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COVID-19 IMPACT REPORT 2021 Edition Measuring the impact of the COVID-19 pandemic on women technology entrepreneurs globally Presented by Women in Cloud Sponsored by M12

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Page 1: COVID-19 Impact Report 2021 - womenincloud.com

COVID-19IMPACTREPORT2021 Edition

Measuring the impact of theCOVID-19 pandemic on womentechnology entrepreneurs globally

Presented by Women in CloudSponsored by M12

Page 2: COVID-19 Impact Report 2021 - womenincloud.com

Thank you to our partners on this initiative, M12, Arielle for Africa, Black Channel Partner Alliance, Hello Alice, Founders Live, The WIT

Network, IAMCP, UN EQUALS, and Microsoft Alumni Network.

Thank you!

Page 3: COVID-19 Impact Report 2021 - womenincloud.com

Foreword The ongoing turmoil of COVID-19 has been a mainstay in news headlines, but the majorimplications of the pandemic on female founders has largely been a footnote.Unfortunately, the current situation facing women-led technology businesses is urgent anddire.

Many women technology entrepreneurs—building solutions across industries—have facedfinancial loss, operational disruptions, and emotional impacts as a result of pandemic-related restrictions and shutdowns. Frozen investments and cancelled projects havecharacterized the business reality for many female founders over the past 18 months.What’s more, many women have managed the expanding responsibility of dependent care,and report heightened stress and anxiety levels.

We must find innovative and inclusive solutions to support women entrepreneurs. There is an incredible opportunity to improve their access to funding and business decision makers.While we work to fix the systems that have largely failed female founders, it’s critical forindividuals to examine how they can personally lift up this population.

I encourage you to consider your own sphere of influence—how might you better supportwomen entrepreneurs? Whether you’re dispensing guidance as an advisor, creating aprocurement opportunity, buying a product or service, writing a check, or making a networkconnection, your ability to support can fundamentally change the business trajectory of afemale-founded company.

Studies show that support for women entrepreneurs delivers a higher return on investment,and will ultimately boost the global economy. Let’s all do well by doing good.

Tamara SteffensManaging Director, M12

Page 4: COVID-19 Impact Report 2021 - womenincloud.com

Foreword While there’s no debate that the COVID-19 pandemic is a global crisis, thedisproportionately devastating effects on women entrepreneurs isn’t frequently discussed.The financial, operational and emotional impacts faced by women-led technologybusinesses over the last year of pandemic-related lockdowns and restrictions will havelasting effects on the global economy for years to come.

Since the onset of the pandemic in March 2020, Women in Cloud has taken an active role toidentify policies and solutions to prevent greater loss for women technology entrepreneurs,and support their economic and emotional recovery.

The outcomes of the 2021 edition of the COVID-19 Impact Survey, and challenges womenentrepreneurs are facing as a result of the pandemic, increase the need and importance ofWomen in Cloud’s mission and the collective action we are taking with other individuals,organizations and governments.

At Women in Cloud, we are progressively taking action for women-led technologycompanies through our innovative programs, community engagement initiatives, andaccelerators. Beyond programming, we are also working with Fortune brands to diversifytheir procurement and supplier vehicles to include more opportunities for women, andsupport us in globally advocating for better economic access for women entrepreneursthrough Women in Cloud’s collective action pledge.

I hope that you will join us on this incredibly important mission to support the women-ledtechnology businesses and entrepreneurs that were heavily impacted by the COVID-19outbreak in their economic, operational and emotional recovery efforts, and provide femalefounders with a platform for growth and success.

Chaitra VedullapalliCo-Founder & President, Women in Cloud

Page 5: COVID-19 Impact Report 2021 - womenincloud.com

IntroductionIn the early Spring of 2020, shortly after the onset of the pandemic, Women in Cloud issueda COVID-19 Impact Survey to determine the current and projected effects of the outbreakon women-led technology businesses in the United States and beyond.

This year, Women in Cloud, in partnership with M12, are proud to present the latestresearch on the impact of the pandemic on women-led technology companies to date, andthe predictions of business leaders moving forward - the results of the 2021 COVID-19Impact Survey.

