courses in englishwu · tax law and relevant aspects of tax treaty law on taxation of companies and...

Courses in EnglishWU

Winter Term 2009/10

WU´s membership in international networks and relations with more than 200 partner universities world-wide demonstrate our university´s commitment to internationalization.

ContentsWelcome 3Contact 4Business Law 6Business Skills 10Economics and Trade Management 20Finance, Investment and Accounting 28Human Resource Management 40Management in Organizations 46Management Information Systems 54Marketing 68Regional and European Studies 80

11

Welcome to WU sCourses in EnglishThis brochure has been compiled fornominated or prospective exchangestudents who are interested in WU´sEnglish course options. Coursesavailable for exchange students atWU cover a broad span of businessknowledge and range from classicalstudies in business and economics tocourses in business law, informationsystems, skills training and manymore.

This brochure lists around 130courses taught in English during thewinter term 2009/10 and is intendedto provide a brief outline of the ob-jectives for each course. The coursesare broadly grouped by subject areaand course level. More detailed in-formation about the courses (periodand method of registration, numberof ECTS-credits, contact informationof the lecturer etc.) can be foundonline at:http://www.wu.ac.at/io/exchange/courses

Detailed course outlines are avail-able on this website and will giveyou most of the information that youneed about specific courses, as wellas the contact information for eachinstructor. This aims to enhance ourexchange students’ ability to makeinformed choices and to contact theinstructors if more course informa-tion is required.

For further details, please do nothesitate to contact the course coor-dinator for exchange students at theInternational Office.

I wish you a successful and pleasantstay at our university.

Prof. Wolfgang ObenausAcademic Director, InternationalPrograms

33

ContactC O U R S E S I N E N G L I S HF O R E X C H A N G ES T U D E N T S

Zentrum für Auslandsstudien (ZAS)International Office (IO)

WU (Vienna University of Economicsand Business)Augasse 2-61090 Vienna, Austria

T +43-1-313 36-4390F +43-1-313 [email protected]/io/exchange/courses

BusinessLaw

Business LawT A X T R E A T Y L A W Course Level: GraduateInstructor: Michael LangCourse Number: 0094Course Objectives: Acquisition of basic knowledge in taxtreaty law.

S E M I N A R O N I N T E R N A T I O N A L T A XL A W Course Level: Graduate Instructor: Bertil Wiman Course Number: 2020Course Objectives:Explore the fundamentals of nationalcorporate tax systems, EC corporatetax law and relevant aspects of taxtreaty law on taxation of companiesand group of companies.

I N T E R N A T I O N A L

C O R P O R A T E A N D

F I N A N C I A L L A W -

C O M P A N Y L A W I N

E U R O P E

Course Level: Undergraduate /Advanced Instructor: Thomas BachnerCourse Number: 0581Course Objectives:The course will discuss issues con-cerning creditor protection in thelight of the recent proposal from theEuropean Commission for a Euro-pean Private Company (EPC).

I N T E R N A T I O N A L C O R P O R A T E A N DF I N A N C I A L L A WCourse Level: UndergraduateInstructor: Eva Maria MichelerCourse Number: 0753Course objectives:Students will be able to analyseEnglish private law cases, especiallycompany law.

I N T R O D U C T I O N T O U . S .B U S I N E S S L A W A N DI N T E R N A T I O N A L A R B I T R A T I O N

77

Course Level: Undergraduate Instructor: Nicholas Simon, Andreas ReinerCourse Number: 0754Course Objectives:This course gives an introduction tothe common law legal system, toAmerican contract law and arbitra-tion law.The subject matter of this course(Part of Dr. Reiner) is internationalarbitration and its legal and eco-nomic importance as an instrumentfor minimizing risks and enforcingrights. The course includes a detail-ed presentation of the practice ofICC arbitration, of international in-vestment arbitration and of sportsarbitration. Moreover, it also pro-vides practical suggestions for thedrafting of arbitration agreements,for the efficient conduct of arbitra-tions as well as for the consensualresolution of disputes, in particularthrough mediation.Introduction to U.S. Business Law

(Dr. Simon): This lecture series pro-vides an introduction to common lawcontracts (including the concepts ofoffer, acceptance, consideration,damages etc.) as well as an over-view of U.S. corporations law. Thematerial is presented in interactivelectures, in which the students areexpected to read and discuss courtdecisions.

I N T E R N A T I O N A LA R B I T R A T I O N L A WCourse Level: UndergraduateInstructors: Georg Kodek, Franz T.SchwarzCourse Number: 1616Course objectives:The course will introduce students tokey topics of international arbitrationlaw.

L A B O R R E L A T I O N S Course Level: Undergraduate /Advanced Instructor: Ralf Peschek

Course Number: 2147Course Objectives:Introduction into the Austrian LabourLaw.

C O R P O R A T E T A X L A WA N D T A X A C C O U N T I N GCourse Level: UndergraduateInstructor: Claus StaringerCourse Number: 0701Course Objectives:To learn and deepen the knowledgein corporate tax law and tax accoun-ting.

E U R O P E A N T A X L A W -F U N D A M E N T A LF R E E D O M S A N D T H EC A S E L A W O F T H E E C JI N T H E A R E A O FI N T E R N A T I O N A L T A XL A W Course Level: Undergraduate Instructor: Pasquale PistoneCourse Number: 1487Course Objectives:

To learn the connection between thefundamental freedoms and interna-tional tax law in the light of ECJ caselaw. By means of ECJ case law in thefield of direct and indirect taxation,the European fundamental freedomsand their connection to internationaltax law will be elaborated and ex-plained.

99

BusinessSkills

Business SkillsN E G O T I A T I O N M A N A G E M E N T Course Level: GraduateInstructor: Iris Kollinger-SanterCourse Number: 0593Course Objectives:Negotiation skills are crucial in themanager’s daily business. Thiscourse will provide you with basicknowledge on negotiations, will giveyou theoretical background and willoffer you the chance to apply thisknowledge immediately in variousexercises.

N E G O T I A T I O NS T R A T E G I E S A N DT E C H N I Q U E S . A C A S ES T U D Y A P P R O A C HB A S E D O N T H EH A R V A R D P R O G R A M O NN E G O T I A T I O N Course Level: GraduateInstructor: Hückel Manfred Course Number: 0281Course Objectives:

The objective is to teach students toprepare themselves for and to dealwith business negotiations based onthe principles of the “HarvardProgram on Negotiation”. These prin-ciples are designed to help them towin in negotiations and to havelong-lasting business relationships.

B R I T I S H B U S I N E S S I NA N A D V A N C E D E N G L I S HL A N G U A G E F O C U SCourse Level: GraduateInstructor: Richard AlexanderCourse Number: 1780Course Objectives:This lecture course provides back-ground information on British busi-ness topics to help students acquirea flavour of British economic life andeveryday living in Britain. Thespecifics of British trade and industryare the main focus.A broadly based area studies ap-proach, drawing on scholarlysources, provides the input to grasp

1111

some of the institutional, historical,political and geographical factorsthat underlie current British businessand industrial practices. This pro-ceeds, in part, by comparing andcontrasting selected areas withmainland continental practices.The course sets out further to pro-vide a survey of some of the busi-ness English language and conceptsneeded to understand the institu-tional and social framework whichunderlies the British economy. Thecourse also gives students the op-portunity to practise and workthrough the higher cognitive skills ofcritical thinking, analysis, synthesisand evaluation. These are requiredto make sense of the business pressand the media coverage of bothBritish and general business, eco-nomic and related affairs.

O R G A N I S A T I O N A LC O M M U N I C A T I O NCourse Level: Graduate

Instructor: Gerlinde MautnerCourse Number: 2216Course Objectives:› Introducing students to key con-

cepts in organisational commu-nication

› Helping students appreciate thestrategic relevance of organisa-tional communication in areas asdiverse as human resourcesmanagement and investor rela-tions

› Providing insights into variousdomains of organisational dis-course, such as change commu-nication, conflict communication,crisis communication, and com-munication in decision-making

› Introducing students to tools forassessing organisational commu-nication („communicationaudits“)

› Exploring the linguistic devicesused in organisational rhetoric

C O N F L I C T M A N A G E M E N TA C R O S S C U L T U R E SCourse Level: GraduateInstructor: Christine MattlCourse Number: 0592Course Objectives:Students will gain theoretical andpractical insights into the field ofconflict management. Participantswill have the opportunity to learnmore about their own motivationand attitudes regarding conflicts inintercultural settings. This coursealso provides the chance for enhanc-ing communication and proceduralskills in conflict management set-tings such as negotiation and facili-tation.As conflicts can be seen as “sociallyconstructed cultural events”(Lederach 1995) we will be workingon the theoretical basis for socialconflict in organizations as well ason different ways of understandingculture and theoretical approachesthat link both concepts. Various pro-

cedures and methods for handlingand resolving conflicts intra- andinterculturally will be studied.

C O N Q U E R I N G G L O B A LM A R K E T S - T H EL A N G U A G E O F M & A SA N D I N T E R N A T I O N A LM A R K E T I N GCourse Level: UndergraduateInstructor: Alexander BeerCourse Number: 1227Course Objectives:This lecture will offer an insight intovarious forms of entering new mar-kets and expanding existing ones,trying to combine theoretical aspectswith a range of practical examples. The lecture will provide a strongfocus on terminological aspects anddeal with current events in the fieldof M&As and related transactions asthey develop. Particular attentionwill be paid to significant deals anddevelopments concerning the Anglo-American world.

1133

Among other things, various types ofmarket entry (such as franchising,joint ventures) as well as a broadspectrum of aspects relating tomergers and acquisitions – bothdomestic and international – will bedescribed in detail.

L I F E I N B R I T A I N A N DT H E U SCourse Level: UndergraduateInstructors: Alexander Beer, MartinHerlesCourse Number: 0049Course Objectives:This lecture aims at providingAustrian students with a brief intro-duction to the British and U.S.-American way of life. After a shortgeneral overview of the political,legal and economic systems as wellas some historical and geographicalfacts, the main emphasis will be oneveryday life - with reference to sev-eral basic facts about life in the U.K.and the U.S. that are indispensable

for getting along in these countries -and its interrelation with the busi-ness world. Topics include subjects such asmajor business (incl. retail) organi-sations, food & drink, leisure activi-ties, cultural characteristics, and thesocial framework of the two coun-tries. Some interesting languageaspects (including dialect(s) andslang) will also be covered. Throughout the lecture contrasts andparallels between Austria, Britainand the United States will be dis-cussed in some detail.

