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Utpal-Anand Community College :
Syllabus for 2 years M.Sc. (Project Management) Semester I Programme of Studies Course: M.Sc. (Project management) Duration -6 Months Total Marks-600 Papers(Semester System) Final Exam. Internal
Exam. Total Marks.
Six Sigma Green Belt & Black Belt. 75 25 100 Supply Chain & Quality Management 75 25 100 ISO-9001 & Safety Management 75 25 100 Project Management & Customer Service 75 25 100 Business Analysis & Design 75 25 100 Job Project Training(1) 100 100 Total marks in Semester 1(One) 375 225 600
Semester II Programme of Studies Duration -6 Months Total Marks-600 Papers(Semester System) Final Exam. Internal
Exam. Total Marks.
Time Management & Leadership 75 25 100 Management Teams & Negotiation 75 25 100 Effecting Communication & Business Writing 75 25 100 Basic Computer & Microsoft Office 75 25 100 Basic ERP & Rural Management 75 25 100 Job Project Training(2) 100 100 Total marks in Semester 2(Two) 375 225 600
Semester III
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Programme of Studies Duration -6 Months Total Marks-600 Papers(Semester System) Final Exam. Internal
Exam. Total Marks.
Basic internet & CISSP/Information Security 75 25 100 Software Testing & ITIL 75 25 100 Ethical Hacking & Search Engine Optimisation 75 25 100 Graphics & Animation 75 25 100 Desktop & Electronics Publishing 75 25 100 Job Project Training(3) 100 100 Total marks in Semester 3(Three) 375 225 600
Semester IV Programme of Studies Duration -6 Months Total Marks-600 Papers(Semester System) Final Exam. Internal
Exam. Total Marks.
Retail & Insurance Management 75 25 100 Accountancy & Banking Management 75 25 100 Automatic Pharma & Healthcare Management 75 25 100 International Export Import & consultancy mgt 75 25 100 Telecom & Transformation Logistics 75 25 100 Final Project & Job Training(4) 100 100 Total Marks in Semester 4(four) 375 225 600
Detail Syllabus of First Semester:
Paper 1: Six Sigma
What is Six Sigma: Six Sigma is a business management strategy, originally developed by
Motorola that today enjoys widespread application in many sectors of industry. Six Sigma seeks
to identify and remove the causes of defects and errors in manufacturing and business
processes. It uses a set of quality management methods, including statistical methods, and
creates a special infrastructure of people within the organization ("Green Belts, Black Belts" etc.)
who are experts in these methods. Each Six Sigma project carried out within an organization
follows a defined sequence of steps and has quantified financial targets (cost reduction or profit
increase).
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Six Sigma Green Belts: The Green belt course provides a detailed understanding of six
sigma's DMAIC Methodology. DMAIC is the acronym for the five phased approach used i.e.
Define, Measure, Analyse, Improve, Control. This program combines concepts, assignments, tips,
case studies, and exams. All participants are issued a certificate on clearing the exam. An online
version of the program is also available.
Contents : 1) Project charter, 2) Voice of the customer (VOC), 3) Quality function deployment
(QFD), 4) Pareto charts, 5) Critical to quality, 6) Cause and effect diagrams, 7) Scatter
diagrams, 8) Failure mode and effects analysis (FMEA), 9) Sampling, Design of experiments
(DOE), 10) Analysis of variance (ANOVA), 11) Hypothesis testing, 12) Control charts
Black Belt Course
Contents: 1) Process Maps 2) Cost of Poor Quality, 3) Process Matrices, 4) First Time Yield-FTY, 5) components of Waste,6) 5S Principles,7) Hypothesis Testing, 8)Contingency Tables, 9)Chi-Square Test, 10)Process Modelling,11) Full and fractional Factorial Experiments,12) Regression Analysis, 13) Advanced Capability,14) Lean Controls,15) Statistical Process Control(SPC)
Paper 2: Supply Chain Management
Supply chain management is a cross-functional approach to manage the movement of raw
materials into an organization, certain aspects of the internal processing of materials into
finished goods, and then the movement of finished goods out of the organization toward the
end-consumer. As organizations strive to focus on core competencies and becoming more
flexible, they have reduced their ownership of raw materials sources and distribution channels.
Contents:
Logistics & Supply Chain Management models:
o Business logistics, logistics applications, logistics costs, key factors and issues in
logistics.
2. Demand forecasting 3. Customer Service:
o Product life cycle and logistics, service capability, gap analysis.
Inventory management :
o Functions of inventory, inventory costs, inventory models, inventory control
systems.
Supply planning & MRP, DRP & JIT concepts
Transportation :
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o Transportation model, load- distance models, solving quantitative problems
relating to transportation, transportation infrastructure providers, inter-model transportation,
transportation economic concepts.
Warehousing:
o Warehousing functionality, economic benefits, warehousing costs, warehouse
functionality, warehousing alternatives, warehouse design principle, warehousing strategies.