Sponsored by Microsoft, the 2020 edition of the COVID-19 Impact Survey askedrespondents questions relating to the financial, operational and emotional impacts of thepandemic, at the time of the survey and projected during the next 24 months. The 2021edition of the survey asked the same questions to provide a year over year comparison,while also surveying respondents on the financial assistance they received, and theinitiatives and opportunities they would value to combat the devastating effects of theCOVID-19 pandemic on women-led technology businesses.

Respondents of the survey in 2021 reflected those who responded in 2020, companiesserving small-to-medium sized and enterprise level businesses, as well as nonprofit andpublic sector organizations, serving a wide breadth of more than 15 industries.

The following report will provide a general overview of survey responses, an analysis of eachof the impact areas noted above, and a comparison to the 2020 responses and projections.The report will also provide turn-key solutions that women entrepreneurs, Fortune 100companies and public policy makers can implement to begin restoring the detrimentaleffects of COVID-19 on women-led technology companies.

Page 6: COVID-19 Impact Report 2021 - womenincloud.com

Participant OverviewForty women technology entrepreneurs responded to the 2021 survey, representingsolutions or services spanning 16 industries.

The majority of responses, 57.5 per cent, came from businesses serving mid-marketcompanies with 50-1000 employees. Fifty-five per cent of respondents indicated they serveor also serve small-businesses with 50 employees or less, while an additional 55 per cent ofrespondents serve or also serve the enterprise market of companies with 1000+ employees.Additionally, 22.5 per cent noted they serve public sector institutions and 10 per cent servenon-profit organizations.

Fifty-five per cent of 2021 survey respondents indicated their businesses are in an urbanlocation. Another 35 per cent are in suburban locations while only 7.5 per cent are rural.

Approximately 57.5 per cent of respondents are located in the United States while 32 percent are located in Canada. An additional 10 per cent of respondents are located in the UK,Germany and India.

Business Service Breakdown Business Location Breakdown

mid market

public sectornot-for-profit

small business

enterprise market

rural

urban

suburban

Page 7: COVID-19 Impact Report 2021 - womenincloud.com

Financial ImpactAll business leaders surveyed, representing all industries noted, have been affectedfinancially by the COVID-19 outbreak thus far, and predict continued loss over the comingyear. This crisis will result in years of recovery and work to recuperate lost revenue forwomen-led technology companies.

The majority of 2021 survey respondents indicated revenue loss to date as a result of thepandemic of between $50 thousand and $100 thousand, with nearly half of respondentsreporting opportunity loss of $50 thousand or more, and some indicating losses in themillions.

These reports tend to be almost on par with the 2020 responses, which projected $500thousand to $1 million in revenue loss in 24 months, and an additional $1 million to $5million expected in opportunity loss over the next three years.

Overall, 75 per cent of 2021 respondents noted revenue and opportunity loss to date ofmore than $10 thousand, which is reflective of the 2020 survey projections.

1,000,000

750,000

500,000

250,000

0 2020 vs 2021

Revenue Loss 2020 vs 2021

Opportunity Loss

Page 8: COVID-19 Impact Report 2021 - womenincloud.com

All 2021 survey respondents indicated that the business areas that represented thegreatest financial impact included frozen pipelines and investments, postponed or cancelledprojects, and lost income. Many companies were also affected by payroll reimbursement,incremental HR costs, and reduced healthcare. The impacted areas represent the samebusiness disruptions anticipated in the 2020 survey.

Across all verticals, the majority of 2021 respondents have lost an average of $5 thousand inadditional costs incurred during the ongoing COVID-19 lockdowns and restrictions, while 45per cent noted losing $10 thousand or more to date. Primarily, respondents associatedthese costs with utility and tax payments, the implementation of work-from-homeprocedures, technology services and additional paid sick leave to support their employeesthroughout the pandemic. Last year’s survey respondents indicated an anticipated loss of$25 thousand or more to cover the additional costs of the items listed above.

