COURSESAND WHY YOU NEED TO EXPLORE THEM

~ YOUROWNPAY.COM

WHO AM I

• Why I got started online

• How I got started online

• What happened next

CPA OFFERS

• Seeing people do better then me

• Figuring out why I wasn’t doing what I expected to do

• Started to see courses be created

BRANDING FAILING

• Brand with authority

• Everyone is teaching branding

• But did take the knowledge as a free give away

MLM/NETWORK MARKETING

• Didn’t enjoy selling the products/services and giving the resources

• Didn’t see the value and didn’t feel others would be able to use it

• But I did make money with this service and did like to see what others were able to accomplish

FIRST EXPERENCE WITH COURSE CREATION

• Created my first course based around the BWA content

• Used paid memberships pro with wordpress and another plugin that stripped the menus

DID IT WORK?

• Yes but had problems with maintaining it

• Kept plugins up to date, but didn’t give the best experence to my customers

• Felt like it was hacked togeather

HOW DID I GET MY FIRST FIVE CUSTOMERS?

• Though it wasn’t best experence

• Sent an email with an audio file to a mailing list

• Asked for beta members who could get in at discounted rate to give me feedback

FEEDBACK IS IMPORTANT FOR CREATING A COURSE

• Courses grow with feedback

• It’s ok to ask to be paid for the course

• It’s not purfect but the next version should be better

FAILED BY NOT FIXING SOONNER

• People provided me feedback

• Didn’t get new version out fast enough

• Wasn’t happy with my setup on WP

LOOKED FOR LMS

• Didn’t want to pay for zippy courses

• Tried teachable but wasn’t happy

• Maybe I didn’t give it a good enough chance

THINKIFIC

• Why I chose thinkific

• Taking there pricing course on my iPhone and noticed how purfect this platform was for a student

FIGURED IF HALF WAY AS ACCESSIBLE

• On the admin side then maybe it would be worth it

• Started to move my old course for wordpress with a blind guy into the thinkificplatform

WHAT I’M DOING

• I thought that others may want to know what I was doing

• Didn’t have much hope but figured why not offer

• If you don’t offer they can’t buy

BETA PRODUCT

• Created another beta program

• Let five people in at $67

• Offered these people discounts on future courses I release

OVER THE SHOLDER COURSE CREATION WITH THE BLIND GUY

• Thanks to yvon of freshoutlookcoache for her idea

• Was “With A Blind Guy”

• She made me change to “With The Blind GUY”

COURSE WAS CREATED TO SHOW PEOPLE HOW I CREATED THIS WORDPRESS COURSE

• Has given me more leverage when conversing with others

• And allowed me a chance to market another product to my customers

3 THINGS I’VE LEARNNED

• 1. course creation isn’t for everyone

• People think they can do it quickly

• And it can be done quickly

• But if you don’t know what your doing often it’s not good to teach others at the same time

SECOND OF 3 THINGS

• 2. create a course outline

• Gives you a chance to know what your going to cover

• Know that that outline will change

• And hint, can be a free giveaway for people who you are chatting about with your course

BE OPEN WITH WHAT YOUR DOINGTHE THIRD THING

• 3. Be open with what your going to do

• Others can sign up for a waiting list

• Or get your free outline

• And you can have a list of people to market the course to when it’s released

TOOLS YOU NEED FOR COURSE CREATION

• 1. AN LMS

• Helps with producing your course

• I suggest Thinkific

MORE THINGS YOU NEED FOR YOUR COURSE

• 2. email marketing service

• Either to capture subscribers waiting for the course

• Or to follow up with your current customers

• I suggest thinkific

FINAL TOOL FOR YOUR COURSE YOU NEED

• 3. way of producing content

• This can be screen capturing software, e.g. screenflow or camt

• Your iPhone camra

• Or your text documents/ppt’s

STEPS TO TAKE WHEN PRODUCING A COURSE

• 1. figure out what you want to talk about

• If you don’t “want” to talk about it

• Just trying to make money with it

• Make it eassier on yourself

WHO DO YOU WANT TO TALK TO

• 2. who is it that is best surved by your course

• For me it was blind small business owners looking to bring there webiste online

• Then blind small business ownners looking to produce there first course

DO THEY KNOW?

• Figured it out

• Go whare they are

• Produce free content to show you’re the authority

CREATE A MAILING LIST

• while producing content as an authority

• Give a CTA to join your mailing list

GET FEEDBACK OPTIONAL

• Why I made this optional

• What to get feedback

PRODUCE THE COURSE

• Put this toward the end of the steps because

• Feedback is going to help you build a better course

CONFIGURE AND SELL

• Configure your course

• Market it to the people who are on the list but didn’t buy

• Optionally provide another discount for feedback

• Then encurage to sell

FUTURE PLANS

• Continue to revise course to make better

• Don’t feel bad about increasing prices for future clients

COACHE YOU THREW THIS PROCESS

• If you want coached threw the entire process working on a package

• Contact me via email at michael@yourownpay.com for info

• This coaching program is a work in progress

• May turn into a future course

THANKS

• Thanks for your time

• Yourownpay.com