increasing

rental penetration

Growth in rental-

related services

Switch from manpower

to machine

Growth in renovation

construction in mature

construction markets

MEGATRENDS

Migration

Urbanisation

Ageing

Globalisation

Digitalisation

Sustainability

Environmental and

climate awareness

Increased energy

efficiency

requirements

Accelerating technological

development

Global and local

demographic changes

More stringent environmental

laws and international

agreements to mitigate

climate change

SOCIETY PUBLIC SECTOR CONSTRUCTION OTHER INDUSTRIES

Growth in new services and

solutions

Growth of rental and modular

space in new sectors

Increasing rental penetration,

outsourcing

Internet of things, intelligent

life-cycle follow-up

Multichannel connectivity with

customers

EQUIPMENT

RENTAL DRIVERS

MODULAR SPACE

GROWTH DRIVERS

Economic benefits,

change in mindset

Greater preference

for total solutions

Need to improve

productivity

Quality problems

(mold and moisture)

in construction

Ageing of buildings

Dynamic, changing environment

creates demand

Site-specific space needs

during renovation periods

Fluctuating space needs:

daycares, schools,

accommodation

End users increasingly require

permanent-like quality

Need for energy-efficient

solutions

DIGITALIZATION AND THE FUTURE OF RENTAL

More than 150,000 customers

The fleet is becoming more digital

Innovations & New Business Director

Tomi Sundberg

Cramo Innovation Race

”Smart” tools Digital Transformation Team

The Innovation Team

DIGITAL VISION AND MISSION

VisionDigital change

leaders

Shapers, not followers!

MissionEasy accessible,

always open

channels that

adds value

Easy to find products

Detailed product data

Accurate availability information

Easy to make transactions

Efficient portal for account and rental

management

Easy access

Cramo eCOMMERCE SOLUTION

SUSTAINABILITY EMBEDDED IN OUR STRATEGY

STRATEGIC DRIVERS

• Driving the sharing

economy

• Shaping the industry

• Stakeholder expectations

for more sustainable

operations

• Resource and operational

efficiency

• Changing the operating

environment

• Increased transparency

and more stringent ethics

CUSTOMER CARE

• Customer satisfaction

• Health and safety

• Resource efficiency

• Business ethics

• Responsible suppliers

ENVIRONMENTAL CARE

• Resource efficiency

• Reduced environmental

footprint

• Increased circularity

EMPLOYEE CARE

• Employee satisfaction

• Health and safety

• Skills development

• Diversity and equality

SOCIAL CARE

• Local engagement

• Business ethics

VALUE ADDED

• Growth

• Risk management

• Return on capital

• Skilled, committed

employees

• Innovative corporate culture

• Competitive edge

COMMITMENT AND PRINCIPLES

Code of Conduct and Business Ethics

Supplier Code of ConductUN Global Compact

ISO

CRAMO CARE

CUSTOMER CARE

• Customer satisfaction

• Health and safety

• Resource efficiency

• Business ethics

• Responsible

suppliers

EMPLOYEE CARE

• Employee satisfaction

• Health and safety

• Skills development

• Diversity and equality

ENVIRONMENTAL CARE

• Resource efficiency

• Reduced environmental

footprint

• Increased circularity

SOCIAL CARE

• Local engagement

• Business ethics

SUSTAINABILITY

Growth Risk

management

Return on capital

ALWAYS PUTTING OUR CUSTOMERS FIRST

WE ARE ALWAYS ON TIMEWe understand your needs and timetables so well that every delay is too much.

One minute late or one hose short, we’ll take responsibility – just to keep our

service standards at least as high as your expectations.

OUR EQUIPMENT NEVER FAILSHigh-quality equipment is the very core of our business. When equipment

needs to be fixed or replaced, we’ll do it faster than you could imagine.

#1

#2

#3

WE ARE ALWAYS HELPFUL

Every Cramo country has its own ombudsman. The ombudsman is a neutral authority who is willing and able to resolve and causes of dissatisfaction. Their job is to make our customers happy and help us to improve.

WE MAKE YOUR DAILY LIFE EASIER

AND MORE EFFICIENT

Always

nearby A passion to

serve

Reliable

delivery

Rental

objects for

every

possible

need

Committed to

development

An easier,

more

efficient day

High quality

and safety

THE CRAMO RENTAL CONCEPTA wide range of rental-related SERVICES ranging from different site services, such as

proactive site monitoring, construction site

logistics, dust-control and weather-sheltering, to

safety-related services, equipment and training.

Tailor-made total RENTAL SOLUTIONS

for more efficient, safe and environmentally

sound construction projects.

MODULAR SPACE

SOLUTIONS

matching the standards of

permanent buildingsfrom classrooms and daycare

facilities to high-tech offices

and accommodation.

Operating in 8 countries

SITE HUTSadaptable for various

purposes and

capacity needs.