W O R L D E N G L I S H E S :E C O N O M I C , L I N G U I S T I CA N D C U L T U R A LO B S E R V A T I O N S Course Level: UndergraduateInstructor: Margit OzvaldaCourse Number: 1794Course Objectives:In this lecture, business students willbe introduced to the wide and

arguably still expanding range ofEnglish varieties around the world.This will not only be accomplished ingeopolitical categories although anaccount of the major regional vari-eties of English as a first or secondlanguage will dominate the betterpart of the lecture — but also bylooking at functional varieties ofglobal English in business and themedia.This tour through World English (es)will be complemented by some his-torical and socio-economic back-ground facts about the respectiveregions. Another main emphasis willbe on the cultural implications of theglobal spread of English. Finally,some of the major varieties ofEnglish will be also introduced inbasic linguistic terms. Here, thefocus will be clearly on familiarisingbusiness students with varietiesother than standard British or USEnglish.

T H E L A N G U A G E O FM A R K E T I N G : S E L E C T E DI S S U E S Course Level: UndergraduateInstructor: Ruth TrinderCourse Number: 0116Course Objectives:This lecture aims at familiarizing stu-dents with the relevant terminologyand phraseology employed in thediscussion of a range of marketingtopics. With its focus on vocabularybuilding and paraphrasing, one ofthe course objectives is to help stu-dents understand and confidentlyuse such language.

G L O B A L I Z I N G O RI N T E R N A T I O N A LB U S I N E S S A N DE C O N O M I C S ? E N G L I S HL A N G U A G E F O C U S Course Level: UndergraduateInstructor: Richard AlexanderCourse Number: 1788Course Objectives:

1155

This course presents a basic intro-duction to the English of internation-al business and economic topics. One of the course objectives is toshow, as a model to students ofbusiness English, how English isused to analyze and discuss theseissues, focusing on terms, phraseol-ogy and discourse employed in talk-ing about international trade andbusiness. The class aims to presentexamples of how to employ Englishto summarize business relevantinformation, how to paraphrase, thatis, how to ‘say the same thing in adifferent way’. These are the kinds ofboth academic business economicand English language skills futureprofessionals should gain experiencein. The course aims to give universitystudents of international businesspractice in the general English-lan-guage-based critical-argumentativetreatment of their subject matter.

F O C U S O NI N T E R N A T I O N A L I S S U E SC O N C E R N I N G E N G L I S H ,T H E E N V I R O N M E N T A N DE C O N O M I C S Course Level: UndergraduateInstructor: Richard AlexanderCourse Number: 1789Course Objectives:This course will deal with the Englishlanguage as used in business andmanagement to talk about economicand environmental issues. Thiscourse sets out to pursue the follow-ing general outcomes.It aims to › Introduce students to, and to

provide an understanding of,some of the business Englishlanguage and concepts likely tobe found in magazine and bookarticles on economics, businessand management,

› enable students to recognizeand use basic business Englishlanguage and terminology to

discuss and deal with businessand related matters,

› give practice in developing read-ing skills and the comprehensionof business and economics texts,

› provide students with opportuni-ties to express business proposi-tions themselves— summarizing,paraphrasing or reformulatingthem in their own words, report-ing and discussing economicideas – in the English language.

C L E A R P R E S E N T A T I O N Course Level: UndergraduateInstructor: Bettina FuhrmannCourse Number: 1634Course Objectives:Students will learn how to › develop a thorough understanding

of effective communication› prepare and make effective pre-

sentations that inform the audi-ence and/or persuade them to act

› identify critical aspects of nonver-bal communication

› use media professionally› develop the analytical skills

required to evaluate presentationsand give feedback

W O R K I N G I N T E A M S Course Level: UndergraduateInstructor: Maria-Theresia HumeleCourse Number: 1504Course Objectives:In this course students will learn to › observe and reflect their own

behavior when working in teams› experience different roles in

teams › identify phases of team building

and team development › learn how to manage teams for

effectiveness.

C O M M U N I C A T I O N A N DC O N F L I C T M A N A G E M E N T Course Level: UndergraduateInstructors: Amanda Dunkel,Susanne PraschakCourse Number: 0853

1177

Course Objectives:The purpose of this course is tounderstand the theory and processesof conflict management in a varietyof settings. The course will alsoallow participants to develop theircommunication and conflict skillsexperientially.Topics: › Analysis of conflicts (business

and private setting) › Personal communication and

conflict management skills › Adequate use of coping strate-

gies › Prevention of conflicts

S U P E R V I S I N G A N DC H A I R I N G B U S I N E S SM E E T I N G S Course Level: Undergraduate Instructors: Johanna Rechberger,Philippa RechbergerCourse Number: 1501Course Objectives:› Preparing the agenda

› Planning the procedure of supervi-sion

› Understanding the basic role of asupervisor

› Using appropriate supervisionmethods

› Visual aids for supervision meth-ods

› Concluding the supervision withaim-orientated methods

› Supervision follow-ups

G L O B A L M I N D S E T A N DI N T E R C U L T U R A LC O M P E T E N C ECourse Level: Undergraduate Instructor: Charlotte DavisCourse Number: 2073Course Objectives:The objectives of this course are: › to give students a basic under-

standing of the concept of globalmindset

› to analyze global mindset in abusiness management setting

› to provide students with an under-

standing of intercultural compe-tence

› to examine how competence in asecond culture affects managerialstrategies, structures, and prac-tices

1199

Economicsand TradeManagement

Economics and Trade ManagementC B E : C O M P E T I T I V EB U S I N E S SE N V I R O N M E N T S ; U S - S T Y L E S E M I N A RCourse Level: GraduateInstructor: Edward Monroe BergmanCourse Number: 1383Course Objectives:Competitive Business Environmentsis a case-based discussion coursethat examines the competitive basisof firms, industries, regions andnations, with the intent of informingfuture development strategies at alllevels. This course will be offered toWU’s emerging cadre of business,government and social leaders inconjunction with Prof. Michael Porterat Harvard Business School and pro-fessors at 85 business schools inmore than 70 other countries.

T H E G L O B A L T R A D I N GR E G I M E A T T H E E N D O FT H E D O H A - R O U N DCourse Level: Graduate

Instructor: Werner RazaCourse Number: 1234Course Objectives:The course shall provide studentswith the theoretical, institutional andempirical knowledge to analyze rele-vant issues of international tradepolicy.

R I S K M A N A G E M E N TCourse Level: Undergraduate /AdvancedInstructor: Robert KremslehnerCourse Number: 1022Course Objectives:This course is an introduction to riskand its treatment. We ask what riskmeans, how it is measured, and howinsurance can allow offloading of riskand reducing potential insolvencies.We then analyze how individualsmake choices under uncertainty andtheir demand for insurance. Finally,we explore some interesting incen-tive problems that arise because ofasymmetric information, under the

2211

themes of “moral hazard” and “ad-verse selection.” We will focus on thetrade-off between providing incen-tives and reducing risk.

I N T E R N A T I O N A LM O N E T A R Y E C O N O M I C SCourse Level: UndergraduateInstructor: Alfred SitzCourse Number: 1006Course Objectives:Presentation and thorough discus-sion of theoretical and empiricalissues of International MonetaryEconomics.

I N T E R N A T I O N A LD E V E L O P M E N T A N DW O R L D M O N E T A R YS Y S T E MCourse Level: Advanced / Undergra-duateInstructor: J. Hanns PichlerCourse Number: 0713Course Objectives:› World Wide Economic Dimension,

Structures and ModelingInterdependence

› The North-(East)-South-“Debate“,related Strategies and Concepts

› Global Framework of Trade andFinance

I N T E R N A T I O N A LM A C R O E C O N O M I C SCourse Level: Undergraduate /Advanced Instructor: Florian RamsegerCourse Number: 1667Course Objectives:The aim of this course is to providestudents with an appreciation of themain macroeconomic processes atwork within countries that are inte-grated into the world economy todifferent degrees, thus preparingstudents for their future roles inbusiness, politics, and civil society. After successful completion, studentswill be able to analyse real worldmacroeconomic issues, such as themacroeconomic effects of the credit

crunch or the advantages and disad-vantages of different types of eco-nomic policy instruments. To this end, the course will providestudents with a thorough under-standing of the workhorse models ofmacroeconomics – the Mundell-Fleming and AS-AD models – com-mensurate to the intermediateundergraduate level.

I N T E R N A T I O N A LM A C R O E C O N O M I C SCourse Level: Undergraduate /Advanced Instructor: Cristiana ZanzotteraCourse Number: 1888Course Objectives:The aim of this course is to providestudents with an appreciation of themain macroeconomic processes atwork within countries that are inte-grated into the world economy todifferent degrees, thus preparingstudents for their future roles inbusiness, politics, and civil society.

After successful completion, studentswill be able to analyse real worldmacroeconomic issues, such as theeffects of different economic policyinstruments, the choice of exchangerate regimes, or the problem ofunemployment. To this end, the course will providestudents with a thorough under-standing of the workhorse models ofmacroeconomics – the Mundell-Fleming and AS-AD models – com-mensurate to the intermediateundergraduate level.

I N T E R N A T I O N A LM A C R O E C O N O M I C SCourse Level: Undergraduate /Advanced Instructor: Cristiana ZanzotteraCourse Number: 2089Course Objectives:The aim of this course is to providestudents with an appreciation of themain macroeconomic processes atwork within countries that are inte-

2233

grated into the world economy todifferent degrees, thus preparingstudents for their future roles inbusiness, politics, and civil society. After successful completion, studentswill be able to analyse real worldmacroeconomic issues, such as theeffects of different economic policyinstruments, the choice of exchangerate regimes, or the problem ofunemployment. To this end, the course will providestudents with a thorough under-standing of the workhorse models ofmacroeconomics – the Mundell-Fleming and AS-AD models – com-mensurate to the intermediateundergraduate level.

