COURSE PROFESSOR J. Garry Smith, Ph.D.

379F Business Leadership Building | Garry.Smith@unt.edu| 940.369.5276 | Teaching Assistant

Mr. Soochan Choi; BLB 357B; soochan.choi@unt.edu

COURSE DESCRIPTION

The University of North Texas – Denton “Course Catalog” describes MKTG 4600 [Retailing] as “Principles and methods; personnel management; credit; stock control.” These are very important topics; however, this course reflects a broadened perspective of retailing and retail management. We will collectively investigate cutting-edge retailing principles and practices, including exploring retailing as a set of business and/or individual activities aimed at 1) creating value in the exchange of market offerings (i.e., products and services) to consumers for personal, family or others’ consumption, 2) managing the flows of market offerings in the supply chain, and 3) impacting the economic (i.e., consumer confidence) of economies in the U.S. and abroad. You will often see retailing described by the acronym B2C that reflects business-to- consumer exchange; yet, retailing also encompasses C2C or consumer-to-consumer exchange. In this course, we focus on B2C exchange relationships. Retailing is ultimately about managing consumers’ experiences and expectations. Sam Walton, the founder of Walmart, expertly acknowledged that "High expectations are the key to everything”

COURSE INTRODUCTION

To fully appreciate the importance of retailing in everyday life, one may recount James Cash Penny’s assertion that “Profits must come through public confidence, and public confidence is given to any merchant in proportion to the service which he gives to the public.” Now, consider how, why, what and – above all where – you buy market offerings cast against the extant challenges confronted by retailer JC Penney. Now think about Zappos.com founder’s Tony Hsieh’s perspective, “Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees." While both retail pioneers reflect the importance of instilling public confidence in both internal and external retail customers, they certainly face a very different market setting. The most exciting challenge confronting retailers globally is the dynamic market environment. The old adage “location, location, location’ proffered by William Dillard, founder of Dillard’s department store, seems much outdated; however, retail space includes both physical and virtual space. Presence and positioning relative to physical and virtual locations remains an important consideration in today’s retail management strategy. John Wanamaker opened the very first department store in Philadelphia in 1861 called Oak Hall and managed its growth into a retail department store giant known by his namesake John Wanamaker & Co. in 1875. The department store’s motto was “One price and goods returnable.” You are surely aware that this is the most transformative time in the history of retailing as Amazon.com, Alibaba.com are displacing traditional brick ‘n mortar retailers across all types of market offerings, ranging from convenience to luxury goods, electronics to groceries.

Regardless of whether the retail exchange is online, offline or some combination, the decline in traditional shopping behavior is well documented. Consider the following (August 2017) downward trend in retail traffic and sales per shopper. Yet, specialty retailers, grocery stores, megastores (“Big Boxes”), department stores and other physical retail locations remain the mainstay of retailing despite unprecedented increases in e-commerce (online retailing). In the 18 August 2017 edition of the Wall Street Journal, the cover story addresses how “Alibaba’s Net Soars on Solid Online Sales,” explaining “Alibaba has been very successful in transforming the business to mobile from desktop” (p. B1). Despite the unprecedented shift of manufacturing and distribution of goods from East to West, there still remain success stories that illuminate the nexus between physical and virtual space in retailing as an important strategic option for retail products from trendy American Giant:

Bayard Winthrop, the company’s founder and chief executive officer said… ‘What we’ve been successful at is taking the catalyst of e-commerce, which I think is one of those moments in capitalism where everyone has had to stop and say ‘wow,’” Winthrop said. “E-commerce provides a particularly elegant solution to the problem, but more importantly it says if you build a business that commits to American-made in scale, stays direct to consumer, and drives home great product and great quality that does provide a viable business that can reach a big scale.’ American Giant has two company-owned cut-and-sew facilities around Raleigh, N.C., that are supported by a Carolinas-based supply chain that primarily produce the brand’s sweatshirts and T-shirts for men and women. It also has two contract facilities in the Los Angeles area, and one each in Oakland, Calif., and in Philadelphia that are making a variety of items, such as shirting, jackets and T-shirts. He said one of the biggest challenges to the business is trying to get the supply chain to rethink its odel… The startup unisex fashion brand, based in New York, is tapping into the styling needs of its core demographic: traveling consumers. ‘The Made-In-America element to our supply chain was a key decision for the development of Poste Premier. We aim to provide limited edition unisex styles with short turnaround at the highest quality,’ said Poste Premier creative director Emma Postal. ” (12 July 2017, Business)

