craig howard, rpf, cea(sfm) march 31, 2009
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Craig Howard, RPF, CEA(SFM) March 31, 2009. Two gold medal Olympians Michael Phelps – the greatest Olympian ever Ross Rebagliati – the accidental snow boarder The common denominator…. Drugs and gold medals. Blood test by IOC – very credible Medal stripped - PowerPoint PPT PresentationTRANSCRIPT
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Craig Howard, RPF, CEA(SFM)March 31, 2009
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Two gold medal OlympiansMichael Phelps – the greatest
Olympian everRoss Rebagliati – the accidental
snow boarderThe common denominator….
▪ Drugs and gold medals
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Blood test by IOC – very credible Medal stripped “I probably inhaled some second hand
smoke” Medal returned Gets a national endorsement contract Successful real estate developer Named one the five most influential
British Columbians. We should all be punished like this…
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Wins 14medals Fastest human ever Caught on camera phone (not
credible) Apology Suspended from swimming “I engaged in behaviour which was regrettable and
demonstrated bad judgment. I’m 23 years old and despite the successes I’ve had in the pool, I acted in a youthful and inappropriate way, not in a manner people have come to expect from me. For this, I am sorry. I promise my fans and the public it will not happen again,”
We should all be rewarded like this ??
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I’m glad there wasn’t Utube when I was 23
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10 years and countingStill fussing about who’s is biggestCOC and area certified are reciprocalObservations
Forest management COC Is any body making money because of
this? Are forests better managed? Other stuff
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Its about 1.7% of land mass, 7.1% of global forests…
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Curling Junior hockeySkeletonForest certificationSometimes its good to see if anyone
is following before loudly declaring leadership…
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Area certifiedCOC certificates
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FSC may soon be able to claim the most rigorous environmental standard and the most companies that have gone broke
SFI remarkably slow on label useThe market likes FSC
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Good standardGreat marketing
ENGO’s are strategic Warm and fuzzy appeal Different ethical standard of
approaching the market place
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20 Billion USD in 2008 (FSC)Follows the bioproducts supply chainRemember Home Depot?Paper sector has gone wild
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It’s a chainForestMillDistributorProcessorCustomer
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1 forest certificate ($50k) 1 annual forest audit ($10k)5 mill certificates ($5k x 5)20 distributor certificates ($3k x 25)100 processor certificates ($2k x
100)
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Initial forest certification revenue = $50k
Annual forest surveillance revenue = $10k
Annual COC revenues = $ 300k
81 companies certified in Canada
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Clearly…. The auditors areForest Managers – scant evidence of
upcharge for certified woodMill managers – not muchDistributors – some modest regional
upcharge, but not as much as 100% recycled paper
Processors – not much
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Benefits: Market access Customer relations Public relations Confidence in the sustainability of the
bioproduct
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Benefits The sustainable forestry story follows
the chain of custody The most effective tool I have ever
witnessed for talking about good forestry
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Modest performance improvement Declining marginal ROI Hard to fix something that is really good
Plants Animal Air Water Soil
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93% of COC clients reaudited in 2009 have made major capital investment
Large majority are good on revenue and profit
No credit issues evidentEmployment reductions are modest“Certification won’t make a good
business but a good business gets certified….”
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Certification demands improvement in ecological performance
Now into the era of marginal, and largely undetectable ecological improvement
Cost/benefit?
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All look at ecologyMiniscule consideration of economyHaircuts on the Titanic?
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All but 4 states19 primariesExcellent adventure!!!