course schedule · the following five classes to obtain the digital marketing certificate, $170...

What's New? All Fall Small Business courses will be held online via zoom during the dates and times listed. Course zoom links will be emailed. Please make sure registration has your current email address.

We are now offering a new Digital Marketing Certificate! Certificate recipients will receive a $170 scholarship and access to the exclusive Digital Marketing Club. See page 2 for details.

8746/20Equal Opportunity Affirmative Action Employer/Educator

Starting and growing a small business is about combining your courage and dreams with the right knowledge. The WCTC Small Business Center helps you acquire that knowledge through a wide variety of affordable courses, services, events and more.

COURSE SCHEDULEFALL 2020

SMALL BUSINESS CENTER Course Schedule | Fall 2020

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Small Business CertificateComplete this certificate to build the educational

foundation you need to successfully start and grow your

own small business! Attend the following eight courses to

obtain the Small Business Certificate, $330 scholarship,

FREE chamber membership, and access to the Micro Seed

Fund. We highly recommend that you begin with a FaSTart

Workshop.

*145-445 FaSTart Workshop

*145-400 Organize Business Finances

*145-401 Understanding Business Taxes

*145-404 Business Tax Deductions

*145-460 Business Plan Development

*145-463 Small Business Insurance

*145-472 Law for Business Owners

*145-482 Marketing Mastermind

Free Chamber MembershipThe Community Chamber Connection gives certificate

recipients the opportunity to experience the benefits

of local chamber membership at no cost for one year.

Recipients should contact participating chambers to

explore membership benefits. See final page of flyer for

details!

Limit one free membership per certificate. Non-transferable.

Restrictions may apply. Chamber voucher can be redeemed at

the participating chamber of your choice and will be mailed

with your certificate.

Micro Seed FundCertificate recipients are eligible for the Micro Seed Fund

which is an unsecured loan up to $5000 payable over a

5-year term at 1% interest per year. Call Russ Roberts at

262.695.3468 for details.

New! Digital Marketing CertificateComplete this certificate to establish a strong and

powerful online marketing presence to help you compete

successfully in today’s digital marketing landscape! Attend

the following five classes to obtain the Digital Marketing

Certificate, $170 scholarship, and FREE membership in the

monthly Digital Marketing Club.

*145-409 Digital Marketing Toolbox

*145-417 Social Media for Business

*145-418 Email Marketing

*145-419 LinkedIn Marketing

*145-487 Small Business Website Design

Digital Marketing ClubNeed help navigating the ever-changing world of digital

marketing? Interested in staying updated and in-the-know

on the latest online marketing trends and innovations? Join

instructor Pat McKenna on Monday evenings every month

from 6:00 – 8:00 p.m. to get answers and gain insights on

how to leverage the power of digital marketing to accelerate

your small business growth! DMC membership is FREE and

exclusive only to Digital Marketing Certificate recipients

starting January 2021.

For more information, contact us today at 262.695.3468 or visit our website at www.wctc.edu/smallbusiness.

To register for courses, call 262.691.5578 (option 1).

The Small Business Center now offers the Small Business Certificate and the Digital Marketing Certificate. To receive a

certificate you must attend 75% of all class meetings for each certificate course. There are no prerequisites and courses may

be completed in any order. Both certificates award scholarships which essentially makes your education free!

TO APPLY: Once you complete all certificate courses, e-mail Russ Roberts at [email protected] with your name, student ID

number, address and daytime phone number. Please allow 4-6 weeks for processing.


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SMALL BUSINESS – START-UP BASICS

*145-445 FaSTart Workshop

R. Roberts

Get the step-by-step guidance needed to launch a new

venture in this 4-hour informal workshop. Meet other

entrepreneurs who are trying to get their small business

off the ground and learn the "ropes" from an expert that

can answer: What are the differences between LLC’s and

Corporations? What licenses and permits are needed?

Is a business plan needed? Is financing available?

What other resources are available? Every aspiring

entrepreneur should attend the basic FaSTart Workshop

plus the courses in the Small Business Certificate

program.

CRN Starts Ends Days Time Place Cost

11311 09/03 09/03 R 05:30-09:20 pm Online $18.39

11312 10/01 10/01 R 05:30-09:20 pm Online $18.39

11313 11/05 11/05 R 05:30-09:20 pm Online $18.39

11314 12/03 12/03 R 05:30-09:20 pm Online $18.39

145-451 How to Start a Food Business

S. Pavich

Have you created an amazing food product or discovered

Grandma’s secret recipe that your friends and family

just rave about? Do you have the passion, desire and

motivation to start your own food business, but have

no idea where to start? In this fast-paced, four-hour

workshop, learn from an experienced food entrepreneur

the step-by-step process of starting a business, including

licensing/permitting requirements, health regulations,

logistical/legal issues, packaging/labeling guidelines,

commercial kitchen rental options and much more. Go

from the kitchen table to the next level!


