course guide ba(hons) event and venue management ...lecturer ms debra wale [email protected] 2842...

Wolverhampton Business SchoolBA(Hons) Event and Venue ManagementCourse Guide

2018-19September

About this guide

This is your course guide. It provides the basic but fundamental information about your course of study. Thisguide is yours for the duration of the course, we don’t re-issue it annually and if any information containedwithin were to change then we will write to you to explain so.

In particular, if any important aspects relating to your modules were to change then we will inform you inaccordance with the Code of Practice for the Management of Changes to Modules and Courses. The teachingand support teams which you will get to know over time will refer to this guide – it will be useful to you andwe advise you to make good use of it throughout your studies.

The Course Guide should be read in conjunction with the more general sources of information which relate toall students at the University. The Student Handbook is a very detailed reference point for all issues relating toyour studies which aren’t specific to just your particular course. You might also want to refer to the StudentCharter; the University’s Policies and Regulations and the University Assessment Handbook documents whichwill provide you with all of the information that we think you will need for your period of study here.

If you need additional information, or you simply want to discuss elements of any of these documents or otheraspects of your course, find that there is something you need to know, please contact your Faculty StudentServices:

Faculty Student Services

We can help with the administration and organisation of your time at University – from enrolment andmodule registration, tuition fee enquiries, attendance support, course management and lifecycle queries,extenuating circumstances, leave of absence, transfers and changes, assignment submission, SAMsappointments, assessment and result queries, right through to Graduation.

You can also come and talk to us for impartial advice and support if things are starting to go wrong and you’renot sure who else to talk to. The main thing to remember is that you are not alone. We see large numbers ofstudents over the course of a year on a variety of issues, so please don’t be afraid to approach us.

We are here to ensure that your transition into Higher Education is as smooth as possible. Normal officeopening hours are Monday-Friday 08:45-17:00.

You can contact us through the e:vision help desk, by phone or in person or by e-mail:

Faculty of SocialSciences

The Lord Paul Swraj Building MU 202 (01902) 321789(01902) 321515

[email protected]

Help and Advice is alsoavailable from StudentSupport & Wellbeing…

Contact us at the Alan TuringBuilding MI 001 for all enquiries andreferrals… Services operate at allcampuses by appointment.

(01902) 321074(01902) 321070

[email protected]@wlv.ac.uk

Welcome from the Course Leader

On behalf of the teaching and support teams from BA(Hons) Event and Venue Management course, I wouldlike to extend to you a very warm welcome to the University of Wolverhampton, and in particular yourcampus.

My name is Dr Asia Alder and I am the course leader for your BA(Hons) Event and Venue Management courseand alongside your personal tutor, will be your main point of contact over the duration of your studies. Mycontact details are below – please don’t hesitate to get in touch if you need any support or guidance.

The successes which you will achieve whilst at the University are based upon a partnership between theexpertise and support from the staff here and the effort you put into learning. We welcome students who are

eager to think for themselves, to take control of their own learning and who are ready to get involved indeveloping the skills required in a highly competitive job market. Make the most of the wide range ofopportunities available to you.

Studying at University can be difficult, and for many of you the transition into University life will bechallenging. However we will support you throughout your course, particularly whilst you develop into anindependent learner over the course of your first year with us.

We believe it is important that you are encouraged to make your own contribution to the effective operationand development of your chosen course. We hope that you might consider acting as a Course Representativeduring some of your time with us to help the University continue to improve your experience.

I would like to wish you every success with your studies. We look forward to working with you and hope thatyou enjoy your time with us.

