craft partners equipment rental 2016c

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EQUIPMENT RENTAL INDUSTRY CREDENTIALS 15303 Ventura Blvd. Suite 1510 Sherman Oaks, CA 91403 818.272.8990

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Page 1: Craft Partners Equipment Rental 2016C

EQUIPMENT RENTAL INDUSTRY CREDENTIALS

15303 Ventura Blvd.Suite 1510Sherman Oaks, CA 91403818.272.8990

Page 2: Craft Partners Equipment Rental 2016C

CAPITAL RAISING

SELECTED EQUIPMENT RENTAL TRANSACTIONS

“Our company operated in the oil & gas region of South Louisiana which was in a cyclical downturn. We needed an advisor that could communicate the strength of our core onshore industrial markets and attract the right kind of long term investor. Craft was an enthusiastic advocate who worked honestly and diligently on our behalf. They identified the type of buyer we were looking for, negotiated a favorable valuation, and worked the process step-by-step until closing. They certainly earned my respect.”

Terry Gold, President & CEO, RPM Services & Rentals

has been acquired by

Craft Partners served as exclusive

financial advisor to IRPM

WHAT OUR CLIENTS SAY….

MERGERS & ACQUISITIONS

FINANCIAL RESTRUCTURING

Craft Partners, LLC is an investment bank that advises its middle-market clients on mergers and acquisitions, capital raise

transactions, and financial restructurings. For more than twenty years, principals of Craft have advised hundreds of companies

with skill, integrity, and ingenuity, to craft the best possible results for our clients. We take our clients’financial and strategic

goals seriously, and we work with enthusiasm and determination to produce extraordinary results. At Craft Partners, we believe

that no two deals are the same. We tailor our services for each individual client, and provide senior level attention every step of

the way.

Page 3: Craft Partners Equipment Rental 2016C

has been acquired by

Principals of Craft Partners served as

exclusive financial advisor to All

Reach Equipment

"Craft articulated a detailed,credible growth strategy thatattracted both financialinvestors and some of thelargest players in our industry.They managed what became avery competitive process andwe were presented withseveral compelling options.We were ultimately able toachieve a valuation that farexceeded our expectations. Iwould highly recommendCraft to any business ownerconsidering exit alternatives orraising growth capital.“

Joseph Hill, Former President, All Reach Equipment

Principals of Craft Partners served as

exclusive financial advisor to Stone

Pump & Trench

has sold certain operating assets

and branch operations to

"Our business carried multipleproduct lines and serveddifferent geographies. Weneeded a financial advisorwith the experience andexpertise to present ourbusiness on a consolidatedbasis and on a diversifiedproduct-by-product andlocation-by-location basis.Craft marketed our business ina creative, professional, andenthusiastic way thatmaximized valuation for theshareholders.“

Badge Stone, Former President, Stone Pump & Trench

HEALTHY M&AMERGERS & ACQUISITIONS

Principals of Craft Partners served as exclusive financial advisor to Midwest

Aerials & Equipment, Inc.

has been acquired by

"I interviewed otherinvestment bankers andwas most impressed byCraft Partners’ energy andenthusiasm. Craft told ourstory in a very compellingway and ran a very effectivemarketing process. Wewere very satisfied with theresult both from a valuationand structure perspective.“

Dan Tumminello, FormerPresident and Shareholder,Midwest Aerials

Page 4: Craft Partners Equipment Rental 2016C

"Craft was a valued advisor during our sale process. They articulated our value proposition in a credible way to potential buyers and ultimately negotiated an attractive deal with a buyer that shared our culture."

Mark Lancourt, Former President, Milwaukee High Lift, Inc., Madison High Lift, Inc.

"Craft Partners represented our company very well. They helped tell our story in an honest, convincing way and marketed the business very

effectively. We exceeded our expectations. I would recommend them to any business owner interested in a professional sale process."

Mike Rand, Former President,

Independent Aerial Equipment

“I&L Rentals was the largest company of its type on the Hawaiian Islands. We needed an advisor that could communicate the unique but compelling aspects of doing business in our geography. Craft told our story expertly and professionally and ultimately delivered several high quality potential buyers. I would highly recommend Craft to any business owner contemplating a professional sale process.”

Ira Mendelsohn, Managing Member

I&L Rentals

has been acquired by

Craft Partners served as

exclusive financial advisor to

Milwaukee High Lift

has been acquired by

Craft Partners served as

exclusive financial advisor to

Independent Arial Equipment

has been acquired by

Craft Partners served as exclusive

financial advisor to I&L Rentals

HEALTHY M&AMERGERS & ACQUISITIONS

Page 5: Craft Partners Equipment Rental 2016C

"Craft was instrumental in getting our transaction completed. They identified a financial buyer, helped negotiate the transaction, and ran a competitive process to raise the debt capital for the buyer. I have and will continue to recommend Craft to other business owners and financial investors."

