crafting digital stories

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Crafting digital stories. 6 tips for creating meaningful experiences through innovation in storytelling. MobileMonday - About Games, fun & Serious Games

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6 tips for creating meaningful experiences through innovation in storytelling. Proudly presented by our creative director Valentijn Destoop.

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Page 1: Crafting Digital Stories

Crafting digital stories. 6 tips for creating meaningful experiences through

innovation in storytelling.

MobileMonday - About Games, fun & Serious Games

Page 2: Crafting Digital Stories

Emotions help to

build relationships

and bind communities,

emotions make stories stick.

Page 3: Crafting Digital Stories

Meaningful

Pleasurable

Convenient

Usable

Reliable

Functional

Why?

How?

Page 4: Crafting Digital Stories

Grab attention by playing

games with the REASON and

the EMOTIONS.Reason and Emotion by Disney

Page 5: Crafting Digital Stories

Don’t break the emotion by

providing a natural flow.

Like music,

transitions and motion make up a

continuous stream in a visual language.

Page 6: Crafting Digital Stories

# 1

Craft a story that speaks both

to the heart and the mind.

Page 7: Crafting Digital Stories

We are telling stories for thousand of years to

survive. The help us inspire, motivate and

understand.

Bulls from Lauscaux Cave, France.

Page 8: Crafting Digital Stories

Story, no interaction.

Toy, no goal.

Puzzle, goal.

Game, you can win.

Page 9: Crafting Digital Stories

A story has memorable characters

and surprising conflicts.

Yoda by JonMckenzie

Page 10: Crafting Digital Stories

A game has a wonderful

context and universe,

where the protagonist can

tell his own story.

World of Warcraft Blizzard Enterainment

Page 11: Crafting Digital Stories

# 2

Ideas come from everywhere

and anybody.

Page 12: Crafting Digital Stories

Creativity is not one type of

person, but a state of mind.

A restless state of mind with no

time frame, looking for answers.

Page 13: Crafting Digital Stories

Learn the tricks

of diverse thinking.By defining the amount of solutions

before brainstorming.

Page 14: Crafting Digital Stories

Separate the time when

thinking of

a. storytelling and

b. functionalities.

Page 15: Crafting Digital Stories

# 3

Start finding THE talent.

Page 16: Crafting Digital Stories

Because we are what we

repeatedly do. Excellence, it’s

not an act but a habit.

Page 17: Crafting Digital Stories

Identify your skills and

complete them by

collaborating with

complementary people

artist, musicians, writers,

producers, developers, ...

Page 18: Crafting Digital Stories

Include all decision makers in

your process of creating, but keep your team as small as possible.

Page 19: Crafting Digital Stories

And yes, you can think

outside

company structures.

Page 20: Crafting Digital Stories

# 4

Master creative efficiency.

Page 21: Crafting Digital Stories

A creative project is not always linked

with budget failure.

Neither does a big budget give you a

creative result. But it help$.

Page 22: Crafting Digital Stories

Learn to find the best

mentors in the field and personalize when mastering

their skills.

Steven Spielberg

Page 23: Crafting Digital Stories

Choose one of the proven

workflows and stick to the

plan with a perfect balance

between collaboration and...

Page 24: Crafting Digital Stories

solitude

Page 25: Crafting Digital Stories

Filter your functionalities

down to the minimum and

focus, focus, focus...

until you can optimize the

details.

Page 26: Crafting Digital Stories

# 5

Make your project an

interesting press release.

Page 27: Crafting Digital Stories

So it triggers influencers to share.

Page 28: Crafting Digital Stories

Seek criticism, even at the

start... it stings a bit.

But it helps in the long run.

Page 29: Crafting Digital Stories

Look and learn

from peoples (re)actions

towards the first draft,

not from their words.

Page 30: Crafting Digital Stories

And when in doubt use

“the popular opinion”.

Page 31: Crafting Digital Stories

# 6

Don’t look for the next

opportunity, the one you have

is the opportunity.

Page 32: Crafting Digital Stories

Think big, but...

Page 33: Crafting Digital Stories

start with small wonders.

Page 34: Crafting Digital Stories

Let’s create something

memorable to share.

Page 35: Crafting Digital Stories

LittleMissRobot.com

Thank you for appreciating by sharing.

More tips?

Valentijn Destoop

twitter: @quidante

[email protected]