Dr Asia Alder

Course Management and Staff Involvement

RoleRole NameName SpecialismSpecialism eMaileMail Tel. Ext.Tel. Ext. RoomRoom

Head of Department Dr Peter Robinson [email protected] 3893 MN009

Course Leader Dr Asia Alder [email protected] 3723 MN005

Lecturer Dr Ade Oriade [email protected] 3042 MN005

Lecturer Ms Debra Wale [email protected] 2842 MN117

Lecturer Mr Steven Gelder [email protected] 3125 MN005

Lecturer Hajrija Dergic [email protected] 3271 MN105

Lecturer Dr Roy Broad [email protected] 3749 MN005

Lecturer Dr Lee Crofts [email protected] 3794 MN207

Lecturer Dr Mohammed Mahdi [email protected] 3917 MN105

Student Advisor Miss Lynne Cliffe [email protected] 3631 MU202

Mrs Joan Blackhurst [email protected] 3676 MD007

Skills Development Librarian Rebecca Gibbons [email protected] 2395 MD007

Lecturer Amanda Ross [email protected] 3608 MN018

Educational Aims of the Course

The BA (Hons) Event and Venue Management course is a popular choice for students wishing to gainemployment in this exciting and rapidly expanding industry, for starting your own events business and forevent professionals looking to enhance their career prospects.

The course equips you with an events management portfolio of knowledge and skills so that you can considerthe diverse work opportunities available in the events industry regionally, nationally and internationally.Whilst studying with us, you learn about the dynamic global marketplace within which events venues operate,gain a working understanding of digital technologies and develop management, business andentrepreneurship skills that will help you to plan, organise and stage events.

What makes this programme distinctive?

The Marketing, Innovation, Leisure and Enterprise (MiLE) department has strong reputations in the subjectdiscipline of event and venue management, based on a combination of the industry expertise and experienceof MiLE department staff who have delivered a number of consultancy projects on behalf of organisationssuch as The NEC Group, further demonstrating our expertise around the management of venues. Courses areinformed and endorsed by our research, publications, and engagement with professional bodies such as theAssociation for Events Management Education (AEME) and Chartered Institute of Marketing (CIM).

The University is an Institute of Travel and Tourism (ITT) Centre of Excellence which recognises leadinguniversities who working particularly closely with the Institute to develop and maintain high professionalstandards throughout the travel and tourism industry. The University receives support in organisingindustrial placements, access to high level industry speakers, access to senior industry figures for researchpurposes and will grant an annual ITT Centre of Excellence Student of the Year award to a student identifiedby the university.

Our relationship with university venues: The Arena Theatre and The Performance Hub provide an alternativeclassroom which you will access as part of your course. Learning with us, you will engage with industrythrough application of learning to live events, field trips and guest lecturers. These resources anddevelopments place MiLE in a very strong position to provide both practical experiences which underpintheoretical understanding and prepare you for the challenges of working in the dynamic event marketingenvironment.

Whilst studying with us in our new business school at the Wolverhampton Campus, you will learn about theglobal marketplace within which event venues operate, gain a working understanding of digital technologies,and develop entrepreneurship and business marketing skills that will help you to plan, organise, and deliverevents.

Course Structure

September (Full-Time)September (Full-Time)

Part time students study alongside full time students. However, they do not study more than 80 credits in eachacademic calendar year.

Year 1Year 1

ModuleModule TitleTitle CreditsCredits PeriodPeriod TypeType

4MK002 Marketing Principles 20 SEM1 Core

4LI011 Academic Skills 20 SEM1 Core

4LI001 Introduction to Events and Venues 20 SEM1 Core

4HR002 Introduction to People at Work 20 SEM2 Core

4LI007 Employability: The World of Work 20 SEM2 Core

4LI009 Venue Design and Management 20 SEM2 Core



Year 2Year 2


5BE001 Entrepreneurial Creativity and Innovation 20 SEM1 Core

5LI018 Services Marketing 20 SEM1 Core

5LI007 Functions and Special Events 20 SEM1 Core

5HR002 Leading and Managing in Organisations 20 SEM2 Core

5LI005 Employability: Managing Finance and Human Resources 20 SEM2 Core

5LI017 Research Themes in Events 20 SEM2 Core



Year 3Year 3


6LI022 Research, Interpretation and Analysis 20 SEM1 Core

6BU008 Strategy and Consultancy 20 SEM2 Core

6LI012 Managing Digital Events and Venues 20 SEM2 Core

6BU013 Independent Project 20 SEM2 Core

For this option group you must choose a minimum of 20 credits and a maximum of 20 creditsFor this option group you must choose a minimum of 20 credits and a maximum of 20 credits

