courtyard by marriott_st_augustine
TRANSCRIPT
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Florida's First Coast of Golf
Florida's First Coast of Golf Florida's First Coast of GolfFlorida's First Coast of Golf
Florida's First Coast of Golf
Courtyard by Marriott -
St Augustine
Florida's First Coast of Golf
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Your Membership Dues are part of a $1.84 Million co-op Marketing
Plan | | | |
Stay and Play booking capabilities on FFCG's websiteBook "rounds only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Courtyard by Marriott's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
Booking Initiatives
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Membership Enhancement Programs
Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign
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Advertising & Marketing
www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
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Courtyard by Marriott - St Augustine
Digital Marketing through FFCG
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast FFCG October 2012, June & September 2013
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Print Applications
Promotions
Co-Op Marketing
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Visit Florida's Golf Publication
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SportsIllustrate
dSweepsta
kes
2 million circulation26,723 entries
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International Efforts
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THE PLAYERS TV Spot
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Purchased Schedule for Each Market
Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs
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Public Relations Intern
Implement Florida's First Coast of Golf's Web Based PR StrategyOutgoing individual who enjoys meeting new peopleProduce footage & pictures to be blogged about on FFCG's website (lodging, courses, & interviews)Footage to be placed on selected FFCG social networking accounts such as Facebook, Myspace, Twitter, etc. Intern will be responsible for - Scheduling, Interviewing and shooting video of each FFCG's Golf members and member Golf Schools along with obtaining on-course interviews with traveling golf vacationers.
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Double-click to enter titleVisit Florida
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In Closing Florida's First Coast of Golf is
the Trusted Source for Golf Travel
Planning