Procurement & purchasing :
o Types of packaging systems and functions, containment and protection, selection
of logistical packaging systems, utilization and channel integration.
Integrated Logistics Management :
o Network design, network elements, performance cycles, integrated logistics,
managing operational uncertainties, barriers to internal integration.
Technology in Supply Chain Management :
o Bottlenecks and remedies.
Training Packages offered :
Bronze Package :
o E-learning content + study material + trainer support through e-mails+ IACT
Certification.
Silver Package
o E-learning content + study material +trainer support through e mails + 60
minutes telephonic session with the expert trainer + frequently asked Interview questions
booklet + sample papers for the final online examination + IACT Certification.
Gold package (Study centre training) :
Silver package + 15 hours classroom session + IACT Certification
Paper 2: Quality Management
Learn how to apply the fundamentals of total quality. Understand what quality is and learn
about the history of the quality movement by studying concepts of Deming, Juran, Crosby and
others. Discover the role of customers in quality and determine the major elements of a quality
system.
1) Cost of quality, 2) Quality Circles, 3) Process Engineering, 3) ISO , 4) Six Sigma, 5) Benchmarking, 6) Vendor Management, ) 7Malcolm Baldrige Quality Award
Paper 3: Safety Management:
General Safety Training: An education and training program for safety is one of the most
necessary and basic elements of an employee safety program. Education and training are
essential to communicate practical understanding to employees. This training program addresses
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specific safety responsibilities and provides risk prevention and loss control information for
employees. Safety education and training is most effective when it is immediately incorporated
into standard operating procedures, workplace practices, and individual job performance
requirements.
Module -1 Fire Protection
Segmentation of General Safety Training
Exit Marking and Emergency Action Plan
Module -2 Flammable and Combustible Liquids
Flammable and Combustible Liquids
Bonding, Grounding and Ventilation
Module -3 Electrical safety
Electrical Burns and Falls
Electrical Hazards
Module -4 Hazard Communication
Labelling of Chemicals
Material Safety Data Sheets
Module -5 Machine Guarding
Methods of Machine Safeguarding
Machine Guarding Requirements
Module -6 Personal Protective Equipment
Engineering and Work Practice Controls
PPE Program and Training
Module -7 Safety and Health Programs
Responsibility and Worksite Analysis
Safety and Health Inspections
Safety Training Program: General Safety Training: An education and training program for safety is one of the
most necessary and basic elements of an employee safety program. Education and
training are essential to communicate practical understanding to employees. This training
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program addresses specific safety responsibilities and provides risk prevention and loss
control information for employees. Safety education and training is most effective when it
is immediately incorporated into standard operating procedures, workplace practices, and
individual job performance requirements.
Module -1 Fire Protection
Segmentation of General Safety Training
Exit Marking and Emergency Action Plan
Module -2 Flammable and Combustible Liquids
Flammable and Combustible Liquids
Bonding, Grounding and Ventilation
Module -3 Electrical safety
Electrical Burns and Falls
Electrical Hazards
Module -4 Hazard Communication
Labeling of Chemicals
Material Safety Data Sheets
Module -5 Machine Guarding
Methods of Machine Safeguarding
Machine Guarding Requirements
Module -6 Personal Protective Equipment
Engineering and Work Practice Controls
PPE Program and Training
Module -7 Safety and Health Programs
Responsibility and Worksite Analysis
Safety and Health Inspections
Paper 3: ISO 9001
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An ISO 9001 certificate proves that your Quality Management System has been certified
against a best practice standard and found compliant. Issued by a third party certification
body/registrar, the certificate lets customers know they can trust that you have implemented the
necessary internal processes to meet obligations. The internationally recognized ISO 9001
standard is generic. It is not a product standard, but applicable to any manufacturing or service
industry. Created by the International Organization for Standardization (ISO), its objective
is to set international requirements for Quality Management Systems.
Introduction to ISO 9001
Establishing a Quality Management System
Management Responsibility
Resource management Requirements
Product Realization Requirements
Measurement, Analysis & Improvement
Implementation
Paper 4: Project Management
As the number of projects swell, the pool of credentialed talent is not keeping pace. In Asia alone
— where entire cities are being built, seemingly overnight — a shortage of 6 million skilled
project professionals is expected by 2013. Add to that the fact that, of the 20 million people
participating in projects worldwide, just one million have professionally recognized formal
training on how to best execute those projects. One thing becomes clear: The demand for skilled
project managers is at a critically urgent level.
Associate Project management:
As the number of projects swell, the pool of credentialed talent is not keeping pace. In Asia alone
— where entire cities are being built, seemingly overnight — a shortage of 6 million skilled
project professionals is expected by 2013. Add to that the fact that, of the 20 million people
participating in projects worldwide, just one million have professionally recognized formal
training on how to best execute those projects. One thing becomes clear: The demand for
skilled project managers is at a critically urgent level.
