Chapter 1: The Skeleton Strategic Plan (1.3)

Creating and Presenting Strategic Plans

•How do I start?

•What are the topics?

•What is its structure

•What is it?

•Who should be involved?

•Duration?

A Strategic Plan: Frequent Questions

•Enthusiastic introduction

•Plop - it dies

•Dedicated work to ‘write it up’

•Dedicated work to assemble the plan

Typic Strategic Planning Process

•Simple and understandable

•Quick

•Fresh

A Practical Approach

The Skeleton Strategic Plan

Section A: Background to the strategic planA.1. Introduction A.2. Executive summary Section B.1. The overall strategic plan B.1. Mission, goals and strategy

B.1.1. MissionB.1.2. GoalsB.1.3. Strategies

Section B.2. The detailed strategic plan B.2.1. Defining the businessB.2.2. The product market portfolioB.2.3. Markets addressed

B.2.3.1. Markets addressedB.2.3.2. Product niche analysisB.2.3.3 Customer group analysis

B.2.4. Competitive analysisB.2.4.1. Industry competitive analysisB.2.4.2. Firm competitive analysisB.2.4.3. Actual competitor analysis

B.2.5. LeadershipB..2.5.1. Behavioural analysisB.2.5.2. Leadership analysisB.2.5.3. Leadership measurement

B.2.6. Asset utilisation B.2.6.1. Overall asset utilisationB.2.6.2. ProductivityB.2.6.3. Financial performance

Section B.3. ForecastsB.3.1. Overall forecastsB.3.2. Risks

Section B.4. ImplementationB.4.1. Implementation: incremental changeB.4.2. Implementation: strategic change

The Skeleton Strategic Plan

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The end