In this course, you are a veritable expert because you are inextricably engaged in retailing on a daily basis. Whether buying groceries, eating (or drinking) at a retail establishment or buying apparel, you likely engage in retailing every day. The places where you choose to frequent to acquire marketing offerings such as apparel and accessories, books and music, entertainment (i.e., bars and nightclubs, restaurants, stadiums and performance halls), sporting goods define your retail patronage behavior, a major strategic outcome of successful retailers.

COURSE SUPPORT MATERIALS

REQUIRED- The following textbook is the guiding foundation for course content. Chapter assignments and content are based on the Tenth Edition of the U.S. version of the text. If you opt to buy another edition, you are still responsible for all assigned content from this edition:

Levy, Michael, Barton A. Weitz and Dhruv Grewal (2019), Retailing Management, Tenth

Edition, McGraw-Hill: New York, NY. ISBN 978-1-259-57308-8

There are also extensive materials posted on the Canvas course web site. You are responsible for any and all materials posted to the web site. It is mandatory that you check this MKTG 4600 course web site at least twice every week for the duration of the semester.

Video-on-Demand Course Content - There will be assigned videos to watch that add value to the course topics and can be tested on the scheduled quizzes.

Experiential Exercises – These are real-world exercises that you will complete throughout the semester.

Quizzes - all quizzes are administered online. Assigned Readings - a set of readings will be used to supplement the topics we cover throughout

the semester.

Canvas. If you ever encounter any difficulty with the Canvas system, it is your responsibility to contact the Help Desk. Your instructor has no authority or control over the operating system, University servers or software platform. Accordingly, you must take responsibility for understanding the Canvas interface. There are on-line help sessions and workshops available for all students. For more information, contact the Help Desk. In case of any online issue while taking a quiz, you must get a ticket number from the Canvas Help Desk before either Dr. Smith or his Teaching Assistant, Mr. Soochan Choi can assist you.

COURSE POLICIES

Academic Integrity. It is expected that each student enrolled in the course ascribes to the policies articulated in the University of North Texas “Academic Integrity Policy.” The policy is posted on the Blackboard course Web site under an icon titled “Academic Integrity.” You are required to read and understand the policy. If you have any questions, please contact me or the University of North Texas Academic Integrity Office.

University of North Texas – Denton COB Student Ethics Statement. As a student of the UNT College of Business, I will abide by all applicable policies of the University of North Texas, including the Student Standards of Academic Integrity, the Code of Student Conduct and Discipline and the Computer Use Policy. “

I understand that I am responsible reviewing the policies as provided by link below before participating in this course. I understand that I may be sanctioned for violations of any of these policies in accordance with procedures as defined in each policy. I will not engage in any acts of academic dishonesty as defined in the Student Standards of Academic Integrity, including butnot limited to using another’s thoughts or words without proper attribution (plagiarism) or using works in violation of copyright laws. I agree that all assignments I submit to the instructor and all tests I take shall be performed solely by me, except where my instructor requires participation in a group project in which case I will abide by the specific directives of the instructor regarding group participation. While engaged in on-line coursework, I will respect the privacy of other students taking online courses and the integrity of the computer systems and other users’ data. I will comply with the copyright protection of licensed computer software. I will not intentionally obstruct, disrupt, or interfere with the teaching and learning that occurs on the website

dedicated to this course through computer “hacking” or in any other manner. I will not use the university information technology system in any manner that violates the UNT nondiscrimination and nti-sexual harassment policies. Further, I will not use the university information technology system to engage in verbal abuse, make threats, intimidate, harass, coerce, stalk or in any other manner which threatens or endangers the health, safety or welfare of any person. Speech protected by the First Amendment of the U.S. Constitution is not a violation of this provision, though fighting words and statements that reasonably threaten or endanger the health and safety of any person are not protected speech.”