Certified Associate in Project Management or CAPM:
The CAPM credential recognizes a demonstrated understanding of the fundamental knowledge,
processes and terminology as defined in A Guide to the Project Management Body of Knowledge
(PMBOK Guide) that are needed for effective project management performance.
Introducing Project Management
Project Life Cycles
The Process Management Framework
Project Integration Management
Scope Management
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Time Management
Cost Management
Quality Management
HR & Communications Management
Risk Management
Procurement Management
MS Project
Introducing Project Management
Project Life Cycles
The Process Management Framework
Project Integration Management
Scope Management
Time Management
Cost Management
Quality Management
HR & Communications Management
Risk Management
Procurement Management
MS Project
Paper 4: Customer Service & Manufacturing
In this course, discover innovative methods for measuring customer service, interpreting the
data to identify gaps and learning to anticipate the needs of customers. Learn how to lead by
example in setting new trends for customer service in your business.
Create first impressions
Build lasting relationships
Handle complaints effectively
Develop customer service index
Interact positively in face to face interactions
Interact positively in telephonic interactions
Manage difficult customers
Creating effective customer databases
Manufacturing
Learn about the global and Indian manufacturing industry. Understand how manufacturing has
evolved and its importance in the economy.
Basics of manufacturing
Global landscape Indian manufacturing landscape
Process manufacturing
Repetitive manufacturing
Manufacturing planning & control
JIT & lean manufacturing
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Automation in manufacturing
Workforce management
Global best practices
Skills required in the industry
Industry trends
Paper 5: Business Analysis & Decision Making
Through this course, understand analytical skills that are consistently in high demand. This course will teach powerful quantitative methods that will help in making better, more informed, and more effective business decisions. The days of making critical business decisions by instinct are long gone.
Sales & Marketing Project Management
Finance Fundamentals
MS Office Applications
Quality Management
People Management Time Management
Problem solving techniques
Understand concepts of mean & standard deviations
Use of statistics and probabilities in business analysis
Qualitative and Quantitative forecasting
Business Modelling Cost benefit and break even analysis
PERT (Program Evaluation and Review Technique) and CPM (Critical Path Method)
Simulation exercises
Design in Business Plan
A business plan should be a living roadmap to success, not just a one-time document. Many
Venture Capital and Private Equity firms ask for business plans. In order to raise capital, an
organization should develop the business plan. With the help of the business plan template
developed by Ex Andersen & KPMG Consultants learn what lenders, partners, and investors
expect to see in your business plan.
This business plan template is in a format which can be used by different industries and for
different ideas. Use it as a guideline to help write your own business plan or simply fill in the text
in the templates provided according to your specific needs or requirements.
Executive summary of all modules
Industry landscape details the industry, competitors, trends and business objectives
Target market and service offerings highlights how to target market and positioning
your business vis-à-vis the competitors
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Franchisee operating model (optional) is useful in case you wish to franchise your
business
Marketing Strategy talks about important elements of marketing
strategy and pricing strategy
Organization structure gives a direction on designing the structure of
an organization in respect to job descriptions etc.
Potential alliances is useful in building credibility and capability
Financials covers Revenues, Costs, Investments and P&L Statement
Action plan lays out road map in terms of timelines and responsibilities
Risk assessment highlights the top risks for success of the business
Option 2: Option 1 + Financial Model (in MS Excel) for 5 years
85 Page PowerPoint presentation
Financial Model in MS excel including
Revenues
Costs
Investments
Profit and Loss Statement
Excel sheet which contains all the formulae. Enter the values to get the results.
Option 3: Option 2 + Online access to voice based learning (Most Popular Option)
85 page PowerPoint divided into 10 modules
Financial Model in MS Excel for 5 years
Online access to voice based learning content on Business Plan divided into 3 modules
covering
Introduction and concept of Business plan
Components of a Business plan
Writing a Business plan The Business plan course covers the most important topics to consider in starting or
operating a business, your business plan can easily be organized into this same format.
Semester II
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Programme of Studies Duration -6 Months Total Marks-600 Papers(Semester System) Final Exam. Internal
Exam. Total Marks.
Time Management & Leadership 75 25 100 Management Teams & Negotiation 75 25 100 Effecting Communication & Business Writing 75 25 100 Basic Computer & Microsoft Office 75 25 100 Basic ERP & Microsoft Project 75 25 100 Project (2) 100 100 Total marks in Semester 1 375 225 600
Paper 1: Time Management
As a manager or an executive, time is the most valuable asset. To improve time management skills you will
need to learn to prioritize tasks and activities, eliminate unnecessary activities, and manage your personal
and professional time efficiently.
Time delegation techniques
Determining what to do first
Time Management Worksheets Analysis of participant's own time usage
Limit Interruptions
Get more work accomplished each day
Eliminate piles of clutter from your table
Paper 1: Leadership with BPO/Call Center
The BPO industry in India is gaining momentum and promises to add millions of jobs in India where productive employment is scare. There are many opportunities for well trained, English speaking candidates
in BPO companies. Since BPO firms receive lot of delegated works from all over the world, candidates will
get opportunities to grow to international standards. Learn about the global and the evolving BPO industry
and the concepts behind the working of the industry.
