cracking the algorithm code - magento...google search engine results back when everything was blue...
TRANSCRIPT
Cracking the
Algorithm
Code
WHAT’S AHEAD…
TAKEOUTSFOR TODAY
2M A I N A R E A S
H O W T H E A L G O R I T H M W O R K S
SECTION 1
G O O G L E S E A R C H E N G I N E R E S U LT S
BACK WHEN EVERYTHING WAS BLUE
Title Tag
Googlegot too SMART
For more information :
goo.gl/TjOjq5
PANDA
ON-PAGE
• Quality of Content
• Quality of Code
• Is the Content Unique?
• Broken Links/Images
• Language Used
H T T P : / / W W W. T H E W O R L D S W O R S T W E B S I T E E V E R . C O M /
For more information :
goo.gl/DVVKgR
PENGUIN
LINKS
• Is this Link Natural
• Does the text in the link
contain keywords?
• Is this Spam
• Did they pay for this
link?
PENGUIN
LINKS
L I N K FA R M S
C L A S S I C P E N G U I N S I G N AT U R E
MANUAL
PENALTY
& QUALITY
Y O U R M O N E Y O R Y O U R L I F E ( Y M Y L ) G
OO
GLE We have very high Page Quality rating
standards for YMYL pages because low quality
YMYL pages could potentially negatively
impact users’ happiness, health, or wealth
For more information :
goo.gl/NP0p2e
HUMMINGBIRD
ALGORITHM
G O O G L E S E A R C H E N G I N E P R E - H U M M I N G B I R D
Keyword
Matches
Knowledge
Graph
Keyword
doesn’t
Match
S E A R C H “ H O W TA L L I S T H E G H E R K I N ”
RANKING
FACTORS
• E x a c t k e y w o r d s a r e n o t
a s i m p o r t a n t
d u e S e m a n t i c P r o c e s s i n g
• R i c h C o d e S n i p p e t s
o R e v i e w s
o P r i c e e t c
POSTHUMMINGBIRD
OTHER IMPORTANT RANKING SIGNALS
U S E R I N T E N T
Search:
“Best Surf
Board”
NOEcommerce
Stores in
Top 10
D O E S G O O G L E T H I N K Y O U A R E
MOBILE
FRIENDLY?
MOBILE
SITE SPEED
To Check Site Speed:
goo.gl/0AoOxe
ENGAGEMENT
BROWSE RATET I M E O N S I T E
POGOSTICKING
AMPLIFICATIONG r e a t C o n t e n ti s n o t e n o u g h
H O W TO C O N F I G U R E M A G E N TO
SECTION 2
P R O D U C T U R L S
P R O D U C T U R L S
C A N O N I C A L S
H T M L I M P R O V E M E N T S
C R AW L E R R O R S
PA R A M E T E R S
A C T I V I T Y C R E AT E S
2 2 , 4 7 1 E X T R A U R L S
C O N F I G U R I N G PA R A M E T E R S
P R O D U C T S C H E M A
Guidelines
goo.gl/5xfWm0
Structured Data Testing Tool
goo.gl/Ascjhx
MOBILECHECKLIST
• Check Robots.txt
• viewport content=”device-width”
• 5px between tap targets
SITE SPEED• Full Page Caching
• CDNs Content Delivery Networks
• Minifying Code and Zipping Assets
Magento
• Fix Dupicate URLs with Canonicals
• Redirect URLs for Disabled Products
• Configure Parameters
• Ensure Unique Content
• Ensure Unique Titles
• Product/Review Schema
• Robots.txt Ensure JS and CSS can be read
• Speed – Caching and CDNs
Recap
MARKETING and SEO need to work together
FURTHERREADING
• Google Algorithm Change History
https://goo.gl/Z1hcd5
• Comprehensive Guide to SEO
https://goo.gl/GepeiM
• Dr Pete Webinar on Google’s Algorithm
https://goo.gl/zH7H5h
• Rand FishkinCracking the SEO code in 2015
https://goo.gl/iGDDdX
Mark Binns
acidgreen.com.au