6LI011 Sustainability and Events and Venues 20 SEM1

6LI024 The Wedding Experience 20 SEM1

For this option group you must choose a minimum of 20 credits and a maximum of 20 creditsFor this option group you must choose a minimum of 20 credits and a maximum of 20 credits

Course Learning Outcomes

Learning OutcomeLearning Outcome Contributing ModulesContributing Modules

CertHE Course Learning Outcome 1 CertHE Course Learning Outcome 1 (CHECLO1)(CHECLO1)

"Demonstrate knowledge of the underlyingconcepts and principles associated with yourarea(s) of study, and an ability to evaluate andinterpret these within the context of that area of

4HR002 Introduction to People at Work4LI001 Introduction to Events and Venues4LI007 Employability: The World of Work4LI009 Venue Design and Management4LI011 Academic Skills4MK002 Marketing Principles

study"


"Demonstrate an ability to present, evaluate andinterpret qualitative and quantitative data, inorder to develop lines of argument and makesound judgements in accordance with basictheories and concepts of your subject(s) of study."

4HR002 Introduction to People at Work4LI001 Introduction to Events and Venues4LI007 Employability: The World of Work4LI009 Venue Design and Management4LI011 Academic Skills4MK002 Marketing Principles


Evaluate the appropriateness of differentapproaches to solving problems related to yourarea(s) of study and/or work


"Communicate the results of your study/workaccurately and reliably, and with structured andcoherent arguments"


Demonstrate the qualities and transferable skillsnecessary for employment requiring the exerciseof some personal responsibility

DipHE Course Learning Outcome 1 DipHE Course Learning Outcome 1 (DHECLO1)(DHECLO1)

"Demonstrate knowledge and criticalunderstanding of the well-established principlesof your area(s) of study, and of the way in whichthose principles have developed with anunderstanding of the limits of your knowledge,and how this influences analyses andinterpretations based on that knowledge."

5BE001 Entrepreneurial Creativity and Innovation5HR002 Leading and Managing in Organisations5LI005 Employability: Managing Finance and Human Resources5LI007 Functions and Special Events5LI009 Employability: The Year-Long Sandwich Placement5LI017 Research Themes in Events5LI018 Services Marketing


"Demonstrate the ability to apply underlyingconcepts and principles outside the context inwhich they were first studied, including, whereappropriate, the application of those principles inan employment context"



"Demonstrate knowledge of the main methods ofenquiry in the subject(s) relevant to the namedaward, and ability to evaluate critically theappropriateness of different approaches tosolving problems in the field of study"



"Use a range of established techniques to initiateand undertake critical analysis of information,and to propose solutions to problems arising fromthat analysis"

5BE001 Entrepreneurial Creativity and Innovation5LI005 Employability: Managing Finance and Human Resources5LI009 Employability: The Year-Long Sandwich Placement5LI018 Services Marketing


"Effectively communicate information, argumentsand analysis in a variety of forms to specialist andnon-specialist audiences, and deploy keytechniques of the discipline effectively"


"Demonstrate the qualities and transferable skills

necessary for employment, requiring the exerciseof personal responsibility and decision-makingand undertake further training, developingexisting skills and acquire new competences thatwill enable them to assume significantresponsibility within organisations."