History of the industry
Basics of the industry
Work culture in BPOs
Responsibility and hierarchy of a BPO agent Eligibility, recruitment and training of agent
Selling skills required in the industry
Customer handling skills
Handling complaints of the customers
English grammar
Important terms used in the industry
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The business world has changed! Management was about pushing people to succeed. Leadership is
about pulling people along to succeed. You require a new skill set to make it to the top in a "pull"
environment. This course teaches how to stop managing and start leading, making you a vital part or
your organization's future.
Create a vision
Develop strategies that make things happen
Influence people to follow you
Gain cooperation at every level Lead a winning team, department or organization
Empower others to deliver results
Paper 2: Managing a Team
Teams often work with a "ready-fire-aim" mentality, focusing on results and ignoring process. People share
skills and experience without understanding the values and attitudes driving individual behaviour and team
norms. With this dynamic, "teams" are merely groups of people working as isolated individuals
When team members are able to communicate openly and honestly, the quality of results surpasses what
any individual might have achieved alone. By communicating honestly and openly about their differences
and points of agreement, team members may be able to come up with an idea that is better than either
individual idea.
Improve clarity of purpose within the team
Develop quicker decision making
Promote creativity and generation of new ideas Achieve better solutions for customers
Identify strengths and areas for development within the team
Reduce internal conflict
Improve cross-functional teamwork
Paper 2: Negotiation
If you have an important or difficult upcoming negotiation, our program will prepare you to achieve
maximum results. This learning experience will have a lasting effect on your future success. You will gain
first hand information on how to refine your negotiating skills with our methods.
Discover new solutions to business problems
Prevent or resolve disputes and conflicts Improve selling/purchasing skills
Negotiate in any situation with skills that will last a lifetime
Unveil hidden meanings & analyze the opponent's nonverbal behaviour
Prepare for a negotiation
Develop offensive/defensive strategies and other effective techniques.
Sustain a negotiating success once it's achieved.
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Paper 3: Effective Communication
If you often find yourself at a loss for words or lack confidence in your communication abilities, you will
appreciate this program. Words, facial and body movements, tone of voice, even clothing form an intricate
system that must be translated. This program will make you more aware of your strengths and weaknesses
as a communicator.
Concepts of verbal and nonverbal expression
Listening
Relationship dynamics Self-esteem
Conflict management
Cultural and gender communication differences
Examples, graphics, and theoretical models
Paper 3: Business Writing
If you communicate with others in writing, you need this course to help you identify and eliminate problem
areas. By the end of this course, you will know the secret to developing powerful written documents.
Social Correspondence
Social and Business Cards Sending and Answering Invitations
Thank-you Notes
Corporate Correspondence
Social Correspondence
Social and Business Cards Sending and Answering Invitations
Thank-you Notes
Corporate Correspondence
Paper 4: Basic Computer Skills
Most jobs today require a working knowledge of certain computer skills. This course is designed to provide
the fundamental computer competencies you need to survive and prosper in today's fast-changing
workplace.
Send messages via e-mail Use a spreadsheet for analysis
Use a text editor to prepare a report
Use the internet for surfing
Printing of reports and documents
Transferring files from one source to the other Protecting your computer
Basic troubleshooting
Paper 4: Microsoft Office Applications
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Microsoft Excel: Master advanced features of Microsoft Excel, including charting filters and PivotTables. By
learning how to create macros that eliminate repetitive tasks earn admiration and gratitude in the
workplace. And set yourself apart from the casual Excel user by learning how to use Excel's VLOOKUP and
other time-saving functions.
Microsoft PowerPoint: This course will show you how to create attention-grabbing presentations using
PowerPoint. First learn the basics of this program including creating slides, using templates, inserting text,
changing background colors and adding slide transitions. Then develop advanced skills such as inserting
graphics, sound, video, custom animations, timed transitions, and hyperlinks.
Microsoft Word: In this course learn how to add, move through, and edit text, move words from one part
of the document to the other, work on two or more documents simultaneously, change the size or
appearance of text, change margins and tab settings, automatically center, right align, justify, and indent
text; run the integrated grammar and spelling checker; use the thesaurus, and save, retrieve, copy,
organize, and print your documents.
Paper 5: ERP Basics & Marketing Research
What is Marketing Research?
Marketing research is the systematic gathering, recording, and analysis of data about issues
relating to marketing products and services. The term is commonly interchanged with market
research. Market research deals specifically with the gathering of information about a market's
size and trends. Marketing research covers a wider range of activities. While it may involve
market research, marketing research is a more general systematic process that can be applied to
a variety of marketing problems.