COMPREHENSIVE

RANGE OF TOOLSand complete package

solutions in building

equipment.

Modern, comprehensive fleet of

CONSTRUCTION EQUIPMENTfor any type of assignments, from major road

projects to small-scale jobs.

ACCESS EQUIPMENT with comprehensive safety

solutions for working at heights.

A RANGE OF

RENTAL-RELATED

SERVICESIncluding transport,

assembly, disassembly,

other services, and

transport off-site.

More than

230,000

rental

items

Over

150,000

customers

INDUSTRIAL PROJECTSincluding infrastructure,

offshore and mining.

WAY FORWARD TO CAPTURE POTENTIAL

Align,

optimize,

grow

Leading

position

2divisions

Enable

people to

perform

Innovation

CRAMO ONLINE

www.cramo.com

www.cramogroup.com

https://ecrent.cramo.com

SOCIAL MEDIA

www.facebook.com/cramogroup

www.twitter.com/cramogroup

www.linkedin.com/company/cramo-group

APPENDIX

Business overview

Sustainability

Why rent from Cramo

Depot network

PRODUCTS & SERVICES

Rental equipment

Modular Space

SUSTAINABLE SOLUTIONS

“ As part of the sharing economy, our rental solutions provide

safe, resource-efficient alternatives to our customers,

generating value to all our stakeholders and to society.

Our ambition is to take a lead in advancing sustainability in the

rental industry, exceeding the expectations and requirement of

our stakeholders and excelling in customer satisfaction.”

Leif Gustafsson

President and CEO

http://bit.ly/2lDFetJ

HIGH LEVEL OF QUALITY

Cramo maintains a high level with respect to quality, environment and working environment matters, both internally and

in cooperation with customers. We not only provide a top range of quality products, but can also help toward

minimizing environmental impact and creating a better working environment at our customer’s work sites.

100% of our operations shall be covered by these certificates by the end of 2020.

x

x

Environmental and quality certified operations in Cramo

Sweden Norway Finland Germany

ISO 9001

(quality) x x x x

ISO 14001

(environment) x x x x

OHSAS 18001 (work

environment) x x x

▪ Expert depot personnel who give advice on

machine selection

▪ The right machine in the right place at the right time

▪ Testing of machinery and equipment prior to delivery

▪ Calibrated control and measurement instruments

▪ Modern inventory of machinery with

the latest technology

▪ Regular servicing of the machinery

▪ Machinery that has passed inspection

▪ Rental insurance that provides extra security

▪ Business support that presents

the current rental rate

▪ Training of Cramo’s employees and customers

▪ Customer surveys that capture customer views

▪ Reporting system for discrepancies/improvements

OUR QUALITY WORK GIVES YOU ADVANTAGES

TAKE PART IN OUR ENVIRONMENTAL WORK

Cramo’s work with environmental issues differ between markets and are furthest

advanced in the Nordic countries, where this work has become an evermore

important argument for customers choosing rental solutions from Cramo.

Measurement of energy consumption between standard site

hut (purple) with Cramo energy establishment (blue). It is

possible to make an energy saving of 35% with Cramo

energy establishment.

Comparison kWh/m2 (March 2008)

▪ Advice/tips for customers on environmental work

▪ Machinery that meets environmental demands

▪ Documented environmental performance of machinery

▪ Help with calculating emissions

▪ Environmentally-adapted oils and fuels

▪ Products for environmentally-safe handling

▪ Help with waste disposal in customer projects

▪ Site hut and module set-up with low energy consumption

▪ Extensive environmental work at Cramo’s rental depots:

▪ Environmental assessment of chemicals

and safe handling

▪ Environmental assessment of the carriers

and suppliers

▪ Energy effectiveness

▪ Waste management

TAKE ADVANTAGE OF OUR KNOWLEDGE OF THE

WORK ENVIRONMENT

▪ Information about work requirements

▪ Machinery that reduces strain on users

▪ Training in aerial equipment, scaffolding and

forklift trucks for our customers

▪ Machinery that reduces the risk of vibration

injuries

▪ Fall protection to reduce the risk of accidents

▪ Equipment that contributes to cleaner air

▪ Sale of personal safety equipment

▪ Site huts and modules providing a good

workplace environment

▪ Help with solutions toward improving the work

environment

▪ Safety instruction for certain machines

Cramo’s work with work environmental issues differ between markets

and are furthest advanced in the Nordic countries, where this work

has become an evermore important argument for customers choosing

rental solutions from Cramo.

WHY RENT FROM CRAMO

The widest assortmentRental objects for every possible need.

Capacity to deliver230,000 modern pieces of equipment of high quality ensure a high degree of delivery.

Always nearby300 strategically positioned depots and sales offices.

A long history and strong traditionAccess to the collective competences from rental operations in 14 countries.