Ordinary Course Learning Outcome 1Ordinary Course Learning Outcome 1(ORDCLO1)(ORDCLO1)

"Apply critically theories, and concepts relatingto the dynamic events landscape, consideringpolitical, economic, social, economic, tourism,environmental and technological dimensions tothe management of events and venues in globalcontexts. "

6BU009 Social Enterprise in Context6BU013 Independent Project6LI011 Sustainability and Events and Venues6LI012 Managing Digital Events and Venues6LI0124 6LI022 Research, Interpretation and Analysis6LI024 The Wedding Experience6MK002 Applied Marketing Strategy


"To utilise a portfolio of transferable industryoperational and entrepreneurial skills in thedesign, operation and management of events andvenues. "

6BE001 Creating and Starting a New Business Venture6BE002 Strategies for Building Business Success6BU008 Strategy and Consultancy6BU009 Social Enterprise in Context6BU013 Independent Project6LI0124 6LI024 The Wedding Experience


"Consider critically an in-depth knowledge ofcontemporary management theories, conceptsand skills: marketing, HR, finance in a servicescontext considering the complexities of managingstakeholders and operations in an experientialevents landscape."

6BE001 Creating and Starting a New Business Venture6BE002 Strategies for Building Business Success6BU008 Strategy and Consultancy6BU009 Social Enterprise in Context6BU013 Independent Project6MK002 Applied Marketing Strategy


"Develop personally and professionally throughacademic and practical knowledge and skillsacquisition from understanding to criticalapplication of research into event related issues,either individually or as part of a teamculminating in written reports, essays,presentations or other media"

6BE001 Creating and Starting a New Business Venture6BE002 Strategies for Building Business Success6BU008 Strategy and Consultancy6BU009 Social Enterprise in Context6BU013 Independent Project6LI011 Sustainability and Events and Venues6LI012 Managing Digital Events and Venues6LI0124 6LI022 Research, Interpretation and Analysis6LI024 The Wedding Experience6MK002 Applied Marketing Strategy


"Develop awareness of and utilise digitaltechnologies in learning environments and in thecontext of researching, planning, managing andevaluating events and venues."

6LI011 Sustainability and Events and Venues6LI012 Managing Digital Events and Venues6LI022 Research, Interpretation and Analysis


"Apply theoretical concepts and models andpractical research and skills to the design,organisation, operation and management ofstakeholders: artists, performers, staff (includingvolunteers), and consumers integral to the eventexperience."

6BE001 Creating and Starting a New Business Venture6BU009 Social Enterprise in Context6BU013 Independent Project6LI011 Sustainability and Events and Venues6LI012 Managing Digital Events and Venues

Honours Course Learning Outcome 1Honours Course Learning Outcome 1(DEGCLO1)(DEGCLO1)

"Apply critically theories, and concepts relatingto the dynamic events landscape, considering

6BU001 Researching Business and Management Issues6BU009 Social Enterprise in Context6BU013 Independent Project6LI011 Sustainability and Events and Venues

political, economic, social, economic, tourism,environmental and technological dimensions tothe management of events and venues in globalcontexts. "

6LI012 Managing Digital Events and Venues6LI0124 6LI022 Research, Interpretation and Analysis6LI024 The Wedding Experience6MK002 Applied Marketing Strategy


"To utilise a portfolio of transferable industryoperational and entrepreneurial skills in thedesign, operation and management of events andvenues. "

6BE001 Creating and Starting a New Business Venture6BE002 Strategies for Building Business Success6BU001 Researching Business and Management Issues6BU008 Strategy and Consultancy6BU009 Social Enterprise in Context6BU013 Independent Project6LI0124 6LI024 The Wedding Experience


"Consider critically an in-depth knowledge ofcontemporary management theories, conceptsand skills: marketing, HR, finance in a servicescontext considering the complexities of managingstakeholders and operations in an experientialevents landscape."

