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TrainingEssentials

www.bda.org/training

Meeting all your verifiable and CORE CPD requirementsCourses for the whole dental team

NEW COURSES AND DATES2014

2 www.bda.org/training | 020 7563 4590 | [email protected]

The Training Essentials portfolio of courses is designed to meet the training needs of the whole dental team, including all CORE CPD requirements. These one and two day cost effective courses cover a range of topics including: regulatory updates, business management and personal development.

CPDAll courses meet the educational criteria set by the General Dental Council (GDC) for verifiable CPD and are certified by the British Dental Association (BDA). Courses that cover the GDC’s recommended subjects are marked . Due to regulations, refreshments and lunch breaks cannot be counted towards your verifiable CPD hours. A certificate of attendance will be provided at the end of each course.

VenuesLondon courses will be held at the BDA headquarters at 64 Wimpole Street in central London. Courses in other cities will be held in central locations, details will be listed on the BDA website and sent at point of confirmation.

Course fees

AccommodationIf you wish to stay overnight during the event please contact Fresh! Reservations, our appointed hotel booking agency, direct on 01438 908 770 or email [email protected] If you are booking a hotel room, please ensure you familiarise yourself with the hotel’s fire safety procedures on arrival at the hotel.

RefreshmentsCourse fees include refreshments and a sandwich lunch. Please advise at time of booking of any special dietary requirements. Vegetarians are catered for as standard.

One day courses

BDA members £215 per person Non members £315 per person DCPs £135 per person

Two day courses

BDA members £400 per person Non members £600 per person DCPs £260 per person

TrainingEssentials

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Page 5 In house training

6 Achieving high standards in infection control 7 An IRMER course in dental radiography and radiation protection 8 Management of medical emergencies for the whole dental team 9 Oral cancer: the dental team's responsibility 10 Clinical photography in the dental practice

11 Safeguarding children and vulnerable adults: meeting the CQC essential standards 12 Handling complaints and improving communication skills 13 Law, ethics and record keeping 14 A team approach to effective paediatric care

15 The essentials of staff management: a two day intensive course 16 Develop and deliver a tailor made performance appraisal system 17 Reception and telephone skills for the whole dental team 18 Time management for the dental team

19 Setting yourself up in practice: unlocking your business potential 20 Getting better results with business planning 21 Leading the dental team: how to become a successful leader for your business 22 Grow your dental practice using effective retail strategies 23 Online marketing and social networking 24 Creating a successful practice: the importance of an outstanding clinical assessment and powerful treatment presentations 25 Tax and financial planning

26 How to book

Contents

Clinical and medical

Processes and procedures

Practice management and team work

Business fundamentals

© BDA 2013

iLearn Webcasts

CPD at a time that suits you

Experience sessions as they happened*; hear the lecture, see the presenter and their slides, and relive the audience questions and answers session too. Personalised CPD certificate available for download on completion of each session.

Choose from a variety of sessions including CORE CPD sessions on: • Law, ethics and record keeping• Managing and preventing

medical emergencies• Dental decontamination• Dental radiology• Oral cancer • Complaints

For further details, visit:www.bda.org/ilearn020 7563 4590 | [email protected]*Lectures filmed at the British Dental Conference and Exhibition.

Where dentistry meets and learns

201410-12 April | Manchester

The best industry speakers. The widest variety of sessions. The longest running UK dental conference and exhibition.

Join us for:• Insights from over 80 speakers

covering a variety of subjects• NHS contract reform discussion• Lectures and interactive

workshops• Free exhibition – meet 150+

dental suppliers• Free verifiable CPD sessions• Advice and Innovation zones

www.bda.org/conference or call 0870 166 6625

REgisTER OnlinE

#BDA2014


• Medical emergencies• Improving communication skills • Safeguarding children and vulnerable adults • Reception and telephone skills• Managing stress• Team management • Assertiveness at work• Time management

• Highly participative training which strikes a balance between theory and practical application

• Customised course programmes to fit individual requirements • Contact with tutor prior to the course to discuss the group’s specific training needs

• A member of the BDA events team to be assigned as dedicated liaison to ensure a seamless and efficient course organisation.

• Preparation and forwarding of the following materials prior to the course taking place:

- Course notes for each delegate - Evaluation forms - Attendance register- Certificates of attendance

• Organisation of all tutor travel • Confirmation of tutor’s audio visual requirements

• Evaluation and feedback report within a week of the course taking place.

Is there a particular area that your whole dental team needs training in? If so, why not let us come to you and save on travel and accommodation costs.

Have a think about where, when and how many people you want to train and give us a call on 020 7563 4590 or email [email protected] to discuss your training needs. We look forward to hearing from you soon!