A P P L I E DM I C R O E C O N O M I C S Course Level: UndergraduateInstructor: Michael WildCourse Number: 2184Course Objectives:› To develop a fundamental under-

standing of micro economic keyconcepts and

› To apply these concepts to realworld cases.

G L O B A L I Z A T I O N A N DL A B O R Course Level: Undergraduate Instructor: Özlem OnaranCourse Number: 1904Course Objectives:The aim of this course is to analyzethe current problems of unemploy-ment and inequality in the worldeconomy in the era of globalization.After presenting the theoreticalbackground, we proceed with empir-ical evidence. We will start with thecase of developed countries, sincethe debate on globalization andlabor has been dominated by theoutcomes in the West/North. Thenwe will compare the experience ofthe developing countries as well asthe Central and East European coun-tries. The debate on the distribution-

al consequences of globalization willalso serve as a field of comparisonof contesting schools of thought ineconomics. The current global crisishas laid these differences once againbare. As you also will discover, thedividing line between differentschools become particularly evidentin their interpretation of the incomedistribution and labor market issues.This course will help the participantsto understand and critically evaluatethe origins of different policy propos-als and will help to clarify that thereis no objective truth independent ofthe position of the researchers andthe policy makers.

I N T E R N A T I O N A LT O U R I S MCourse Level: UndergraduateInstructors: Claudia Krösbacher,N.N.Course Number: 1842Course Objectives:› Close examination of all aspects of

tourism demand › Understanding of the various con-

cepts of demand and models ofconsumer behavior and the deci-sion-making process as it relatesto tourism

› Understanding the tourism desti-nation and how tourism interactswith the economy, the environ-ment and the people

› Appreciate that tourism is not asingle product but an amalgam ofdifferent goods and servicesoffered by a variety of suppliers,made up largely of small inde-pendent operators from a diffuserange of industries

› Understanding the issues that willinfluence the future of tourism:especially information technology

› Learning about the external envi-ronment within which tourism willoperate

› Determining the future trendswithin the tourism sector

2255

Content:› Introduction into the tourism sys-

tem › Insights into the tourism demand › Selected issues related to the

tourism destination › Overview about the tourism sector › Developments in tourism

I N T E R N A T I O N A LM A C R O E C O N O M I C SCourse Level: Undergraduate /Advanced Instructor: Michael WildCourse Number: 2178Course Objectives:The aim of this course is to providestudents with an appreciation of themain macroeconomic processes atwork within countries that are inte-grated into the world economy todifferent degrees, thus preparingstudents for their future roles inbusiness, politics, and civil society. After successful completion, studentsshould be able to critically analyse

real world macroeconomic issues -especially those discussed in thenews. To this end, the course will providestudents with a thorough under-standing of the workhorse models ofmacroeconomics – the Mundell-Fleming and AS-AD models – com-mensurate to the intermediateundergraduate level. Students will get the opportunity topractice applying these theories tocurrent issues – for example thefinancial crisis, “global imbalances”,or the “return of stagflation”.

I N T E R N A T I O N A LB U S I N E S SCourse Level: UndergraduateInstructor: Schien NinanCourse Number: 2257Course Objectives:The main goal of this lecture is toprepare students for the marketingmanagement of cross border busi-ness activities. Students should be

capable of applying theoretical con-cepts to concrete marketing tasks.

2277

Finance,Investment&Accounting

Finance, Investmentand AccountingI N T E R N A T I O N A LF I N A N C ECourse Level: GraduateInstructor: Pablo Collazzo-YelpoCourse Number: 0474Course Objectives:Students taking this course shouldexpect to learn the nature and pur-poses of financial management inthe international context. They willgain skills in international invest-ment and financing techniques,through hands-on case studies andsimulations. In the end, the goal isto apply state-of-the-art techniquesto the multinational firm’s invest-ment, financing and risk manage-ment decisions.

I N T E R N A T I O N A LF I N A N C ECourse Level: GraduateInstructor: Lorene HirisCourse Number: 0491Course Objectives:As international markets become

increasingly integrated and interde-pendent, it is critical for businessstrategists, policy makers, andfinancial market participants to havea good understanding of the dynam-ics and direction of global markets.In addition to a review of interna-tional parity theories and balance ofpayments analysis, this course offersa comprehensive analysis for inter-preting the vast array of internation-al economic and financial marketindicators with the objective of iden-tifying opportunities and risks fromglobal market investment. Topicsinclude foreign exchange marketmechanics and determinants; inter-est rates; international capital flows;and, leading indicator methods forforecasting economic performance,inflation, trade flows, employment,and financial market performance.

C O R P O R A T E F I N A N C ECourse Level: UndergraduateInstructor: Stephanie Messner

2299

Course Number: 2219Course Objectives:At the end of the course studentswill be able to› Define the goals of corporate

finance› Differentiate between equity and

debt financing and know about thevarious forms of financing includ-ing their advantages and draw-backs

› Describe the relationship of riskand return and the Capital AssetPricing Model

› Evaluate investment projects andtake investment decisions

F O R E I G N E X C H A N G ER I S KCourse Level: Undergraduate /Advanced Instructor: Christian WagnerCourse Number: 0411Course Objectives:Introduction to foreign exchange riskmanagement

Spot and forward markets (with con-sideration of market imperfections) Management of FX-risks with for-wards, futures, options, and swaps

C O M P U T A T I O N A LC O R P O R A T E F I N A N C E I Course Level: Undergraduate /Advanced Instructor: Paul SchneiderCourse Number: 1201Course Objectives:The general idea of the class is toestablish an analytic and computa-tional basis such that the studentswill be able to solve practical prob-lems that they will face in the indus-try. Applications include bond portfo-lio optimization, the mean varianceportfolio problem and things likehow to compute implied volatilities.

A P P L I E D A S S E TM A N A G E M E N TCourse Level: Undergraduate /Advanced

Instructor: Markus HochradlCourse Number: 1397Course Objectives:The course introduces asset man-agement techniques for stocks,bonds, and derivatives.

C O R P O R A T EG O V E R N A N C E A N DA C C O U N T I N GCourse Level: Undergraduate /AdvancedInstructor: Martin SchoenfeldCourse Number: 1320Course Objectives:Student presentation(s) and classdiscussion in every session; One ortwo presentations per meeting asseen on class schedule. Part I: Scandals, New Regulationsand Governance Part II: Analysis of earlier Attemptsto improve Accounting (are thesestill valid?) Short Seminar description: Due to recent scandals, Accounting

issues and new (outside) controlshad to be reexamined and it becamenecessary in the US to pass a newlaw; at the same time, CorporateGovernance moved into the fore-ground (liability questions) – and itbecame obvious how both issues areintertwined. This Seminar is anattempt to analyze recent events,Corporate Governance and Controlmodels; new approaches to Account-ing will also be analyzed with re-spect to improved controls. This willhelp to understand the ever-increas-ing need to improve both – and atthe same time assure auditabilty.This entire set of (unfortunately) un-solved problems will be explored andimprovement options (not ready-made answers) considered in thisseminar.

3311

F I N A N C I A L M A R K E T SA N D I N V E S T M E N T :I N V E S T M E N TT E R M I N O L O G Y A N DJ A R G O N Course Level: UndergraduateInstructor: Michael RaabCourse Number: 1792Course Objectives:› To raise the students’ awareness

of the significance of financialmarkets in present-day economicsociety

› To make the students understandand employ the language ofinvestment and financial markets

› To introduce students to traditionaland more sophisticated forms ofprivate investment

P O R T F O L I OM A N A G E M E N T , C A P M &C O S T O F C A P I T A L -I N T E R N A T I O N A LF I N A N C I A LM A N A G E M E N T I

Course Level: UndergraduateInstructor: Manfred FrühwirthCourse Number: 1399Course Objectives:This course intends to give you anunderstanding in portfolio manage-ment. Especially the diversificationprinciple and the separation betweenmarket risk and unique risk shall beinternalized. On this basis, you willbe made familiar with the CAPMwhich in good practice is used toderive the cost of capital, acting as adiscount rate in stock valuation, cap-ital budgeting or modern businessvaluation. You will be provided with importantconcepts both for personal and forcorporate application (e.g. strategiesfor mutual funds). Special emphasisis put on the practical implementa-tion and application of the concepts.Techniques will be developed tosolve practical financial problems.You will learn to use the EXCELSolver (with and without constraints)

to solve practical problems.Based on an explanation of theunderlying theoretical concept, smallpractical problems („examples“) anda case based on a real-world prob-lem are solved. When useful, exam-ples are interpreted from an eco-nomic point of view.

P O R T F O L I OM A N A G E M E N T , C A P M &C O S T O F C A P I T A L -I N T E R N A T I O N A LF I N A N C I A LM A N A G E M E N T ICourse Level: UndergraduateInstructor: Daniela StrakaCourse Number: 2096Course Objectives:This course intends to give you anunderstanding in portfolio manage-ment. Especially the diversificationprinciple and the separation betweenmarket risk and unique risk shall beinternalised. On this basis, you willbe made familiar with the CAPM

which in good practice is used toderive the cost of capital, acting as adiscount rate in stock valuation, cap-ital budgeting or modern businessvaluation. You will be provided with importantconcepts both for personal and forcorporate application (e.g. strategiesfor mutual funds). Special emphasisis put on the practical implementa-tion and application of the concepts.Techniques will be developed tosolve practical financial problems.You will learn to use the EXCELSolver (with and without constraints)to solve practical problems. Based on an explanation of theunderlying theoretical concept, smallpractical problems („examples“) anda case based on a real-world prob-lem are solved. When useful, exam-ples are interpreted from an eco-nomic point of view.

3333

I N T E R N A T I O N A LF I N A N C I A L M A R K E T SCourse Level: UndergraduateInstructor: Christian WagnerCourse Number: 1403Course Objectives:Develop an understanding of funda-mental concepts of internationalfinance, gain knowledge on the for-eign exchange market and importantaspects of financial management ofthe multinational firm.