Attendance and Participation. You are expected to remain highly engaged in all Canvas (unt.instructure.com) course activities. All Canvas participation is recorded automatically; accordingly, it is not wise to “challenge” your Canvas engagement. The instructor is fully aware of the frequency and duration of each Canvas engagement throughout the semester. Your attendance and participation is a significant portion of your final course grade.

Online course- F1 Visa holder information Important Notice for F-1 Students taking Distance Education Courses

Federal Regulation To read detailed Immigration and Customs Enforcement regulations for F-1 students taking online courses, please go to the Electronic Code of Federal Regulations website at https://www.ice.gov/sevis/schools/reg#f6iv. The specific portion concerning distance education courses is located at Title 8 CFR 214.2 Paragraph (f)(6)(i)(G). The paragraph reads: (G) For F-1 students enrolled in classes for credit or classroom hours, no more than the equivalent of one class or three credits per session, term, semester, trimester, or quarter may be counted toward the full course of study requirement if the class is taken on-line or through distance education and does not require the student's physical attendance for classes, examination or other purposes integral to completion of the class. An on-line or distance education course is a course that is offered principally through the use of television, audio, or computer transmission including open broadcast, closed circuit, cable, microwave, or satellite, audio conferencing, or computer conferencing. If the F-1 student's course of study is in a language study program, no on-line or distance education classes may be considered to count toward a student's full course of study requirement. University of North Texas Compliance To comply with immigration regulations, an F-1 visa holder within the United States may need to engage in an on-campus experiential component for this course. This component (which must be approved in advance by the instructor) can include activities such as taking an on-campus exam, participating in an on-campus lecture or lab activity, or other on-campus experience integral to the completion of this course. If such an on-campus activity is required, it is the student’s responsibility to do the following: (1) Submit a written request to the instructor for an on-campus experiential component within one week of the start of the course. (2) Ensure that the activity on campus takes place and the instructor documents it in writing with a notice sent to the International Student and Scholar Services Office. ISSS has a form available that you may use for this purpose. Because the decision may have serious immigration consequences, if an F-1 student is unsure about his or her need to participate in an on-campus experiential component for this course, s/he should contact the UNT International Student and Scholar Services Office (telephone 940-565-2195 or email internationaladvising@unt.edu) to get clarification before the one-week deadline. 1/15/04 Rev. 10/8/2018

Questions regarding course material If you need clarification on an assignment, any communication from the instructor, or material covered in the book or in the classroom, you should contact the instructor with your questions. I am happy to provide reasonable assistance and coaching to you to help you succeed in this class. Please do not ever think that your questions or concerns are unimportant to me. Email or personal office visits are the preferred means of communication. All course content issues can be easily addressed by contacting the assigned Teaching Assistant or by using the Canvas email option. You may also contact the Professor of Record, Dr. J. Garry Smith atGarry.Smith@unt.edu. It is okay (and encouraged) to email or call (940-369-5276 Dr. Smith for assistance. If I do not answer your call, please leave a message so I can respond to you in a timely manner!

Written Communications Support. Because written communications proficiency is an important part of grading in this course, your ability to write correctly and effectively is important. One tool available to everyone – and at no cost – is www.grammarly.com. It is a great way to identify writing errors and help you fix them. Also, another helpful web site is www.citefast.com. We encourage you to use these free support tools in all of your courses. They have been very helpful to students. There is also a great resource called The Writing Lab in Sage Hall, Room 152, 940.565.2563. This is a great resource for all University of North Texas – Denton students.