Pipeline Freezing Investment Freezing Projects Postponed Projects Cancelled

Lost Income IncrementalHR Costs

Payroll Reimbursement

ReducedHealthcare

40% 40% 52.5% 45%

50% 15% 7.5% 10%

Page 9: COVID-19 Impact Report 2021 - womenincloud.com

Of those surveyed in 2021, 45 per cent of respondents have received financial relief orassistance in the form of loans, grants or bursaries in the last 12 months. The mostcommon financial relief implemented was Paycheck Protection Program (PPP) and SmallBusiness Administration (SBA) loans, as well as other loans and grants from governmentagencies. This leaves 55 per cent of respondents without access to financial relief orassistance to date.

Financial Assistance Breakdown

Operational ImpactFor almost all companies surveyed for the 2021 research, things have not been “business asusual” during the COVID-19 outbreak, with many anticipating disruptions to their operationsfor years to come as we adjust to a post-pandemic economy. The financial loss andoperating restrictions faced by businesses during the outbreak has caused manyoperational challenges, impacting business development, travel, and event attendance andparticipation.

None

Other

PPP/SBA

Page 10: COVID-19 Impact Report 2021 - womenincloud.com

When surveyed about their event attendance or participation plans, almost 22.5 per cent of2021 respondents indicated they won’t be attending any events in the next three months,while 30 per cent indicated that they would only attend digital events for the foreseeablefuture. An additional 27.5 per cent were still unsure about their event attendance plans.

Similarly, among all survey respondents, 50 per cent indicated that they will not beconducting any business-related travel in the next three months, while only 22 per cent ofsurvey respondents reported that they do intend to travel, or have employees travelling, inthe coming months. The remaining respondents are unsure what their travel plans wouldbe as they continue to navigate these uncertain times.

Of 2020 respondents, 31 per cent indicated virtual only events while 63 per cent indicatedthey wouldn’t conduct any business related travel.

When asked about business development activities, most survey respondents indicated thatthe areas most severely impacted by the lockdowns are event attendance, networking,meetings, and company-wide social gatherings. Every survey respondent in 2020 and 2021indicated some area of their business development strategy was challenged by thelimitations and restrictions imposed as a result of COVID-19.

More than half of the 2021 survey respondents had optional or mandatory work-from-homeprocedures in place for their organization and employees, compared to 60 per cent of 2020respondents. An additional 22.5 per cent of respondents reported that they aren’t acceptingoffice visitors or are accepting only key personnel, dropping from 27 per cent in 2020. Justover 7 per cent of those surveyed have updated their hygiene protocols as a result of thepandemic restrictions and guidelines, which mirror the 2020 responses. An additional 42.5per cent of 2021 respondents indicated that they didn’t have an office, representing 30 percent of responses, or haven’t seen a change in their office’s operating procedures,accounting for 12.5 per cent.

will only attend events digitallyover the next three months

30%indicated they don’t plan to travel

in the next three months

50%

Page 11: COVID-19 Impact Report 2021 - womenincloud.com

This is much higher than the 30 per cent who gave these responses in 2020, demonstratingthe number of women technology entrepreneurs foregoing physical business space andmoving to completely virtual and remote operations due to the ongoing pandemic-relatedrestrictions.

For employees who became ill or had to care for dependents, the majority of respondentsindicated their company provided access to existing paid sick days (40 per cent) or paid timeoff (27.5 per cent), while 35 per cent of respondents indicated they had implementedadditional paid sick leave and 27.5 per cent had implemented additional paid time off. Thirtyper cent of respondents indicated that employees would need to use unpaid time off orother measures should themselves or their dependents fall ill, while less than 30 per centindicated that they had no policy in place at all.

