cp knowledge:exploring opprtunities 17 02 09 smtp

FEB 2009

Pavan Kumar Vijay, Past President, ICSI,Managing Director

Who We Are?

“Company Law Secretary”

“Company Secretary”

“Professional”

Whether Individual Branding of Company Secretary is ?

Some Myth and Queries……………. are still there in the minds of Company Secretaries

What is the Role of Company Secretary?

Whether this Degree is sufficient?

What type of profile I will get?

Who is Company Secretary

First Item

COMPANY POLICIES

OPERATIONAL PLANNING AND EXECUTION

DIR A DIR B DIR C DIR D DIR EBOARD OF

DIRECTORS

CORPORATEPLANNING

LEGALFINANCE ANDACCOUNTS

HUMAN RESOURCES

CORPORATE COMMUNICATION

PRODUCTION AND OPERATIONS

MARKETINGINFORMATION TECHNOLOGY

DEPARTMENTS IN A COMPANY

EXTERNAL STAKEHOLDERS

INVESTORSINVESTORS

GOVERNMENT AND REGULATORS


SOCIETYSOCIETY

SUPPLIERSSUPPLIERS

CUSTOMERSCUSTOMERS

LENDERSLENDERS


Every Company Needs a Person to

Coordinate between various departments and all stakeholders,

Ensure compliance of all applicable laws and

Develop mutual trust between various stakeholders

The person must have adequate knowledge of Management and Law


COMPANY POLICIES

OPERATIONAL PLANNING AND EXECUTION

DIR A DIR B DIR C DIR D DIR EBOARD OF

DIRECTORS

CORPORATEPLANNING

LEGALFINANCE ANDACCOUNTS

HUMAN RESOURCES

CORPORATE COMMUNICATION

PRODUCTION AND OPERATIONS

MARKETINGINFORMATION TECHNOLOGY

DEPARTMENTS IN A COMPANY

EXTERNAL STAKEHOLDERSCOMPANY

SECRETARY

INVESTORSINVESTORS



SOCIETYSOCIETY

SUPPLIERSSUPPLIERS

CUSTOMERSCUSTOMERS

LENDERSLENDERS

CS is the Principal Officer of the Company


Company Secretary in Employment

The Company Secretary, a professional bound by

the Code of Conduct, aligns various management

functions with company policies, ensures

compliance of all applicable laws and endeavors to

develop mutual trust between various stakeholders

leading to good corporate governance and

sustainable growth of the company.


Company Secretary in Employment

CompanyPolicies

ManagementFunctions

Regulatory Compliances

Ethics andMutual Trust

COMPANY SECRETARYnavigates the

CORPORATE GROWTHwith

GOOD GOVERNANCE


Company Secretary in Practice

The Company Secretary in Practice is an

independent professional, bound by the Code of

Conduct, rendering audit, advisory and

representation services in relation to management,

law and corporate governance processes and

practices.


Company Secretary is a

Special Kind of Generalist

who contributes significantly in all departments of the

Company


Knowledge of both Management and Law becomes his USP and Core Competence


Whether Degree of Company Secretary alone is Sufficient?


Segment wise role of Company Secretary

Second Item

Specialization of Company Secretaries vary from Segment to Segment


DUE DILIGENCE DOCUMENTATION COMPLIANCES

REPRESENTATION

CORPORATEGOVERNANCE

AUDIT ADVISORY

Different Services


Different Knowledge Areas

IPR & GENERAL BUSINESS LAWS

STRATEGIC MANAGEMENT

CORPORATE AND SECURITIES LAWS

FINANCE, ACCOUNTs AND TAXATION

IT AND CYBER LAWS

HRD AND INDUSTRIAL LAWS

ENVIRONMENTLAWS

INTERNATIONAL TRADE LAW


Public SectorUndertakings

Private LimitedCompanies

Trusts And NGOs

Coop Societies And Producer Companies

Municipal Boards

Semi-governmentOrganisation

Unlisted PublicCompanies

Listed PublicCompanies

Different Corporate Structures

Unexplored Organisations


Media And Entertainment

Infrastructure, Power And Telecom

IT Solutions

IT Enabled Services And BPO

Textiles

Tourism And HotelCapital Market And Its Intermediaries

Engineering and Construction

FMCG

Agriculture AndFood Processing

Capital Goods

Drugs, Pharma And Healthcare

Banking And NBFC

Financial Services

Different Industries


SMALLSCALE

MEDIUM

SCALE

LARGE

SCALE

Different Scales of Operations


Global Operations

Indian Operations

Different Geographies


Time Has Come to Go Global


Globalization of trade in goods and services will increase demand in foreign countries


International Opportunities

Corporate Governance

Advisory and Compliances in Multinational Regulatory Environment

Investment Advisory

Intellectual Property Rights

Commercial Arbitration and ADR

Cross Border Restructuring

LPO and KPO

International Taxation

Transfer Pricing


Impact of Information Technology

Third Item

The IT Revolution

How IT can change the Professionals Life


The IT Revolution

A thought few years back….which has become a reality

now!!!