I N T E R N A T I O N A LF I N A N C I A LM A N A G E M E N T I ICourse Level: UndergraduateInstructor: Otto RandlCourse Number: 2059Course Objectives:Develop an understanding of funda-mental concepts of internationalfinance, gain knowledge on the for-eign exchange market and importantaspects of financial management ofthe multinational firm.

I N T E R N A T I O N A LA C C O U N T I N G –F I N A N C I A L R E P O R T I N GCourse Level: UndergraduateInstructor: Christian HöllerschmidCourse Number: 1844Course Objectives:International Financial ReportingStandards (IFRS) are gaining ac-ceptance worldwide. The 2002 deci-sion of the European Union to adoptlegislation requiring European listedcompanies to apply IFRS in theirconsolidated financial statementsfostered this development. But alsooutside Europe, many other coun-tries are moving to IFRS. Even theSecurities and Exchange Comission(SEC) is adopting rules to acceptfinancial statements prepared inaccordance with IFRS without recon-ciliation to generally accepted ac-counting principles (GAAP) as usedin the United States. Therefore, it isa must for business students spe-cialising in accounting to acquire

thorough knowledge about the coreconcepts and the key elements ofthe most important IFRS. This course should help businessstudents to understand, criticallyjudge, implement and apply the keyelements of the IFRS. The aim of thecourse is thus aimed at giving thestudents insights into the form andthe elements of international finan-cial statements and to discuss theconceptual background of the IFRS(e.g. the relevance-versus-reliabilityissue, applicability of IFRS for SMEs,use of fair-value measurement).Moreover, practical examples andcase studies should illustrate theaccounting treatment of specific bal-ance sheet and income statementitems (e.g. intangible assets, finan-cial instruments, employee benefits).Finally, the impact of cultural andsocietal values on accounting andreporting practices, issues of inter-national accounting harmonisationand experiences from the implemen-

tation of IFRS in Europe are to bediscussed.

I N T E R N A T I O N A LA C C O U N T I N G -M A N A G E M E N TA C C O U N T I N G Course Level: UndergraduateInstructor: Hellfried P. HolzerCourse Number: 1845Course Objectives:International Financial ReportingStandards (IFRS) are gainingacceptance worldwide. The 2002decision of the European Union toadopt legislation requiring Europeanlisted companies to apply IFRS intheir consolidated financial state-ments fostered this development.But also outside Europe, many othercountries are moving to IFRS. Eventhe Securities and Exchange Com-mission (SEC) is adopting rules toaccept financial statements preparedin accordance with IFRS without rec-onciliation to generally accepted

3355

accounting principles (GAAP) asused in the United States. Therefore,it is a must for business studentsspecialising in accounting to acquirethorough knowledge about the coreconcepts and the key elements ofthe most important IFRS. This course should help businessstudents to understand, criticallyjudge, implement and apply the keyelements of the IFRS. The aim of thecourse is thus aimed at giving thestudents insights into the form andthe elements of international finan-cial statements and to discuss theconceptual background of the IFRS(e.g. the relevance-versus-reliabilityissue, applicability of IFRS for SMEs,use of fair-value measurement).Moreover, practical examples andcase studies should illustrate theaccounting treatment of specific bal-ance sheet and income statementitems (e.g. intangible assets, finan-cial instruments, employee benefits).Finally, the impact of cultural and

societal values on accounting andreporting practices, issues of inter-national accounting harmonisationand experiences from the implemen-tation of IFRS in Europe are to bediscussed.

M A N A G E M E N TA C C O U N T I N G Course Level: UndergraduateInstructor: Hellfried P. HolzerCourse Number: 1558Course Objectives:The course covers concepts inManagement Control Systems, usescases to allow the students to gainknowledge, insights, and analyticalskills that are related to how a firm’smanagers go about designing, im-plementing, and using planning andcontrol systems to accomplish afirm’s strategies. It deals with suchtopics as cost accounting and budg-eting procedures and puts equalemphasis on › The techniques of the manage-

ment control process (e.g., trans-fer pricing, budget preparation,management compensation) &

› The behavioral considerationsinvolved in the use of these tech-niques (e.g., motivation, goal con-gruence, relative roles of superiorsand subordinates).

I N T E R N A T I O N A LF I N A N C E Course Level: Undergraduate Instructor: Jakob MüllnerCourse Number: 2271Course Objectives:The aim of the course is to introducestudents to selected issues in inter-national trade and international cor-porate finance. Special attention willbe given to the effects of foreignexchange rates on the various levelsof a multinational company. Stu-dents will learn how exchange ratesaffect international transactions andMNCs competitiveness and will beintroduced to methods of managing

such risks. The course will also coverissues related to the expansion of anMNC and financing internationaliza-tion. Students will learn how tofinance, valuate and risk managelarge projects and foreign directinvestment. Overall the courseshould provide the students with athorough understanding of exchangerate related issues in multinationalcompanies and smaller international-izing companies.

M O N E T A R Y A N DF I N A N C I A L S T A B I L I T Y Course Level: Undergraduate /AdvancedInstructors: Helene Schuberth,Vanessa RedakCourse Number: 1211Course Objectives:Monetary policy in the EuropeanArea as seen by the European Cen-tral Bank focuses on one primaryobjective: price stability. The eco-nomic literature however stresses

3377

the importance of others as well,such as macroeconomic stabilisation,economic growth and financial sta-bility. The course will investigatefrom a theoretical and empirical per-spective how the objective of pricestability is interlinked in particularwith the goal of financial stability.

HumanResourceManagement

Human ResourceManagementI N T E R N A T I O N A L H U M A NR E S O U R C E M A N A G E M E N T Course Level: GraduateInstructor: Tina HowellCourse Number: 0173Course objectives:› To review and understand the role

of IHRM within the broader con-text of management and organiza-tional practices

› To critically assess theory vs cur-rent practice in managing localand expatriate staff associatedwith international working

› To assess trends and influences onthe use of international assign-ments, expatriates and inpatriates

› To reflect critically on the effectsof IHRM techniques on the experi-ence and organization of contem-porary work in global organiza-tions

› To develop oral and written com-munication skills, as well as theability to work in teams.

C H A N G E S A N DC H A L L E N G E S I NI N T E R N A T I O N A L H U M A NR E S O U R C E M A N A G E M E N T Course Level: GraduateInstructor: Stephan KlingerCourse Number: 1031Course objectives:Globalisation, technological changeand hyper competition and their im-pact on strategic management andorganisation are widely discussedwithin the scientific community.International Managers spin theglobe, Indian call center agentsattend to US-american customersand Multinational Enterprises (MNEs)rally for having the most diverseworkforce.Under these premises we will discussconsequences of these GlobalChallenges for a global HumanResource Management using astrategic perspective. The seminaraims at discussing and analysingtopical developments in IHRM using

4411

theoretical frameworks. Students are invited to do someresearch in this field based on con-temporary papers. In class we willanalyse them in regard to their sci-entific value and ask for normativeimplications for the managementpractice.

H U M A N R E S O U R C ED E V E L O P M E N T –L E A D E R S H I P B YE A R N I N GF O L L O W E R S H I PCourse Level: GraduateInstructor: Scott NeilsonCourse Number: 1806Course objectives:› Understanding the evolution of

leadership theories and conceptsas a foundation for anticipatingfuture development.

› Identifying the constituents of abusiness, seeing the businessthrough the eyes of those con-stituents, and understanding their

needs and motivations.› Exploring the actions required of

leaders to motivate their con-stituents.

› Learning to think in terms of situ-ation analyses and effects on con-stituents.

› Discovering participants’ relativestrengths and weaknesses in lead-ership skills and learning the fun-damentals of skill development.

H U M A N R E S O U R C ED E V E L O P M E N T I N A NI N T E R N A T I O N A LC O N T E X TCourse Level: GraduateInstructor: Christine GüttelCourse Number: 0649Course objectives:› Introduction into Basics of HR

Management › Basics of HR / Management

Development addressing individ-ual, group and structure level

› The recruiting process

› Career Workshop and ApplicationTraining

O R G A N I Z A T I O N A LB E H A V I O R Course Level: GraduateInstructor: Iris KollingerCourse Number: 0331Course objectives:In a today´s global world, the num-ber of people working in a foreigncountry and/or with different cul-tures is increasing. This makes itnecessary to manage cultural differ-ences and to develop the skillsrequired to participate effectively ina global environment. Participantson the course will learn the meaningand dimensions of culture, gainintercultural insights, and becomefamiliar with the main challenges forinternational human resource man-agement.

I N T E R N A T I O N A L H U M A NR E S O U R C E M A N A G E M E N TA N D O R G A N I Z A T I O N A LB E H A V I O R ICourse Level: UndergraduateInstructor: Susanne LeskCourse Number: 1518Course objectives:› To review basis approaches to

IHRM by studying the exam text › To assess theory and current prac-

tice in selection, performancemanagement, development andcompensation of staff for interna-tional work

› To assess trends and influences onthe use of global workforce ininternational assignments and vir-tual work groups

I N T E R N A T I O N A L H U M A NR E S O U R C E M A N A G E M E N TA N D O R G A N I Z A T I O N A LB E H A V I O R I Course Level: UndergraduateInstructor: Susanne Lesk

4433

Course Number: 2248Course objectives:› To review basis approaches to

IHRM by studying the exam text. › To assess theory and current prac-

tice in selection, performancemanagement, development andcompensation of staff for interna-tional work.

› To assess trends and influences onthe use of global workforce ininternational assignments and vir-tual work groups.

I N T E R N A T I O N A L H U M A NR E S O U R C ED E V E L O P M E N T A N DO R G A N I Z A T I O N A LB E H A V I O R Course Level: UndergraduateInstructors: Amanda Dunkel,Christiane ErtenCourse Number: 2151Course objectives:This course applies contemporarytheory and research in international

management to issues arising inorganizations from internationalisa-tion and globalisation. The courseintroduces the major paradigms andcontemporary approaches to under-standing the relationship betweenculture and organizational behaviorand its relevance for working acrosscultures. Special issues relating tointercultural interactions in interna-tional organizations and working in amulticultural context are criticallyreviewed.