Mandatory or optional work-from-home policy

Don't currently have an office Don't allow visitors or only allow key personnel

0 10 20 30 40

2020

2021

55% 33% 22.5%

Existing Paid Sick Days

Existing Paid Time Off

Additional Paid Sick Days

Additional Paid Time Off

Unpaid Time Off

No Policy

Existing Paid Sick Days

Existing Paid Time Off

Additional Paid Sick Days

Additional Paid Time Off

Unpaid Time Off

No Policy

Page 12: COVID-19 Impact Report 2021 - womenincloud.com

This shows a significant change from 2020 survey responses where more than 30 per centof respondents indicated their business didn’t have a set policy in place regarding time awayfrom work. Another 30 per cent indicated employees had access to existing paid sick days,while just over ten per cent said their company is offering employees additional paid sickdays as a result of COVID-19. Thirteen per cent indicated that employees at their companieshad access to existing paid time off, while an almost equal number responded that theirorganization offered additional paid time off in 2020.

Due to the financial and opportunity loss caused by COVID-19 to date, 25 per cent of 2021survey respondents reported that they were required to downsize their businesses in 2020,this is slightly higher than the 19 per cent of 2020 respondents who anticipated downsizes.Twenty-two per cent of 2021 respondents indicated they are still unsure if they will berequired to downsize, or make additional cuts, in the next two years in order to combat theongoing effects of the pandemic on women-led technology businesses.

were required to downsize in 2020

25%are unsure if they will be requiredto downsize, or further downsize

22.5%

Emotional ImpactAlmost all companies surveyed in 2020 and 2021 saw increased anxiety levels and negativeemotional impact as a result of COVID-19.

Of the 2021 respondents, more than half indicated the stress and anxiety level of theirorganization has been somewhat higher throughout the pandemic, with an additional 30per cent indicating the stress and anxiety has been much higher for themselves and theiremployees. Very few respondents indicated no change in stress levels within theirorganization, while an even smaller percentage responded experiencing somewhat or muchlower levels of stress.

Page 13: COVID-19 Impact Report 2021 - womenincloud.com

More than 60 per cent of all 2021 respondents noted the pandemic has had a negative orsomewhat negative emotional impact on themselves and their staff.

When it comes to the emotional toll of the COVID-19, the data after a year of the pandemicshows things are getting worse for women-led technology companies and their employees.Seventy-eight per cent of 2020 respondents indicated somewhat or much higher stress andanxiety levels, increasing to 82.5 per cent who gave this response in 2021. Similarly, 60 percent of 2020 respondents noted a negative or somewhat negative emotional impact onthemselves and their team, compared to 49 per cent of 2021 responses.

More than half of all 2021 respondents feel their organization is somewhat prepared withthe tools to support the mental wellbeing of their team in their COVID-19 recovery, whereas27.5 per cent feel they’re absolutely prepared to support their employees’ mental well being.This is slightly less positive than the 2020 survey responses where 40 per cent ofrespondents indicated they absolutely believed their organization had the tools necessaryto support their teams’ mental wellbeing.

100%

75%

50%

25%

0% 2020 vs 2021

Stress & Anxiety 2020 vs 2021

Emotional Impact

Page 14: COVID-19 Impact Report 2021 - womenincloud.com

On a more positive note, 65 per cent of all 2021 respondents reported they are absolutelyoptimistic in their individual and organizational abilities to recover financially andoperationally from the COVID-19 pandemic. This is similar to the 2020 responses where 56per cent of submissions indicated absolute confidence in themselves and theirorganizations to recover.

40%

30%

20%

10%

0% 2020 vs 2021

Mental Health Tools and Support

75%

50%

25%

0% 2020 vs 2020

Confidence in Personal and Organizational Recovery

Page 15: COVID-19 Impact Report 2021 - womenincloud.com

Continuing in a more positive vein, more than 62 per cent of 2021 respondents areconfident in their country’s technology sector’s ability to recover from the impacts of COVID-19; an additional 22.5 per cent indicated they remain somewhat positive in a full recoveryfor the tech industry. This data represents a decrease from the 80 per cent of 2020respondents that had full confidence in their country’s recovery, demonstrating adiminishing faith in government for most women technology entrepreneurs in the US,Canada, and beyond.

75%

50%

25%

0% 2020 vs 2020

Confidence in Technology Sector Recovery

Impact IntersectionsAs with last year’s responses, as the 2021 survey data was analyzed, it became easy to seerelationships between impact areas and responses. While it's clear that financial impactsdirectly disrupt operations, there were clear parallels between responses on financial andemotional impact, and operational and emotional impact, as outlined next.