The IT Revolution

PEN PC


The IT RevolutionPEN PC


The IT Revolution

Virtual Keyboard


The IT RevolutionVirtual Keyboard


The IT Revolution

Virtual Keyboard


How much time we are devoting for

Routine Compliance

Strategy Planning

Challenges for Company Secretaries

An Ordinary Company Secretary

80%

20%

Notices

Agenda

Minutes

Registers

Returns

Checklists

Strategy

Research

Representation

Problem Solving

Management

Coordination


Use Tools available

On Takeover Code


Use Tools Available

On Corporate Compliance Management


Use Tools available

On Incorporation


Use Tools available

On Due Diligence


IT Enabled Company Secretary

20%

80%

Notices

Agenda

Minutes

Registers

Returns

Checklists

Strategy

Research

Representation

Problem Solving

Management

MIS

IT is a Powerful Tool for Company Secretaries


IT is a Powerful Tool for Company SecretariesIT Enabled CS Does A Lot and

Keeps Everyone Happy

INVESTORSINVESTORS

GOVERNMENTGOVERNMENT SOCIETYSOCIETY

SUPPLIERSSUPPLIERS

CUSTOMERSCUSTOMERS

LENDERSLENDERS

CORPORATEPLANNING

CORPORATEPLANNING LEGALLEGAL FINANCE &

ACCOUNTS

FINANCE &ACCOUNTS

HUMAN RESOURCES

HUMAN RESOURCES

PRODUCTION& OPERATIONS

PRODUCTION& OPERATIONS

MARKETINGMARKETING

INFORMATION TECHNOLOGY

INFORMATION TECHNOLOGY

EMPLOYEESEMPLOYEES


Fourth Item

C-Commerce

Teams win Matches

C-Commerce

Be it Sports or Practising Firms

C-Commerce

Global Success Call for Synergy of

BrandKnowledge

InfrastructureCapital

Let Collaboration be Buzz Word for Us

C-Commerce

Quality of

Service

CorporateLaws

EconomicLaws

TaxationLaws

WTO & IPR

InternationalTrade Law

IT & BPOManagementConsulting

Finance and Accounting

Commerce

BrandSynergy

Infrastructure

SynergyCapitalSynergy

Collaborative Commerce

SingleWindowInterface

KnowledgeSynergy

GlobalPresence

Growing Revenues

Growing Customers

Growing Nations

CS + CA + CWA + MBA +

LLB

C-Commerce

Advantages of Mega Firms

Risk Minimisation

Wider Area of Expertise

Wider Geographic Reach

Firm’s Strength – Enhancing Brand Equity

Active Networking and Public Relations

Infrastructure Sharing

Overhead Sharing

Close Self Help Group

Best Practices/ Expertise in Firm Management

C-Commerce

Fifth Item

Success Mantra for Company Secretaries

Mantra for Company Secretaries

Part I


Once upon a time a rabbit and a tortoise had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race.


The Rabbit shot ahead and ran fast for some time. Then seeing that he was far ahead of the tortoise, he thought he'd sit under a tree for some time and relax before continuing the race. He sat under the tree and soon fell asleep.


The tortoise plodding on overtook him and soon finished the race, emerging as the undisputed champ.


The Rabbit woke up and realized that he'd lost the race.

The moral of the story is that

“Slow and Steady wins the Race”


This is the version of the story that we've all grown up with.

But then recently, someone told me a more interesting version of this story. It

continues………….


Part II


The Rabbit was disappointed at losing the

race and he did some Defect Prevention (Root Cause Analysis). He realized that he'd lost the race only because he had been overconfident, careless and negligent.


If he had not taken things for granted, there's no way the tortoise could have beaten him. So he challenged the tortoise to another race. The tortoise agreed.


This time, the rabbit went all out and ran without stopping from start to finish. He won by several miles.


The moral of the story ？

Fast and consistent will always beat the slow and steady.


But the story doesn't end here……..


Part III


The tortoise did some thinking this time, and realised that there's no way he can beat the rabbit in a race the way it was currently formatted.


He thought for a while, and then challenged the rabbit to another race, but on a slightly different route.


The rabbit agreed. They started off. In keeping with his self-made commitment to be consistently fast, the rabbit took off and ran at top speed until he came to a broad river.


The finishing line was a couple of kilometers on the other side of the river.


The rabbit sat there wondering what to do. In the meantime the tortoise trundled along, got into the river, swam to the opposite bank, continued walking and finished the race.


The moral of the story?

First identify your core competency and then change the playing field to suit your

core competency.


The story still hasn't ended.


Part IV


The rabbit and the tortoise, by this time, had become pretty good friends and they did some thinking together. Both realised that the last race could have been run much better.


So they decided to do the last race again, but to run as a team this time.