6BE001 Creating and Starting a New Business Venture6BE002 Strategies for Building Business Success6BU001 Researching Business and Management Issues6BU008 Strategy and Consultancy6BU009 Social Enterprise in Context6BU013 Independent Project6MK002 Applied Marketing Strategy


"Develop personally and professionally throughacademic and practical knowledge and skillsacquisition from understanding to criticalapplication of research into event related issues,either individually or as part of a teamculminating in written reports, essays,presentations or other media"

6BE001 Creating and Starting a New Business Venture6BE002 Strategies for Building Business Success6BU001 Researching Business and Management Issues6BU008 Strategy and Consultancy6BU009 Social Enterprise in Context6BU013 Independent Project6LI011 Sustainability and Events and Venues6LI012 Managing Digital Events and Venues6LI0124 6LI022 Research, Interpretation and Analysis6LI024 The Wedding Experience6MK002 Applied Marketing Strategy


"Develop awareness of and utilise digitaltechnologies in learning environments and in thecontext of researching, planning, managing andevaluating events and venues."

6LI011 Sustainability and Events and Venues6LI012 Managing Digital Events and Venues6LI022 Research, Interpretation and Analysis6LI024 The Wedding Experience


"Apply theoretical concepts and models andpractical research and skills to the design,organisation, operation and management ofstakeholders: artists, performers, staff (includingvolunteers), and consumers integral to the eventexperience."

6BE001 Creating and Starting a New Business Venture6BU001 Researching Business and Management Issues6BU009 Social Enterprise in Context6BU013 Independent Project6LI011 Sustainability and Events and Venues6LI012 Managing Digital Events and Venues6LI024 The Wedding Experience

PSRB

None

Employability in the Curriculum

A degree in Event and Venue Management will prepare you for career opportunities in the global events sector

where you will be able to use a portfolio of events expertise and skills to inform the management of eventsand venues. Upon graduation students can expect to enter a number of roles in the events sector: public,private or voluntary, gain career progression or set up their own events business. Opportunities can be foundin a diversity of venues worldwide from management of venues and stadia, conferencing in hotels to stagingcorporate, local authority or charity events, arts and music festivals, or business start-up such as Weddingplanning. Graduates of this award may also progress to our Events postgraduate programmes.

Teaching, Learning and Assessment

This will include:

Reading – both core and supplementary reading from books, journals and electronic sourcesCase Analysis – to look at the application of theory and practice, to identify problems and recommendsolutions.Group discussions – on provided themes to draw out and share personal experiences and learningamongst the wider group.Student presentations/student led seminars.Problem-based learning approaches.Lectures and workshops.Group and individual tutorialsPersonal reflection.Group role play and project work.Assessment preparation and feedback.Individual and group presentations.Digital technologies in learning environmentsPeer feedback

Reference Points

FHEQ Level Descriptors

QAA Generic Masters

QAA – (FHEQ), (2001) Framework for higher education qualifications in England, Wales and Northern Ireland

Equality Act 2010

Academic Regulations Exemptions

None

Support with your studies

University Learning Centres are the key source of academic information for students providing access to:

Physical library resources (books, journal, DVDs etc.)Study areas to allow students to study in the environment that suits them best: Social areas, quiet andsilent areas.A wide range of online information sources, including eBooks, e-journals and subject databasesAcademic skills support via the Skills for Learning programmeStudents on campus can attend workshops or ask for one-to-one help on a range of skills such asacademic writing and referencing.

Dedicated Subject Pages to enable you to explore key online information sources that are recommendedfor their studies.Physical access to local libraries both in UK and overseas via SCONUL and WorldCat agreements

We also strongly advise you to download to “MyWLV” student app. MyWLV is a single point of personalisedaccess to the variety of systems the University offers. This includes pulling through relevant information (e.g.deadlines, timetables) and linking to underlying systems.

Leave of Absence:

The University allows breaks in learning of up to two years and there is a process for applying for a leave ofabsence, which can be accessed through your e:Vision account. Initially you will need to apply for the leave ofabsence, which could be for medical, parental or personal reasons. A short-term absence, such as annual leave,must not be recorded as a break. The course leader will consider, and where appropriate agree, the leave ofabsence application. A return date will be identified and agreed for a suitable point in the programme.Additional course fees may be incurred as a result of a leave of absence and you are advised to discuss thiswith the Faculty Student Services team prior to application.