A range of topics can be covered and course programmes can be customised to meet your own team’s training needs.

Programme

Course organisation

Post course feedback

in house training

• Record keeping• NHS regulations and claiming• NHS monitoring• Consent• GDC• Ethics• NHS pilots/reformed contract


Achieving high standards in infection control

Kevin LewisDental Director, Dental Protection Ltd (London only)

Brian EdlinHead of Dental Services, Dental Protection Ltd (York only)

Paul Jenkins Decontamination Manager, North Bristol NHS Trust

Daniel McAlonan Head of Health and Safety, BDA

Caroline Pankhurst Senior Specialist Clinical Teacher, King’s College London Dental Institute

York: Friday 7 March 2014london: Friday 23 May 2014

10:00 – 16:30 (registration from 09:30)

The dental profession has experienced a period of rapid change in infection control requirements following the introduction in England of HTM 01-05 and the Code of Practice on preventing and controlling infections. Learn from industry experts on how these requirements affect your practice and how to ensure compliance. This one day course will demonstrate both essential and best practice in managing infection control.

By the end of the course you will:

• understand the origins of the infection control dento legal problems and how they inter relate• be introduced to standard practice precautions and measures of personal protection for

your staff• know how to maintain high standards of decontamination and comply with HTM 01-05• have tips to improve the safe management of healthcare waste in your practice.

About the speakers

Full biographies can be found at www.bda.org/training

Feedback from past delegates

“Excellent speakers – made a potentially dull subject very interesting.”“I now understand best practice and how it involves the whole team – I feel that HTM 01-05 is fully achievable.”“This was a brilliant day - should be rolled out to all practices compulsorily. Much better than usual infection control courses.”

5 hours verifiable CPD

Clinical and medical


london: Friday 28 March 2014, Friday 12 September 2014leeds: Friday 28 February 2014Bristol: Friday 27 June 201409:00 – 17:00 (registration from 08:30)

Ionising Radiation (Medical Exposure) Regulations 2000 (IRMER) impose significant requirements for patient protection. This course will bring you up to date with changes to legislation concerning dental radiography and ensure you are aware of statutory responsibilities. Covering the principles of justification, optimisation and limitation this one day course satisfies both the IRMER regulations and core CPD requirements as recommended by the GDC.


• understand the principles of a quality assurance programme• understand the use of selection criteria in relation to dental radiography• understand the various imaging modalities available, including 2D and 3D (CBCT)

digital imaging, and their advantages and disadvantages in dentistry and the various factors that affect diagnostic yield.

Who should attend?

Dental practitioners and IRMER operators – hygienists, therapists and dental nurses who have already obtained the dental radiography certificate.

About the speaker

An iRMER course in dental radiography and radiation protection

Eric WhaitesSenior Lecturer/Honorary Consultant and Head of the Department of Dental Radiological Imaging, King's College London Dental InstituteEric has been Head of the Department of Dental Radiological Imaging at King’s College London Dental Institute (based at Guy’s Hospital) for the past 25 years, as well as a

former President of the British Society of Dental and MaxilloFacial Radiology (BSDMFR) and a former President of the European Academy of Dental and MaxilloFacial Radiology (EADMFR). Eric is an international lecturer and author of several publications including the textbooks, ‘Essentials of Dental Radiography and Radiology’ which is now in its 5th edition, and ‘Radiography and Radiology for Dental Care Professionals’ now in its 3rd edition.


“Excellent speaker and presentation, informative and kept a very ‘dry’ subject interesting.”



london: Friday 14 March 2014, Friday 12 September 201410:00 – 16:15 (registration from 09:30)

Medical emergencies can happen at any time in the dental practice. As dental professionals you need to ensure that as a team and as individuals, you are able to deal confidently with all medical emergencies that may arise. This interactive course will bring you up to date with the latest standards and procedures, and equip you with the necessary skills to manage a medical emergency with confidence.


• be able to manage and prevent a medical emergency• understand how to prepare and use standard emergency drugs and medical equipment • know how to assess risk by identifying the hazards which commonly cause emergencies• understand the key signs and symptoms of common emergencies and aid correct diagnosis• have practical experience of hands on basic life support and CPR training.

About the speaker


Vipul PatelGDP, Kent and Medical Emergency Trainer

Vipul is a graduate from the Sheffield School of Clinical Dentistry. He subsequently read medicine at St George’s, University of London graduating in 2005. During his

years as a medical doctor Vipul gained valuable experience in hospital based medical, surgical and acute care specialities. He has now returned to general dental practice and splits his clinical time between two NHS and private practices. He has completed the Diploma in Implant Dentistry at the Eastman Dental Institute.