Page 16: COVID-19 Impact Report 2021 - womenincloud.com

Emotional vs. Financial Impact

Correlating with the 2020 responsepatterns, all of those who reported lowstress levels also offered some of thelowest instances of financial oropportunity loss. Alternatively, those whosuffered greater financial impact tendedto report higher stress levels, generallyincreasing in correspondence with theamount lost.

Fina

ncia

lIm

pact

StressLevel

Similarly, those who reported negative orsomewhat negative emotional responses tothe pandemic also indicated higher financialimpact, and vice versa with those who saw apositive or neutral emotional impact andexperienced lower economic loss. Thispattern was also seen within the 2020responses

Fina

ncia

lIm

pact

EmotionalImpact

Page 17: COVID-19 Impact Report 2021 - womenincloud.com

Emotional vs. Operational Impact

Similar to the effects of financial loss onemotional impact, those who experiencedfewer operational disruptions to date alsoreported lower stress and anxiety levelsamong themselves and their employees.Whereas those who reported an increasein pandemic-related disruptions alsoreported higher or somewhat higherstress and anxiety in themselves and theirteam members, a trend that was alsoreflected in the 2020 survey responses.

Ope

ratio

nal I

mpa

ct

StressLevel

Lastly, those who reported a high numberof operational disruptions thus far alsoindicated negative or somewhat negativeemotional responses to the pandemic,while those who saw fewer operationaldisturbances tended to report a positive orneutral emotional impact, aligning with the2020 reports.

Ope

ratio

nal I

mpa

ct

EmotionalImpact

Page 18: COVID-19 Impact Report 2021 - womenincloud.com

Financial impact to date is slightly lower than expected based onthe two-year predictions of 2020 respondents.

Seventy-five per cent of 2021 survey respondents have lost $10thousand or more in revenue and opportunities, compared tothe previous year when 100 per cent of respondents predictedto lose a minimum of $10 thousand as a result of the pandemic-related restrictions and shutdowns.

The majority of 2021 respondents have lost $50 thousand to$100 thousand to date, whereas the projection in 2020 wasrevenue loss of $500 thousand to $1 million over 24 months.

Fifty per cent of 2021 respondents indicated opportunity lossesof $50 thousand or more to date, compared to the expectedloss of between $1 million and $5 million from 2020 to 2022.

The business areas impacted resulting in revenue loss to date,remain the same from 2020 to 2021, with the most significantdisruptions around projects cancelled or postponed, lostincome, and pipeline and investment freezing.

Respondents from both 2020 and 2021 associated additionalcosts surrounding utility and tax payments, the implementationof work-from-home procedures, technology services andadditional paid sick leave to support their employeesthroughout the pandemic.

Year over YearComparisonOverall, the 2021 pandemic-related impacts so far are fairlyconsistent with the projections in the 2020 survey responses. Whilewe continue to navigate the pandemic the 2021 numbers mayincrease significantly.

Financial Impact

REVENUE LOSS TO DATE

$50K - $100K

2020 RESPONDENTSPROJECTED

$1M IN REVENUE LOSS OVER

24 MONTHS

OPPORTUNITY LOSS TO DATE

$50K +

2020 RESPONDENTSPROJECTED

$5M IN LOST OPPORTUNITIES

OVER 24 MONTHS

Page 19: COVID-19 Impact Report 2021 - womenincloud.com

Thirty per cent of 2021 respondents indicated they will onlyattend events digitally over the next three months, compared to31 per cent of 2020 participants who gave the same response.

Fifty per cent of 2021 respondents reported they don’t plan totravel in the next three months compared to the 63 per cent whogave this response in 2020.

More than 62 per cent of 2021 respondents indicated theaddition of paid sick days or time off for their employees,whereas less than 25 per cent of those surveyed in 2020 hadoffered additional paid leave for employees.

Twenty-five per cent of 2021 respondents have been forced todownsize their businesses, while only 19 per cent of 2020 surveyrespondents had anticipated the need to downsize.