Forerunner in the industryISO-certified in the Nordic area.

Committed to developmentWe strive to develop new creative solutions, based on ourextensive customer experiences.

DEPOT NETWORK

A wide network of about 300 Cramo depots offering a wide range of equipment

Our standard depots offer:

▪ All standard equipment

▪ Light construction equipment and smaller lifts

▪ Merchandise in the Cramo depot store

▪ The best customer service and efficient logistics

▪ Reliable equipment availability and flexible

▪ Delivery conditions

▪ Efficient logistics through a hub-structure

A WIDE RANGE

OF RENTAL

PRODUCTS

TOTAL RENTAL SOLUTIONS PROVIDER

1

2

3

Compaction equipment, modular space solutions

and earth moving equipment

Material handling equipment, access

equipment and safety products

Tools for drilling and grinding, dust

collectors and bolt driving

TOOLS

▪ Ground vibrators

▪ Concrete processing machines

▪ Electrical equipment

▪ Compressors

▪ Drying and heating equipment

▪ Pumps

▪ Screw/nail tools, chipping and hewing hammers

▪ Cutting machines, saws and welding equipment

▪ Grinding, milling and drilling machines

▪ Bending machines

▪ Measuring instruments

▪ Cleaning equipment

ACCESS EQUIPMENT

▪ Minicranes

▪ Telescopic handlers

▪ Vertical mast lifts

▪ Scissor lifts

▪ Articulated boom lifts

▪ Telescopic boom lifts

▪ Crawler-mounted lifts

▪ Trailer-mounted lifts

▪ Truck-mounted lifts

▪ Building hoists

▪ Scaffolding

▪ Work platforms

▪ Forklift trucks

▪ Warehouse trucks

CONSTRUCTION EQUIPMENT

▪ Dumpers

▪ Rollers

▪ Excavators

▪ Skidsteer loaders

▪ Compact loaders

▪ Wheel loaders

▪ Compressors

▪ Generators

▪ Drilling rigs

▪ Demolition robots

MODULAR SPACE – FOR CONSTRUCTION SITES

PRODUCTS

▪ Site huts

▪ Trailers

▪ Toilets

▪ Containers

BUILDING SITE PREMISES FOR

▪ Accommodation

▪ Project offices

▪ Changing rooms, hygiene

▪ Storage

MODULAR SPACE – FOR NON-CONSTRUCTION USE

• Quick assembly and flexible solutions

• Premises on site

• An alternative to long-time investments

• Permanent standards

APPLICATIONS

• Offices

• Schools

• Daycare/pre-school

• Accommodation

• Events

• Shops

CUSTOMER CASE MODULAR SPACE

MERIANSCHULE

Merianschule in Frankfurt was getting old and non-functional for students and staff.

“We are very happy with the quality of the school building. We didn’t really expect

that. I particularly like the massive wooden doors and the high-quality staircases.

The low reverberation in the rooms are very positive.”

Brigitte Schultz, Head of School

▪ Innovative heating concept

▪ Infra-red heating panels saving energy

▪ Meets all modern standards of fie protection

▪ Escape routes are easily accessible

▪ Acoustic panels

▪ 3.510 sqm school container-type building

▪ Special needs for access, light and sound

SERVICES

AND

SOLUTIONS

SUPPORTING

OUR

CUSTOMER’S

BUSINESS

SERVICES AND

SOLUTIONS

SUPPORTING

OUR CUSTOMER’S

BUSINESS

SERVICES Cramo rental insurance

All services that might be needed during the Modular Space life cycle

Modular Space

ServicesTransportation

Complete transportation service for equipment

Coaching and training to obtain new knowledge about new products and technologies

External training

All services related to temporary electricity

Temporary

electricity

Protection against unexpected costs for unforeseen events

Cramo Rental

InsuranceOffered on all

Cramo markets

Experiencedstaff for rented equipment

24/7 access to technical expertise from Cramo

Extensive services for heating buildings or construction sites

Planning and sourcing for smooth operations

Extensive services for humidity damage prevention and repair

Full range of services for construction sites

Repair and maintenanceservice for equipment

Extensive services for erection and dismounting of scaffolding

Extensive services for managing air quality on the construction site or in the workplace

Recommendations and instructions for how to operate based on QSE

Trading services for outdated equipment

Operators 24/7 technical

supportConstruction site

services

Repair and

maintenance

Scaffolding &

rack/pinion

hoist services

Heating services Moisture damage

and humidity

control services

Construction site

logistics

Air quality

managementTrading services

QSE servcies

Other services

available on some

Cramo markets

MODULAR SPACE SERVICES

Services related to assembly, disassembly and usage of Modular Space

All services related to modular space from one provider.

