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1 CPM (Certified Professional Marketer) Masterclass www.insight -school.com IILBTEC/app_190322544333196 where you can get world class faculty and classroom with a very friendly environment at an affordable cost. What is CPM? The CPM (Asia) is the highest recognition of marketers who have attained a competent level of academic and practical understanding of marketing in the Asian region. More than 1000 marketers have been certified as CPM in 15 Asian countries. CPM is conferred by Asia Marketing Federation (AMF) which is the leading association of Marketing Professionals and institutes in Asia. Marketing Society of Bangladesh (MSB) is an affiliate of AMF in Bangladesh. Why CPM? The CPM status is a symbol of Professional Excellence that affirms ones mastery in Marketing knowledge and commitment to quality in the practice of Marketing. Certification requires passing a rigorous and comprehensive Exam. It helps to maintain affiliation with the thousands of CPM holders Asia-wide. CPM Exam: AMF conducts two exam-sessions in a year, October and April, to determine the top Marketing personals in Asia, and give them the credentials of Certified National Professionals. Pre-requisite for CPM Exam: To obtain this professional status, marketers are required to: Applicants must have a BBA/BA/B.Sc/B.Com /Bachelor degree from a recognized educational institution. Possess at least 5 years of practical Marketing experience. Course Structure: a) Marketing Research b) Marketing Communications c) Marketing Strategy d) Asia Business e) Asia Marketing Management CPM Course Kotler Center for Marketing Excellence (KCME), registered under Dhaka University, is offering CPM Masterclass to interested candidates to prepare them for the upcoming CPM Asia exam in October 2013 and April 2014. For the October 2013 session, KCME is offering the following courses: Marketing Research Marketing Communication For the April 2014 session, KCME is offering the following courses: Marketing Strategy Asia Business Asia Marketing Management

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Page 1: CPM (Certified Professional Marketer) Masterclass 1 · CPM (Certified Professional Marketer) Masterclass 1 IILBTEC/app_190322544333196 where you can get world class faculty and classroom

1 CPM (Certified Professional Marketer) Masterclass

www.insight-school.com IILBTEC/app_190322544333196

where you can get world class faculty and classroom with a very friendly environment at an affordable cost.

What is CPM?The CPM (Asia) is the highest recognition of marketers who have attained a competent level of academic and practical understanding of marketing in the Asian region. More than 1000 marketers have been certified as CPM in 15 Asian countries.CPM is conferred by Asia Marketing Federation (AMF) which is the leading association of Marketing Professionals and institutes in Asia. Marketing Society of Bangladesh (MSB) is an affiliate of AMF in Bangladesh.

Why CPM?The CPM status is a symbol of Professional Excellence that affirms ones mastery in Marketing knowledge and commitment to quality in the practice of Marketing. Certification requires passing a rigorous and comprehensive Exam. It helps to maintain affiliation with the thousands of CPM holders Asia-wide.

CPM Exam:AMF conducts two exam-sessions in a year, October and April, to determine the top Marketing personals in Asia, and give them the credentials of Certified National Professionals.

Pre-requisite for CPM Exam:To obtain this professional status, marketers are required to:

Applicants must have a BBA/BA/B.Sc/B.Com /Bachelor degree from a recognized educational institution. Possess at least 5 years of practical Marketing experience.

Course Structure:a) Marketing Researchb) Marketing Communicationsc) Marketing Strategyd) Asia Businesse) Asia Marketing Management

CPM CourseKotler Center for Marketing Excellence (KCME), registered under Dhaka University, is offering CPM Masterclass to interested candidates to prepare them for the upcoming CPM Asia exam in October 2013 and April 2014.For the October 2013 session, KCME is offering the following courses:

Marketing ResearchMarketing Communication

For the April 2014 session, KCME is offering the following courses:

Marketing StrategyAsia BusinessAsia Marketing Management

Page 2: CPM (Certified Professional Marketer) Masterclass 1 · CPM (Certified Professional Marketer) Masterclass 1 IILBTEC/app_190322544333196 where you can get world class faculty and classroom

Registration:Registration and course fees for CPM Masterclass are payable in cash / pay order / account payee cheque in the name of Kotler Center for Marketing Excellence. A/C No: 440533015438, Sonali Bank Ltd., Dhaka University Branch.

Course Fee:Registration and Exam fees to AMF are payable by individual candidate through their respective bank accounts. KCME will facilitate the registration and provide due guidance.

Other Professional Courses offered:Available courses with Pro-edge Associates: Insight HR professional.

Board of Advisors and Sponsors:Professor Syed Ferhat Anwar, PhD.(Chairman), Insight InstituteProfessor, Institute of Business Administration (IBA),DU. Former Pro - VC, East West University (EWU)

Professor A.K. Enamul Haque, Ph.D. Director-academic, Insight InstituteProfessor of Economics, School of Economics, East West Univer-sity (EWU).Former Professor, Economics, School of EconomicsUnited International University (UIU) and North South Universi-ty (NSU).

Professor MD. Saleh Uddin, Ph.DAdvisor Insight InstituteProfessor, Business and Economics, School of Business and EconomicsUnited International University (UIU), Dhaka.Former Vice-Chancellor, University of Science and Technolo-gy, Sylhet.

Professor DR. Mizanur RahmanAdvisor Insight Institute Vice-chancellor Jagannath University.

Professor DR. Fakhrul AlamAdvisor Insight InstituteProfessor, English Department, Dhaka University.

Professor DR. Mohammad MusaAdvisor Insight InstituteProfessor, School of Business and Economics United Inter-national University (UIU), Dhaka. Former Pro - VC, East West University (EWU)

Professor Rafiqul Islam MollaAdvisor Insight InstituteFormer Professor, Economics DepartmentMultimedia University and Seinsa University, Malaysia and North South University (NSU), Dhaka.

For details, please call us/ visit or massage at the Facebook:+ 8801789444420-21http://www.insight-school.com/contact/http://www.facebook.com/IILBTEC/app_190322544333196

You can also apply on-line:www.insight-school.com/application/form

Students who are interested in credit transfer, whether they are eligible or not they can mail the current University Transcript completely free for assessment with:

[email protected]

Campus address:Insight Institute of Learning, Plot No. 72, Road No. -17 Block C, Banani, Dhaka-1213, Bangladesh (Opposite of “Star Kabab”).

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www.insight-school.com IILBTEC/app_190322544333196

11. Employee Discipline

12. Industrial Relation (IR)

13. Team Building

14. Communication Skill

15. Train the Trainers

16. Conflict Management

17. Management of Human Capital (HR)

18. Financial Figures That Shape HR

Outputs

19. Business Writing Skill Development

1.Managing Human Resources

2. Performance Management

3. Decision Making & Problem Solving

4. Interview skill

5. Presentation skill

6. Time Management

7. Coaching

8. Negotiating Skill

9. Effective leadership

10. Recruitment and Selection