course plan mib

8/4/2019 Course Plan MIB

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Management of

International

business


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Course PlanMIB

MBA-FT 3rd Sem & PT 5th Sem

Course Faculty : Dr Sunita Jindal

Course Code : MS 203

Course Credits : 04 Course Duration : 48 Hours


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Purpose/Objective

The objective of this course is to enable the

students to manage business when the

Organizations are exposed to international

business. How managerial principles can be

applied to global businesses.


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Evaluation and Feedback

Sr No Evaluation component Marks

1 Minor Examination 15

2 Term Assignment 103 Presentation 5

4 Article/Research Paper Review 5

5 Attendance 5

6 Total 40


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Teaching Methodology

Lecture by using white board

Case Analysis

Articles Review Quiz

Debates

Presentation by Students


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Lessons Plan


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UnitI

Nature and Scope of IB

Hrs Topics

2 Introduction to IB, concept and definition of IM. Reasons forgoing International.

1 Case Analysis- Bharti Airtel Going Global

2 International entry modes. Their advantages and disadvantages,E.P.R.G approach

2 Strategy in internationalization of business. Basic models fororganization design

4 Environment of International Business, Global challenges;entry barriers and case discussion

1 Global competitiveness of Indian organizations.


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Unit-II Managing Globally

Hrs Topics

2 Global Marketing management

2 Global Operations3 Hofstede study, Edward T Hall study

1 Cultural adaptation through sensitivity

training

4 Global HRM, Aspects of Global Financial

management

U i III F l i


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Unit-III Formulating strategy

for International management

Hrs Topics

2 Strategy as a concept, formulating the strategy,

implementing the strategy

2 International Competitive Advantage

3 International Strategic Alliances,

2 Case analysis

2 Global M & A


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Unit-IV Broad Issues in

Globalization

Hrs Topics

2 Emerging Global players, ethical issues in context of IB. SocialResponsibility of the Global Firm

2Cross cultural Communication and Negotiation

2 Leadership issues and case analysis

2 Business Improvement: Integrating quality, Innovation andKnowledge Management.

2 Role of parent co in managing the Multi business firm

1 Case discussion

2 Organizing and structure of multi business firm


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Cases to be discussed

Bharti Airtel Ltd- Going Global

ABB in China- Multinational Management

in the Changing World. Wal-Marts Environmental Strategy.

Volkswagens Marketing Strategy in India.

Hollywood and Rise of CulturalProtectionism.


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Article/Research Paper

Legal Process Outsourcing-Indias low cost

advantage.

Finding Competitive Advantage In

Adversity.

World Is Flat- by Thomas Friedman


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Debate

Does International business lead to

cultural imperialism?

Is offshoring good strategy?


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Books/Journals/Newspapers

P.Subbarao- International Business by Himalaya

Publishing House for book bank

International Business by Cavusgil, Daniels,

Hodgetts and Deresky- Pearson Education

Global Business Review, International Journal of

Management, Harvard Business Review Vikalpa,

J-GIBS Mint, Economic Times, Financial Express etc


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Suggestions


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Thank You!!!

course plan mib

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