craft partners equipment rental industry expertise

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Equipment Rental Industry Credentials & Experience 15303 Ventura Blvd., Suite 1600, Los Angeles, CA 91403, Direct: 310.919.8842

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Page 1: Craft partners   equipment rental industry expertise

Equipment Rental Industry Credentials & Experience

15303 Ventura Blvd., Suite 1600, Los Angeles, CA 91403, Direct: 310.919.8842

Page 2: Craft partners   equipment rental industry expertise

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Selected Equipment Rental Transactions

Healthy M&A

Recapitalization

Pioneer Offroad Rentals "We were a fairly experienced group who wanted to grow our company and capitalize on some of our success. Craft was open and forthright in their communications, gave sound guidance when required, and produced a solid confidential information memorandum that brought the right people to the table. We were very happy with whom we were exposed to, as well the final outcome. I would highly would recommend Craft, because they are knowledgeable, reliable, and deliver on their commitments." Harry Hoyer, President, Pioneer Offroad Rentals

Milwaukee High Reach "Craft was a valued advisor during our sale process. They articulated our value proposition in a credible way to potential buyers and ultimately negotiated an attractive deal with a buyer that shared our culture." Mark Lancourt, Former President, Milwaukee High Lift, Inc. Madison High Lift, Inc.

Page 3: Craft partners   equipment rental industry expertise

Midwest Aerials Equipment "I interviewed other investment bankers and was most impressed by Craft Partners’ energy and enthusiasm. Craft told our story in a very compelling way and ran a very effective marketing process. We were very satisfied with the result both from a valuation and structure perspective.“ Dan Tumminello, Former President and Shareholder, Midwest Aerials

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Distressed M&A

Healthy M&A

Selected Equipment Rental Transactions

Pacific High Reach "I served as bankruptcy counsel to Pacific High Reach, which was a large equipment leasing company, in what was a very contentious chapter 11 bankruptcy case. Craft did an absolutely great job identifying prospective buyers, negotiating the $17.4 million sale price with Sunbelt Rentals, and assisting in the consummation of that sale. I would strongly recommend Craft for any investment banking engagement." Ron Bender, Managing Partner Levene, Neale, Bender, Yoo & Brill L.L.P.

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Selected Equipment Rental Transactions

Stone Pump & Trench "Our business carried multiple product lines and served different geographies. We needed a financial advisor with the experience and expertise to present our business on a consolidated basis and on a diversified product-by-product and location-by-location basis. Craft marketed our business in a creative, professional, and enthusiastic way that maximized value for the shareholders." Badge Stone, Former President, Stone Pump & Trench

Healthy M&A

Healthy M&A

All Reach Equipment "Craft articulated a detailed, credible growth strategy that attracted both financial investors and some of the largest players in our industry. They managed what became a very competitive process and we were presented with several compelling options. We were ultimately able to achieve a valuation that far exceeded our expectations. I would highly recommend Craft to any business owner considering exit alternatives or raising growth capital." Joseph Hill, Former President, All Reach Equipment

Page 5: Craft partners   equipment rental industry expertise

5 Financial Restructuring

Restructuring

Selected Equipment Rental Transactions

Schwab Sales "Craft was instrumental in getting our transaction completed. They identified a financial buyer, helped negotiate the transaction, and ran a competitive process to raise the debt capital for the buyer. I have and will continue to recommend Craft to other business owners and financial investors." Robert Schwab, Former President, Schwab Sales

MAX Equipment Rental Principals of Craft worked with the secured creditors to establish a longer term payment plan to reduce the burdensome debt service requirements on the company. The Reorganization Plan reinstated the secured lenders’ claims but under terms that were much more manageable for the company. The unit holders retained 100% ownership. The Company was able to emerge from bankruptcy with improved cash flows and was ultimately sold to a strategic buyer.

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Selected Equipment Rental Transactions

Healthy M&A

Independent Aerial Equipment "Craft Partners represented our company very well. They helped tell our story in an honest, convincing way and marketed the business very effectively. We exceeded our expectations. I would recommend them to any business owner interested in a professional sale process." Mike Rand, Former President, Independent Aerial Equipment

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About Craft

Craft Partners, LLC is an investment bank that advises its middle-

market clients on mergers and acquisitions, capital raise

transactions, and financial restructurings. We take our clients’

financial and strategic goals seriously, and we work with enthusiasm

and determination to produce extraordinary results. At Craft

Partners, we believe that no two deals are the same. We tailor our

services for each individual client, and provide senior level attention

every step of the way.

For more than twenty years, principals of Craft have advised

hundreds of companies, in a wide variety of industries, with skill,

integrity, and ingenuity, to craft the best possible results for our

clients. Our experience affords us an extensive network of

relationships, contacts, and capital providers.

We’re committed to detail-oriented planning, strategizing, and

executing successful outcomes for our clients, whether they’re

looking to grow their business, sell their company, or looking to

restructure debt.

Put Craft Partners to work for your business.

Dan Conway is the founder of Craft Partners,

LLC. During his career he has advised hundreds

of middle-market companies with mergers and

acquisitions (both healthy and distressed),

leveraged transactions, private placements of

debt and/or equity capital, private equity

investing, and debt restructurings. Prior to

founding Craft Partners, Mr. Conway was a

shareholder, managing director, and leading

producer at FocalPoint Partners, LLC, a middle-

market investment banking firm with offices in

Los Angeles and Chicago.

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Contact Information

CRAFT PARTNERS, LLC Daniel S. Conway Managing Partner

15303 Ventura Blvd., Suite 1600 Los Angeles, CA 91403 Direct: 310.919.8842

[email protected]