cover graphic choose style, size and placement of cover graphic collection title choose a decorative...

Cover GRAPHICchoose style, size and placement of cover graphic

collection title choose a decorative font according to the spirit of your collection,

casual wear collection

font type for every informative text and subtitles

"collection title" for brand of choice(chapter headline between 20pt - 40pt)

concept development (headline between 16pt - 20pt) •General Seasonal Trend (explanation) (regular text between 10pt - 14pt)•General Seasonal Trend (visual mood board) •Your sub trend name, concept keywords and board collage (crafted with different samples and materials)

brand identity development • your brand philosophy/ brand introduction (regular text between 10pt - 14pt)• your brand identity board (target customer depending on benchmarked brand) (digital)

colour development • General trend’s colour scheme introduction/ researched trend colours/ definition key colours• Your colour board (digital)

texture development •Textures, prints or embroidery ideas to be used in the collection• Texture-print board with explanations (digital)

fabric development •General trend’s materials/ definition key materials• Your material board (digital)/ design references on your materials, trimmings, access. (material grouping (by hand)/ collaged materials, trimmings etc)

2

design development •design inspiration of your design idea based on your concept, colour and fabric boards•(start by hand and enhance digitally)•garment details etc•different cut and pattern mock-up page (take photos as long as you proceed in the project and insert them in)

garment group variations 30 knitwear tops•garment group variations (by hand – digitally scan them in - coloured and enhanced)30 woven pants•garment group variations (by hand – digitally scan them in - coloured and enhanced)

collection • 5 fashion illustrations on figure with chosen pieces (by hand - digitally enhanced)• Outfit drawing and technical illustration for 5 looks

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Concept Development

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“Trend Title"

concept intoduction

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6

AW 2013-2014 Trend

Your sub-trend title and collage

(by hand with different samples and materials)

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Brand Identity Development

according to chosen market segment and benchmarked brand

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9

benchmarked brand and customer board

Brand Philosophy

brand introduction

research brand philosophy/ brand logo

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brand-design link

explain how your design concept is linked to your brand)


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Colour Development

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Colour Scheme

İntroduction

colour scheme introduction/ research trend colours/ definition key colours


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Texture Development

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Print/Embroidery/Embellishment Influence of the Trend

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Print/Embroidery/Embellishment Influence used in the collection

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Fabric Development

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General trend’s fabric board/ fabric grouping

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Your Chosen Fabric and/or Trims

fabric introduction/ research fabrics/ definition key fabrics

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Design Development

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Design Details (Clippings from Silhouettes)

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•design inspiration of your design idea based on your concept, colour and fabric boards

Garment Details

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Pattern and Sewing Design Mock-ups

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freestyle pattern try-out collagedocumentary of different cut and pattern mock-ups/ mounting of paper cuts and trimmings

different cut and pattern mock-up page (take photos as long as you proceed in the project and insert them in)

freestyle pattern try-out collagedocumentary of different cut and pattern mock-ups/ mounting of paper cuts and trimmings

Pattern and Sewing Design Mock-ups

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Garment Group Variations

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Knit top variations 1

4 knit tops- garment group variations (by hand or digitally coloured and enhanced)

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Examples, not actual garmentS



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bottom variations 1

4 bottoms- garment group variations (by hand or digitally coloured and enhanced)

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bottom variations 2

4 bottoms- garment group variations (by hand or digitally coloured and enhanced)

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COLLECTION

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5 fashion illustration

collection

chosen pieces hand drawn on figure – digitally enhanced

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fashion illustrationfashion illustration

hand drawn on figure - digitally enhancedhand drawn on figure - digitally enhanced

Flat sketches drawn on computerFlat sketches drawn on computer

cover graphic choose style, size and placement of cover graphic collection title choose a decorative...

Documents

enhanced collection

collection textureprint

hand collaged materials

board collage

sub trend

design idea

concept keywords

informative text