cpm india - credentials

8/2/2019 CPM India - Credentials

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CPM India


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CPMIndia

Inception of operations in 2000

End to end Marketing Services

company

Became a part of the Omnicom

Group in July 2006

Strength of 130 Marketing Services

Personnel

1500 Project Employees

7 offices nationwide

Became CPM India on the 1st of

May 2008


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Omnicom Group (NYSE: OMC) is a strategic holding

company that manages a portfolio of global market leaders.

Omnicom operates in the disciplines of advertising,

marketing services, specialty communications,

interactive/digital media and media buying services.

Omnicom Group


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Omnicom some facts

$17.3bn61,000 20 yrs 57%

61,000 employees

20 years of consecutive revenue growth

57% of revenues from non-advertising

$17.3 billion market capitalisation


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Our Pedigree

30+ marketing servicesdisciplines

175+ companies Over 750 offices in 70

countries

5,000+ clients

25,000+ employees

In India

Field marketing, events,promotion, retailmerchandising, experiential

marketing


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Who is CPM?

Leading Sales DevelopmentAgency delivering EffectiveCustomer Contact

We are responsible for gettingand keeping customers for ourclients via face to face contact,

contact over the telephone orvia the net


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Some Facts about CPM International

We get and keep customers for our clients via face-to-face, telephone and/or web contact

We specialise in providing sales, merchandising and auditing teams

We will make >3.8m calls in the retail sector this year

In addition, we will carry out 600K demonstration/sampling days

Our 7 call centres across the world will handle >7m calls this year

CPM has offices in 10 European countries, plus USA, Australia, China and India

CPM has been part of Omnicom since 1988


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Tactical Marketing


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Objectives

Provide BTL solutions to client

Be it road shows at Corporate, On-street, residential colonies or

commercial areas, malls, colleges etc

Focusing on sampling, productbriefing or salesgeneratingexercises

Conceptualization of Events, managing celebrities and execution

Catering to pan India, catering through eight cities


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Our Associates

We offer Road show and promotions management services across large spectrumof customers:
http://images.google.com.au/imgres?imgurl=http://aggregate.org/IMG/intel.gif&imgrefurl=http://aggregate.org/XS.html&h=200&w=222&sz=3&tbnid=r0uPTtXqnPIJ:&tbnh=91&tbnw=102&hl=en&start=2&prev=/images%3Fq%3Dintel%26hl%3Den%26lr%3D


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Clients

Managed promotion for CPXG division, dealer sign-upprogram for X-Box at eight cities, PC gaming tournament

Managed wet sampling for Horlicks, 5in1and Launch ofWomens Horlicks

Managed launch of Patient monitors, Asia-Pacific meet, Off-site Dealer meets, Corporate demo for AED machines

Demonstrated wireless feature.First time ever using trainas a medium of Road shows. One of the most innovativeprogram in the history of gtc

Managed guru seminars, ET Intelligence seminars, ESWCPC Gaming championship pan India


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Client : Intel India Product : Centrino Mobile Laptops & Hyper threading technology on thePCs What to Demonstrate : The Wireless feature Call to Action: Intel - Helps you work hard & Play harder Key Benefit : Innovative program, with high PR Value and validated

leads First time ever using train as a

medium of Road shows UsedShatabdi expressby

converting a full coach asIntel PCZone

Attached as middle coach in the train

Access toPublic Address systems Customers can experience the

product whiletraveling 60,000 +customers demonstrated 3500 +Leads Covered by9 news channels and 29

publications


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Client: Microsoft Product: PC & Console Gaming

What to Achieve: Create Indias largest PC gaming tournament

Call to Action: Win Rs. 1 Million by participating

Eight (8) City Road shows1000 Gamers per city,8000 + gamersWeb BasedregistrationsFinal Event in New Delhi2400 Min.of programming on Ten Sports 1 National + 4 regional Winners


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Client: LG Electronics India Product: Home Personal Computers

What to Demonstrate: The new range

Call to Action: Buy for as low as INR 600 per month and get softwareworth INR 3000 free

Key Benefit: Validated Leads to the Dealers

AtHome 2000 road showsin

clusters of 1000 houses

Across30 cities

Done over a period ofthree (3) months

Total of15000 + leadsgenerated

AtRetail 1000 road showsin high

foot fall markets

Across30 cities

Done over a period ofthree (3) months


At Work 300 road showsin work

clusters

Across8 cities

Done over a period oftwo(2) months



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Client: Microsoft

What to demonstrate: Ergonomic Microsoft keyboard & Mice

Call to action: Haath Bachao

Key benefit: Save your hand using ergonomic keyboard and mice


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YOUR BODY NEEDS YOU TOO

Challenge

Raise awareness and encourage trial of a product designedspecifically for women who tend to care more for family andfriends than themselves

Showcase how Haemoglobin and Calcium is essential fornutrition

Approach

For the first time in the history, any FMCG launchednutrition drink specially for women

Launched two flavors Chocolate and Caramel

Activated 12 cities pan India over 16 days, at premium

shopping malls

Payback/Return on Investment

More than 1.4lacs women approached

Collected data of more than 10 thousand women

Sold more than 16 thousand units during launch promotion


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Objectives: Sampling of Chocolate Horlicks Establish that Chocolate Horlicks can be served cold