Managers need information in order to introduce products and services that create value in the
mind of the customers. But the perception of value is a subjective one, and what customers’
value this year may be quite different from what they value next year. As such, the attributes
that create value cannot simply be deducted from common knowledge. Rather, data must be
collected and analyzed. The goal of marketing research is to provide the facts and direction
that managers need to make their more important marketing decisions.
The objective of the programme is to simplify various aspects of the marketing research. In the
absence of relevant information, consumers' response to marketing programs cannot be
predicted reliably or accurately. The given marketing research programme provide
information on nature and scope of marketing research, types of research designs, processing of
data and analysis.
The programme is targeted for the middle level executives like Product / Marketing Managers,
Research Executives, Marketing Analyst and so on. Middle managers from other functional
area or a nonmarketing background who support the marketing activities would also find the
programme relevant.
The programme covers some of the key aspects of marketing research; both conceptual and
application. The information revolves around some of the key topics like:
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The Research Process
Processing of Data and Analysis
Attitude Measurement
Segmenting the Market
Product Research
Advertising Research
Sales Analysis and Forecasting
Applications of Market Research in India
Today, recognising the potential of ERP training, professionals from as diverse streams as sales and
marketing to human resources to production planning and supply chain management, are ready to pay
through their nose to get themselves trained and certified for a much sought after global career. The common ERP packages are—SAP, Oracle Financials, Baan, PeopleSoft and JD Edwards. Among these, SAP
courses are most popular.
Financials 2. Materials Management 3. Sales & Distribution 4. Production Planning 5. Plant
Maintenance 6. Human Resource Programming
Paper 5: Microsoft Project
Microsoft Project (or MSP) is a Project Management Software Program developed and sold by Microsoft
which is designed to assist project managers in developing plans, assigning resources to tasks, tracking
progress, managing budgets and analyzing workloads. Discover how to effectively plan, implement, and
control projects using Microsoft Project.
Convert lists and schedules into an integrated plan
Organize details s& sequence tasks
Produce a baseline
Assign resources and costs
Track progress Identify and analyze variances
Share plans with customers & co-workers
Semester III Programme of Studies Duration -6 Months Total Marks-600 Papers(Semester System) Final Exam. Internal Total
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Exam. Marks. Basic internet & CISSP/Information Security 75 25 100 Software Testing & ITIL 75 25 100 Ethical Hacking & Search Engine Optimisation 75 25 100 Graphics & Animation 75 25 100 Desktop & Electronics Publishing 75 25 100 Job Project Training(3) 100 100 Total marks in Semester 1 375 125 600
Paper 1: Internet Basics
Not being net-savvy can leave you as a misfit in today’s society! So learn where the Internet came from, what makes it tick, and where it's headed
Send and receive e-mail messages
Locate, download and open any file type Search so that you can find answers to virtually any question
Get free help on almost any subject
Conduct conferences over the Internet through Internet Telephony
Become a blogger, the most exciting phenomenon to sweep the Internet
Become a member of some of the most popular networking sites in the world
How to develop a website on the internet for free
Paper 1: CISSP / Information Security
The curriculum covers subject matter in a variety of topics. The training is based on the Common Body of
Knowledge which is a collection of topics relevant to information security professionals around the world.
Access Control
Application Security Business Continuity and Disaster Recovery Planning
Cryptography
Information Security and Risk Management
Legal, Regulations, Compliance and Investigations
Operations Security Physical (Environmental) Security
Security Architecture and Design
Telecommunications and Network Security
Paper 2: Testing (CSTE)
The Certified Software Tester (CSTE) program was developed by leading software testing professionals as a
means of recognizing software testers who demonstrate a predefined level of testing competency. The CSTE
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program is directed by an independent Certification Board and administered by the Quality Assurance
Institute (QAI). The program was developed to provide value to the profession, the individual, the employer,
and co-workers. The CSTE certification entails an aggressive educational program that tests the level of
competence in the principles and practices of testing and control in the Information Technology (IT)
profession. These principles and practices are defined by the Certification Board as the Common Body of Knowledge (CBOK). The Certification Board will periodically update the CBOK to reflect changing software
testing and control, as well as changes in computer technology. These updates should occur approximately
every three years.
1)Skill Category-1 Software testing principles and concepts a) Lifecycle Technique b) Testing Techniques
2) Skill Category-2 (Building the test environment a) Management Support b) Test work process
3) Skill Category-3 (Managing the test project) a) Test Administration b) Test Supervision
4) Skill Category-4 (Test Planning a) Risk Analysis b) Risk management
5) Skill Category-5 (Executing the test plan) a) Test Case Design b) Defect Management
6) Skill Category-6 (Test Reporting a) Pre-requisites to test reporting b) Reporting test results
7) Skill Category-7 (User Acceptance Testing) a) Acceptance test planning b) Acceptance test execution
8) Skill Category-8 (Testing software developed by contractors) a) COTS Software Test Process
b) Contracted Software Test Process
9) Skill Category-9 (Testing Software Controls and the Adequacy of Security Procedures) a) Principles and concepts of internal control b) Internal control models
10) Skill Category-10 (Testing New Technologies) a) Risk Associated with New Technologies
b) Newer IT technologies that impact software testing
Paper 2: ITIL (Information Technology Infrastructure Library (ITIL)
The Information Technology Infrastructure Library (ITIL) is a set of concepts and practices for
managing Information Technology (IT) services (ITSM), IT development and IT operations.
