Target CPA Script

“How do we provide the ultimate amount of leads whilst ensuring spend and CPA doesn’t exceed the break even point?”

Each day, the Target CPA Script automatically reviews and updates bids at a keyword-level based on how well each keyword has performed over the previous 30 days in relation to a predefined Target Cost-per-acquisition.

Ensuring high-performing keywords are pushed whilst their lower-performing counterparts are pulled back.

Key successes…

Timeframe: 4 months

Lead change: 1251%

Revenue change: 1128%

Profit change: 1418%

CPA change: - 19.29%

M A Y J U N E J U L Y A U G U S T

Revenue Spend

Imp

lem

enta

tio

n

CASE-STUDY

CPA:- 19.29%

LEADS:+ 1251%

PROFIT:+ 1418%