It Takes The Right Ingredients For Success!

CRAIG CHANDLER

FOODSERVICE SALES & MARKETING EXECUTIVE

DECEMBER 2012

CRAIG CHANDLERSales Management/Marketing/ Business Development

Value PropositionSALES & MARKETING MANAGEMENT EXPERIENCE BY SEGMENT:

Foodservice; Convenience Stores; Concessions; Club Stores; National & Regional Multi-Unit Operators; Private Label; Non-Commercial; Buying Group Headquarters; Dry, Refrigerated, & Frozen Products, & Industrial Accounts.

STRATEGIC MANAGEMENT EXPERIENCE BY TERRITORY:Established markets; Expansion Markets; Turnaround Markets; New Product Introductions & Training; Production Plant Catastrophe Recovery; Merger Transitions; Product Sales Allocations; New Logistics Opportunities; Co-Packing Alliances; Product Recall Implementation; Pricing and Profitability Management.

ADMINISTRATIVE MANAGEMENT EXPERIENCE:Creation & Execution of Annual Budgets; Developing & Implementing Sales & Marketing Plans; Strong in Internal / External Communication Skills; Sales Forecasting; Territory Reporting; Competitive Analysis Reporting; Close inner department workings with logistics, customer service, research & development, production, marketing, and finance; Trade shows; Creation of Point of Sale Materials; New Product & Packaging recommendations; Marketing Budgets and Accruals.

Craig Chandler-Understands the sales and marketing of manufactured products because he has been there!

Skill Sets: Budget Planning & Execution; Strategic Planning / Market Analysis; Competitive Intelligence

CRAIG CHANDLER Sales Performance History By Manufacturer

Sales Success in All Positions Held

Skill Sets: Consultative Sales; Territory Management; Account Penetration;

Presentations / Proposals; P & L Analysis

Beginning Pounds: 18.2 MillionEnding Pounds: 23.7 Million (*)

(*) Note: In last Qtr F’09 Lost 3.7 annualized pounds due to competitive environment. We had “right of refusal” on retaining business but in discussions with company ownership and senior management we elected to lose business rather than retain due to low margins.(**) Regional Sales Manager numbers include employment through Comstock Michigan Fruit, Southern Frozen Foods, Curtice Burns Foods, and Agrilink Divisions).

Beginning Dollars: $1.1 MillionEnding Dollars: $2.9 Million

National Accounts Sales:Beginning Dollars: $2.5 MillionEnding Dollars: $6.0 Million

Regional Sales Manager:Beginning Dollars: $16.6 MillionEnding Dollars: $21.8 Million (**)

Craig Chandler: Broker Management History

REL ATIONSHIPS

•ALABAMA•Quality Sales & Marketing

•Innovative• Concept Group•Ray’s Pride•ARKANSAS•I & H Marketing•FLORIDA•Nuco•Innovative Concept Group•ProGressive•Gulfstream Marketing•Food-Link•GEORGIA•Cohen Foodservice•Hopco•Innovative Concept Group•Marathon•MISSISSIPPI•Mitchell of MS •NORTH CAROLINA•Harvest Foods•Associated Foodservices•SOUTH CAROLINA•Harvest Foods•Associated Foodservices•TENNESSEE•Eagle Food Sales•Innovative Concept Group•I & H Marketing

• ALABAMA• United Food Sales• FLORIDA• Quality Sales & Marketing• GEORGIA• Marathon• LOUISIANA• T. A. Dowd & Company• MARYLAND/D.C.• Cameron Sales• NORTH CAROLINA• S & T Brokerage Co.• SOUTH CAROLINA• Quality Sales & Marketing• TENNESSEE• United Foodservice

