course outline 2010-11 updated may 2011

8/6/2019 Course Outline 2010-11 Updated May 2011

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UNIVERSITY OF TECHNOLOG Y, JAMAICACOLLEGE OF BUSINESS AND MANAGEMENT

SCHOOL OF ENTREPRENEURSHIP

COURSE OUTLINESUMMER 2010/11

COURSE : ENTREPRENEURSHIP

COURSE CODE: ENT3001

DURATION : 45 HOURS

CREDITS : 3

1. COURSE DESCRIPTION

This module guides students through the process involved in creating a new business. It begins by

introducing the concepts of entrepreneurship and intrapreneurship and culminates with the

development of a business plan. It covers topics ranging from idea generation and marketing,

through to the legal aspects of business. The module seeks to demystify the process of starting and

operating business, by exposing participants to a systematic approach to business development,

with the aim of increasing the number of persons who see business creation as a viable alternative

for employment and contribution to society.

2. COURSE OBJECTIVES

On completion of this module participants should be able to:a. explain the importance of new business development in the domestic and international

economy

b. explain the concepts of entrepreneurship and intrapreneurship

c. identify opportunities for development of new businesses and generate business ideas

d. identify and explain essential components of the operations of a business

e. conduct a feasibility study and develop a business plan

f. apply analytical and problem solving skills in a variety of business situations

Participants should also be:

g. open to explore innovative ideas for business creation and expansion

h. willing to take calculated risks in the process of business development

3. UNIT ONE - INTRODUCTION TO ENTREPRENEURSHIP Week l

Students should be able to:

3.1 demonstrate an understanding of the background of business

3.2 explain the concept of entrepreneurship3.3 discuss the characteristics of an entrepreneur3.4 state factors that encourage entrepreneurship

3.5 state factors that discourage entrepreneurship

3.6 assess the importance of entrepreneurship in a developing economy

CONTENTS

1. Background to business

2. Definition of entrepreneurship3. Characteristics of an entrepreneur

4. Factors encouraging entrepreneurship

5. Factors discouraging entrepreneurship6. The Relevance of entrepreneurship in the local industry.

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4. UNIT TWO - FEASIBILITY STUDY Weeks 2

(NB. The Feasibility Assignment should be given at the start of Week 2)


5.1 explain the relevance of a feasibility study5.2 state the procedures involved in conducting a feasibility study

5.3 explain the elements of a feasibility study5.4 conduct a feasibility study

CONTENTS

1. The importance of a feasibility study

2. The feasibility study procedures3. Elements of a feasibility study

4. Conducting a feasibility study

5. UNIT THREE - MARKETING CONSIDERATIONS Weeks 3

Students should be able to :

4.1 explain the concept of target marketing

4.2 discuss the elements of the marketing mix

4.3 discuss the importance of public relations and customer service

CONTENTS

1. Target marketing

2. The marketing mix3. Public relations activities

6. UNIT FOUR - LEGAL ASPECTS OF A BUSINESS Weeks 4


6.1 discuss forms of business ownership

6.2 explain modes of operation

6.3 explain the procedures for registering a business6.4 discuss the legal documents associated with a business

CONTENTS1. Forms of business ownership Joint Venture2. Modes of operation Franchising

3. Procedures for registering a business Acquisitions

4. Legal documents in a business Mergers-- New Venture Expansion Strategies & Issues

Going Public

7. BUSINESS PLAN OVERVIEW Week 5


7.1 discuss the purposes of a business plan7.2 explain the elements of a business plan

7.3 develop a business plan and present

CONTENTS

1. The importance of a business plan2. The purpose and uses of business plans

3. Elements of a business plan

4. Developing and presenting a business plan

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8. UNIT FIVE- ORGANIZATION AND MANAGEMENT Week 6

(NB. The Business Plan Assignment should be given no later than week 7)


8.1 assess an organization using a SWOT analysis8.2 explain the elements of corporate planning

8.3 explain the methods of designing an organizational structure

8.4 explain the management functions in an organization8.5 state various corporate strategies

CONTENTS

1. SWOT. Analysis

2. Corporate Planning3. Organizational Designs

4. Management Functions

5. Corporate Strategies

9. UNIT SIX - HUMAN RESOURCE MANAGEMENT Weeks 7


9.1 explain the importance of the human resources

9.2 discuss the procedures involved in sourcing and staffing

9.3 state opportunities for training and development9.4 discuss the relevance of performance evaluation

9.5 discuss the importance of occupational safety and health

CONTENTS

1. The human element in a business2. Sourcing and staffing

3. Training and development

4. Performance evaluation

5. Occupational safety and health

10. UNIT SEVEN - OPERATIONS MANAGEMENT Week 8


10.1 discuss the options for plant location and layout

10.2 explain the importance of inventory management10.3 explain the relevance of cost control

10.4 discuss the importance of quality control10.5 discuss the elements, of risk management

CONTENTS

1. Plant location and layout

2. Inventory management3. Cost control

4. Quality Control

5. Risk management

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11. UNIT EIGHT - ACCOUNTING & FINANCE Weeks 9 & 10


11.1 Discuss sources of financing

11.2 Prepare start up cost schedule

11.3 Distinguish between capital and revenue expenditure11.4 Compute break even

11.5 Prepare cash budgets11.6 Prepare basic financial accounting statements

CONTENTS

1. Sources of finance

2. Determining start up cost

3. Capital and revenue expenditure4. Break even analysis

5. Cash budgets

6. Financial accounting statements

12.REQUIRED TEXT1. Hisrich, Robert, D., Peters, Michael P. & Shepherd, Dean A. 2008: Entrepreneurship,

7th Edition, McGrawHill

READINGS

1. Zimmerer, T. W. and Scarborough, N. M: Essentials of Entrepreneurship and Small Business

Management

2. Booklets on Small Business Management & Entrepreneurship

The Technology Innovation Center, University of Technology, Jamaica

13. ACCESSING RESOURCE MATERIAL

The module can be accessed and followed on the Internet at UTech Online

http://utechonline.utech.edu.jm

The enrolment key is Intrapreneur

14. EVALUATION WEIGHT DUE DATE

1 Feasibility Study & Presentation (Group) 20% w/b 2011 June 27

2 Test (Individual) 40% w/b 2011 July 11

3 Presentation (Individual) 10% w/b 2011 July 25

4 Business Plan (Group) 30% w/b 2011 July 25

NB.

The Feasibility Assignment should be given on or before week 2, May 30 June 4.

The Business Plan Assignment should be given no later than week 7, July 4 9.

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Updated May 17, 2011 by O. Reid

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course outline 2010-11 updated may 2011

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