Vipul is an experienced medical trainer in hands on, clinical skills courses on medical emergencies and basic life support. He has lectured nationally on the management of medical emergencies in dental practice to FDs, GDPs, DCPs, and hospital based specialists. Vipul particularly enjoys providing in house tailored courses, directly to dental practices, to ensure they meet their regulatory obligations.

Management of medical emergencies for the whole dental team

“An important subject revised in a relaxed, friendly and light manner.”“Good lecturer who has good teaching skills and is humourous. Very good at re-emphasising essential information. Quiz was excellent.”



london: Friday 6 June 2014


The number of cases of oral cancer across the UK continues to increase with latest figures showing that 6,000 new cases a year are diagnosed*. Furthermore a growing number of patients are subsequently accusing their dentist of missing the signs and taking legal action. Early detection is the key and can improve chances of survival from 50 per cent to 90 per cent*. This one day course helps define the dental team’s duty of care, offering information and advice on how to manage oral cancer effectively and sensitively.*Data from British Dental Health Foundation


• have learned what the risk factors of oral cancer are and be able to identify patients at increased risk

• be able to carry out a thorough examination with knowledge of the signs and symptoms

• know the criteria for referral following NICE guidelines• be able to communicate to your patients how oral cancer can be prevented• understand how the whole dental team can successfully implement a management

strategy for oral cancer.

About the speakers

“Excellent summary of the various conditions, incidences, management and our roles and responsibilities to manage.”“Comprehensive overview with sufficient dental and clinical examples to make the course academically fulfilling and relevant to general dental practice.”


5 hrsOral cancer: the dental team's responsibility

Saman Warnakulasuriya OBEProfessor of Oral Medicine, King's College London Dental Institute

Saman is the director of the WHO Collaborating Centre for Oral Cancer and Precancer in the UK and is on the editorial boards of Oral Oncology, Oral Pathology and Medicine, International Journal of Clinical Dentistry and Head and Neck Oncology.

Richard CookSenior Lecturer in Oral Medicine, King's College London Dental Institute

Richard is a senior lecturer at King’s, and a honorary clinical consultant with specialist listings in oral medicine and surgery at Guy’s and St Thomas’ Foundation Trust. He originally graduated in 1989, and subsequently achieved a PhD in bioactive glass technology and confocal microscope techniques in 2003.



london: Friday 9 May 2014


Digital dental photography plays a key role in the dental practice, significantly facilitating documentation, patient records, publication, marketing, treatment planning and diagnostics. This interactive hands on course will cover the techniques of how to take quality dental photographs and incorporate them into your day to day practice.


• know how to choose the correct photographic equipment for your dental practice• understand what your camera can do and how to use it• have learned techniques for reproducible results• recognise how photographs can enhance your communication with other dental

professionals, patients and the laboratory technicians• understand how photographs can enhance your record keeping, maintain practice

standards and avoid litigation.

About the speakers

“Very good course, excellent blend on theory and practicality.”

“Entertaining and enjoyable. Handy tips to produce great images.”


Clinical photography in the dental practice

Peter GordonDirector, Photodent Ltd

Peter spent 30 years in his private

London practice. His special interest in cutting edge dental materials saw him appointed as UK Honorary Clinical Consultant to 3M for three years, and Honorary Clinical Consultant to Bayer for 18 years, lecturing internationally. Peter introduced photography to the Dental Reference Service during the 12 years he worked as a Dental Reference Officer.

Philip WanderGDP, Manchester

Philip is well known internationally for his articles on clinical dental

photography, a topic on which he has lectured and demonstrated extensively. In 2009 he was voted as the 8th most influential dentist in the UK in a poll in the publication ‘Dentistry’.

In association with:

hours verifiable CPD½5

All course delegates must agree to have their photograph taken, and bring a retractor and mirror. Delegates may find it useful to bring their own digital camera to the workshop, but it is not imperative they do so.

Photodent Ltd is offering a unique retractor and mirror package for £65. If advice on equipment and accessories is required prior to the course, please contact:

Photodent Ltd at [email protected] or www.photodent.com Tel: 020 8343 1621


london: Friday 14 March 2014, Friday 5 September 2014


Members of the whole dental team are in a position where they may observe the signs of child abuse and neglect, or hear something that causes them concern about a child. The General Dental Council (GDC) states that the dental team have an ethical responsibility to be aware of local procedures for child protection and vulnerable adults. This one day course will cover the important key standards of safeguarding children focusing on Regulation 11 and outcome 7 of the CQC Essential Standards.