I N T E R N A T I O N A L H U M A NR E S O U R C E M A N A G E M E N TA N D O R G A N I Z A T I O N A LB E H A V I O R I I Course Level: UndergraduateInstructor: Astrid PodsiadlowskiCourse Number: 1859Course objectives:This course applies contemporarytheory and research in internationalmanagement to issues arising inorganizations from internationaliza-

tion and globalization. The courseintroduces the major paradigms andcontemporary approaches to under-standing the relationship betweenculture and organizational behaviorand its relevance for working acrosscultures. Special issues relating tointercultural interactions in interna-tional organizations and working in amulticultural context are criticallyreviewed.

4455

Managementin Organizations

Management inOrganizationsM E T H O D S F O R P R O J E C TM A N A G E M E N T A N DP R O G R A M M A N A G E M E N T Course Level: GraduateInstructor: Roland GareisCourse Number: 0044Course Objectives:› Understanding of project and the

program management as aprocess is achieved

› Basic knowledge about projects,project management and projectmanagement methods is achieved

› The methods are introduced andapplied on “real” private or profes-sional projects

› Pre-study texts and examplesfrom industry are discussed

› Social competency is improved byworking in teams

O R G A N I Z A T I O N A LD E S I G N O F P R O J E C T SA N D P R O G R A M SCourse Level: GraduateInstructor: Roland Gareis

Course Number: 0043Course Objectives:Developing an understanding of › Projects as temporary organiza-

tions › Methods for the design of project

organizations › Program management and pro-

gram organization › Application of the methods for the

design of project organizations onreal projects

› Interpretation of pre-study texts,presentation of examples from theindustry

› Improving of the social compe-tence of the students by workingin teams

O R G A N I Z A T I O N A LD E S I G N O F P R O J E C T SA N D P R O G R A M S Course Level: GraduateInstructor: Martina HuemannCourse Number: 0719

4477

Course Objectives:Developing an understanding of › Projects as temporary organiza-

tions › Methods for the design of project

organizations › Program management and pro-

gram organization › Application of the methods for the

design of project organizations onreal projects

› Interpretation of pre-study texts,presentation of examples from theindustry

› Improving of the social compe-tence of the students by workingin teams

I N T E R N A T I O N A LB U S I N E S S P O L I C Y A N DS T R A T E G Y Course Level: GraduateInstructor: Christian KreuzerCourse Number: 0835Course Objectives:The class focuses on classical and

recent developments in strategicmanagement. It is the objective togive an overview on the meaningand purposes of strategy and toapply the knowledge in internationalcase studies.The class will cover concepts of:Porter; Hamel/Prahalad; Kaplanand relate them to the CentralEuropean understanding of strategy.The class leads students to under-stand the most important ideas ofstrategic management and to applythem in defined business situations.

S T R A T E G I CM A N A G E M E N T Course Level: GraduateInstructor: Bernd VogtCourse Number: 1530Course Objectives:To learn main consideration andinstruments in Strategic MarketingManagement.

I N T E R N A T I O N A LM A N A G E M E N T Course Level: GraduateInstructor: David RicksCourse Number: 1027Course Objectives:To gain a better understanding ofhow managers operate in a globalenvironment and how they developtheir competitive strategies andmanage their human resources.

G L O B A L S T R A T E G I CM A N A G E M E N T Course Level: GraduateInstructor: Brigitte BojkowszkyCourse Number: 1537Course Objectives:Global Strategic Management cen-ters on the transnational corpora-tion. It examines the development ofstrategy in the MNE with the focuson the motivations that draw – ordrive – companies abroad, themeans by which they expand acrossborders, and the mind-sets of those

who built the worldwide operations.It looks at political, economic, andsocial forces that shape the businessenvironment in which the MNE oper-ates. This course discusses the orga-nizational structures and systemsthat need to be put in place to beeffective in a complex and dynamicworld. Subsequently, it emphasizesthe nature of the organizationalcapabilities that must be developedto make central, local, and transna-tional innovations more effective.Moreover, this course focuses onhow partnerships such as alliances,JVs, and interfirm networks can bebuilt and managed to developstrategic capabilities that may not beavailable inside any single MNE.Ultimately, it explores the manage-ment challenges of operating a suc-cessful MNE.

4499

G E N D E R D I V E R S I T Y A N DT H E W O R K P L A C E Course Level: GraduateInstructor: Mary Ann DanowitzCourse Number: 1810Course Objectives:› To understand issues, challenges

and opportunities related to man-aging a workforce that is diversein regards to gender,ethnicity/race/nationality, age,sexual orientation and physicalability.

› To gain greater self-awareness ofyour own cultural and personalvalues, and biases that may con-tribute to our behavior and inter-actions in organizations.

› To develop greater understandingof work, family and life balanceissues in relation to cultural,national, legal and social contexts.

› To develop a vocabulary to moreeffectively understand and com-municate in an inclusive manneraround issues of gender, ethnic,

cultural and other differenceswithin an organizational context.

Content:This course prepares participants toconfront the challenge and to maxi-mize the opportunities of managinga workforce that is increasinglydiverse along dimensions of gender,ethnicity and race, sexual orienta-tion, age, disability, age and religionwithin a globalized world.

S E L E C T E D T O P I C S I NG E N D E R S T U D I E S Course Level: GraduateInstructor: Edeltraud Hanappi-EggerCourse Number: 0300Course Objectives:› To know the basic theoretical

approaches to gender studies › To understand issues, challenges

and opportunities related to gen-der in organizations

› To gain greater self-awareness ofyour own cultural and personalvalues, and gender biases that

may contribute to our behaviorand interactions in organizations.

S U P P L Y C H A I NM A N A G E M E N T Course Level: GraduateInstructor: Hans-Joachim SchrammCourse Number: 1563Course Objectives:Basic knowledge about supply chainmanagement issues from a generalmanagement point of view. TheBeergame, an in-class pen-and-paper experiment is conducted tooffer first-hand experience about theBullwhip Effect as the most decisiveproblem in supply chains. At the endof this module, the student shouldknow the core components of con-temporary supply chain manage-ment and how they are put in prac-tice.

I N T E R N A T I O N A LM A N A G E M E N T Course Level: Graduate

Instructor: David RicksCourse Number: 1027Course Objectives:To gain a better understanding ofhow managers operate in a globalenvironment, and how they develop their competitivestrategies and manage their humanresources.

C U R R E N T I S S U E S I NN O N P R O F I TM A N A G E M E N TCourse Level: Undergraduate /AdvancedInstructor: Florentine MaierCourse Number: 2047Course Objectives:This course aims at providing anunderstanding of the characteristicsof Nonprofit Organisations(NPOs)from an Organisation Studies andManagement perspective. Therefore, participants of this coursewill acquire the capability to: › Theoretically explain the existence

5511

of the nonprofit sector › Assess the specifics of nonprofit

organizations › Apply a tailored set of manage-

ment tools to NPOs

I N T E R N A T I O N A LS T R A T E G I CM A N A G E M E N T I Course Level: UndergraduateInstructor: Werner HoffmannCourse Number: 1549Course Objectives:The intention of this course is tobring the practice and theory (artand science) of strategic manage-ment together. It is the objective todevelop the students’ knowledge,skills and mindset in the area ofstrategic management, making themmore balanced, capable and creativestrategic thinkers. Furthermore, thecourse intends to get students tounderstand the extra complexity ofdeveloping international strategiesand the limitations to using particu-

lar strategy approaches in differentindustries and cultural settings.

I N T E R N A T I O N A LS T R A T E G I CM A N A G E M E N T I ICourse Level: UndergraduateInstructor: Werner HoffmannCourse Number: 1722Course Objectives:The intention of this course is tobring the practice and theory (artand science) of strategic manage-ment together. It is the objective todevelop the students’ knowledge,skills and mindset in the area ofstrategic management, making themmore balanced, capable and creativestrategic thinkers. Furthermore, thecourse intends to get students tounderstand the extra complexity ofdeveloping international strategiesand the limitations to using particu-lar strategy approaches in differentindustries and cultural settings.

I N T E R N A T I O N A LS U P P L Y C H A I NM A N A G E M E N T I Course Level: UndergraduateInstructor: Hans-Joachim SchrammCourse Number: 2037Course Objectives:At the end of this first course, stu-dents should have acquired anunderstanding about the topics ofglobalization and integration of worldtrade. Further, students should havethe skills and competence to evalu-ate the international environmentand its implications for internationallogistics and supply chain manage-ment strategy as well as operations.

I N T E R N A T I O N A LS U P P L Y C H A I NM A N A G E M E N T I I Course Level: UndergraduateInstructor: Hans-Joachim SchrammCourse Number: 2038Course Objectives:At the end of this second course,

students should have a basic knowl-edge about actual trade practice,including contracting, customs anddocumentary paperwork, means andmodes of payment, transport man-agement as well as safety, securityand risk management issues. Thisshould enable them to plan success-fully shipping and handling for inter-national goods movements.

5533

ManagementInformationSystems

ManagementInformation SystemsI N T E G R A T I O NM A N A G E M E N T W I T H S A PE R P : A N I N T R O D U C T I O NT O L O G I S T I C S A N DC O N T R O L L I N G Course Level: GraduateInstructor: Alexander ProsserCourse Number: 0406Course Objectives:Every student implements the busi-ness case in a separate virtual com-pany in SAP R/3. Students performall steps which have to be imple-mented also in a real-world imple-mentation project:› Cost accounting - planning cycle:

Implementation of cost accountingfor a production environment,implementation of the value flowin a company (allocations, sur-charges, activity inputs) in SAPR/3.

› Master data for the MRP process:organizational structure, materialsmaster and material planning,product structure, cost centre

planning and work centres, linkagebetween cost accounting and pro-duction/logistics, work centres,initialization of capacity planning,definition of routings.

› Sales projections and primaryrequirements.

› Procurement logistics andaccounting: Master data in pro-curement, processing the pur-chase requisitions produced by theMRP run and deriving purchaseorders, delivery and billing of theitems ordered.

› Production planning and control:Entering and checking productionorders, lot splitting/summarizing,capacity planning and smoothing,process-oriented customizing withrespect to scheduling, availabilitycheck, calculation schemes, andorder execution/confirmation.