11315 09/03 09/03 R 05:30-09:20 pm Online $18.39

11316 10/08 10/08 R 05:30-09:20 pm Online $18.39

11317 11/19 11/19 R 05:30-09:20 pm Online $18.39

Stay ConnectedTo receive course schedules and networking event invitations, please visit our website at www.wctc.edu/smallbusiness or email Russ Roberts at [email protected] with your name and email address.

Beginning July 8 Online: www.wctc.edu In-person: WCTC College Center; room C-119

Phone: 262.691.5578 (option 1)

Make sure Registration has your current contact information.

Campus Closing

Go to www.wctc.edu or call 262.691.5239. Classes are canceled when the campus is closed due to inclement weather.

Days of the Week Abbreviations

M Monday T Tuesday W Wednesday R Thursday

Registration Information


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SMALL BUSINESS – BUSINESS PLANNING

*145-460 Business Plan Development

R. Roberts

A business plan is a comprehensive written document

outlining the operational and financial steps critical

to every start-up or established small business. Like

a roadmap, a well-written plan helps you determine

where you are, where you want to go and how you are

going to get there. This course will provide you with

the tools, techniques and expert guidance you need to

write your own plan, access capital and dramatically

increase your odds of business success.


11318 09/01 09/22 T 05:30-09:20 pm Online $60.06

11319 10/27 11/17 T 05:30-09:20 pm Online $60.06

SMALL BUSINESS – ACCOUNTING / TAXES

103-494 QuickBooks Pro Level 1K. Bue

Explore fundamentals of the QuickBooks software to

manage your business finances. Learn how to setup a new

company, work with lists, process invoices, manage bank

accounts, enter and pay bills, process payments and track

accounts receivable and accounts payable. Students

should be computer literate and comfortable working

in a Windows environment. Upon completion, it is

recommended that students attend 103-495 QuickBooks

Pro Level 2 to explore advanced topics such as managing

payroll, estimates and time tracking, inventory functions,

creating budgets and customizing reports. Text required.


11300 09/01 10/13 T 06:30-09:20 pm Online $67.01

11301 09/02 10/14 W 01:30-04:20 pm Online $67.01

Will not meet 9/22 & 9/23.

For more information, contact us today at 262.695.3468 or visit our website at www.wctc.edu/smallbusiness.

To register for courses, call 262.691.5578 (option 1).

103-495 QuickBooks Pro Level 2K. Bue

Expand knowledge of the QuickBooks software by learning

advanced features. Learn to setup and manage payroll,

estimates and time tracking, inventory functions, creating

budgets and customizing reports. Students should be

computer literate, comfortable working in a Windows

environment and have basic QuickBooks knowledge. It is

recommended that students attend 103-494 QuickBooks

Pro Level 1 prior to registering for this class. Text required.


11302 10/20 11/17 T 06:30-09:20 pm Online $60.06

11303 10/21 11/18 W 01:30-04:20 pm Online $60.06

*145-400 Organize Business Finances K. Bue

Learn how to set up your business financial system right

from the start. Establish a system of checks and balances

for your business and organize a proper filing system to

keep your business out of trouble. Understand the terms

and procedures of computerized bookkeeping systems

as well as the basics of bookkeeping without being an

accountant.


11305 10/12 11/02 M 06:30-09:20 pm Online $46.17

*145-401 Understanding Business TaxesK. Bue

Designed for anyone in a small business or anticipating

starting a small business. Local, state and federal taxes,

including payroll taxes, pertaining to small business will

be discussed. Necessary forms and locations of offices

for tax information will also be provided.


11306 09/10 09/17 R 06:30-09:20 pm Online $25.34


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SMALL BUSINESS – MARKETING / SALES

*145-409 Digital Marketing Toolbox

P. McKenna

Keeping up with the latest software, online services

and digital marketing techniques can be a daunting

challenge for even the most tech-savvy small businesses.

Gain an important competitive edge by learning how

the right tools can help strengthen your brand, sell

and market your products/services across multiple

platforms, drive qualified traffic to your website and

improve customer satisfaction from the very first click.


11757 12/03 12/10 R 06:30-09:20 pm Online $25.34

*145-417 Social Media for Business

P. McKenna

Is marketing through social media right for your

business? In this series of four classes, you’ll develop

a social media strategy to take advantage of social

networking websites such as Facebook, Twitter, LinkedIn,

YouTube and others. With instructive examples from

leading companies, students will also learn a variety of

creative techniques for managing their online reputation

and identity in today’s digital marketplace.


11308 10/20 11/10 T 06:30-09:20 pm Online $46.17

SMALL BUSINESS – ACCOUNTING / TAXES - CONTINUED

*145-404 Business Tax DeductionsK. Bue

Successful entrepreneurs never miss an opportunity to

capitalize on business tax deductions they are entitled to.

