cox las vegas concept presentation
TRANSCRIPT
COXLV Window 3 CampaignCreative Recommendation
Wednesday, July 14, 2010
Introduction
OutlineMeet Your TeamEvolving Operation EvolutionCampaign GoalsStrategy StatementOne Creative ConceptNext StepsQ & AApprox. 45 minutes – 14 slides
Meet Your Team
Jerry Stoner spent six months performing with Liberace at the Las Vegas Hilton in the early 80s.
Sean Amore, counts cinnamon as his favorite scent, flavor and name for a horse.
Christina Martinez is 4’11’’ and while in college drove a school bus as a part-time job.
Jennifer Parker once did a photo shoot with Jenni Finch and still occasionally limps from getting hit by that pitch.
David Brandorff has lived in seven cities in the last two years.
Ian Johnsonhas two dead people buried in his yard.
Evolving Operation EvolutionTransition the current “Operation Evolution” TV spot into a full direct response campaign consisting off all elements for a campaignThe spot should maintain:• Tone and personality • Approach• Appeal to all demographics• Easy translation to Spanish
Campaign GoalsPosition Cox as the leader in communication technology by pushing the product differentiatorsReinforce the Cox value message with current subscribers and articulate the message with non-subscribersEngage current and non-subscribers through phone, Web and retailRetain current subscribers
Strategy StatementTo win, Cox Las Vegas should execute a simple, clean, localized, multi-tactic campaign, in English and Spanish that showcases the everyday low price and product value of Cox services versus the current and emerging competitive offerings. Efforts will increase awareness and affinity and drive phone, Web and retail engagements.
Creative
Cox Advanced TV
Cox High Speed Internet
Cox Digital Telephone
Cox Bundle
DiscussionCox Advanced TV Cox High Speed Internet
Cox Digital Telephone Cox Bundle
Next Steps
Next StepsCox to provide decision, July 15Tactic SpecificsBudget TimelineProductionDelivery/Execution
Q & A
Noble Arts Building | 330 N Mead | Wichita Kansas 67202 T: 316.683.4691 | F: 316.683.1990
Thank You