COVID-19 RESEARCHUpdated: 8-28-20

DATA AND INSIGHTS PROVIDED BY

NATIONAL WEEKLY TRAVEL SPENDING

Source: Tourism Economics, “WEEKLY CORONAVIRUSIMPACT ON TRAVEL EXPENDITURES IN THE U.S.”

YEAR-OVER-YEAR % CHANGE

-33%

-82%-87% -86%

-74%

-59%-52%

-44%-51% -48% -46% -44% -44%

-100%

-80%

-60%

-40%

-20%

0%

STRONGEST AND WEAKEST PERFORMING STATES – WEEK OF AUG 10

DOMESTIC BOOKINGS

ACTUALS FOR MONTH OF JULY, 2020

HOTEL OCCUPANCY BY STATE

STATE OCCUPANCY % CHANGE

SD 64.5% -16.7%

ND 46.6% -30.7%

IA 48.8% -28.2%

MN 41.6% -44.6%

WY 61.9% -19.9%

ACTUALS FOR MONTH OF JULY, 2020

SD HOTEL OCCUPANCY BY REGION

STATE OCCUPANCY % CHANGE

WEST 70.8% -13.9%

SOUTHEAST 59.6% -22.3%

CENTRAL 62.1% -12.1%

NORTHEAST 59.4% -11.4%

U.S. HOTEL OCCUPANCY %

STR HOTEL REVIEW: August 22, 2020”

AVG US HOTEL OCCUPANCY REACHED 48.8% LAST WEEK

ARRIVALIST DAILY TRAVEL INDEXROAD TRIPS OF 50 MILES OR MORE TO AND WITHIN SOUTH DAKOTA

Daily Travel Index

-39%

Week over Week Change

-10%

Arrivalist Daily Travel Index: August 25, 2020

ARRIVALIST TRAVEL INDEXROAD TRIPS OF 50 MILES OR MORE AND NON-COMMUTING – WEEK OVER WEEK CHANGE

ARRIVALIST DAILY INDEX: August 25, 2020”

US ROAD TRIP INDEXArrivalist Weekly Index of Road Trips (Base: Feb 2- Feb 29 Avg. Trips)

CALENDAR YTD VS. PRIOR YEAR

CYTD STATE PARK VISITATION

STATE PARK 2020 VISITS % CHANGE

LEWIS AND CLARK STATE PARK 693,655 +56%

CUSTER STATE PARK 1,135,899 +1%

OAHE DOWNSTREAM REC AREA 245,014 +31%

NEWTON HILLS STATE PARK 127,094 +83%

TOTAL PARK VISITATION 5,063,698 +28%

JULY 2020 COMISSION REPORT: This report does not represent all state parks and rec areas.”

CALENDAR YTD VS. PRIOR YEAR

MOUNT RUSHMORE VISITATION TREND

DOMESTIC AIR TRAVELNumber of People Screened at TSA Checkpoints – March 3 – Aug 18, 2020

Source: TSA Report 16”

I EXPECT THAT I WILL BE TRAVELING IN THE FALL….

TRAVELING IN THE FALL

0%

10%

20%

30%

40%

50%

60%

AGREE DISAGREE

Travel Sentiment Study: Fielded on Aug 23, 2020”

30%

47%

50%

16%

10%

9%

6%

6%

3%

An effective vaccine or therapeutic treatment will be found

Like some other viruses in the past, this one will eventually run its course and slowlyfade away on it's own

The virus will eventually infect enough people that as a society we naturally reach herdimmunity

None – I don’t believe this pandemic will ever come to an end but will instead become the new normal

Eventually the process of identification, isolation and contract tracing will enable us toget the virus under control

A large enough percentage of the population will begin wearing masks on a regularbasis and the virus will die out

Other

HOW THE PANDEMIC WILL ENDBY WHAT MEANS DO YOU BELIEVE THE PANDEMIC WILL EVENTUALLY COME TO AN END?

The Call of the Consumer: Fielded on August 20, 2020”

IF A VACCINE FOR COVID-19 WAS APPROVED AS BEING SAFE AND EFFECTIVE, HOW LIKELY WOULDYOU BE TO GET THIS VACCINATION?

INTENTIONS TO RECEIVE A VACCINE

57%16%

27%

Would Would Not Neutral

The Call of the Consumer: Fielded on August 20, 2020”

MONTH OF NEXT TRIP

Travel Sentiment Study: Fielded on Aug 23, 2020”

IN THE NEXT MONTH, HOW DO YOU EXPECT THE SEVERITY OF THE CORONAVIRUS TO CHANGE IN THE US?

EXPECTATION FOR THE CORONAVIRUS

43%

35%

22%

Get Worse Stay the Same Get Better

Travel Sentiment Study: Fielded on August 23, 2020”

IN THE NEXT MONTH, HOW DO YOU EXPECT THE SEVERITY OF THE VIRUS TO CHANGE IN THE US

EXPECTATIONS FOR CORONAVIRUS

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

BETTER WORSE

Travel Sentiment Study: Fielded on August 23, 2020”

42.7%

22.0%

UPCOMING TRAVEL PLANS

Travel Sentiment Study: Fielded on Aug 23, 2020”

In which months of this year do you currently plan to take any leisure trips?

4%

9% 10% 11%

15%

10%9%

12%11%

25%

0%

5%

10%

15%

20%

25%

30%

+97%SESSIONS

+95%PAGEVIEWS

-4%BOUNCE RATE

WEBSITE TRAFFIC AND ENGAGEMENT – Aug 16 – Aug 22, 2020 VS. PRIOR YEAR

TRAVELSOUTHDAKOTA.COM