The key to maximizing your net profits is to understand

what is a legal deduction and what is not. Learn how to

capture every legal business deduction available to your

small business entity while avoiding the typical mistakes

that are the downfall of many entrepreneurial ventures...

and gain the confidence you need to stay compliant with

these complex governmental regulations.


11307 09/24 10/01 R 06:30-09:20 pm Online $25.34

SMALL BUSINESS – LEGAL/ INSURANCE

*145-463 Small Business InsuranceJ. Owens

Insurance coverage for a small business is often

misunderstood or overlooked. Protect your business by

making yourself aware of the various types of insurance

needed by your business. These coverages will include

property, casualty, liability and employee.


11320 11/05 11/05 R 06:30-09:20 pm Online $18.39

*145-472 Law for Business OwnersJ. Klang

Learn about the wide range of important legal issues that

affect small business owners. Topics include business

formation, corporations and LLCs, protecting personal

assets, relations among business partners, negotiating

and drafting contracts, employee relations, government

regulations, negotiating leases, security interests and

liens, obtaining and collecting judgments, protecting

intellectual property, buying and selling businesses and

many other critical topics.


11321 09/09 09/30 W 06:30-09:20 pm Online $46.17


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*145-482 Marketing Mastermind

P. Decker

As a serious micro entrepreneur, you know success hinges

on your ability to develop simple marketing/sales strategies

that are easy to implement, immediately effective and

designed to help you get clients NOW! Learn how to identify

your niche market, attract clients to your business, charge

what you are worth, create a website that sells, make

compelling offers, craft your sales story, leverage product/

service packaging, create a talk that sells, get speaking

gigs, build a rock star team and much more. Take action

now and commit to mastering the art and science of simple

marketing to take your micro business from start-up to

explosive growth!


11322 10/07 12/02 W 06:30-09:20 pm Online $87.84

Will not meet Thankgiving week, 11/25/2020.

*145-487 Small Business Website Design

P. McKenna

This is the perfect course for entrepreneurs with no formal

website design experience. While you will NOT be creating

your actual website in class, you will learn how to use

WordPress, a powerful free content management software

that allows you to design your website with point and

click ease. You’ll also learn the principles of good website

design, how to find affordable professional photography

and how to integrate social media and other third party

content into your site. We’ll also introduce you to various

content development techniques and low-cost software

programs that not only add value for your customers, but

will differentiate your business in today’s crowded digital

marketplace.


11323 11/12 11/19 R 06:30-09:20 pm Online $25.34

SMALL BUSINESS – MARKETING / SALES - CONTINUED

*145-418 E-mail Marketing

P. McKenna

It’s no accident that e-mail marketing consistently ranks

as the single most effective marketing strategy for growing

a small business. Discover how e-mail marketing can

help you generate leads, nurture relationships, acquire

new customers and strengthen customer loyalty... all with

a few clicks of the mouse! Using third-party tools and

professionally designed templates, you can easily create

targeted e-mail campaigns that yield higher open/click-

thru rates, increase traffic to your website/social media

platforms and maximize the all-important bottom line.


11309 10/08 10/15 R 06:30-09:20 pm Online $25.34

*145-419 LinkedIn Marketing

S. Gresham

Harness the power of LinkedIn, the world’s #1 professional

social media platform, to substantially increase your

marketing reach and grow your small business! In this

computer-based, hands-on class, you will learn how

to create your optimized LinkedIn profile, expand your

professional network, position yourself as the expert in your

field, and tap into this FREE social media platform ideal for

consistently reaching prospects and clients. Do not miss

this opportunity to leverage the power of LinkedIn to expand

your brand and propel your growth!


11310 11/09 12/07 M 06:30-09/20 pm Online $46.17

Will not meet Thankgiving week, 11/23/2020.

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Services

Free One-on-One Counseling

Get expert help navigating the complexities of the

business world, shortening the learning curve and

increasing your chances of success!

Take a Professional to Lunch

Access our exclusive network of business professionals

who have agreed to meet with small business owners

at no cost. Discuss topics of interest, get your business-

related questions answered and walk away with the

insight and guidance you need to propel your business to

the next level!

Networking Events

Ask the Experts Panel

Attend an interactive discussion with a panel of experts

on a variety of small business topics. Come ready to

listen, gain insight and ask questions!

Micro Entrepreneur Expo

A fun opportunity to network, display your marketing

materials and make great win/win connections. Consider

attending, even if you don’t have marketing materials to

display. This is your chance to "show" others what you do!

Women Entrepreneur Speaker Series

Attend educational luncheon meetings to address the

variety of unique challenges women entrepreneurs face

as they start and grow small business ventures. Come

ready to learn and expand your network!