COURSE ASSESSMENT OF LEARNING

“In the long run, we shape our lives, and we shape ourselves. The process never ends until we die.

And the choices we make are ultimately our own responsibility.” — Eleanor Roosevelt

In the spirit of Eleanor Roosevelt’s assertion, you elected to enroll in an on-line course, and this requires self-motivation and (like all other course) responsibility for your own performance outcomes. Dr. Smith will do everything possible to enable your success in MKTG 4520; however, you must take responsibility for following directions, reading and listening to assigned content, and studying all assigned materials. In this course, there will be several opportunities for you to demonstrate your learning outcomes: Case Studies. These are real-world, relevant and timely living cases that ask you to discuss questions about a reatiling decision scenario. The platforms afford you an opportunity to evaluate a scenario with information, apply marketing channels principles and construct a well-developed, thoughtful discussion. The grading rubric for this assignment is provided on Canvas. You will submit each Experiential Exercise ONLY via Canvas. No submissions will be accepted via email. Your grades on each will be posted to Canvas. Each Experiential Exercise is worth 100 points of your course grade. The due dates and assignment directions are available on each posted assignment.

Quizzes. There will be three, online multiple choice quizzes that test all materials in each of the modules of course content (Module I, II and II). Any materials on this syllabus may be on a quiz, and any materials posted on Blackboard Learn may also be included on a quiz!

Quiz Content Quiz Module Textbook Topics Quiz 1 (Module I) 21st CENTURY RETAILING Chapters 1, 2, 3, 4, 11 Quiz 2 (Module II) PLANNNING & SCM STRATEGY Chapters 5, 6, 7, 8, 10 Quiz 3 (Module 3) MERCHANDISING & RETAIL EXPERIENCE Chapters 12, 13, 14, 15, 17

Test Policies for Online tests 1. Outside assistance is not permitted. These are “open book” tests, and use of the textbook is allowed. Assistance from any other individual, website, or intelligent device is prohibited, and will be regrade as a violation of Academic Integrity policies. The only exceptions will be authorized under compliance with an

ADA accommodation. 2. You may not utilize search engines (Google, Bing, Yahoo, Ask.com, etc.) to look up answers during a test. 3. You may not take the test with any assistance from another person in any form (unless allowed under accommodations for a learning disability). 4. You may not copy electronically (i.e. “cut and paste”) any portion of any test for any purpose whatsoever. This includes any questions you have a concern with. Notify me of the question number and the topic it addresses. Do not take a picture of a test question or copy it and email it to me. That is a violation of academic integrity and will be penalized accordingly. 5. You may not use any outside source with copies of the textbook test bank to assist you in any way. 6. Respondus Lockdown Browser, including camera monitoring, may be required. *Violations of any of the above policies covering tests will result in an automatic grade of zero (0). Description of Assignments An Informal Written assignment does not require a table of contents or title page. Citations and references are only required if you choose to rely on outside sources to complete the assignment. These assignments are always less than 5 pages long, and typically 1-3 pages. A Case Study analysis will be a written and/or oral summary of your analysis of a case study provided to you. You will either answer assigned questions pertaining to the case, provide an analysis of the key issues of the case, provide recommendations regarding key aspects of the case, or any combination of the above. These may be individual or group assignments. Your independent assessment and insights are what will be required. Do not repeat the case study, summarize the case, or provide answers from an outside source when assigned a case study. The Case Assignments for this course are Informal Written Assignments. Do not cite the textbook or the case.

Attendance and Attentiveness. As stated on multiple occasions on this syllabus, it is mandatory that you log-in to the MKTG 4600 Canvas course web site at least twice each week and complete any assigned activities on time. This will impact 10% of your grade, and it should be the easiest part of earning points. Any materials on this syllabus may be on a quiz, and any materials posted on Canvas may also be included on a quiz! Final grades are based on a total of 1,000 possible points as articulated above and summarized below in the table:

Case Studies Quizzes Attendance Total

300 points 600 Points 100 points 1,000 points

The computation of final letter grades are based on this table, and distribution of letter grades are as follows. Letter grades are NOT posted to Canvas. To see your final letter grade, you should check my.unt.edu managed by the Office of the Registrar, official steward of all student records.