Solution:

Sampling activity carried out at high traffic retail outlets, educational institutes and residential areas 26 teams of 3 people each covered 32 cities in 3 months

Extra care on hygiene and serving the drink chilled to give the right taste Special Spiderman Sipper scheme introduced with the product at the right time in Summers along with the releaseof Spiderman 3

Brand relevance:

Connect with the correct TG with the Spiderman Sipper Summer Timing and Horlicks mix in cold milk was well established

Results:

2.6 lacs cups sampled in KA 90k households reached 15%+ household reached 1100dz+ volumes achieved 5.3% overall conversions achieved

ICY Sampling


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5 in 1 Activity


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Nestle Nutriworld

Objectives:

Equity building exercise Not a brand promotion Association with the principles of Nutrition Face to face with consumer Dissemination of Knowledge Get feedback

Key communication:

To be the consumers most trusted Nutritional Partner Change the consumers perception of Nestle from food & beverages company to Food, Nutrition, Health & Wellness

company

Brand relevance:

Engaging Consumers through various initiatives at various touch points

Touch points:

At point of purchase Nutri corner at key accounts like Food Bazaar etc Health & Wellness exhibition- Nutriworld Exhibition


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Glimpse of Events


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Retail Marketing


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Our Retail Clients in India


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What we do?

Visual Merchandising Sales Outsourcing for B2B and B2C

Sales Thru Field and Telephonic medium

Brand communication at Retail

Designing, production and deployment of secondarydisplays and POSM


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Connecting People

Challenge

Maintain competitive advantage of Nokia brand againstgrowing competition

Effective Showroom Sales conversion to Nokia brand

Manage tertiary sales, competition tracking, manageretention

Approach Recruit and maintain team of 625 promoters in Western

India

Introduction and implementation of Target oriented, pointsbased, Incentive Scheme for promoters


Large number of demonstration given per day by NokiaPromoters

Enhancing Nokia Counter Share


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Owning the pointof sales

Challenge

Ensure prime positioning and excellent availability of GSKproducts in 781 key outlets across

Understand competitor activity in the same key outlets

Approach

Trained merchandisers covering well defined PJP calling onoutlets twice daily to merchandise

Collect data on stock on entry and exit, POSM deployment,Planogram Compliance and competition activity

Online reporting system with multiple location login for fasterinformation flow


Less stock out and faster replenishment of stocks to

Increased visibility and availability of GSK products Proactive action on competition activities/offers

Improved sales


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Healthy sight in every light

Challenge

Providing sales support in terms of training of Shopkeeperssalesman to recommend Transitions

Increase visibility of Transition products

Approach

Appointed Lens consultants and Merchandisers across-

Delhi, Mumbai, Kolkata, Chennai and Bangalore Lens consultants counsel Optometrist /Counters Sales staff

of various outlets across the India

Run trade promotions within the retail to ensure availabilityand utilization of POS

Periodic POS/POP deployment across 1335 outlets


Better equipped counter personnel to handle customerqueries improve sales

Added new outlets in the existing list thereby increasing theavailability of Transitions products


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Response Marketing


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Our Response Clients in India
http://www.cybermedia.co.in/main.asp


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Response Case Study

Challenge To generate 1000+ paying audience for IBMs biggest annual event in

Mumbai.

Persuade the 100 CEOs/MDs of the Top 500 Companies to attend theinaugural function at no cost

Approach

Profiled 25000 prospects and approached them through 40 telecallerstrained to handle audience generation.

24x7 online reporting was made available to IBM. Created a microsite forthe event.


1400 audience bought attendance at the event

125 target CEOs/ MDs accepted invitation to the inaugural event


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Response Case StudyDeepak Chopra

Challenge

To generate 2000+ paying audience @ Rs/-3000 for Indiatimes Guru event to beheld in Mumbai, Bangalore & Delhi

To meet high expectation of the client

It was planned in the evening with no Hi-Tea or Dinner.

Venues selected were Auditorium in schools & Theater

Approach

Separate Teams for the Inbound & Outbound activity

16 trained telecallers to handle audience generation.

Dedicated Incoming line with hunting facility

Online Reporting

Payback/Return on Investment 2600 audience bought attendance at the event

The response was over whelming & client appreciated along with the customersatisfaction


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Response Case StudyEdward De Bono

Challenge To generate 800+ paying audience @ Rs/-25000 for Indiatimes Gurus

Event in Mumbai, Delhi & Bangalore.

Approach

10000 prospects and approached them through 24 telecallers trained to

handle audience generation.

Strategic approach followed from Database Scanning,Calling & LeadGenration to Field support services.

Through Experienced team & contact already established in the various HR& training Deptt. Of the corporates tried getting bulk deals.


910 audience bought attendance at the event


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Global Learning's /Local Execution

Use financial resources andeconomies of scale

Develop efficient systems andprocesses

Deliver consistent executionwithin and across markets

Share insights across clients

and geography

Derive competitive advantagefor our clients


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EFFECTIVE CUSTOMER CONTACT BEGINS AND ENDS WITH CPM


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Thank You

cpm india - credentials

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