“A wide range of health professionals have a critical role to play in safeguarding and promoting the welfare of children. All staff working in healthcare settings, including those who predominantly treat adults should receive training to ensure they attain the competences appropriate to their role and follow the relevant professional guidance.” Working Together to safeguard Children 2013, Department for Education


• have an understanding of child protection legislation, guidance and procedures• be more aware of how to recognise symptoms of child abuse• know how to manage and respond to child abuse concerns, allegations

and/or disclosures• understand how to fulfil your ‘duty of care’ whilst considering best practice• be able to carry out safeguarding risk assessments to guarantee your practice is secure

for children.

About the speakers


safeguarding children and vulnerable adults: meeting the CQC essential standards of quality and safety In association with:

Rosie CarterCEO, SAFEcic

Sue WardLead Dentist - Children's Safeguarding, NHS West Sussex / Sussex Community NHS Trust


Processes and procedures

This course fits the criteria of Level Two as identified by ‘Safeguarding children and young people: roles and competences for health care staff’ Intercollegiate Document September 2010


Heather Dallas Managing Director, Dallas Development

James GoldmanHead of Employment and General Practice Advice, BDA

Freddie Edwards-RostPractice Management Consultant (Business), BDA

Handling complaints and improving communication skills

london: Friday 18 July 2014


This interactive course explores the official complaint handling procedures for both NHS and private practices. Utilising case studies to illustrate how to successfully manage a complaint from beginning to end, this one day course shows how to use complaints as a positive management tool and enhance your relationship with your patients.


• have a clear understanding of the formal procedures of complaint handling for NHS and private practices

• know how to manage a serious complaint from beginning to end• identify how it is possible to improve customer service and avoid complaints• be able to implement an effective complaints policy and procedure within your practice

and communicate it to your team and patients.

About the speakers


“Excellent speakers, excellent course with lots of scenarios."

“Very useful tips of ways to develop strength within the team to prevent complaints.”




london: Friday 14 February 2014, Friday 4 July 2014


This one day course will explore the current legal and ethical issues facing dentistry and where we are now with CQC. An update on information governance and its future direction will be given, and the GDC will provide an insight into their role and how they deal with complaints when clinical performance has been questioned.

Attendees will also be taken through a step by step process of how to keep quality records in order to protect your practice and the team, as well as supporting the welfare of patients.


• be up to date with current legislation• understand the ethical issues in dentistry • be up to date on the key issues surrounding CQC• be up to date on information governance and its future direction• know how the GDC deals with reports of impaired fitness to practise • appreciate the basic principles and requirements for writing quality records.

About the speakers


law, ethics and record keeping CPD


“Essential up to date information.”

“A good and integrated day of presentations.”

Richard BirkinHead of Regional Services, BDA

James GoldmanHead of Employment and General Practice Advice, BDA

Richard HarrisQuality and Standards Adviser, BDA

Freddie Edwards-RostPractice Management Consultant (Business), BDA

Jenny CollardPolicy Manager, GDC



london: Friday 27 June 2014


Do you find children difficult patients to treat? Many children are apprehensive about going to the dentist so no matter how qualified you are you may find treating children a challenge.

This one day interactive course will cover strategies for managing fear, shyness and those children with challenging behaviour. This will also give you tips on how to communicate successfully with child patients and accompanying parents/carers and help create a relaxed young patient who leaves the surgery happy and does not fear a return visit.


• know how to win young patients over• gain ways to increase child and parent confidence and reduce anxiety in the dental environment• understand why young children behave as they do in the dental surgery• be able to identify approaches which will facilitate their management• understand the benefits of inhalation sedation in achieving a successful treatment

outcome for anxious children • gain an overview of the clinical situations in which inhalation sedation should be

considered in order to maintain patient compliance during treatment • be up to date with the latest consent legislation.

About the speakers


A team approach to effective paediatric care

Wendy BellisAssistant Clinical Director and Specialist Paediatric Senior Dental Officer, Camden and Islington Community Dental Services (Whittington Health)

Alex CrawfordGDP, Altrincham and Specialist in Paediatric Dentistry




“The course was very well presented and was packed full of very useful information. The handbook is great.”“Alison was an inspirational speaker who covered a lot of important information giving you the confidence to take action points back into you practice and life.”

The essentials of staff management: a two day intensive course

london: Thursday 22 – Friday 23 May 2014 Thursday 25 – Friday 26 September 2014


People management skills are not necessarily something you think about when you set out in a career in dentistry. Progression into a senior position, whether a dentist or DCP, can bring the responsibility of managing members of staff, which can often be a challenging and time consuming part of the role, especially when your progression has been on the merit of your clinical achievement rather than your managerial experience.

This comprehensive two day course will provide new managers with the fundamental skills needed to succeed and will also refresh the skills of existing managers, providing updated tools and techniques to use in this ever changing industry.