F D C B A

<600 600 – 699 700-799 800-899 >899 Questions regarding course material If you need clarification on an assignment, any communication from the instructor, or material covered in the book or in the classroom, you should contact the instructor with your questions. I am happy to provide reasonable assistance to you to help you succeed in this class. Please do not ever think that your questions or concerns are unimportant to me. Email or personal office visits are the preferred means of communication.

ADA Reasonable Accommodations: The University of North Texas makes reasonable academic accommodation for students with disabilities. Students seeking reasonable accommodation must first register with the Office of Disability Access (ODA) to verify their eligibility. If a disability is verified, the ODA will provide you with a reasonable accommodation letter to be delivered to faculty to begin a private discussion regarding your specific needs in a course. You may request reasonable accommodations at any time, however, ODA notices of reasonable accommodation should be provided as early as possible in the semester to avoid any delay in implementation. Note that students must obtain a new letter of reasonable accommodation for every semester and must meet with each faculty member prior to implementation in each class. Students are strongly encouraged to deliver letters of reasonable accommodation during faculty office hours or by appointment. Faculty members have the authority to ask students to discuss such letters during their designated office hours to protect the privacy of the student. For additional information, refer to the Office of Disability Access website at http://www.unt.edu/oda. You may also contact ODA by phone at (940) 565-4323.

Please confidentially notify your instructor of any necessary reasonable accommodations authorized by the Office of Disability Accomodation and they will be implemented.

Attendance policy

For online only courses, the following guidelines will apply: a. Students must log in to the course website a minimum of two times per week

b. Assignment, quiz, and test deadlines will be strictly enforced. Anything submitted late according to its digital timestamp will receive a grade of zero. If any internet outages or difficulties with CANVAS exist which prevent you from meeting this requirement, documentation must be provided for an exception to be granted. If the university provides notification of such difficulties, that is sufficient documentation. c. Assignments, tests, quizzes, etc., must be completed and submitted by the assigned time. You may not make up missed assignments unless your reason for missing them is excusable or I have granted you permission previously. Timely completion of these graded activities are evidence of your regular participation in the course and will count towards (a) above.

While “absences” from an online class are impossible, there may be times where outside situations affect your ability to complete assigned work. Situations listed under “Excused” below will be considered as legitimate reasons for delays provided you can provide timely documentation to me.

Excused versus Unexcused absences These are the guidelines for classes taught by J. Garry Smith, Ph.D. I understand that life happens, and have experienced many disruptions in my life, too. Over the years, my students have dealt with virtually all the issues described below. It is the uncontrollable elements that cause the most disruption, and I will gladly work with you should you be faced with 1,2,5 or 6 below. Contact me as soon as you can should 1 or 2 apply to you, but take care of your family obligations first. Excused There will be no penalty for absences due to university-sanctioned activities. However, it is your responsibility to provide me with as much advance notice as possible of your scheduled absence and documentation supporting this absence. It is your responsibility in these instances to ensure any assignments or tests due during the missed classes are made up in a satisfactory manner to the instructor. You should make these arrangements prior to missing class. Absences due to the following reasons may be excused providing proper documentation is received from you. 1. Death or major illness/injury involving a family member 2. Illness of a dependent family member 3. Participation in legal proceedings or administrative procedures that require a student’s presence.