ITIL gives detailed descriptions of a number of important IT practices and provides comprehensive
checklists, tasks and procedures that any IT organization can tailor to its needs. ITIL is published in a series
of books, each of which covers an IT management topic. The names ITIL and IT Infrastructure Library are registered trademarks of the United Kingdom's Office of Government Commerce (OGC).
Responding to growing dependence on IT, the UK Government's CCTA in the 1980s developed a set of
recommendations. It recognised that without standard practices, government agencies and private sector contracts were independently creating their own IT management practices.
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Module 1- Service Management as a practice :Service packages & Processes, Functions and Roles ,The ITIL
Service Management Practices & The Service Lifecycle.
Module 2- Service Strategy :Scope & Processes.
Module 3- Service Design : Business Value & Key Principles.
Module 4- Services Transition :Scope & Processes.
Module 5- Service Operation :Goals and Objectives & Key principles.
Module 6- Continual Service Improvement :Business Value & Processes.
Module 7- Service Management Technology :Generic Requirements & Service Automation
Strategy,Implementation& Monitoring and Control.
The IT Infrastructure Library originated as a collection of books, each covering a specific practice within
IT Service Management. ITIL was built around a process-model based view of controlling and managing
operations often credited to W. Edwards Deming
Paper 3: Ethical Hacking
An ethical hacker is a computer and network expert who attacks a security system on behalf of its owners,
seeking vulnerabilities that a malicious hacker could exploit. To test a security system, ethical hackers use
the same methods as their less principled counterparts, but report problems instead of taking advantage of them. Ethical hacking is also known as penetration testing, intrusion testing and red teaming.
Book 1: Software Hacking
Programming concepts
The Assembly Programming
Tools of the Trade- The Hacker’s Weapons
Common Protection Schemes: Risks and Solution CD Copy Protection schemes
PE Encoding and Compression
Readymade Commercial Protections: Are they any better?
Anti-Debugging, Anti- Disassembling Tricks with Source Code
Anti-Tracing, Anti Breakpoint Tips and Tricks with source – codes The PE Format: riddles Revealed
Book 2: Windows Hacking
Improving password security settings
Preventing Windows logon password caching
Preventing Internet Explorer password caching Disabling the Change password option
Cracking all Windows passwords
Customizing the startup and shutdown screens
Disabling the Start button and the Windows menu bar
Locking the Windows registry
Putting restriction on everything in Windows
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Preventing specific applications from running automatically
Book 3: Email Hacking
Tracing an email on the Internet
The Art of E-mail forging
Advanced E-mail forging Brute force attacks
Password snooping
Mass mail bombing
Password guessing
Input validation attacks Encryption
Decryption
Paper 3: Internet Marketing & Search Engine Optimization(SEO)
Internet marketing, is sometimes referred to as i-marketing, web-marketing, online-marketing, Search
Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the internet. The Internet has brought media to a global audience. The interactive nature of internet marketing in terms of
providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is
considered as a broader concept as it not only confined to the internet, e-mail, and wireless media, but it
incorporates management of digital customer data and electronic customer relationship management
(ECRM) systems.
Internet marketing also refers to the placement of media along many different stages of the customer
engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads
on specific websites, e-mail marketing, and Web 2.0 strategies.
Search Engine Optimization is described as the process of making a site ‘search engine-friendly’ is probably
the most important aspect of website design. It is the process of improving the volume or quality of traffic to
a web site or a web from search engines via ‘natural’ or un-paid (organic or algorithmic) search results as opposed to other forms of search engine marketing.
This program has been designed to be accessible for the beginners. Some of the major aspects of internet
marketing and search engine optimization have been covered comprehensively.
Introduction, understanding Internet Marketing
Internet Marketing and SEO: Organic Connect and Inter-relationship
Google Ad words and Emailers: Google advertising, Benefits of ad words, Pay per click (PPC)
Advertising, tips for effective e-mail marketing
Search Engine Optimization: Basics and process Search Engine Optimization: Detailed
On page optimization: Features, heading tag and image alt tag, inbound and outbound links, site
architecture and design, factors in site accessibility, site usability factors, site navigation
Off page optimization: inbound links, linking strategies, directory submission, article submission,
search engine submission, forum posting, social media optimization
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Web Analytics: Google analytics, customer journey tracking, Google web master tools, other useful
tools, interpreting your own web statistics, Redirects-moving to a new domain
Paper 4: Graphics and Animation
Graphics and Animation is a variation of stop motion (and possibly more conceptually associated with
traditional flat cel animation and paper drawing animation, but still technically qualifying as stop motion)
consisting of the animation of photographs (in whole or in parts) and other non-drawn flat visual graphic
material, such as newspaper and magazine clippings.