• know how to select and recruit the right people for the job• appreciate how to manage yourself as 'the manager'• gain leadership skills and understand different leadership styles to suit you and

your team• know how to manage staff performance; providing support and giving feedback• be able to review staff development through effective appraisals• understand the importance of clear, two way communication and how to embed it

in your team.

About the speaker

Alison Miles-JenkinsManaging Director, Training To Achieve Enterprises Ltd

Alison set up Training to Achieve in 1990 and has been working in the dental sector since 1998. She has 30 years’ experience in management development and is a Fellow of the Chartered Institute of Personnel and Development. She has taught Chartered

Management Institute courses at the highest level and has trained more than 36,000 professionals in skills to increase performance at work.

hours verifiable CPD11

Two day course prices apply to

this course

Practice management and team work


Develop and deliver a performance appraisal system tailor made for your practicelondon: Friday 4 July 201409:30 – 16:30 (registration from 09:00)Performance appraisals are not only essential to keep your practice CQC compliant and up to date with CPD requirements but are also vital for business success. CQC has had a huge impact upon the dental industry with their uncertain outcomes and ‘forced change effects’ causing emotional ructions for staff: confusion, defensiveness, resentment and burn out. The process of applying performance appraisal is often misunderstood and neglected. However, if appropriately conducted, this crucial management tool can actually bring the whole practice together and generate a positive reaction from team members.

Effective performance appraisal can inspire all staff to buy into organisational aims and values, reinforce organisational commitment and motivate improved performance for support staff as well as for dentists. This interactive workshop will show you how.


• understand what a performance appraisal (PA) system is and the benefits of this to your practice

• recognise the motivational value of PA as well as complying with CQC• have developed a tailor made PA system that would suit your practice • have acquired essential skills to enable your practice to conduct PA effectively.

Participation in this workshop includes a complimentary follow up visit to confirm successful implementation of your performance appraisal system should you find additional guidance of use.

About the speakers

Aida MujanFounder, Esteem Consulting

Aida is a professional CQC consultant who is a Chartered

Business Psychologist specialising in the dental industry as well as the Health and Care Professions Council (HCPC). She has over 20 years’ experience of working in the dental industry and was runner up in the Private Dentistry Awards for implementing an innovative management system in accordance with CQC requirements maximising staff motivation, job satisfaction and performance delivery.

Xanthy Kallis Founder, Aspire Consulting

Xanthy is an expert in designing and delivering a variety of business

and personal development workshops, both for academic and professional clients. She has over 20 years of experience working with people at different levels of seniority, specialising in group dynamics and leadership, topics of which she has also contributed to university textbooks. Xanthy has a rich leadership career first as a manager, then a leader of one of the British Psychological Society subdivisions.



Reception and telephone skills for the whole dental team



High standards of customer care, good communication and organisational skills are fundamental in securing and retaining patients. This course will equip you with the necessary skills to project the right impression, listen effectively and attentively, and cope with situations under pressure. The course is for all members of the dental team who are in a first contact position at the practice and involved in both face to face and the receiving/making of telephone calls.


• recognise the vital importance of generating a professional and approachable first impression

• understand how to put anxious patients at ease• have learned how to juggle dealing with face to face patients and telephone calls at the

same time• know how to deal with difficult situations with the use of assertiveness techniques• be able to build and maintain rapport with new and regular patients.

About the speaker

Heather DallasManaging Director, Dallas Development

Heather spent 10 years as a senior training manager within Deloitte in the UK managing a team of 15 people. In 2000, she set up her own training and coaching

business, Dallas Development Limited.

Heather is also a motivational and inspiring public speaker and personal coach in personal impact and career development. Her specialist areas are management skills, team working, personal impact, train the trainers, presentation skills, life balance and handling conflict. She is a qualified MBTI Practitioner, Belbin Team Roles Consultant, Strengths Deployment Inventory Consultant and NLP Master Practitioner.


“Excellent - the speaker put over the course in a good, easy and understanding way.”

“Heather was fantastic - really enthusiastic! Lovely! Has given me a lot of motivation and ways to not become stressed in my job role.”



“Very good information about using time more wisely.”

“ Very practical, excellent speaker.”

Time management for the dental team



Working in a busy environment and balancing a demanding workload means you need to make sure you manage your time effectively to stay in control and on top of your tasks.

With deadlines slipping and vital pieces of work not being completed to the standard required, opportunities are missed, patients receive a lower level of service and care, and more personally it causes low morale and high levels of stress.

This practical one day course will help you manage your time more effectively, allowing you to plan and manage your workload better and become more proficient at work.


• recognise where your time is being lost or wasted• have tools and techniques to prioritise your workload• have learned how to deal with interruptions• understand the art of delegation• recognise when and how to say ‘no’• discover more than 100 tips and techniques for working smarter not harder • develop a realistic personal action plan to take away• achieve a healthy work/life balance.