4. Religious holy days. 5. Illness that is too severe or contagious for a student to attend class (to be determined by Health Center or off-campus physician). 6. Required participation in military duties or civilian emergency (paramedic, volunteer fire dept., etc.) duties. Some of these are obviously beyond your control (see 1,2,5,6 above). Please provide proper documentation as soon as practical without neglecting any responsibilities you may have due to these situations. Please do not bring a note to school to inform me you are contagious or leave a seriously ill/ injured family member to tell me you will miss a class. My personal recommendation is to fulfill your responsibilities to your family/community in the situations described above and inform me when it is convenient to do so. *Other absences Occasionally, special circumstances not covered by the above may warrant an absence from class to be excused by the instructor. You must discuss any special circumstances with me prior to the absence that you feel make it justifiable, or any missed assignments or tests will be graded zero. Emergency work-related absences will require a signed letter from your supervisor on company letterhead explaining your situation. I do not give early tests, and I do not allow the last test to be missed to accommodate planned vacations, etc. Since you are adults, my presumption is you planned accordingly when you scheduled this class. Incompletes A grade of incomplete “I‟ is given only for coursework deficiency and not for performance deficiency. This grade will only be given if due to reasons specified above regarding absences. You are responsible for communicating with me to arrange a time to remedy any grades of “I‟ by the end of the next full (spring or fall) semester or the “I‟ will be changed to “F.‟ Read the Specific Guidelines for Written Learning Opportunities and Standards for Written Assignments in this syllabus! Failure to comply can result in substantial grade penalties. Specific Guidelines for Written Learning Opportunities: (1) Quality Work: When you submit written work, please prepare it in Microsoft Word using a format/style consistent with professional business practice. Quality work is free of spelling and grammar errors and has a professional appearance. I will consider spelling, grammar, punctuation, and the professional appearance of your work in determining your grade for each assignment. Any combination of 3 spelling, grammatical or punctuation errors will result in a 10% deduction. Any combination of 6 or more of these errors will result in a grade deduction of 50% for the assignment, regardless of its length. Use the spellcheck and grammar check functions in MS Word and proofread all written assignments before turning them in. This includes group projects. (2) Identifying Submissions: Please include, as the first page of each assignment, a title page that provides appropriate identifying information. For Informal Written Assignments, a page with your name, course name, and course number (and Section Number, if necessary) will be sufficient. For Formal Written Assignments, you will find an example of a title page in the APA Manual. If the requirements for an assignment indicate a minimum or maximum number of pages, the title page, table of contents, if any, and list of references are not counted in the number of pages submitted. (3) Late Submissions: Late submissions will not be accepted except in the case of documentable emergencies. Please refer elsewhere in the syllabus for a list of acceptable emergencies. (4) You must submit all assignments in Microsoft Word. I do not accept assignments submitted as Open Document Text, Rich Text Format, Portable Document Format (pdf), etc. It is your responsibility to convert files to Microsoft Word before submitting them. (5) Authentication, Plagiarism, and Citing: Review the UNT ethical requirements. You have an ethical and legal responsibility to authenticate ALL information you submit for grading. This means that you must cite authoritative sources to authenticate facts, statements and opinions that were derived from one or more sources, whether quotes, paraphrases, or summaries. You must properly cite these sources in the body of