› Cost accounting - actual costs:Production and procurement activ-ities create actual costs enablingplan/actual analyses.

5555

› Sales logistics and revenueaccounting: Order processing,price determination, inventorymanagement, customer manage-ment.

In all steps, students are confrontedwith a business case and have toimplement the case in SAP R/3, thatis, the system has to be customizedto the given case.

I N T E G R A T I O NM A N A G E M E N T W I T H S A PE R P : A N I N T R O D U C T I O NT O L O G I S T I C S A N DC O N T R O L L I N G Course Level: GraduateInstructor: Robert Müller-TörökCourse Number: 1208Course Objectives:Every student implements the busi-ness case in a separate virtual com-pany in SAP R/3. Students performall steps which have to be imple-mented also in a real-world imple-mentation project:

› Cost accounting - planning cycle:Implementation of cost accountingfor a production environment,implementation of the value flowin a company (allocations, sur-charges, activity inputs) in SAPR/3.

› Master data for the MRP process:organizational structure, materialsmaster and material planning,product structure, cost centreplanning and work centres, linkagebetween cost accounting and pro-duction/logistics, work centres,initialization of capacity planning,definition of routings.



› Production planning and control:

Entering and checking productionorders, lot splitting/summarizing,capacity planning and smoothing,process-oriented customizing withrespect to scheduling, availabilitycheck, calculation schemes, andorder execution/confirmation.


› Sales logistics and revenueaccounting: Order processing,price determination, inventorymanagement, customer manage-ment.


I N T E G R A T I O NM A N A G E M E N T W I T HE R P : I M P L E M E N T A T I O NP R O J E C T Course Level: GraduateInstructor: Alexander ProsserCourse Number: 0412Course Objectives:Every student implements the busi-ness case in a separate virtual com-pany in SAP R/3. Students performall steps which have to be imple-mented also in a real-world imple-mentation project: › Cost accounting - planning cycle:

Implementation of cost accountingfor a production environment,implementation of the value flowin a company (allocations, sur-charges, activity inputs) in SAPR/3.

› Master data for the MRP process:organizational structure, materialsmaster and material planning,product structure, cost centreplanning and work centres, linkage

5577

between cost accounting and pro-duction/logistics, work centres,initialization of capacity planning,definition of routings.



› Production planning and control:Entering and checking productionorders, lot splitting/summarizing,capacity planning and smoothing,process-oriented customizing withrespect to scheduling, availabilitycheck, calculation schemes, andorder execution/confirmation.


› Sales logistics and revenue

accounting: Order processing,price determination, inventorymanagement, customer manage-ment.


D A T A W A R E H O U S ED E V E L O P M E N T W I T HS A P B W : A NI N T R O D U C T I O NCourse Level: GraduateInstructors: Alexander Prosser,Sarah KellermannCourse Number: 0416Course Objectives:„Data Warehouse Development withSAP BW: An Introduction“ and „DataWarehouse Development with SAPBW: Balanced Scorecard“ form aunit that prepares students for thecomplex tasks of building and usingsystems for business analysis and

simulation. In „Data Warehouse Developmentwith SAP BW: An Introduction“ stu-dents learn how to design andimplement a data warehouse as wellas decision support and reportingfunctions on top of the warehouse.This course lays the foundations forthe strategic enterprise managementand business simulation in „DataWarehouse Management with SAPBW: Balanced Scorecards.“ The course starts with the method-ological foundations that are neces-sary to transform a user require-ment for a decision support systeminto a data warehouse design speci-fication: › Dimensional Fact Modeling:

extraction of a basic warehousemodel from information on opera-tional IS,

› Aggregation Path Array: planningthe aggregation hierarchies tosupport specified reportingrequirements,

› Logical Model specification of thewarehouse.

Each method is immediately appliedin a group assignment for a giventechnical specification and businessproblem, resp. Students then learn to implementthe specification incorporated in theabove models in a data warehouseproduct, SAP BW. Each studentworks in a separate virtual datawarehouse implementing the systemfrom scratch.

D A T A W A R E H O U S ED E V E L O P M E N T W I T HS A P B W : B A L A N C E DS C O R E C A R D S Course Level: GraduateInstructors: Alexander Prosser,Sarah KellermannCourse Number: 0413Course Objectives:This subject is based upon „DataWarehouse Development with SAPBW: An Introduction“ and provides

5599

an introduction to business simula-tion with SAP’s strategic enterprisemanagement tool. A balanced scorecard (BSC) will be created and abusiness case will be implementedand analyzed in the system.

I T - C O N T R O L L I N G Course Level: GraduateInstructor: Edward Bernroider,Wolfgang JankoCourse Number: 0376Course Objectives:Understand the current problems inIT controlling research › Gain a basic perception of IT con-

trolling as adopted in enterprises › Understand the regulatory needs› Solve basic IT controlling problems

in case study settings› Overview and basic definitions › Strategic and operative IT

Controlling › IT decision making › IT value delivery › Selected instruments

› Regulatory and legal requirements › Practical cases

E - C O M M E R C E S T A N D A R DS O F T W A R E Course Level: UndergraduateInstructor: Christoph ZaunerCourse Number: 1614Course Objectives:Students should be familiar with thebasic theory as well as the imple-mentation of e-commerce packagedsoftware.

I T - C A S E S T U D I E S :U N D E R S T A N D I N GB U S I N E S S N E T W O R K S Course Level: GraduateInstructor: Stefan SobernigCourse Number: 0390Course Objectives:The creation of business networkshas become a powerful strategicbusiness trend and participation insuch a network can be a strongvalue proposition for individual

organizations. We will first look atthe business drivers, the organiza-tional framework and market (eco-nomic) mechanisms on which busi-ness networks are based. Fromthere the course will focus on theuse of information technology (IT)as an enabler of business networks.Case studies – illustrating how busi-ness networks are utilized in variousindustries - will be used as a learn-ing tool. https://learn.wu-wien.ac.at/dotlrn/classes/ubn/0491.08w/one-community?page_num=0

M A N A G E M E N T S U P P O R TS Y S T E M S Course Level: Advanced / Under-graduateInstructor: David MeyerCourse Number: 0898Course Objectives:The course gives an Introduction toManagement Support Systems.During the lecture the students will

prepare practical exercises involvingstandard software such as Cognos8and WEKA for reporting, planning,OLAP, Data Mining, and balancedscorecards.

I N F O R M A T I O NT E C H N O L O G Y Course Level: UndergraduateInstructor: Rainer KegelCourse Number: 0393Course Objectives:This introductory course exploreshow organizations can be more pro-ductive through information technol-ogy (IT). Topics covered include howto make key decisions about com-puters, peripherals and operatingsystems. There are also discussionsof investment in IT and outsourcing.The course addresses managementproblems from the standpoint ofsenior line management rather thanthe IT manager. The course featuresa combination of group work, pre-sentations by the participants and

6611

critique and supplementary informa-tion by the course instructor.

E N T E R P R I S E R E S O U R C EP L A N N I N G S Y S T E M S Course Level: Undergraduate /Advanced Instructor: David MeyerCourse Number: 0382Course Objectives:The course gives an Introduction toEnterprise-Resource-Planning (ERP)systems. During the lecture the stu-dents will do a project with MicrosoftNavision, that covers all relevantcomponents of an ERP system.

E N T E R P R I S E R E S O U R C EP L A N N I N G S Y S T E M S Course Level: Undergraduate /Advanced Instructor: Maria MadlbergerCourse Number: 0381Course Objectives:The course gives an Introduction toEnterprise-Resource-Planning (ERP)

systems. During the lecture the stu-dents will do projects with MicrosoftNavision, that covers all relevantcomponents of an ERP system.

I N T E G R A T I O NM A N A G E M E N T W I T HE R P : I M P L E M E N T A T I O NP R O J E C TCourse Level: UndergraduateInstructor: Alexander ProsserCourse Number: 0409Course Objectives:This subject re-enforces the lessonslearnt in subject „IntegrationManagement with SAP R/3: AnIntroduction to Logistics andControlling (VK IV)“ , resp. A complex case study is implement-ed by students in project groups of2-3 students, which combinesaccounting, production, and logisticsprocesses of a manufacturing com-pany. Contents:Master data for the MRP process:

Implementation of the organizationalstructure, materials master andmaterial planning , product struc-ture, cost centre planning and workcenters, linkage between costaccounting and production/logistics,work centers and their capacity,routings.MRP and accounting: Deriving salesprojections and primary require-ments, MRP, planned productionorders and purchase requisitions,customizing the MRP process, linkingMRP to accounting.Procurement logistics and account-ing: Master data in procurement,information records, processing thepurchase requisitions produced bythe MRP run and deriving purchaseorders; delivery and billing of theitems ordered.Production planning and control:Entering and checking productionorders, lot splitting/summarizing,capacity planning and smoothing;process-oriented customize with

respect to scheduling, availabilitycheck, calculation schemes, andorder execution/confirmation.Sales logistics and revenue account-ing: Selling items, price determina-tion, accounting, inventory manage-ment, customer management (creditlimit, customer-specific discounts,etc.).

C O M P U T E R - M E D I A T E DC O L L A B O R A T I V E W O R K Course Level: Undergraduate /Advanced Instructor: Selim ErolCourse Number: 0603Course Objectives:This course is dedicated to distrib-uted systems and related applica-tions to mediate collaborative work.After introducing theoretical aspectsof CMCW, we shift to design andimplementation considerations aswell as the evaluation of CMCWapplications. Apart from generalissues, one unit is dedicated to a set

6633

of applications for different tasksincluding communication, coordina-tion, and cooperation tasks.

A U T O M A T I N G W I N D O W SA N D W I N D O W SA P P L I C A T I O N S Course Level: UndergraduateInstructor: Rony FlatscherCourse Number: 0900Course Objectives:This lecture will serve as a basicintroduction into the object-orientedthinking and programming applyingthe acquired knowledge to automate(script/remote-control) the Windowsoperating system and Windowsapplications. There are no pre-requi-sites necessary to be able to suc-cessfully follow this class! In the course of this class you willlearn how easy it is for example toremote-control Windows itself andend-user applications (like MSOffice, OpenOffice, Eudora, AcrobatExchange) and combine them with a

simple script to form new applica-tions that support and solve busi-ness process problems. At the end of this lecture you willhave fully understood all taught con-cepts and be able to apply them(using any scripting language).Besides the object-oriented con-cepts, you will learn about theWindows infrastructure technologiesCOM/OLE/ActiveX and (the lesserknown) “Windows Script Host(WSH)” which play a very importantrole in automating/scriptingWindows and Windows applications.