About the speaker

Alison Miles-JenkinsManaging Director, Training To Achieve Enterprises Ltd

Alison set up Training to Achieve in 1990 and has been working in the dental sector since 1998. She has 30 years’ experience in management development and is a Fellow of the

Chartered Institute of Personnel and Development. She has taught Chartered Management Institute courses at the highest level and has trained more than 36,000 professionals in skills to increase performance at work.




setting yourself up in practice: unlocking your business potential

Business fundamentals

london: Friday 5 September 2014


With changes to the economic landscape and dental regulation over recent years, it has become increasingly important to ensure you are aware of all the factors involved when setting up your own practice.

Whether you are considering buying an existing practice or opening a new one, you will need to equip yourself with the essential knowledge and skills to avoid potential pitfalls.

Making a success of a new business takes more than entrepreneurial flair; it involves a great deal of planning, management skills and commitment, as well as knowing when to seek appropriate professional advice/support.


• understand the importance of making the right decisions in the planning stages, including choosing the right location and premises

• be aware of the various business structure options available to ensure a balanced and sustainable stream of income

• have an understanding on NHS commissioning and bidding for NHS dental contracts• be able to ensure you have the appropriate financial backing in place to succeed • appreciate the importance of surgery planning and design • be able to implement policies and procedures based on CQC outcomes and essential

legislation• be aware of your obligations as an employer and employment requirements.About the speaker

About the speakers

This course will be delivered by BDA expert advisers. Please see www.bda.org/training for full details of speaker biographies.

hours verifiable CPD¾6


Warrington: Friday 14 February 2014 london: Friday 19 September 2014 09:00 – 17:00 (registration from 08:30)

Your numbers can talk – but do you speak their language? How to make better decisions and get better results with business planning.

This course will highlight what you don’t know about running a dental business. Discover the techniques that make the difference and how to use them in a practical way to improve your financial results.


• be able to interpret your financial accounts and fully understand how your business is performing

• understand how to reduce costs and boost profits by managing your people, stocks, pricing and associate pay

• have a good flavour for which techniques drive profitability in your practice• recognise the gaps in your commercial knowledge and how it limits profitable growth• have a clearer understanding of how to develop a strategic plan that leads to a better

financial future.

About the speaker

Andy McDougallSpot On Business Planning

Transforming underperforming practices and taking businesses to the next level of profitability: Andy McDougall applies 30 years of strategic business planning expertise

to assist dental practices to dramatically transform their financial performance.

Andy has a commercial, hands on approaches which results in significant improvements to profitability. His focused, structured and supportive style is welcomed equally by practices looking to transform underperformance and those keen to maintain good results by introducing sound business methodologies.


“This is an essential course prior to practice purchase!”

“Very interesting speaker. Absolutely very useful.”

getting better results with business planning



london: Friday 25 April 2014


As the pressure grows for businesses to increase their profitability year on year, business owners must determine the appropriate strategy and lead their teams to achieve it. The success or failure of your leadership skills will become clearly visible in your results.

The only way to achieve your strategic goals is to harness the whole team in pursuit of your vision. A culture that fails to galvanise the entire team risks a radically negative impact on results. As the head of your business there is an expectation that you will lead your team to success.

This practical one day course will help you determine your strategy, goals and objectives and drive the performance of your business and your team.


• understand the different leadership styles and become aware of your own• have a thorough grounding in the principles of leadership• understand the difference between leadership and management• be aware of what followers expect from leaders• understand culture and how to unlock a high performing team.

About the speaker

Andy McDougall Spot On Business Planning

Having worked in some of the largest companies in the UK such as Diageo and Greenalls, Andy has had exposure to many leadership styles. Along the way he has seen the

detrimental impact of poor leadership and how great leaders can get the best out of everyone.

Having successfully led a number of organisations himself as managing director, Andy has a proven track record of superb leadership by engaging with dental practice owners, Andy has identified the need for practical leadership skills transfer.

Spot On Business Planning takes dental business owners through a journey that transforms their profits as a result of sound business planning and first class leadership skills.

leading the dental team: how to become a successful leader for your business



london: Friday 28 March 2014


Get ahead of your competition by implementing successful, proven retail tactics.

This highly practical course will motivate you to get back to work and accelerate the growth of your practice. You will receive unique insights into how successful practices grow and how to have your team assist you at every stage. You will also discover how and when to sell your practice, and how to achieve this successfully.


• understand what large retailers such as John Lewis can teach you about running a successful practice

• know how to break through your practice's glass ceiling • understand the life cycle of your practice• discover how to take your team with you when implementing change• know when the bell has rung and it's time to sell your practice• gain tips on how to exit your practice well.