your submissions and must provide an appropriate list titled References as the last page of your submissions. See the Publications Manual of the APA 6th ed. Failure to do these things will be treated as plagiarism with appropriate consequences according to university policy. WARNING: Any academic dishonesty, including using undocumented material from ANY other source, can result in a failing grade for the course. Standards for Written Assignments Dear Students: I have several general comments to make in order for you to have a greater chance of success in this course. My perspective is informed by more than 20 years in business and more than 15 years of experience in academia. My remarks will be prefaced with an explanation of my reasons for being so concerned. Proper marketing hinges on proper communication regardless of the country or countries involved. Corporate strategies must be understood clearly, marketing strategies must be developed with clearly understood goals in mind, marketing plans must be written, marketing tactics must be developed, and each of these must be accurately communicated to those responsible for implementing them. This could include parties within or outside the organization. Marketing messages must be developed and communicated to customers, and customer feedback must be solicited and understood. Communication is absolutely essential to effective marketing efforts, and communication involves creating a message, encoding and transmitting a message, receiving a message, and receiving or providing feedback. Marketers develop and receive messages pertaining to customers, coworkers, suppliers, subordinates, and superiors. Therefore, you should exhibit a high level of conscientiousness in making sure your messages are clearly communicated in an appropriate manner so the recipient of the message understands what you are trying to communicate. If you cannot do this, you will not succeed in sales, marketing, or any related professional field. I will elaborate on several areas of concern below. First, focus on understanding precisely what the question is in any assignment. Do not answer more than the question asks you to respond to. Stay on topic; do not stray from the topic. Adopt the perspective that you are a junior executive writing to a VP of Marketing, Chief Marketing Officer, President or CEO of an organization. In other words, you can presume a certain level of knowledge on my part and you should strive to produce work that is professional in content and style. Presenting work that is less than this is not an acceptable standard for an upper division level college student, and it would certainly not be acceptable in the professional world. Second, I notice far too many spelling, punctuation, and grammatical errors in assignments submitted by upper level college students. When you submit a written response to a question, or produce a report, at the upper division level of a college course, you should take time to make sure the answer reflects well on you and your intelligence. Glaring errors I frequently notice include: 1. Misspelling the name of the focal person, company, brand, or product. 2. Incorrect usage of possessive and plural forms of words. 3. Inappropriate usage, or non-usage, of punctuation. In particular, my experience has shown that many college students know what a semicolon is, but do not know how to use it correctly. Incorrect punctuation distorts the meaning of your written communication, which usually works to your detriment. 4. Incoherent or unintelligible sentences. Proofread to make sure your sentences make sense and can be easily understood. 5. Improper subject/verb agreement. A plural noun requires an appropriate verb to match the plural case. A singular verb requires an appropriate verb to match the singular case. In run-on sentences, writers frequently lose track of the appropriate subject. Break long sentences into shorter sentences. 6. Inappropriate use of nouns when adverbs or adjectives are appropriate. The language you use in conversations with your friends is not always correct for written work submitted in academic and professional settings. 7. Writing multiple separate words in situations where one word is correct (i.e., “now a days” WRONG

versus “nowadays” RIGHT) 8. Using an incorrect word. The meaning of a word is not altered due to your intended meaning. If you are unsure that you are using the correct word, check a dictionary. Errors such as getting an individual’s or a corporate name wrong will get you noticed in the professional world, but not in a way you would find desirable. Most spelling errors can easily be caught by using the spell check function in your word processing program, and by proofreading. Punctuation errors may be caught with a grammar check function, as well as by proofreading. Use the spell check and grammar check functions first, then, proofread each document you prepare to submit for a grade. Third, try to collect your thoughts so you can express them coherently and concisely. Your answers should be easily understood. It is not effective to write at length to try to seem impressive. Think about the order you wish to present your information before you present it. Fourth, you should write as if you are writing to a professional audience (which I am). Do not write as if you are texting or sharing on Facebook or Twitter. Write words out completely. Do not use abbreviations. Use apostrophes for contractions and possessive terms, and always use appropriate punctuation. I can tell you with great confidence that among professionals, one of the most aggravating issues they encounter is written communication in a professional setting that assumes the form of a text message. I have relayed this message to my students over the years and I have yet to have one contact me after they enter the professional workforce to tell me I was wrong. As a matter of fact, I have had many of them, months or years after graduation, tell me they were glad I brought their attention to this issue before they graduated. A final area of concern deals with appropriately crediting sources in the body of the document and listing references at the end of the document. Citations should direct the reader directly to the cited material in a straightforward manner. The references at the end of the document should provide complete information regarding the source. Use the 6th edition of the Publication Manual of the American Psychological Association (APA 6th) as your reference for proper form. See chapters 6 and 7 in particular. Some key examples for the most common references are provided below: Single Author 1. (Citation in body of sentence) - Smith (2007) found that feeding monkeys burritos leads to undesirable results. 2. (Citation at end of sentence) - Feeding monkeys burritos is associated with negative results (Smith, 2007). 3. (Citation from book at end of sentence) - Monkeys have been found to experience negative outcomes when fed burritos (Smith, 2007, p.6) Multiple authors 1. (Citation in body of sentence) - Shin and Tam (2007) found that feeding monkeys burritos leads to undesirable results. 2. (Citation at end of sentence) - Feeding monkeys burritos is associated with negative results (Shin & Tam 2007). 3. (Citation from book at end of sentence) - Monkeys have been found to experience negative outcomes when fed burritos (Shin & Tam, 2007, p.6) The reference section for the above articles would look like this: References Shin, D. & Tam, L. (2007). TexMex affective meal preferences in simians. Monkey Diets Today, 8, (6), 24-31. Shin, D. & Tam, L. (2007). An analysis of ethnic food preferences in ecologically deprived populations of monkeys. Seoul, Korea: Curious George Press. Smith, J.G. (2007). Are habaneros too hot for monkeys to handle? Spice in simian society, 3, (2), 1-13. Smith, J.G. (2007). Let’s bungle in the jungle: A study of the mistakes committed by simian 5- star chefs in their natural surroundings. Bucksnort, Tennessee: Mighty Joe Young Publishing.