Components:

▪ Dimensioning of premises

▪ Drawings and documents

▪ Site preparations and foundation work

▪ Transport and logistics

▪ Assembly and disassembly

▪ Electricity, IT, water and sewage

▪ Furniture, equipment and installations

TRANSPORT SERVICES

Transportation of equipment rented from Cramo or your own.

No need to set aside resources for transportation. No need for your own fleet.

Components:

▪ Basic, normal or express delivery

▪ Efficient allocation of rental equipment

▪ Logistics centre for services on customer’s construction site

EXTERNAL TRAINING (CRAMO SCHOOL)

Keeps you updated on new products technologies and regulations.

Examples on available courses

▪ Safety at the construction site

▪ Operation of forklifts and dumpers

▪ Assembly of scaffolding

▪ Safe usage of access equipment

▪ Dust-free workplace

“We offer Cramo’s traning to all foremen in the companies whose

employees’ jobs include working at heights at our worksite.

Training is offered both to contractors and to our own employees”.

Ilkka Karvonen, Worksite safety manager

▪ Fall protection

▪ How to use collective fall protection

▪ How to use personal fall protection

▪ How to use a harness

▪ Scaffolding, barriers and handrails

▪ 2,500 employees working at the site

▪ Training sessions are held on regular basis

CUSTOMER CASE: METSÄ FIBRE

TEMPORARY ELECTRICITY

All services related to temporary electricity from one provider.

Offering safe planning and installation of electricity with certified staff

Components

▪ Mapping customer requirements

▪ Subscription of electricity connection

▪ Complete CAD-based electricity plan

▪ Lighting plans and services

▪ Electricity installation and connections

▪ 24/7 service

▪ Power calculations

▪ Electricity usage monitoring

CRAMO RENTAL INSURANCE

▪ Extra security when renting equipment from Cramo.

▪ Offering protection against unexpected costs for unforeseen events such as break-ins, fire, water damage or equipment breakdowns.

Clean House

Solutions for managing air quality on construction sites and working environments

Solutions for heating and humidity control on construction sitesor the set-up of construction sites

Cramo Safety

Safety solutions for construction sites

Cramo Smart Energy

Solutions for saving energy with smart, efficient assembly of Modular Space

Cramo Security

Security and access control solutions for construction sites

Crew Camp Solutions

Total accommodation solutions

Dry Construction

SOLUTIONS

CRAMO SAFETY

Comprehensive safety solutions for construction sites.

Fewer accidents and less risky situations on construction sites.

Services and products:

▪ Training via the Cramo School

▪ Personal fall equipment

▪ Temporary edge protection

▪ Mounting and dismounting of safety equipment

CLEAN HOUSE

Solution for managing buildings affected by wateror excessive heat.

More comfortable working conditions and improved air quality.

Products and services:

▪ Planning and sizing of dust control

▪ Installations

▪ Dust measurements

▪ Seal measurements

▪ Indoor air quality measurements

▪ Other indoor air services

CRAMO SMART ENERGY

Saving energy with up to 50% with smart, efficient assembly of modular space with insulation and low-energy lighting.

Studies show that approximately 70% of the energy consumption at a construction site relates to the heating of site huts, and lighting equipment.

Products and services:

▪ Exterior insulation between the huts

▪ Energy efficient site huts, C60

▪ Low energy light fittings in exterior and interior

▪ Lighting

▪ Insulated storage containers

▪ Measuring and follow-up

DRY CONSTRUCTION

▪ Combines training, products and counseling to avoid damage and/or delays due to weather conditions during the building process.

▪ A healthy climate at the construction site gives healthier workers and tenants.

▪ Cramo offers training and products such as weather protection, halls, heaters, dryers and dehumidifiers. And finally follow-up and documentation.

CRAMO SECURITY

Total solutions for security and access control for construction sites.

A healthy climate at the construction site gives healthier workers and tenants.

Products and services:

▪ Smart identification card and access device (e.g. ID06)

▪ Gates and fences

▪ Cameras

▪ Security service (guards)

▪ Container safe storages

▪ Training (Cramo School)

CREW CAMP SOLUTIONS

Temporary accommodation and premises for longer projects.

Especially for projects not located near populated areas.

Accommodation customized based on customer needs with high living standards and premises close to the construction site.

Products and services:

▪ Accommodation, offices, canteens and recreational facilities with modular space.

▪ Planning, assembly and disassembly.

CUSTOMER SUPPORT

Cramo Bonus

Loyalty program for regular

customers giving bonus points,

offers and information on

products and services.

A shop-in-shop concept that offers a selected range of consumables,

accessories, spare parts, protection equipment to customers visiting

the depots.

Cramo Shop Work Instructions

A service that gives customers

information on safe, secure

handling of tools and

equipment. (PSI)

Cramo Business

Support

Web-based services such

as monitoring orders,

invoices and statistics.

General

Customer

Support

Consultation on site, electronic

invoicing, call centre services

etc.