Graphics often combine text, illustration, and color. Graphic design may consist of the deliberate selection,
creation, or arrangement of typography alone, as in a brochure, flier, poster, website, or book without any
other element. Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model
positions in order to create an illusion of movement. It is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in a number of ways. The most
common method of presenting animation is as a motion picture or video program, although several other
forms of presenting animation also exist.
This programme is designed keeping in mind the needs of creative people who are in this line as well as for
those who wish to have a good career in the field of graphics and animation.
Introduction to Graphics
Basics of Character Animation
3D Input and Processing
Graphics Hardware
Animation Tools
Character Modeling/Design and 3-D Modeling Preparation for Animation
Animation of Biped
Animation of Quadruped
Animation of Expression
Preparing Biped Studio Animation Using Character Studio
Creating Graphics in Flash
Flash Animation
Adding Sound and Video
Paper 5: Desktop and Electronic Publishing
Desktop and Electronic Publishing (also known as DTP) combines a personal computer and WYSIWYG
which means What You See Is What You Get. Its a page layout software to create publication documents on
a computer for either large scale publishing or small scale local multifunction peripheral output and
distribution. The ‘Desktop and Electronic Publishing ’ is commonly used to describe page layout skills. However, the skills and software are not limited to paper and book publishing.
In today’s era where high professionalism and creativity is expected out of an employee in his work, our course on Desktop and Electronic Publishing will help such people to enhance their skills in this area and
would be helpful for those, who are new to it.
This programme is designed in such a way that it covers some of the major aspects of Desktop and Electronic Publishing .
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Desktop and Electronic Publishing – Introduction
History of Desktop and Electronic Publishing
Various Uses of Desktop and Electronic Publishing
Importance of Desktop and Electronic Publishing
The Process of Desktop and Electronic Publishing : Step-by-Step Overview Desktop and Electronic Publishing vs Graphic Design
Desktop and Electronic Publishing Software
Desktop and Electronic Publishing Misconceptions
Desktop and Electronic Publishing in the 21st Century
Electronic Publishing – Introduction Electronic Publishing vs Hardcopy Publishing
Common E-book Formats
Good reasons to Opt for Electronic Publishing
Semester IV Programme of Studies Duration -6 Months Total Marks-500 Papers(Semester System) Final Exam. Internal
Exam. Total Marks.
Retail & Insurance Management 75 25 100 Accountancy & Banking Management 75 25 100 Automatic Pharma & Healthcare Management 75 25 100 International Export Import & consultancy mgt 75 25 100 Telecom & Transformation Logistics 75 25 100 Final Project & Job Training 100 100 Total Marks in Semester 4(four) 600
Paper 1: Training in Retail & Rural Marketing
What is Rural Marketing?
Increase in purchasing power of rural masses in recent past has fuelled lot of interest in rural
India. Hitherto considered a market only for low end products, today companies are seeing rural
market as the new growth avenue. Rural Marketing is an evolving concept, and as a part of
any economy has untapped potential; marketers have realized the opportunity recently.
The concept of rural marketing in Indian economy has always played an influential role in the
lives of people. In India, leaving out a few metropolitan cities, all the districts and industrial
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townships are connected with rural markets. The rural market in India brings in bigger revenues
in the country, as the rural regions comprise of the maximum consumers in this country.
Rural marketing in Indian economy can be classified under two broad categories. These are:
The market for consumer goods that comprise of both durable and non-durable goods
The market for agricultural inputs that include fertilizers, pesticides, seeds, and so on
The programme is targeted for the middle level executives like Product / Brand Manager, Sales
Manager, Marketing Analyst and so on. The programme is also designed to suit the executives
from non profit organisations with interest in rural markets. Middle managers from other
functional area or a nonmarketing background who support the marketing activities would also
find the programme relevant.
The objectives of the programme is to explore the potential of rural markets, critically analyse
the rural market opportunities so as to formulate better marketing programmes. It also
involves concepts related to processing of data and analysis, segmenting the market, targeting,
and positioning and other key strategic issues.
The programme covers some of the key aspects of marketing research both conceptual and
application. The information revolves around some of the key issues like;
o Understanding what is ‘rural’ ‘market’
o Analyzing rural market potential
o Environment scanning of rural markets (competitive analysis and consumer
behaviour)
o Problems in Rural Marketing
o Role of Financial Institutions in Rural Marketing
o Role of Cooperative Institutions in Rural Marketing
o Rural Marketing Strategies
Retail is a highly complex industry with specialized processes and skills required. Learn about the global and
the evolving Indian industry and the concepts behind the working of the industry
Basics of the industry
Global industry landscape Indian industry landscape
Profile of major players
Retail formats
Store location decisions
Store layout & design Merchandising
Store operations
Marketing & promotions
Pricing strategies
Retail supply chain Global best practices
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Skills required in the industry
Paper 1: Insurance Management
Learn about the global and Indian insurance industry. Understand how the industry has evolved and its importance in the economy.