About the speaker

Simon HockenDirector, Breathe Business

Simon has previously run two successful dental practices and is a well known accredited business coach, public speaker and founding director of Breathe Business.

Breathe Business has been developed from 15 years’ experience of business coaching with over 750 UK practices and small businesses. Breathe Business services and solutions help principals and dental teams break through to new levels of success. Clients range from new principals making the leap into ownership through to the larger established practices looking to stay ahead.

grow your dental practice using effective retail strategies



london: Friday 24 January 2014, Friday 4 July 2014


In this day and age social media is an extremely powerful marketing tool. Facebook continues to grow and now boasts over 46 per cent of the UK population as users!

This practical one day course, delivered by one of the UK’s top dental marketing professionals, will demonstrate how you and your team can utilise Facebook, Twitter, email marketing and Search Engine Optimisation (SOE) to their full potential and grow your business.

Find out how you can increase word of mouth marketing and set yourself up as a highly recommended dental practice in your local area. Learn how to build a database of potential patients that are ready to proceed with treatment and how online marketing allows you to do this plus so much more.


• gain hints and tips about the ‘why’ and the ‘how’ of online marketing for dentistry• appreciate why social media is so powerful• know how to set up a Facebook and Twitter page and find content• see how to use Facebook as part of a cohesive and 'joined up' online marketing strategy• know how to run a successful email marketing campaign without upsetting recipients• be able to optimise your website on search engines• know how to use social media to build trust and set up your practice profile in your local area.

About the speaker

Mark ObornDirector, Mark Oborn Dental Marketing, Social Media and Website Consulting

Mark spent over 20 years as a dental technician working exclusively within the high quality sector of the private market. After 15 years of running his own laboratory

he now also has a Masters Degree in Business Administration (MBA) majoring in marketing, innovation and creativity. He is also a Certified Master Practitioner of Neuro Linguistic Programming (NLP) and a Master NLP Coach.


“Very enjoyable course. Mark was excellent and very easy to understand. Would highly recommend.”

“A very good day. Good to hear other ideas and what others are doing.”

Online marketing and social networking

In association with:



london: Friday 28 February 2014


The necessity of providing a coherent treatment plan is paramount in modern dental practice. Adding value to your patients’ experience by educating and helping them to understand their oral health can increase your business prospects significantly. This one day interactive course will give you the knowledge and skills to accurately inform your patients of their treatment options and provide a high level of customer care.


• be able to carry out a unique comprehensive dental assessment for your patients • have important tips on increasing your case acceptance • have gained the skills to put together a treatment plan for a complex case with

confidence (utilising case studies)• examine clinical cases in cosmetic dentistry using composite, fibres, porcelain and

orthodontic techniques• understand your patients and develop a treatment plan that suits them• understand how to treat a wear case with easy to learn tips in occlusion• have the skills to ensure your presentation options and costs are planned and

communicated correctly.

About the speakers

Creating a successful practice: the importance of outstanding clinical assessment and powerful treatment presentations

Laura HortonOwner and Trainer, Laura Horton Consulting

Laura is one of the UK’s leading treatment co ordinator trainers and has worked with dentists and their teams since 2005. Laura worked in practice for 13 years before leaving her full time practice management role to start her own company, Laura Horton Consulting. She has unrivalled passion and enthusiasm for treatment co ordination and helps dental practices throughout the UK to successfully implement the treatment co ordinator role, enabling them to develop into more customer focused businesses.

Ash ParmarCosmetic dentist and international lecturer

Ash runs a state of the art private dental practice in Chigwell, Essex. He has many special interests including treating advanced wear cases and regularly writes articles in dental journals. Ash lectures extensively internationally, having created one of the most comprehensive dental assessment protocols in the UK.



london: Friday 11 July 2014


Managing your financial affairs can often be complex and it can be difficult to understand what you should be doing now for your future.

Ensuring you have a robust tax and financial plan linked to your ambitions and goals is key to ensuring you achieve the things most important to you.

This practical one day course will provide guidance on tax planning for you as an individual as well as your business, and will focus on why and how your finances can be brought into line with your ambitions to help you maximise your financial circumstances.


• understand how to actively manage your personal taxed assets• know how to achieve a tax efficient business structure• be aware of which financial products are available, their advantages and

disadvantages, and how they match your goals and ambitions• understand what financial risk is and how to review and maintain the level of risk that

you are prepared, able and willing to take.

About the speakers

Tax and financial planning

Alan SuggettPartner, UNW Chartered Accountants

Alan is a Chartered Accountant and partner in UNW LLP Chartered Accountants. He is also a member of the Association of Specialist Providers to Dentists (ASPD), and the National Association of Specialist Dental Accountants and Lawyers (NASDAL). Alan writes regularly for the dental press and is the editor of the quarterly NASDAL goodwill survey.

