Course Overview

B290Fall 2015

Information about the class

• Course home page: http://strategy.sjsu.edu/B290– Contact information– Syllabus

• Class preparation• Class schedule • Deliverables and due dates

–Most reading material– Office hours

• (Tuesday 5-6pm, or skype)

Responsibilities

• Yours– Come to class prepared – Engage in the discussion– Work collaboratively– Teach me things about your firm / industry

• Mine– Create an atmosphere and opportunity for

discussion and collaboration– Help you develop strategic thinking skills– Provide timely feedback

Things to consider

Political

Economic

Social

TechnologicalLegal

Market / External Resources / Internal

• User needs• Market segments• Value proposition• Competitors

• Assets• People• Skills / Knowledge• Processes / Structure• Culture

Environmental

Useful ‘toolkit’

Analytical tools

• Porter’s 5 forces• The R.B.V. • (S.W.O.T.)• Generic Strategies• Diversification• T.C.E.• BGC growth share matrix• Product / industry life cycle• McKinsey 7-S

Other useful tools

• Institutional theory• Organization theory• Psychology and social

psychology• Economic sociology• Political science

Strategic Management Process

AnalysisContext /

GoalsImplementation

How are we doing?- In relation to our

goals- Relative to our

competitors- Relative to

stakeholder expectations

Where do we want to get to?How do we change?How do we exploit opportunities?How do we evade / counter the threats?

What targets should we set?What organizational structures and processes do we need?How do we align people?Who will we work with (who does what)?What investments are needed?

Formulation

Where are we?What are the key drivers?What are our opportunities?What threats do we face?

Activities

• Lecture-discussion on analytical frameworks

• Mini-case discussions

• Business Policy Game strategy simulation

“Deliverables”

• Simulation– Three year forecast– 3 annual reviews (with financial

statements)– Short reflection paper– 360 evaluations

• Analytical tools– Class participation– One final exam (2 short essay questions)

Information about the class

• Course home page: http://strategy.sjsu.edu/B290– Contact information– Syllabus

• Class preparation• Class schedule • Deliverables and due dates

–Most reading material– Office hours

• (Tuesday 5-6pm, or Skype)

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