cpsp preface for slideshare
TRANSCRIPT
Preface
Creating and Presenting Strategic Plans
Part ContentPart 1 How to Create a Strategic PlanPart 2 How to Implement a Strategic planPart 3 How to Present a Strategic PlanPart 4 How to Obtain and Tailor the Slides
The Overall structure
Part Content Rationale Order
IntroductionThe Skeleton
Strategic Plan and a completed Strategic
Plan
Blank template which can be completed to create a tailored
strategic planSkip read and return later
Section A Background and Executive Summary Background and summary Last item
Section B1 The Overall Strategic Plan
The Strategic Plan for the overall firm
Part complete and return later
Section B2 The Detailed Strategic Plan
Detailed information at the product market levelel Complete
Section B2 Defining the business
In what business is your firm: today and in the future Complete
Section B2 Product Market Portolio
The balance of your business: today and in the future Complete
Section B2 The Strategy Compass
Rationale behind large parts of the strategic plan Absorb
Section B2 Markets Addressed Deciding which markets should be pursued. Complete
Section B2 Competitive Position
Assessing your competitive position Complete
Section B2 Leadership Assessing the quality of your leadership Complete
Section B2 Asset Utilization How well is your firm using its assets Complete
Section B3Overall Forecasts
and Risk Commentary
Forecasting the firm’s results and risk commentary Complete
Section B4 Implementation A schedule Complete
Part 1: Creating a Strategic Plan
Part 2: Presenting a Strategic Plan
Part ContentPart 1 How to Create a Strategic PlanPart 2 How to Implement a Strategic planPart 3 How to Present a Strategic PlanPart 4 How to Obtain and Tailor the Slides
How to use this book
Master the content in Part 1
Master presentation skills in Part 3
Winners
Master the content in Part 2
Obtain the slides in Part 4
The end