They started off, and this time the rabbit carried the tortoise till the riverbank. There, the tortoise took over and swam across with the rabbit on his back.


On the opposite bank, the rabbit again carried the tortoise and they reached the finishing line together. They both felt a greater sense of satisfaction than they'd felt earlier.


The moral of the story?

•It's good to be individually brilliant and to have strong core competencies; but unless you're able to work in a team and harness

each other's core competencies,• You'll always perform below par because

there will always be situations at which you'll do poorly and someone else does well.


Teamwork is mainly about Situational Leadership, letting the person with the

relevant core competency for a situation take leadership.


There are more lessons to be learnt from this story.


Note that neither the rabbit nor the tortoise gave up after failures. The rabbit decided to work harder and put in more effort after his

failure.


The tortoise changed his strategy because he was already working as hard as he could. In life, when faced with failure, sometimes it

is appropriate to work harder and put in more effort.


Sometimes it is appropriate to change strategy and try something different. And

sometimes it is appropriate to do both.


The rabbit and the tortoise also learnt another vital lesson. When we stop

competing against a rival and instead start competing against the situation, we perform

far better.


Story on

“Situational Leadership”


When Roberto Goizueta took over as CEO of

Coca-Cola in the 1980s, he was faced with

intense competition from Pepsi that was eating into Coke's

growth.


His executives were Pepsi-focused and

intent on increasing market share 0.1 per

cent a time.


Goizueta decided to stop competing

against Pepsi and instead compete

against the situation of 0.1 per cent growth.


He asked his executives what was

the average fluid intake of an American per day? The answer was 14 ounces. What was Coke's share of that? Two ounces. Goizueta said Coke

needed a larger share of that market.


The competition wasn't Pepsi. It was the water,

tea, coffee, milk and fruit juices that went into the remaining 12

ounces. The public should reach for a Coke whenever they felt like

drinking something.


To this end, Coke put up vending machines

at every street corner. Sales took a quantum jump and Pepsi has

never quite caught up since.


To sum up, the story of the Rabbit and Tortoise teaches us many things. Important lessons are:

That fast and consistent will always beat slow and steady; work to your competencies;

pooling resources and working as a team will always beat individual performers;

never give up when faced with failure;

and finally, compete against the situation. Not against a rival.

Opportunities Are Unlimited

Everyone has a DREAM

And

Everyone wants to ACHIEVE it

How?

To teach you the some of the lessons from the treasure called life

Let me share a story with you on ACHIEVING YOUR DREAMS…


The story about the tiny frogs....


There once was a bunch of tiny frogs...

... who arranged a running competition.

The goal was to reach the top of a very high tower.


A big crowd had gathered around the tower to see

the race and cheer on the contestants...

The race began...


Honestly: No one in crowd really believed that the

tiny frogs would reach the top of the tower.

You heard statements such as: "Oh, WAY too difficult!!

They will NEVER make it to the top."

or: "Not a chance that they will succeed.

The tower is too high!"


The tiny frogs began collapsing. One by one...


... Except for those who in a fresh tempo were climbing higher and higher...


The crowd continued to yell "It is too difficult!!! No one will make it!"


More tiny frogs got tired and gave up... ...But ONE continued higher and higher and higher...


This one wouldn't give up!


At the end everyone else had given up climbing the tower.

Except for the one tiny frog who after a big effort was the only one who reached the top!

THEN all of the other tiny frogs naturally wanted to know how this one frog managed to do it?


contestant asked the tiny frog how the one who succeeded had found thestrength to reach the goal?

It turned out...


That the winner was DEAF!!!!


It turned out... That the winner was DEAF!!!!

The wisdom of this story is:

Never listen to other people's tendencies to be

negative or pessimistic...

...cause they take your most wonderful dreams and wishes away from you....

The ones you have in your heart!


Always think of the power words have.

Because everything you hear and readwill affect your actions!

Therefore: ALWAYS be...

POSITIVE!


And above all:

Be DEAF when people tell YOU that

YOU can not fulfil YOUR dreams!

Always think:

I CAN DO THIS!


Opportunities are Unlimited

Sixth Item

Leaders Create Opportunities and keep growing higher and higher…


Incompetents wait for Opportunities and they keep on waiting…


Its just a matter of Creativity, Confidence and Communication


…and also Perception and Positive Thinking


Now……. you will become

“ACS”


We should understand the Role of Both

“ICSI & You”


Finally Profession is like a

Car Race


ICSI helps You

Design the Car


ICSI guides you

The Road Ahead


ICSI teaches you

How to Drive the Car


ICSI makes rules for

Safe Driving


ICSI gives you

License to Drive


who have to actually

drive the car safely and win the race

Its YOU


cp knowledge:exploring opprtunities 17 02 09 smtp

Business

mutual trust company

iscompany secretarydir

iscompany secretaryfirst

corporate growth

corporate governance

various management functions

various departments

various stakeholdersleading