Birds Eye

• ALABAMA• Norton Brokerage Co.• Sunbelt Food Sales• FLORIDA• Budd Mayer Company• GEORGIA• Quality Sales & Marketing• First Flight Foods• KENTUCKY• Parsley Marketing• Roger Dunn Brokerage• LOUISIANA• Southern Sales Brokerage• MARYLAND / D.C.• RMI & Associates• MISSISSIPPI• Innovative Concept Group• Southern Sales Brokerage• NORTH CAROLINA• Sharin’ Food Service• OHIO• Buckeye Foodservice • Daugherty & Associates• AMG Foodservice• Chenault & Baroni• Ed Goodman & Associates• SOUTH CAROLINA• Sharin’ Food Service• Food One• TENNESSEE• Tennessee Valley Food Sales• DeMoss & Associates• Marketing Specialists• VIRGINIA• All Virginia Foodservice

MAR KET

KNOWLEDGE

TRAINING / PLANNING / DELEGATING / TEAM BUILDING / RESULTSSkill Sets: Partnerships & Alliances; Sales Training; Account Penetration; Territory

Management; Product Education; Customer Care / Retention

CRAIG CHANDLER-HAS SOLD PRODUCTS TO THESE CHAINS AS WELL AS OTHERS!

Skill Sets: Contract Negotiations; Presentations / Proposals; New Business Development; Consultative Sales; Logistic Programs; Team Selling

CRAIG CHANDLER HAS WORKED

DIRECTLY WITH THE MAJOR

FOODSERVICE BUYING GROUPS

Skill Sets: Contract Negotiations; Customer Compliance; Partnerships & Alliances; Presentations & Proposals;

Competitive Intelligence

CRAIG HAS WORKED WITH THE FOODSERVICE CORPORATE OWNED OPERATING DIVISIONS & KEY INDEPENDENT DISTRIBUTORS ALONG WITH THE CUSTOMIZED CHAIN DISTRIBUTORS.

Skill Sets: Consultative Sales; Partnerships & Alliances; Industry Networking; Competitive Intelligence; Account Penetration; New Business Development; Customer Compliance.

CRAIG CHANDLER KNOWS THE MAJOR CONTRACT MANAGEMENT AND

PRODUCUREMENT GROUPS AND THEIR KEY CUSTOMERS

2000-2003: PICTSWEET FROZEN FOODS:Assisted in the development of packaging, initial go-to-market products, pricing, purchasing programs, and broker appointments for this start up division. Secured new distribution with 14 broadline distributors representing over $2-million dollars in annual sales.

1988-2000: BIRDS EYE FOODS:During National Account Sales tenure, secured new business with Church’s; Cracker Barrel (including a new proprietary product); Frisch’s; and Walt Disney World.Reported to president of division on a new foodservice product opportunity which resulted in the creation of a top selling item for both retail and foodservice. (Chub pack cream style corn).

CRAIG CHANDLERSales Management/Marketing/ Business Development

PROJECT MANAGEMENT HIGHLIGHTS

2012-Present: TWELVE BASKETS, INC.:Designed & Created a full line company product guide that detailed all current manufacturers and their specific items stocked. Guide is being used by all sales team members in presentations.

2010-Present: SECRET INGREDIENTS, INC:Handled all aspects of self started and financed company formation including go-to-market business plan; securing manufacturing representation; assisted in web site design; identified social media tools to promote business; created and managed an extensive data base of foodservice distributors and operators.

2003-2010: CAVENDISH FARMS, INC:Worked with R&D, Marketing, and Production on the creation and distribution of a proprietary product for a multi-unit operator representing over 500,000 annual pounds.Identified and implemented a new sea / land logistics program that increased foodservice sales in Florida by six million annual pounds.

Craig Chandler believes that you need to be customer focused in

everything you do to be successful in sales.

CRAIG KNOWS THAT IT TAKES TEAM WORK TO WIN!

CRAIG KNOWS THE GAME AND HOW TO PLAY

CRAIG CHANDLEREmail:

chan1140@bellsouth.net

MOBILE: 678-325-8904OFFICE: 770-963-2283

Craig D. Chandler, Sr. 849 Misty River Court

Dacula, GA 30019