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COVID-19 related symptoms search trends Health & Wellness June 6, 2020 Microsoft Advertising. Intelligent connections.

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Page 1: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing

COVID-19 related symptoms search trendsHealth & WellnessJune 6, 2020

Microsoft Advertising. Intelligent connections.

Page 2: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing

Summary

This deck has insights on search trends for symptoms known to be related to COVID-19, categorized into five types: Gastrointestinal (GI), Muscle Pain and Aches, Novel Symptoms, Respiratory symptoms and Traditional Flu symptoms.

We see different trends for each category in terms of different time periods where there was a higher search volume compared to 2019. Most relevant symptoms identified based on increase in clicks YoY are headache, itchy toes, and congestion.

Page 3: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing

YoY = year-over-year

Chg = change

SRPV = search results page view

https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSectiona043e66b945f0d9f0ff8?pbi_source=PowerPoint
Page 4: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing
https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSectione90980e1be448953cb1c?pbi_source=PowerPoint
Page 5: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing
https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSectioncfc1369c88e4a71c3ad6?pbi_source=PowerPoint
Page 6: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing
https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSectiondf82ea9a696576e1c4c5?pbi_source=PowerPoint
Page 7: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing
https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSection1bb65c6580b043f9904f?pbi_source=PowerPoint
Page 8: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing
https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSection66daaf88eaa771673158?pbi_source=PowerPoint
Page 9: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing
https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSection8594bb45ee3fe534a16f?pbi_source=PowerPoint
Page 10: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing
https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSection79341d9640d3f89918b9?pbi_source=PowerPoint
Page 11: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing
https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSectiond35254769aef94298c65?pbi_source=PowerPoint
Page 12: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing
https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSectionce9286c93a4cf883f40f?pbi_source=PowerPoint
Page 13: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing
https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSection124f0d137d4b92c10fc8?pbi_source=PowerPoint
Page 14: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing
https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSectionb8ae709ba729b612dcec?pbi_source=PowerPoint
Page 15: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing
https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSectionbe72741b11928b391bb8?pbi_source=PowerPoint
Page 16: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing
https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSectione6f2ebe05c2a548441ae?pbi_source=PowerPoint
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https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSection323adad4cd9a05979d81?pbi_source=PowerPoint
Page 18: COVID-19 related symptoms search trends...'covid-19' in the search query. Searches focused on terms related to. Chills Cough Fatigue Fever TRADITIONAL FLU SYMPTOMS Top Queries containing
https://app.powerbi.com/reports/f908ac64-c3c6-420e-8589-1019505aa4d6/ReportSectionce9acb619e9d783a0ab5?pbi_source=PowerPoint
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Strategies and recommendations

Learn immediate and recovery-phase strategies, and how to approach new opportunities and optimize account health in the Digital Advertiser’s Guide to COVID-19

https://advertiseonbing-blob.azureedge.net/blob/bingads/media/insight/co/apr6/microsoft-advertising-covid19-guide-en.pdf

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