Basics of the industry
Global industry landscape
Indian industry landscape
Profile of major players The industry ecosystem
Factors affecting the industry
Life insurance
Automotive insurance
Health insurance General insurance
Re-insurance
Selling & distribution processes
Global best practices
Skills required in the industry Industry trends
Paper 2: Accounting Fundamentals
Demand for accounting professionals currently exceeds supply. If you are interested in increasing
your financial awareness and accountability while gaining a marketable skill, this course is for
you.
Basics of double-entry bookkeeping
How to analyze and record financial transactions
How to prepare financial reports
Accounts receivable, accounts payable, payroll procedures
Taxation & other regulatory issues
Common banking activities
Ratios and what they mean
Paper 2: Banking Management
Learn about the global and Indian banking industry. Understand how the industry works and its importance in the economy.
Basics of the industry Global industry landscape
Indian industry landscape
Profile of major players
Regulatory environment
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Process in a bank
Corporate banking
Personal banking & wealth management
Investment banking
Bancassurance Risk management in banks
Global best practices
Skills required in the industry
Industry trends
Paper 3: Automotive Pharma
Learn about the global and Indian automotive industry. Understand how the industry has evolved and its
importance in the economy.
Basics of the industry
Global industry landscape
Indian industry landscape
Profile of major players The industry ecosystem
Factors affecting the industry
Manufacturing processes
Selling & distribution processes
Global best practices Skills required in the industry
Industry trends
Paper 3: Pharma & Healthcare
Learn about the global and Indian pharma & healthcare industry. Understand how the industry works and its importance in the economy.
Learn about:
Basics of the industry
Global industry landscape
Indian industry landscape Profile of major players
Regulatory environment
Pharmaceutical product lifecycle
Drug Discovery
Drug Development Manufacturing
Sales & Distribution
Hospital services
Global best practices
Skills required in the industry
Industry trends
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Training in Hospitality
Learn about the global and Indian hospitality industry. Understand how the industry works and its importance in the economy.
Basics of the industry
Global industry landscape
Indian industry landscape
Profile of major players Hospitality services
Restaurant business
Hotel business
Travel & Tourism business
Services differentiation
Human resource management
Global best practices
Skills required in the industry
Industry trends
Paper 4: International Trade, Import & Export
Learn about the international trade industry, its procedures and other nuances. Understand how international trade works and its importance in the economy.
International Economic Environment
International Trade- Reasons and Motivation
Emerging Trends in International Trade
Relations between Economic Giants Relations between Developed & Developing Nations
Impact of Trade and Import Liberalization in India
Impact of Arrival of MNCs
Role of Government in Foreign Trade
Instruments of Payments
Balance of Payments
Regional Trading Blocks
Regulatory Institutions of International Trade
Role of WTO, IMF, World Bank
Training in Textile, Apparel & Fashion Learn about the global and Indian textile industry. Understand how the industry has evolved and its
importance in the economy. Basics of the industry
Global industry landscape
Indian industry landscape
Profile of major players
The industry ecosystem
Factors affecting the industry
Manufacturing processes
Selling & distribution processes
Fashion and its impact
Global best practices
Skills required in the industry Industry trends
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Paper 4: Consulting Management Consulting is a niche industry with high skill requirements. Learn about the global and the Indian consulting industry and the concepts behind the working of the industry.
Basics of the industry
Global industry landscape
Indian industry landscape
Profile of major players
Typical organization structure Types of consulting firm
Challenges in consulting
Client servicing
Time & cost management
Human resource management
Global best practices Skills required in the industry
Future trends
Paper 5: Telecom Management Learn about the global and Indian telecom industry. Understand how the industry works and its importance
in the economy
Fundamentals of Telecommunication Systems Management: Evolution, current state, and future
Global industry landscape
Indian industry landscape
Basics of Telecommunication Technologies such as: GSM, Blue tooth, WLAN, Wi Max, GPRS, * Data
Network, Telecom Software, Sensors, Ad Hoc Network, 3G/4G, Network, etc Profile of major players
Global best practices
Telecommunication Service Quality --Management and Customers’ perspective
Telecommunication Project Management
Telecom service costing, economic evaluation of telecom projects, telecom project financing
Telecom marketing, building brand equity for competitive advantage
International Telecom Systems Management
Competitiveness of Telecom sector in India Systems Management (TSM)
Telecom Regulatory issues & National Telecom Policy.
Paper 5: Transportation Logistics Transportation and Logistics is a multifaceted industry with specialized processes and skills required. Learn
about the global and the Indian transportation & logistics industry and the concepts behind the working of
the industry.
Asics of the industry Global industry landscape
Indian industry landscape
Profile of major players
Road transportation
Rail transportation Sea transportation
Air transportation
Third party logistics services
Network design & planning
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Global best practices
Skills required in the industry
Future trends