INSTITUTE OF BUSINESS ADMINISTRATION

Course Syllabus

Course Name Advance and Applied Business Research (AABR)Instructor Muhammad Abdus SalamBatch EMBASession Day & Time Saturday 6:00 pm – 9:00 pmEmail: abdussalamsbp@gmail.com

1. Course Description: The course provides the understanding of advanced research process such as defining research problem, writing research proposal, literature review, design and framework development, measurement and scaling, advanced quantitative data analysis, reporting and presenting the research. It also equips the students to write quality research papers in national and international conferences and journals.

2. Course Objectives: Understand how to conduct qualitative and quantitative research Perform statistical analysis and interpret the results suing SPSS and Eviews Develop the skills to pursue high standard research Augment the tools of research in real-life situations

3. Learning Outcomes: LO1: Develop research proposalsLO2: Access information and search the scholarly literature and cite themLO3: Develop the advanced research framework and designLO4: Collect the quality data and conduct suitable analysisLO5: Prepare and present formal research report LO6: Publish the research work in conference proceedings / Journals

4. Text Books: 1. Business Research Methods by William G. Zikmund, 7th / 8th edition, Cengage Learning.2. Marketing Research: An Applied Orientation by Naresh K. Malhotra & Satyabhushan

Dash, 6th Edition.3. Additional material will be provided by the resource person.

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INSTITUTE OF BUSINESS ADMINISTRATION

5. Reference Book(s): 1. Research Methods for Business by Uma Sekaran, Wiley & Sons, 5th edition2. Research Methods for Business Students by Mark Saunders, Philip Lewis, and Adrian

Thornhill, 3rd edition, Pearson Education3. Introduction to Statistics by Neil A. Wiez. 9th Edition.

6. Grading Policy / Student Assessment:

Assessment Instrument PercentageMidterm Examination 25%

Quizzes and Assignments 10%Project Report & Presentation [Grouped Based- A group of Max 3. Individual research will be preferred.

25%

Final Examination 40%

7. Weekly Course Outline: Session Session Topic Assessments1 Competitive advantage and research, Introduction to business

research methods and techniques2 The research process3 Problem definition and writing research proposal Submission of

research topic4

Research Design & Theoretical FrameworkSubmission of research proposal

5 Qualitative vs. Quantitative Research, Development of Model (variables & hypothesis)

6 Literature review and referencingMid Term Examination Mid Term Exam

7

Measurement and Scales

Presenting critically reviewed article / research paper

8 Questionnaire Development and Sampling Techniques9 Data Analysis Techniques-I[Descriptive Techniques]: Theory

and practice with MS Excel and SPSSSubmission and Discussion on

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INSTITUTE OF BUSINESS ADMINISTRATION

Session Session Topic Assessmentsthe Questionnaire

10 Data Analysis Techniques-II[Inferential Techniques]: Theory and practice with MS Excel and SPSS

11Data Analysis Techniques-III[Regression and Time Series Models]: Theory and practice with MS Excel and SPSS

Incorporation of research techniques in your project report

12Project presentations

Project submission and presentations

Final Examination Final Exam

8. Expected Class Conduct: Students are supposed to be regular and punctual in the class as per IBA policy Please keep your cell phone on silent mode as communicated through IBA policy. A fixed time and duration of break will be specified, those students who will come late

after the break will be marked late for that class.

9. Teaching and Learning Methodology: Formal classroom lectures Class discussion Case Studies Quizzes & Assignments Lab exercises Presentation

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