cpra national conference & trade show • ottawa • ontario september 27, 2007
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Vancouver Board of Parks and Recreation Renewing the Jewel: Stanley Park and the Storm of 2006. CPRA National Conference & Trade Show • Ottawa • Ontario September 27, 2007. Crisis / Opportunity. Focus on Organizational Response Emergency management Staffing and resources - PowerPoint PPT PresentationTRANSCRIPT
CPRA National Conference & Trade Show • Ottawa • Ontario
September 27, 2007
Vancouver Board of Parks and Recreation
Renewing the Jewel:Stanley Park and the Storm of 2006
Crisis / Opportunity
Focus on Organizational Response• Emergency management• Staffing and resources• Media coordination• Fundraising• Political and resident involvement
Stanley Park’s Forest
• about 250 hectares or 620 acres• about 150,000 mature trees • one of Vancouver’s central symbols • habitat, education, recreation
Forest History
• 1860-1886: logging• 1888: Stanley Park• 1890-1930: 100 ha converted
to rec. uses• 1935 & 1962: windstorms• 1940s, 1980 & 1989: forest
management plans
Windstorms & Damage
• three major storms
• 10,000+ trees fell
• severe damage to 15% of forest
• damage to seawall & forest trails
• escarpment above seawall destabilized
Preparing the Plan
• Elected Board
• Staff & consultant team
• Steering Committee
• Stakeholders Committee
• Community Consultation
Goals for the Restoration Plan
1. Establish and maintain conditions in the
blowdown areas that will foster a resilient
coastal forest with a diversity of native tree and
other species and habitats, using methods and
equipment that protect the environment, park
visitors, workers and volunteers
Goals for the Restoration Plan
2. Repair the park’s infrastructure so that the park
activities can resume as quickly as possible
3. Create legacies that will support the whole of
Stanley Park’s forest in the long term
Foster a Resilient Coastal Forest
a) Protect the forest floor and understory plant communities and retain as many trees and snags as possible.
Foster a Resilient Coastal Forest
b) Modify the
newly created
forest edge.
Foster a Resilient Coastal Forest
c) Remove anappropriateamount offallen treesfrom theforest floor.
Foster a Resilient Coastal Forest
d) Remove fine woody debris from areas of human activity.
Foster a Resilient Coastal Forest
e) Plant Douglas-fir,western red cedar,Sitka spruce,grand fir,big leaf maple,red alder anda variety of shrubs.
Foster a Resilient Coastal Forest
f) Brush back the understory surrounding newly planted trees for the next ten years.
Foster a Resilient Coastal Forest
g) Reduce risk of invasive plant and insect infestation within and near the blowdown areas.
Protect the Natural and Cultural Environments
a) Relocate Park Drive and parking lot away from
Prospect Point to improve drainage, visitor safety
and aesthetics.
Protect park visitors, workers and volunteers
a) Modify or remove danger
trees and hazard trees.
Protect park visitors, workers and volunteers
b) Prepare and implement a slope stabilization plan.
Repair Park Infrastructure
a) Repair
damaged
portions of
the seawall.
Repair Park Infrastructure
b) Repair damaged
roads, trails,
drainage, and
utilities.
Create Supporting Legacies
a) Enhance and augment
educational and
interpretative resources for
Stanley Park.
Create Supporting Legacies
b) Allocate fallen
trees that will
be removed
based on
a hierarchy
of needs.