Seventy-eight per cent of 2020 respondents indicated somewhator much higher stress and anxiety levels, increasing to 82.5 percent who gave this response in 2021.

Sixty per cent of 2021 respondents noted a negative orsomewhat negative emotional impact on themselves and theirteam, compared to 49 per cent of 2020 responses.

Across both the 2020 and 2021 surveys, respondents whoexperienced higher levels of stress and anxiety and/or negative or somewhat negative emotional impacts most commonlycorrelated to greater financial loss and/or operationaldisruptions.

Operational Impact

Emotional Impact

NEGATIVE OR SOMEWHATNEGATIVE REPORTED IN 2021 BY

60%

49% OF 2020 RESPONDENTS

REPORTED A NEGATIVE ORSOMEWHAT NEGATIVEEMOTIONAL IMPACT

HIGHER STRESS AND ANXIETYREPORTED IN 2021 BY

82.5%

78% OF 2020 RESPONDENTS

REPORTED HIGHERSTRESS AND ANXIETY

LEVELS

Page 20: COVID-19 Impact Report 2021 - womenincloud.com

Recovery Resources &RecommendationsIn order to overcome the impact of the pandemic, women technology entrepreneurs andtheir businesses need support from larger companies and government organizations.

When asked which solutions they would benefit from accessing at this time, 70 per cent of2021 survey respondents indicated they would appreciate warm introductions. The nextmost frequent responses were requests for networking (52.5 per cent) and speaking (47.5per cent) opportunities, followed by 45 per cent, respectively, who would like to receivesupport in the form of cloud credits, professional mentorship and business advisement.

All areas of support and requested access or opportunities are noted below:

Warm Introductions

70%Networking

Opportunities

52.5%

Speaking Opportunities

47.5%

Cloud Credits Business Advisors

45% 45%

Professional Mentorship

45%

Fortune 1000 Supplier Relationships

42.5%

Executive Sponsorships

42.5%

Cloud Accelerator for Enterprise Selling

37.5%

Digital Marketplace

37.5%

Digital Upskillingor Reskilling

Business Consulting

27.5%

27.5%

Scholarships

25%

Technical Consulting

22.5%

Cloud Software Discounts

35%

Page 21: COVID-19 Impact Report 2021 - womenincloud.com

#WICxFortune Lunch & Learn Series - Women in Cloud’s Fortune100 Lunch & Learnseries is a networking experience designed to open the doors for leading fortunecompanies and brands to connect with technology business builders. This intimate learningseries offers a space to learn about how to do business with them, understand theircompany culture, and get access to decision makers & procurement officers. Some ofthese Fortune brands include: Accenture, Boeing, Hitachi Solutions, IBM, Google, and JPMorgan Chase, to name a few.

Corporate Pledge - An opportunity for Fortune100 companies to commit to doublingtheir company’s supplier access and economic opportunities for women, while strategicallypositioning their brand to help avert an ongoing global crisis and advance inclusiveeconomic growth.

Cloud Recruitment Initiatives - Opportunities for Fortune100 companies to accessdiverse talent and advance recruitment of women in the cloud ecosystem via the WIConline job board and virtual recruiting sessions at Women In Cloud signature events.

Digital Supplier Engagement - Leverage cloud vendor marketplaces to showcasesolutions to enhance the relationships between women-led technology businesses andfortune brands working closely with cloud vendors.

While the outlook moving forward in a post pandemic world isn’t completely grim for womentechnology entrepreneurs and their businesses, many organizations and individuals will not beable to recover from the severe impacts alone.

In order to support the recovery needs for women technology entrepreneurs and theirbusinesses, Women in Cloud has created a number of turn-key events and initiatives.

Fortune100 Initiatives:

Women in Cloud intends to double down on Fortune brand representation and engagementthrough a number of initiatives to facilitate relationships between women technologyprofessionals and Fortune100 companies.