GENERAL FORMAT FOR REFERENCES (Refer to 6th edition of the Publication Manual of the American Psychological Association for specifics not covered here) Periodical publications such as books, magazines, etc. Author’s last name, Author’s initials (Year of publication). Article title. Name of periodical. Volume number, (Issue number), page numbers. Books Author’s last name, Author’s initials (Year of publication). Name of book. Location of publisher: Publisher’s name. This is not written to demean or threaten you, but to get your attention and guide you. I strongly want each of you to succeed in your future endeavors. Your work in this class gives me an indication of your preparation for success in a marketing career. Your grades will show how I have judged your level of preparation. My feedback should help you develop your skills for success in the professional workforce. I do have high expectations of each of you. My standards for my students are unapologetically high. If you have any questions or concerns, please contact me by email or phone to discuss this further. J. Garry Smith, Ph.D. Late Assignments Late submissions will not be accepted except in the case of documentable emergencies or excused absences. Therefore, a grade of zero (0) will be assigned. Please refer elsewhere in the syllabus for a list of acceptable emergencies. Syllabus Revisions

I reserve the right to modify the syllabus at any time during the semester. Any modification will be communicated in class and through electronic communication (class email, Canvas, etc. An updated syllabus will be posted when this occurs and the modification(s) will be specifically identified.

IMPORTANT NOTE: A course syllabus sometimes seems as if it is written to intimidate students. That is not the purpose of a syllabus. It is designed to clearly outline requirements and expectations to the greatest extent possible. It is also a great resource should a student ever have a question about any course policy. If you believe you are falling behind in class, are having difficulties outside of school that affect your ability to perform academically, or wish to discuss anything related to the materials covered in the course, please get in touch with me so we can schedule a visit. As long as you are willing to work, I am happy to work with you. Let’s have a great semester!

MKTG 4600. RETAILING

COURSE CALENDAR Spring 2019

MODULE I

MODULE II

Week Of… Assignment(s) Graded Assignments

February 18 Module 2 Video

February 25 Chapter 5

March 4 Chapter 6

March 11 Chapter 7

March 18 Chapters 8 and 9

Case 2 Due on/before March 22 (11:59 p.m.)

Quiz II March 21-March 24, Due by(11:59p.m.)

MODULE III Week Of… Assignment(s) Graded Assignments

March 25 Module 3 Video

April 1 Chapter 11 and 12

April 8 Chapter13, Video Posting

April 15 Chapter 14

April 22 Chapter 16

Case 3 Due on/before April 29 (11:59 p.m.)

Quiz III April 30-May 2 ,Due by (11:59 p.m.)

Week Of…

January 14

January 21

January 28

February 4

February 11

Case 1

Quiz I