Community Consultation
Responses to Phone Public
6 key questions: Survey Feedback
Forest more accessible: 48% 37%
Leave one blowdown as is: 76% 65%
Retain all views PP to TB: 9% 13%
New building / attraction: 66% 50%
Sell timber to fund forest: 85% 69%
Re-establish historical 78% 65%
tree ratio:
LEARNINGS
Enviro Due Diligence
More biologists than foresters
Negotiated uncertainty
Legislative ambiguity
Enviro Due Diligence
Job site profile Endangered plus Leave a soft footprint
Balanced Resolution
Few absolutes
Environment vs safety
Long term vs short term solution
Balanced Resolution
The pressure for haste vs due diligence Efficiency vs political correctness
Flexible Application of the Plan
Day to day on site judgement and direction
Multiple layers of inputs/incremental concensus Learn/plan as you go Fire, wind, rain, biology, machinery, archeology,
human nature
Safety
Operating a park and a restoration project simultaneously
The forestry culture
Safety Reduced economic pressure Weather, fire The public/park user – “fitness makes you stupid”
Ongoing information
Information quells rumours
Rumours create extra work
The media The park users The general public
a) The GIS information base for the park
Environmental
Cultural
Infrastructure
Progress to date: Do it Once, do it Right
b) Risk assessments
The forest
The escarpment
The seawall
Progress to date: Do it Once, do it Right
c) The sorting lot and brokerage
200 logging truck loads to date
Debris management – the logistics of scale
Progress to date: Do it Once, do it Right
d) Forestry operations
Prospect Point complete Invasives Insects
Progress to date: Do it Once, do it Right
Progress to date: Do it Once, do it Right
e) Geo tech
Escarpment crest modification
Drainage/path relocation
Bio engineering
Progress to date: Do it Once, do it Right
f) Seawall The wall: structure, porosity, damage• The paths: voids, slumpage, surface lifting
Budget
• Preparing the Restoration Plan $ 500,000• Clearing and repairing roads and trails $1,000,000• Prospect Point blowdown area $2,250,000• Other blowdown areas $1,250,000• Reforestation $1,000,000• Seawall repairs and reconstruction $1,000,000• Supporting legacies $ 750,000• Contingency $1,250,000
TOTAL $9,000,000
FUNDRAISING
Tell the Story
Fact sheets, Q & As, updates
to tell the story:
the importance of Stanley Park
what happened repair work needed financial need
…Concise, Consistent, Compelling Message
Story Tellers
• Senior government officials
• Community leaders• Media• Staff
…Involved, Support, Advocate and Lead
Transform Ideas to Donations
1. Modified existing program to provide donation opportunities - Tree Fund $150,000 raised
2. Advocated government support - $6 million raised
3. Recruited media support– 4 day telethon - over 3,000 calls and $2 million
pledged– 1 day radio campaign -
$100,000 pledged
Transform Ideas to Donations
4. Enlisted a community leader support - $1 million matching to telethon donations
5. Solicited 2 financial institutions for assistance in receiving public donations at branches
6. Supported 2 local organizations fundraising galas -$300,000 pledged
Transform Ideas to Donations
7. Worked with and transformed ideas to fundraising initiatives– loonie/toonie campaign– employee/employer
matching campaign– dedicated merchandise – % of sale
8. Benefited from over 10,000 volunteer hours
Happy Ending
Summary of Raised Revenue
A total of $9.5 million raised:
$3.5 million from individuals, corporations,foundation, community groups, fundraising events
$2.0 million from Federal Government
$2.0 million from Provincial Government
$2.0 million from City of Vancouver
Awesome Support Over 6,500 individuals and 75 organizations contributed to the restoration project:
Donation Organization/
Individual
$1,000,000 4
$250,000-$999,000 1
$100,000-$249,999 5
$50,000-$99,999 5
$10,000-$49,999 25
$2,000-$9,999 25
$2,000 Tree Fund 75
$1-1,999 6,360
Saying Thanks!
Donors are recognized• tax receipts and thank
you letters • cheque presentations and
receptions • web site profiles• annual report• donor wall in Stanley Park
Building for the Future
Maintain contact Engage/involve donors in activities Periodic reports about the project Send stewardship letters and
annual reports Provide first-hand
experience (tour site) Invite donors to stone unveiling and
tree planting ceremony (Spring 2008)
…Keeping donors informed.…Cultivating for future opportunities!