Course Specific Support

A core strand through this course is the development of skills appropriate to both general study at HE and forlifelong learning, and specific study in a chosen specialist subject. In some modules the development of theseskills are explicit in others they are embedded within the curriculum. Students will be able to access thelearning services of the University of Wolverhampton.

For example:

The University Counselling Service offers short courses on topics such as "Self Confidence", "StressManagement and Relaxation" and "Life Skills". They also provide study skills and academic support,providing short courses such as provide help in areas such as "Writing and Assignment Skills", "ExamTechniques", "Enhancing Professional Skills", "Personal Development Planning" and "Making Choices forthe Future.University Learning Centres provide general academic skills support to all students. Individualappointments are available with a study skills advisor. They can offer advice on areas such as, academicwriting, assignment planning, exam preparation, and time management. In addition, there is a regulartimetable of drop-in and bookable workshops covering information and digital literacy skills, includingacademic referencing.The International Centre will be able to provide more generic international advice and guidance forexample visa’s. In addition, the Centre will be able to provide regulatory guidance and any such othersupport to signpost students to enhance their learning.

You will receive support and guidance from personal tutors, so that you: can understand better your learningprocess, have the skills and understanding to act on the feedback, so as to become more effective andsuccessful, collect evidence on your achievement to enhance your employability.

Feedback - tutors provide personalised written feedback following all summative assessments. Themechanism for feedback from formative tasks varies between assessments, but will always be provided insome form. On occasions tutors may provide generalised verbal feedback to the whole group on pointsrelating to an assessment. You may also be asked to give feedback to your peers and to your tutors.

Contact Hours

In higher education, the term ‘contact hours’ is used very broadly, to refer to the amount of time that youspend learning in contact with teaching or associated staff, when studying for a particular course.

This time provides you with the support in developing your subject knowledge and skills, and opportunitiesto develop and reflect on your own, independent learning. Contact time can take a wide variety of forms

depending on your subject, as well as where and how you are studying. Some of the most common examplesare:

lecturesseminarstutorialsproject supervisionsdemonstrationspractical classes and workshopssupervised time in a studio/workshopfieldworkexternal visitswork-based learning (including placements)scheduled virtual interaction with tutor such as on line, skype, telephone

In UK higher education, you as the student take primary responsibility for your own learning. In this context,contact time with teaching and associated staff is there to help shape and guide your studies. It may be usedto introduce new ideas and equip you with certain knowledge or skills, demonstrate practical skills for you topractise independently, offer guidance on project work, or to provide personalised feedback.

Alongside contact time, private or independent study is therefore very significant. This is the time that youspend learning without direct supervision from, or contact with, a member of staff. It might includebackground reading, preparation for seminars or tutorials, follow-up work, wider practice, the completion ofassignments, revision, and so on.

50 Day Engagement:

You will be withdrawn from the University if you fail to engage with the academic requirements of yourcourse of study, within 50 days of the course start date, following repeated and reasonable attempts by theUniversity to contact you.

Course Specific Health and Safety Issues

No specific health and safety issues recorded.

Course Fact File

Hierarchy of Awards:Hierarchy of Awards: Bachelor of Arts with Honours Event and Venue Management Bachelor of Arts Event and Venue Management Diploma of Higher Education Event and Venue Management Certificate of Higher Education Event and Venue Management University Statement of Credit University Statement of Credit

Course Codes:Course Codes: LI003H01UV Full-time 3 YearsLI003H31UV Part-time 6 Years

Awarding Body / Institution:Awarding Body / Institution: University of Wolverhampton

School / Institute:School / Institute: Wolverhampton Business School

Category of Partnership:Category of Partnership: Not delivered in partnership

Location of Delivery:Location of Delivery: University of Wolverhampton

Teaching Institution:Teaching Institution: University of Wolverhampton

Published: 28-Jun-2018 by Asia Alder

course guide ba(hons) event and venue management ...lecturer ms debra wale [email protected] 2842...

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