A U T O M A T I N G ( V I A )J A V A A P P L I C A T I O N S Course Level: UndergraduateInstructor: Rony FlatscherCourse Number: 0901Course Objectives:In this lecture an introduction to anastonishingly simple and interestingpossibility of automating (scripting/remote-controlling) Java, Java appli-

cations and applications that supplyprogramming interfaces for Java(e.g. ARIS, ImageMagick, jfreechart,OpenOffice, PDFBox, etc.) is given. At the end of this class you will beable to understand all concepts andapply them with an arbitrary (script)programming language. This willempower you to automate Java aswell as any other Java application.Because Java is by concept open-platform, Java (applications) canusually execute on any hardwareand operating system. As a result,this class will enable you to createand deploy fully open-platformscripts (e.g. for the free“OpenOffice.org”, a powerful open-platform end-user application, con-sisting of a word-processor, aspreadsheet, a database and a pres-entation module).

E L E C T R O N I C C O M M E R C E– W E B - E N G I N E E R I N G 1 Course Level: Graduate

Instructor: Horst TreiblmaierCourse Number: 0386Course Objectives:This lecture provides basic skills forweb programming. Further information: Web-Engineer-ing Content: DOM, AJAX, Servlets, JSP,MySQL, Hibernate, Sun ApplicationServer

E L E C T R O N I C C O M M E R C E– W E B - E N G I N E E R I N G 2 Course Level: GraduateInstructor: Horst TreiblmaierCourse Number: 0598Course Objectives:In this class students are required toundertake a web programming proj-ect. All elements learned in Web-Engineering 1 should be applied.Thus it is recommended to attendWeb-Engineering 1 in the sameterm.

6655

I N F O R M A T I O NS T R U C T U R E S Course Level: UndergraduateInstructor: Franz WirlCourse Number: 0394Course Objectives:This course explores the basic princi-ples of information structures. At thebeginning we will deal with the terminformation and associated conceptsto set up the foundation to covermore specific topics in the following.These include primitive and complexdata structures, the relational alge-bra and SQL, document centereddata organisation (including XML,DTD, XSD, XPATH, XSLT) and theSemantic Web (including RDF andRDF Schema)

N E T W O R K S A N DN E T W O R K S E C U R I T I E S Course Level: UndergraduateInstructor: Anne BaumgraßCourse Number: 0380

Course Objectives:This course examines the fundamen-tals of computer networks and net-work security with a focus onInternet Technologies.

Marketing

MarketingM A R K E T I N GI N T E L L I G E N C E F O RI N T E R N A T I O N A LT O U R I S M Course Level: GraduateInstructor: Wilhelm LoiblCourse Number: 1841Course Objectives:This course will improve your knowl-edge of moderately advanced mar-keting tools for analysis, strategyand planning. It is suited for bothAustrian students and for studentsfrom abroad staying in Vienna longenough to attend the course untilthe last scheduled session.Learning by doing is a powerful con-cept and that is why we meet in thePC Lab once a week. The empiricaldata sets and the training tasksoriginate from real-world cases. Itdepends on you how much you maybenefit from the course. There isalso some optional material. If youwork through it you will be able toperform simple tasks of marketing

analysis yourself. This means youwon’t need an expert - such as agraduate from the WU’sManagement Science program - toassist you. The course heavily buildson the individual preparation ofselected book chapters and articles,on the participation in classroom dis-cussion, and on active group work.

A N A L Y S I S & D E C I S I O NM A K I N G I N M A R K E T I N G Course Level: GraduateInstructors: Brigitte Stangl, JosefMazanecCourse Number: 0532Course Objectives:You will enjoy this course, if you › Dislike being an anonymous stu-

dent within an inactive mass audi-ence,

› Like to really understand the con-cepts and techniques and want toactually apply them,

› Like to seriously work with the PCand want to experiment with soft-

6699

ware tools, › Prefer to use the best international

textbook currently available, › Like to work with your fellow stu-

dents in a small learning group, › Want to acquire knowledge and

skills which you wouldn’t learn inmanagement practice, i.e. expectan in-depth discussion of market-ing methodology,

› Prefer to acquire your credits bycontinuous participation in class-room discussions rather than by aformal test at the end of thesemester (with all its uncertain-ties).

Further information:http://tourism.wu-wien.ac.at/cgi-bin/ift.pl?lehrv/lven/07ss/info_A&EiMss07e.htmlGary L. Lilien & Arwind Rangaswamy,Marketing Engineering: Computer-Assisted Marketing Analysis andPlanning, Second Edition, 2002(http://www.mktgeng.com/index.cfm)

G L O B A L S T R A T E G I CM A N A G E M E N T Course Level: GraduateInstructor: Brigitte BojkowszkyCourse Number: 1537Course Objectives:Global Strategic Management cen-ters on the transnational corpora-tion. It examines the development ofstrategy in the MNE with the focuson the motivations that draw – ordrive – companies abroad, themeans by which they expand acrossborders, and the mind-sets of thosewho built the worldwide operations.It looks at political, economic, andsocial forces that shape the businessenvironment in which the MNE oper-ates. This course discusses the orga-nizational structures and systemsthat need to be put in place to beeffective in a complex and dynamicworld. Subsequently, it emphasizesthe nature of the organizationalcapabilities that must be developedto make central, local, and transna-

tional innovations more effective.Moreover, this course focuses onhow partnerships such as alliances,JVs, and interfirm networks can bebuilt and managed to develop stra-tegic capabilities that may not beavailable inside any single MNE.Ultimately, it explores the manage-ment challenges of operating a suc-cessful MNE.

B R A N D M A N A G E M E N T Course Level: GraduateInstructor: Pallab PaulCourse Number: 0473Course Objectives:A company’s success and value isdetermined by the perceptions ofcustomers and other stakeholders.These perceptions are determined bya wide range of brand strategies.Advertising and other marketingcommunication functions are onesource of brand strategies, however,there are many other types of brandmanagement strategies that often

have even greater influence on cus-tomers’ and other stakeholders’behavior. This course focuses on alltypes of strategies used to create,build and maintain brands and brandrelationships.

B R A N D M A N A G E M E N T Course Level: GraduateInstructor: Pallab PaulCourse Number: 1328Course Objectives:A company’s success and value isdetermined by the perceptions ofcustomers and other stakeholders.These perceptions are determined bya wide range of brand strategies.Advertising and other marketingcommunication functions are onesource of brand strategies, however,there are many other types of brandmanagement strategies that oftenhave even greater influence on cus-tomers’ and other stakeholders’behavior. This course focuses on alltypes of strategies used to create,

7711

build and maintain brands and brandrelationships.

E T H I C A L I S S U E S I NI N T E R N A T I O N A LB U S I N E S S Course Level: GraduateInstructor: Elisabeth GötzeCourse Number: 2095Course Objectives:It is the goal of this course to sharp-en students´ understanding of socialissues in international business. Youwill gain a deeper understanding ofthe wide range of managerial chal-lenges when doing business in aninternational context.

G L O B A L M A R K E T I N GR E S E A R C H , C E M S M I M Course Level: GraduateInstructor: Barbara BrennerCourse Number: 0423Course Objectives:This course aims at developing asound understanding of international

marketing research issues. Studentswill work on a ‘real world’ marketingresearch project, which comprises allsteps in an international marketingproject starting from secondaryresearch, sampling, data collectionand data analysis.The data analysis will be done withthe help of SPSS, thus, all studentsof this course are required to learnbasic applications of SPSS dataanalysis during the course. There-fore it is ESSENTIAL that STUDENTSbrush up their STATISTICAL KNOWL-EDGE - as acquired in Statistics 1 -prior to the course. Basic statisticalknowledge is EXPECTED and thecourse will BUILD on this knowledge.(This is not a statistics class but wewill use some statistical analysismethods for our data analysis).Upon completion of this course, stu-dents should be able to conduct,evaluate and monitor marketing re-search projects in an internationalsetting.

E M P I R I C A L R E S E A R C HP R O J E C T I NI N T E R N A T I O N A LM A R K E T I N G Course Level: Undergraduate /AdvancedInstructor: Marcus WurzerCourse Number: 1649Course Objectives:The course aims at developing asound understanding of empiricalresearch issues in international mar-keting. Students (in small groups)will work on showcase but neverthe-less ‘real world’ marketing researchprojects comprising all necessarysteps: starting from developing re-search questions and hypotheses,instrument (questionnaire) design,sampling, data collection, data anal-ysis, and project reporting. The dataanalyses will be performed usingSPSS. Upon completion of thiscourse, students should be able toconduct, evaluate, and monitor mar-keting research projects related to

an international setting.

E X P O R T M A R K E T I N GM A N A G E M E N T Course Level: Undergraduate /Advanced Instructor: Constantine Katsikeas Course Number: 0908Course Objectives:The aim of the course is to providean understanding of the export mar-keting concept as an important man-agerial function within the domain ofsmall and medium-sized firms. › Familiarize students with the

nature of international marketsand marketing decisions;

› Provide an understanding of themajor marketing tools and tech-niques in the context of exportingactivities of small and medium-sized firms;

› Make students aware of the rolethat these tools and techniquesplay in helping practising exportmarketing managers perform their

7733

organizational tasks; and › Provide students with an opportu-

nity to analyze export marketingproblems and issues of managerialimportance.