Page 22: COVID-19 Impact Report 2021 - womenincloud.com

WIC Microsoft Cloud Accelerator - An immersive 6 month program to assist women-ledtech companies to co-build, co-market and co-sell with Microsoft and their distributionchannels to help women in tech win enterprise opportunities, get access to Azure credits,an advisor community and a global stage to showcase their solutions.

Solution Marketplace - A one-stop shop for technology solutions and services for themid-to-enterprise market, created, owned and operated by women entrepreneurs,creating an easy way for businesses to find and source women-led technology solutions.Here, buyers can easily find a variety of enterprise-ready solutions, special offers, andability to schedule demos.

#CloudInnovateHER Pitch Challenges - In partnership with Fortune Ventureorganizations, host pitch challenges for women-owned tech businesses to find commercialsuccess by showcasing their enterprise-ready B2B cloud solutions and compete on a globalscale.

Get Introduced - A streamlined platform to facilitate warm introductions between womenin tech and potential clients, sponsors, mentors and advisors that allows womentechnologists easy access to WIC’s large and growing network of industry leaders, drivingconnection and collaboration.

Digital Academy - A digital learning initiative offering courses designed for anyone whowants to break into the world of enterprise sales to support women entrepreneurs in thedevelopment of skills for marketing and selling of cloud solutions in an enterpriseenvironment.

Innovation Grants- Formulating opportunities and policies with public and privatepartners to build a cloud innovation pipeline through the distribution of Innovation Grants.

Female Technology Entrepreneur Acceleration:

Women in Cloud also intends to support women technology entrepreneurs’ investment indigital customer acquisition through initiatives that facilitate opportunities for warmintroductions, co-building and co-selling, collaboration and acceleration to increaserepresentation and visibility of women-owned solutions. These turn-key solutions are designedto provide access to women technology entrepreneurs to connect with buyers, procurementofficers and investors to drive action towards enhancing their cloud solution growth.

Page 23: COVID-19 Impact Report 2021 - womenincloud.com

Cloud Scholarships - An opportunity for women to apply the Microsoft Azure Training andCertification Scholarships, where students will complete digital skilling courses via theCoursera platform to access specializations in Azure Fundamentals, Azure AI Fundamentalsand Azure Data Fundamentals with certification vouchers delivered upon completion.

#CloudJobs Diverse Recruiting - A digital job fair offering a meet and greet experience,where women in technology can meet with companies actively seeking and recruitingtalent, benefitting both the company and the job seeker by aligning talent withopportunities to put more women into tech leadership roles at WIC Signature Events.

Hands On Cloud Lab - A free Hands-On Lab experience allowing women technologyentrepreneurs an opportunity to get their hands “Cloudy” and deepen their Azurefoundational knowledge.

51 per cent Rule - Eliminating the 51 percent rule which requires technology companiesto have 51 percent female ownership in order to qualify as a women-led technologybusiness and access opportunities designated for companies with women ownership.

AI Ethics - Supporting the ethical development and adoption of AI solutions through theestablishment of proper regulations and self-imposed limitations that protect women’sparticipation in the economy and promoting women’s economic empowerment,employment and acceleration.

Financial Assistance - Formulating opportunities and policies with public and privatepartners identify financial assistance models to assist with cash flow challenges acceleratedby pandemic.

Advancing Cloud Employability for Women:

Women in Cloud is committed to continuing to facilitate access to women talent into the cloudindustry through certifications, scholarships, digital skilling and other professional developmentopportunities.

Addressing Policies:

Women in Cloud encourages Fortune brands and government organizations to provide accessto policy adjustments and financial assistance for women-led technology companies to offsetthe financial and opportunity disruptions created by the pandemic and displacement ofwomen-held jobs as AI drives automation.

Page 24: COVID-19 Impact Report 2021 - womenincloud.com

Work with us! We are looking for like-minded partnersto support programs that directly impactwomen technology entrepreneurs andtheir companies. If you or yourorganization is seeking an opportunity togive back we would love to talk to youabout this report, and how we couldwork together to support women-ledtechnology companies in their financial,operational and emotional recovery fromthe impacts of the COVID-19 pandemic.

Chaitra Vedullapalli President, Women in [email protected]

www.womenincloud.com