ActionLearningTM Workshop Series

Combine action with learning to create powerful, results-

oriented learning opportunities that turn traditional

education on its head. Transform learning into immediate

action!


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Accountant/CPA

Angie Koput, 262.542.6300, [email protected] EAB Accounting, Waukesha www.waukeshaaccountant.com

Vicky Dargis, 414.962.7651, [email protected]

The Dargis Company, Milwaukee

Attorney

Todd Goodwin, 262.785.1820, [email protected] Schober Schober & Mitchell, SC, New Berlin www.schoberlaw.com

Jeremy Klang, 262.569.8300, [email protected] Schober Schober & Mitchell, SC, Oconomowoc

www.schoberlaw.com

Business Planning

Russ Roberts, 262.695.3468, [email protected] WCTC Small Business, Pewaukee

www.wctc.edu/smallbusiness

Food Start-up/Growth

Becky Scarberry, 262.352.2111, [email protected] Becky’s Blissful Bakery, New Berlin www.beckysblissfulbakery.com

Sharon Pavich, 262.408.9831, [email protected] Sweet P’s Pantry, Oconomowoc

www.sweetpspantry.com

Insurance

Scott Owens, 262.790.1460, [email protected] American Family Insurance, Brookfield

www.amfam.com

LinkedIn

Sue Gresham, 262.746.5499, [email protected]

Innovative Client Solutions, Pewaukee

www.sue-gresham.com

Marketing/Sales

Paul Decker, 414.745.3919, [email protected] Renegade Thinking Group, Hartland www.renegadethinkinggroup.com

Rhonda Noordyk, 262.522.1502, [email protected] The Women’s Financial Wellness Center, Pewaukee www.womensfinancialwellnesscenter.com

Judi Murphy, 262-853-8934, [email protected]

Murphy Associates, Brookfield

Non-Profit

Elaine Kroening, 262.695.9735, [email protected] Positively Pewaukee, Pewaukee www.positivelypewaukee.com

Small Business Retirement

Russ Roberts, 262.695.3468, [email protected] WCTC Small Business, Pewaukee


Website Design

Patrick McKenna, 414.732.3397, [email protected] MojoWeb Productions, Milwaukee www.mojoweb.com

Shane Fell, 414.502.8796, [email protected] LimeGlow Design LLC, Wauwatosa www.limeglowdesign.com

Kristal Young, 414.325.6976, [email protected] Kristal Clear Graphics LLC, Milwaukee

www.kristalcleargraphics.com

Take a Professional to LunchAccess our exclusive network of community-oriented professionals who have agreed to meet with start-up, emerging

and established small business owners over lunch, breakfast or a cup of coffee to discuss topics of interest and answer

business-related questions. No sales pitches and no vague answers. The concept is simple and we have one goal in mind

to provide you with the insight and guidance you need to propel your business to the next level.

Users of this service accept sole responsibility for completing due diligence before engaging any for-profit professional or following any advice.


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Community Chamber ConnectionThe Community Chamber Connection gives entrepreneurs the opportunity to experience the benefits of chamber of

commerce membership at no cost for one year. The following chambers have agreed to offer a one-year free membership

to WCTC Small Business Certificate recipients. Recipients should contact the participating chambers below to explore

membership benefits. Limit one free membership per certificate. Non-transferable. Restrictions may apply.

Butler Area Chamber of Commerce, 262.781.5195, www.butlerchamber.org

City of Waukesha Chamber of Commerce, 262.391.0661, www.waukeshacitychamber.org

Delafield Area Chamber of Commerce, 262.646.8100, www.visitdelafield.org

Dousman Area Chamber of Commerce, 262.719.0157, www.dousmanchamber.org

Greater Brookfield Chamber of Commerce, 262.786.1886, www.brookfieldchamber.com

Hartland Chamber of Commerce, 262.367.7059, www.hartland-wi.org

Menomonee Falls Chamber of Commerce, Inc., 262.251.2430, www.fallschamber.com

Mukwonago Chamber of Commerce, 262.363.7758, www.mukwonagochamber.org

New Berlin Chamber of Commerce, 414.520.2031, www.newberlinchamber.org

Oconomowoc Area Chamber of Commerce, 262.567.2666, www.oconomowoc.org

Pewaukee Chamber of Commerce, 262.691.885, www.pewaukeechamber.org

Sussex Area Chamber of Commerce, 262.246.4940, www.sussexareachamber.org

Waukesha County Business Alliance, Inc., 262.542.4249, www.waukesha.org

WCTC | SMALL BUSINESS CENTER 800 Main Street, Pewaukee, WI 53072

Russ Roberts, [email protected], 262.695.3468

Courtney Davis, [email protected], 262.695.3420


8838/20

course schedule · the following five classes to obtain the digital marketing certificate, $170...

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