Simon RichardsTax Partner, UNW Chartered Accountants

Simon has many years of experience advising family businesses and their owners on tax mitigation. He also advises high net worth individuals on tax issues associated with the creation, retainment and passing on of their wealth.

Daniel JamesDirector of Business Development, Lloyd & Whyte – a BDA Plus company

Daniel is an Independent Financial Adviser with over 20 years’ experience in the finance industry. In his capacity as Director of Business Development at Lloyd & Whyte, he has helped to develop the Financial Services proposition for the BDA membership benefits brand, BDA Plus.



How to bookComplete the booking form on the back of this booklet in BLOCK CAPITALS and return it, with your payment to:

The Events Office British Dental Association 64 Wimpole Street London W1G 8YS

Tel: 020 7563 4590

Fax: 020 7563 4591

Email: [email protected]

Online: www.bda.org/training (BDA members only)

Booking terms and conditionsFull payment must be made prior to the date of the event. Once submitted this booking form constitutes a firm booking which can only be cancelled in accordance with our cancellation policy set out below.

CancellationAll cancellations must be received in writing either by fax to 020 7563 4591, by email to [email protected], or by post to The Events Office, BDA, 64 Wimpole Street, London W1G 8YS. This must then be followed by a telephone call to confirm receipt. Cancellations received 29 days or more prior to the event will be entitled to a 100% credit voucher or refund. Cancellations received between 15 days and 28 days (inclusive) prior to the event will receive a 100% credit voucher to attend a future BDA event or a 75% refund. For late cancellations received between 1 day and 14 days (inclusive) prior to the event, no credit voucher or refund will be given. Failure to attend the event on the day will constitute late cancellation and no credit voucher or refund will be given. Substitutions are welcome at any time. Due to unforeseen circumstances, the programme may change and the BDA reserves the right to cancel the event or alter the venue and/or speakers. BDA is not responsible for any loss or damage as a result of a substitution, alteration, cancellation, or postponement of an event. BDA shall assume no liability whatsoever if an event is altered, rescheduled, postponed or cancelled due to a fortuitous event or unforeseen occurrence that renders performance of an event inadvisable, illegal, impracticable or impossible.

Course feesOne day coursesBDA members £215 per person Non members £315 per person DCPs £135 per person

Two day coursesBDA members £400 per person Non members £600 per person DCPs £260 per person

All prices are per course and include VAT, refreshments, a sandwich lunch and all course documentation. Payments MUST be received prior to the event.

Record and manage your CPD onlineThe new BDA CPD Hub allows members to earn, record and manage CPD through one convenient online service.

Earn up to 60 hours of verifiable CPD per year through the BDJ and BDA News, and record all of your CPD, wherever you earn it.

This free service is available to all members.

cpd.bda.org

The most successful course available. Learn this crucial skill in your own practice with support from our tutors at BDA Education and gain the BDA qualification in dental radiography.

Dental Radiography

“ Very easy to follow and i would recommend the course to anyone.”

For more information visit www.bda.org/radcourse or call 020 7563 6888

Online course for DCPs

Over 600 dental nurses have used BDA Education’s Oral Health Education course to boost their career. Why not join them and gain the BDA qualification in oral health education.

Oral Health Education

“My OHE qualification has opened up so many opportunities for me.”

For more information visit www.bda.org/ohecourse or call 020 7563 4551

Online course for DCPs

Let us help your career

Earn 60 hours of free verifiable CPD over the membership year

Record, track and manage your hours in the CPD Hub

www.bda.org/join

Join from just £295

I would like to book:

Please complete this form in BlOCK CAPiTAls and post or fax it, with your payment, to: Events Office, British Dental Association, 64 Wimpole Street, London W1G 8YS. Tel: 020 7563 4590 Fax: 020 7563 4591 Email: [email protected]

Please photocopy this form for multiple bookings.

Training course name:

Title:

Telephone:

First name:

Job title:

BDA membership number (if applicable):

Address:

Booking contact (if different from above):

Any special requirements, including dietary, disabled facilities, etc:

How did you hear about the courses?

Email:

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surname:

Organisation:

gDC number (if applicable):

Training course date and location:

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Card number:

name of cardholder(if different from above):

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Cardholder signature: Date:

Valid from: issue no (Switch/Maestro):Expiry date: security number (last three digits

on the reverse of your card):

I enclose a cheque for £ made payable to the British Dental Association

or please debit my credit / debit card £

(tick box): Visa Mastercard

Postcode:

The BDA will hold your personal data on its computer database and process it in accordance with the Data Protection Act.For details please visit www.bda.org/privacy

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