Marketing of goods and servicesbeyond the domestic market hasbecome increasingly important forthe survival and long-term viabilityof modern business organizations.This is primarily due to such factorsas: the increasing tendency towardthe adoption of liberal trade policiesby most countries; the intensifyingcompetition in the domestic market;and the widely held opinion thatinternational trade contributes tosocial welfare. Within the broadframework of international business,exporting is an attractive foreignmarket entry and expansion modeespecially for small and medium-sized firms, because of the largecapital requirement by alternativetypes of international involvementsuch as joint ventures and wholly

owned manufacturing overseas. Further, the establishment of exportactivities is vital for companies origi-nating in the context of a relativelysmall country, as the limited size ofthe domestic market inhibits manylocal firms from achieving satisfacto-ry sales levels and marked growthrates. From a national perspective,the involvement of more small andmedium-sized firms in export activi-ties is an effective approach in cop-ing with the trade deficit problemsexperienced by many developed anddeveloping countries.

I N T E R N A T I O N A LM E R G E R S &A C Q U I S I T I O N S Course Level: Undergraduate /Advanced Instructors: Christian Herbst &Sascha HödlCourse Number: 0535Course Objectives:Mergers & Acquisitions (M&A) are an

essential part in the growth of com-panies. The transactions enablecompanies to enter new marketsquickly and to exploit economies ofscale without the need first to cap-ture a high market share. This course gives students an over-view of the basic economic, publicpolicy and legal issues in M&A. Stu-dents will learn the principal me-chanics of such transactions, fromthe early stages of preliminaryscreening, due diligence, contractnegotiation, regulatory clearances toclosing of the deal. Types of transac-tions covered will include privateM&A transactions, public takeoversand private eq-uity transactions. The course format combines intro-ductory lectures with an effort toencourage student presentations andto simulate classroom discussions.Groups which consist of up to fivestudents will – for each session -prepare assignments for in-classpresentation. Students are expected

to prepare the recommenced read-ing section and subsequently to par-ticipate in discussions in class and tofollow reporting on significant M&Atransactions in the financial press tobe prepared to contribute to trans-action analysis by discussions inclass.

I N T E R C U L T U R A LB U S I N E S SC O M M U N I C A T I O N S -W I T H T H E E M P H A S I S O NT H E R O L E O F W O M E N I NB U S I N E S S Course Level: Undergraduate /Advanced Instructors: Irena Vida, DomenBajdeCourse Number: 0805Course Objectives:The course provides a backgroundfor understanding and managing cul-tural synergy and human dynamicsin a multi-cultural and genderdiverse business environment.

7755

Diversity of cultural values and com-munication patterns in dynamicbusiness systems are analyzed, andthe role of women as managers incross-cultural business environmentis examined. This course aims to: › Assist course participants in

becoming aware of and sensitiveto the multiplicity of cultures andgender specific issues as theyrelate to communication, manage-ment and marketing

› Apply knowledge paradigms incross-cultural and gender commu-nication to generate a broaderunderstanding of differences inorder to manage diverse peopleand their needs in today’s dynamicworkplace and marketplace

› Review contemporary literatureexamining variety of thought andcommunication patterns as theypertain to culture and gender dif-ferences, and to the role ofwomen as managers across cul-

tures› Develop critical and creative think-

ing skills free of bias and stereo-types for problem solving anddecision-making in culturally andgender diverse business environ-ments

I N T E R C U L T U R A LB U S I N E S SC O M M U N I C A T I O N S -W I T H T H E E M P H A S I S O NT H E R O L E O F W O M E N I NB U S I N E S S Course Level: Undergraduate /Advanced Instructors: Irena Vida, DomenBajdeCourse Number: 1307Course Objectives:The course provides a backgroundfor understanding and managing cul-tural synergy and human dynamicsin a multi-cultural and gender di-verse business environment. Di-versity of cultural values and com-

munication patterns in dynamicbusiness systems are analyzed, andthe role of women as managers incross-cultural business environmentis examined. This course aims to: › Assist course participants in

becoming aware of and sensitiveto the multiplicity of cultures andgender specific issues as theyrelate to communication, manage-ment and marketing

› Apply knowledge paradigms incross-cultural and gender commu-nication to generate a broaderunderstanding of differences inorder to manage diverse peopleand their needs in today’s dynamicworkplace and marketplace

› Review contemporary literatureexamining variety of thought andcommunication patterns as theypertain to culture and gender dif-ferences, and to the role ofwomen as managers across cul-tures

› Develop critical and creative think-ing skills free of bias and stereo-types for problem solving anddecision-making in culturally andgender diverse business environ-ments

M A R K E T I N GC O M M U N I C A T I O N S :P E R S U A S I V ED I S C O U R S E I N A C T I O NCourse Level: Undergraduate Instructor: Gerlinde MautnerCourse Number: 2217Course Objectives:› To introduce students to key con-

cepts in marketing communica-tions.

› To raise students’ critical aware-ness of the communicative strate-gies used to maximise persuasiveimpact.

Each unit will combine theory andauthentic examples.

7777

I N T E R N A T I O N A LM A R K E T I N G A Course Level: UndergraduateInstructor: Christof MiskaCourse Number: 2046Course Objectives:It is the aim of this class to intro-duce to the students basic conceptsof international marketing. In partic-ular, students will learn how toselect and enter foreign markets fora given product and to design anappropriate marketing mix for inter-national markets. Moreover, we willdiscuss issues such as the nature ofglobalisation and ethics in interna-tional marketing.

I N T E R N A T I O N A LM A R K E T I N G B Course Level: UndergraduateInstructor: Elisabeth GötzeCourse Number: 2070Course Objectives:It is the aim of this class to intro-duce to the students basic concepts

of international marketing. In partic-ular, students will learn how to se-lect and enter foreign markets for agiven product and to design an ap-propriate marketing mix for interna-tional markets. Moreover, we willdiscuss issues such as the nature ofglobalisation and ethics in interna-tional marketing.

I N T E R N A T I O N A LM A R K E T I N G Course Level: UndergraduateInstructor: Elisabeth GötzeCourse Number: 1912Course Objectives:It is the aim of this class to intro-duce to the students basic conceptsof international marketing. In partic-ular, students will learn how to se-lect and enter foreign markets for agiven product and to design an ap-propriate marketing mix for interna-tional markets. Moreover, we willdiscuss issues such as the nature ofglobalisation and ethics in interna-

tional marketing.

C R O S S - C U L T U R A LM A N A G E M E N T Course Level: Undergraduate Instructor: Barbara BrennerCourse Number: 0594Course Objectives:This course addresses practical skillsfor global managers. It examinescommon issues and best practicesfor managing a global workforce aswell as relations with important cus-tomers and partners. Managers withkeen strategic insights often fallshort when it comes to practicalimplementation because they lackthe skills required to interface effec-tively with their counterparts fromaround the world.

7799

RegionalandEuropeanStudies

Regional andEuropean StudiesT H E E U R O P E A N U N I O NI N E N G L I S H : L A N G U A G EI N A N D A R O U N D T H E E U Course Level: GraduateInstructor: Christopher RossCourse Number: 0564Course Objectives:To enable students to discuss effec-tively in English topics relating tothe development and workings ofthe European Union.

E C O N O M I C P O L I C Y -C H A L L E N G E S F R O M T H EC R I S I S Course Level: Undergraduate /Advanced Instructor: Georg BuschCourse Number: 0648Course Objectives:Specific topics of economic policyand the problems of policy co-ordi-nation in the EU are discussed (sta-bility and growth pact, Lissabonstrategy, employment policy etc.)The institutional set up for economic

policy, the framework for decisionprocesses in the EU, the successesand failures of the common policywith regard to the basic goals arecritically reviewed.

E U R O P E A N L A W A N DE C O N O M I C SCourse Level: UndergraduateInstructor: Katrin ForgoCourse Number: 1488Course Objectives:A key element of the business envi-ronment is its legal framework. Inthis context, European Community(EC) law should be mentioned inparticular. Substantial changes tothe business environment, all ofwhich result from EC law (e.g. theSingle Market and EuropeanMonetary Union), as well as the widerange of EU/EC activities (a largemajority of all legislative acts validwithin the Member States of theEuropean Union is of „EU/EC origin“)demonstrate that a profound knowl-

8811

edge of EU/EC law constitutes a vitalpre-condition for successful entre-preneurship. Recent enlargements ofthe European Union (EU) have re-sulted in an even broader applicationof the so-called „acquis communau-taire“, or Community acts, and have,therefore, further increased the im-portance of European law. In view ofon-going „globalisation“, however,also the World Trade Organisation(WTO) and its legal order representareas of great importance. Theknowledge of WTO-related mattersis therefore another must.

E U R O P E A N L A W A N DE C O N O M I C S Course Level: UndergraduateInstructor: Katrin ForgoCourse Number: 1771Course Objectives:A key element of the business envi-ronment is its legal framework. Inthis context, European Community(EC) law should be mentioned in

particular. Substantial changes tothe business environment, all ofwhich result from EC law (e.g. theSingle Market and European Mone-tary Union), as well as the widerange of EU/EC activities (a largemajority of all legislative acts validwithin the Member States of theEuropean Union is of „EU/EC origin“)demonstrate that a profound knowl-edge of EU/EC law constitutes a vitalpre-condition for successful entre-preneurship. Recent enlargements ofthe European Union (EU) have re-sulted in an even broader applicationof the so-called „acquis communau-taire“, or Community acts, and have,therefore, further increased the im-portance of European law. In view ofon-going „globalisation“, however,also the World Trade Organisation(WTO) and its legal order representareas of great importance. Theknowledge of WTO-related mattersis therefore another must.

L O C A L A N D R E G I O N A LD E V E L O P M E N T Course Level: UndergraduateInstructor: Gunther MaierCourse Number: 0953Course Objectives:The aim of this course is to intro-duce students to questions of busi-ness location and of local and re-gional development. The course willbe based on a set of readings whichwill be presented and discussed inthe meetings. All students are ex-pected to have read the readings.

8833

CONTACT INFORMATION

WU (Vienna University of Economics and Business)Augasse 2–6, 1090 Vienna, Austria

Zentrum für Auslandsstudien (ZAS)International Office (IO)

www.wu.ac.at/io

T +43-1-313 36-4310F +43-1-313 36-752

International Exchange [email protected]

Courses in English for Exchange [email protected]

International Summer UniversityWU

[email protected]

Vienna Spring ProgramWU

[email protected]

Published 09/2009. All information subject to change.

courses in englishwu · tax law and relevant aspects of tax treaty law on taxation of companies and...

Documents