Robert Schwab, Former President

Schwab Sales

has obtained a

$95,000,000Revolving Credit Facility

$23,000,000 Equity Investment

from

Principals of Craft Partners served as

financial advisor to the equity sponsor

Craft Partners served as financial

advisor to Above & Beyond

has obtained a

$11,000,000Revolving Credit Facility

From

CAPITAL RAISINGCAPITAL RAISING

“Craft’s experience in the equipment rental industry and in asset based lending proved to be the ideal combination. They had a firm grasp of the debt capital markets and strong relationships and credibility with the lenders. We were able to significantly lower our cost of capital while increasing our financial flexibility. I highly recommend Craft to any equipment rental company contemplating refinancing."

President,

Above & Beyond Equipment Rentals

Page 6: Craft Partners Equipment Rental 2016C

"I served as bankruptcycounsel to Pacific High Reach,which was a large equipmentleasing company, in what wasa very contentious chapter 11bankruptcy case. Craft did anabsolutely great jobidentifying prospectivebuyers, negotiating the $17.4million sale price with SunbeltRentals, and assisting in theconsummation of that sale. Iwould strongly recommendCraft for any investmentbanking engagement."

Ron Bender, Managing PartnerLevene, Neale, Bender, Yoo & BrillL.L.P

has completed a 363

Chapter 11 bankruptcy

sale to

Principals of Craft Partners served as

financial advisor to Pacific High Reach

"We were a fairly experiencedgroup who wanted to growour company and capitalize onsome of our success. Craftwas open and forthright intheir communications, gavesound guidance whenrequired, and produced asolid confidential informationmemorandum that broughtthe right people to the table.We were very happy withwhom we were exposed to, aswell the final outcome. Iwould highly wouldrecommend Craft, becausethey are knowledgeable,reliable, and deliver on theircommitments.“

Harry Hoyer, PresidentPioneer Offroad Rentals

Principals of Craft Partners served as

financial advisor to Pioneer Offroad

Rentals

has been recapitalized for

growth by

AURIGA PARTNERS

RECAPITALIZATION

DISTRESSED M&A

has successfully confirmed

a plan of reorganization

Principals of Craft Partners served as

financial advisor to Max Equipment

Rental

FINANCIAL RESTRUCTURINGPrincipals of Craft worked withthe secured creditors to establisha longer term payment plan toreduce the burdensome debtservice requirements on thecompany. The ReorganizationPlan reinstated the securedlenders’ claims but under termsthat were much moremanageable for the company.The unit holders retained 100%ownership. The Company wasable to emerge from bankruptcywith improved cash flows andwas ultimately sold to a strategicbuyer.

Page 7: Craft Partners Equipment Rental 2016C

If you’re anticipating selling your company, selecting an M&A advisory firm that

offers a wealth of transaction experience and senior level attention can make all

the difference. Craft has achieved extraordinary results for hundreds of

companies. The partners at Craft roll up their sleeves for each and every client,

guiding every unique sale process expertly and professionally to completion.

We have formed and maintained relationships with institutional investors

including banks, finance companies, mezzanine debt funds, hedge funds,

unitranche investors, and private equity firms. Whether your goal is to refinance

existing debt, finance growth or an acquisition, or to provide for partial

shareholder liquidity, we will guide you expertly through the process to ensure

the lowest cost of capital while maximizing structure and covenant flexibility.

The principals of Craft have advised our clients through the ups and downs of

multiple economic cycles. Our experience includes refinancing existing bank

debt, divesting underperforming assets, out-of-court creditor negotiations, and

in-court Chapter 11 plans of reorganizations and in-court Section 363 asset

sales.

MERGERS &

ACQUISITIONS

FINANCIAL

RESTRUCTURING

CAPITAL RAISING

WHAT WE DOABOUT OUR FIRM

PUT CRAFT PARTNERS TO WORK FOR YOUR BUSINESS.

Page 8: Craft Partners Equipment Rental 2016C

Dan Conway is the founder of CraftPartners, LLC. During his career he hasadvised hundreds of middle-marketcompanies with mergers and acquisitions(both healthy and distressed), leveragedtransactions, private placements of debtand/or equity capital, private equityinvesting, and debt restructurings. Prior tofounding Craft Partners, Mr. Conway was ashareholder, managing director, and leadingproducer at FocalPoint Partners, LLC, amiddle-market investment banking firmwith offices in Los Angeles and Chicago.

DAN CONWAY, MANAGING DIRECTOR

[email protected]

OFFICE 818.272.8890

CELL 310.919.8842

UNDERSTANDING GOALS.

ACHIEVING RESULTS.