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CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine

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Page 1: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

CPF ModelLiz Goldman, MD, MCRWagahta Semere, MD, MHSVanessa Thompson, MD UCSF School of Medicine

Page 2: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Objectives

1. Recognize examples of PSE level interventions2. Apply knowledge of PSE interventions to develop a

community based action plan 3. Initiate partnerships between public health partners 4. Foster community and collaboration opportunities

across Champion Provider cohorts5. Demonstrate effective written and oral skills for

communicating about obesity and chronic disease prevention

By the end of this training, attendees will be able to:

Page 3: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Disclosure Statement

• Sabrina Adler, JD • Cara Hale Alter, MFA• Rachel Borovina, MD• Supervisor Wilma Chan• Jessica Davidman, MPH• Alicia Fernandez, MD• Liz Goldman, MD, MCR• Paula Hamilton, MS• Paul Hsiao, DDS, MPH, JD• Asbury P. Jones, MPA• Caroline Kurtz, PhD

• John Maa, MD• Michael Miller, BS• Xavier Morales, PhD, MRP• Caroline Peck, MD, MPH• Alana Pfeffinger, MPH, CHES• Hilary Seligman, MD, MAS• Wagahta Semere, MD, MHS• Vivi Stafford, MD, MPA• Vanessa Thompson, MD• Senator Scott Wiener

The following presenters have no relationships to disclose:

Page 4: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Organizational

Source: http://www.shiftn.com/obesity/Full-Map.html

Page 5: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

Call To Action

Page 6: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Organizational

Call to Action

Page 7: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Meaning in Medicine

Page 8: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Page 9: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

Organizational

Initial Workgroup– CDPH– UCSF Division of General Internal Medicine– Brown Miller Communications– Public Health Institute– Los Angeles County Department of Public Health– Kaiser– California Pan Ethnic Health Network– Latino Coalition for a Healthy California– California Primary Care Association– American Academy of Pediatrics– American Academy of Family Physicians

Page 10: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

Model/Timeline

April May June July Aug Sept Oct Nov Dec Jan Feb Mar April

Onboarding MediaMini College

4/25-26 10/22

In-Person Training

QAR QAR QAR

Quarterly Activity Report

E-Newsletter

WIP WIP WIP WIP WIP WIP5/17 6/19 9/13 11/15 1/17 3/27

Work-In-Progress Call

Webinar

Webinar (PSE Implementation: School Wellness, Safe Routes to School, etc.)

Webinar

Ongoing local project workand collaboration with LHD

Page 11: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

Growth of the Champion Provider Fellowship

Page 12: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

Distribution by County (2014)

2014

Page 13: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

Distribution by County (2016)

2014

2017

Page 14: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

Distribution by County (2019)

2014

2017

2019

Page 15: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

8.Riverside 9.Sacramento 10.San Diego 11.San Francisco12.San Luis Obispo13.Santa Clara17.Santa Cruz18.Shasta 19.Sonoma 20.Ventura

Distribution by County 1.Alameda 2.Calaveras 3.Contra Costa 4.Fresno 5.Los Angeles6.Madera 7.Marin 8.Merced 9.Orange10.Placer

21. Humboldt 22.Imperial 23.Kings 24.Monterey 25.San Bernardino26.San Mateo27.Stanislaus28.Tulare 29.Yolo

Page 16: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

Champion Provider Fellowship 2019 Cohort:

By the numbers

Page 17: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Organizational

Raise your hand if you are a physician

Page 18: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

20Physicians

Page 19: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Organizational

Raise your hand if you are a dentist

Page 20: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

Dentists

6

Page 21: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Organizational

Raise your hand if you are representing a local

health department

Page 22: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Counties

18

Page 23: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Counties

3 NewCounties

Page 24: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Counties

1. Stanislaus2. Tulare3. Yolo

Page 25: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Organizational

Raise your hand if you are from Southern

California

Page 26: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Organizational27%

Page 27: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Organizational

Raise your hand if you are from Central

California (Valley/Coast)

Page 28: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Organizational50%

Page 29: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Organizational

Raise your hand if you are from the Bay Area

Page 30: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Organizational23%

Page 31: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

RACIAL/ETHNIC BREAKDOWN

• 31% Asian• 31% White• 15% Latinx• 12% Southeast Asian• 8% Black/African American• 8% South Asian• 4% Other

Page 32: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

Champion Provider Fellowship Team

Page 33: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

Meet the Team – Project Staff

Alana Pfeffinger, MPH, CHES Jessica Davidman, MPH Mike Miller, BS

Paula Hamilton, MS Jackie Richardson, MIB, RD Carma Okerberg, MPH, RD

Page 34: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

Meet the Team - Faculty

Dr. Liz GoldmanDr. Alicia Fernandez Dr. Vanessa Thompson

Dr. Dean Schillinger Dr. Wagahta Semere Dr. Caroline Kurtz

Page 35: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

EVALUATION

Page 36: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Quarterly Activity Reports

• Upcoming Distribution Dates (Year 1)– August 5 (May – July)– November 4 (August – October)– February 3 (November – January)– May 4 (February – April)

Page 37: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

MEDIAFREQUENCY

Never 1x 2-5x 6-9x > 10

TYPE

Radio o o o o o

Newspaper o o o o o

TV o o o o o

Blog o o o o o

Social Media (LinkedIn, Facebook, Instagram,

Twitter, etc.)

o o o o o

Other o o o o o

Page 38: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Quarterly Activity Report

• Media: (If available)– Media Name– Link to Media– Audience Reach– Demographics of Audience

Page 39: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

OTHER ACTIVITIESFREQUENCY

Never 1x 2-5x 6-9x > 10x

ACTI

VITY

Educating policymakers o o o o oProvided testimony at a public

forum. (E.g. city council or school board meeting.)

o o o o o

Attended a community meeting. o o o o o

Organized a community meeting. o o o o oMet (by phone or in-person) with stakeholders (e.g. public official, school representative, non-profit

organization, etc.)

o o o o o

Presented at a professional conference.

o o o o o

Started/piloted a program or intervention.

o o o o o

Communicated with my local health department.

o o o o o

Page 40: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Activity Description

Activity Description:Highlight partnersRoles

Page 41: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Reporting Dos & Don’ts

Intervention LevelPSE Policy System Environmental

Implemented a group visit program that included a nutrition education component.

Page 42: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

Reporting Dos & Don’ts

Focus AreaObesity/Chronic Disease Prevention Healthy Eating Physical Activity

Testified before congress about expansion of Medicare Part D benefits for diabetic patients.

Page 43: CPF Model Liz Goldman, MD, MCR Wagahta Semere, MD, MHS ... · Liz Goldman, MD, MCR Wagahta Semere, MD, MHS Vanessa Thompson, MD UCSF School of Medicine. ... • Hilary Seligman, MD,

BROWN•MILLER COMMUNICATIONS

THANK YOU