Mark WinterBrandon ChesnuttAlexa Stanard

Marketing in a new media worldor Why the Field of Dreams approach to the Web does not work.

If you build it…

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Then

Now

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What is driving the change?

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Web sites should be built for search.

• Unique URLs• Text + keywords• Tags• Meta information*• Dynamic content

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Customers are searching for valuable answers.

Think like a publisher.

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You need to stand out.

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Extend your reach.

http://www.flickr.com/photos/73532212@N00/2945559128/

http://www.flickr.com/photos/thedanafiles/2695315252/

http://www.flickr.com/photos/ghewgill/324597704/

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http://www.flickr.com/photos/mrbill/40588740/

Goals drive strategy. Not technology.

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How it all comes together.

Home Base ContentSearchCall to Action

Where you share valueAnalysisNewsStoriesOpinions

Value

You

Biggby Bob gets it.

Home Base

Outposts

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Thank you!See this presentation at:www.identitypr.com/presentations/crainseo

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