Course Catalogue

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Contact Person

Departmental ERASMUS / International Student Exchange Coordinator

Ms. Ute Helfers

Fakultät für Wirtschaftswissenschaften

Arcisstrasse 21, 80333 München / Germany

Tel: +49 - 89 - 289 25083

Fax: +49 - 89 - 289 25070

abroad@wi.tum.de

Editor:

Fakultät für Wirtschaftswissenschaften / Auslandsreferat

TUM School of Management / International Student Exchange Office

October 2012

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Course Catalogue Overview

As this catalogue was created in advance, please notice that there might be minor changes

to the course program every semester. (October 2012)

Course types: LE - Lecture SE - Seminar EX - Exercise

Course Code

Course Name

Chair of Professor

Type

EC

TS

B.S

c.

M.S

c.

Win

ter

Su

mm

er

Ge

rma

n

En

glish

Pa

ge

Innovation & Entrepreneurship WI000075 Entrepreneurship and Law Achleitner LE / SE 3 x x x 10

WI000158 Entrepreneurial Finance Achleitner LE + EX 6 x x* x 10

WI000073 Debt Financing for Entrepreneurs Achleitner LE 6 x x x 11

WI000703 Intercultural Competence Ann SE 3 x x x 12

WI000025 Business Law I Ann LE 6 x x* x 13

WI000028 Business Law II Ann LE 6 x x* x 13

WI000155 European Business Law Ann LE 3 x x x 14

WI000000 Case Studies European Business Law Ann EX 3 x x x 14

WI000817 Marketing Compliance Ann LE 6 x x x 14

WI000810 Patents and Trademarks Ann LE 3 x x x 15

WI000041 Labor Law Ann SE 3 x x x 16

WI000668 Licensing Agreement Ann LE 3 x x x 16

WI000138 Tax Law Ann LE 3 x x x 17

WI000251 Cyber Law Ann LE 3 x x x 17

WI000941 Consumer Law Ann LE 6 x x x 17

WI000114 Technology and Innovation Management: Introduction

Henkel LE 3 x x* x 18

WI000026 Advanced Technology and Innovation Management

Henkel LE 6 x x* x 18

WI000259 Case Study Seminar: Strategic Management in Technology and Innovation

Henkel SE 6 x x x 19

WI000258 Empirical Economic Research Henkel LE 6 x x x 19

WI000743 Topics in Innovation and Entrepreneurship I: Innovation & Strategy

Henkel LE + EX 6 x x x 20

WI000832 Topics in Innovation and Entrepreneurship II: Practical seminar on corporate technology management

Henkel SE 6 x x x 21

WI000984 Entrepreneurship Patzelt LE 3 x x x 21

WI000769 Entrepreneurial Management Patzelt SE 6 x x x 22

WI000809 Principles of Entrepreneurship Patzelt LE 3 x x x 22

Entrepreneurial Psychology Breugst SE 6 x x x 24

WI000990 Introduction to Entrepreneurial Behaviour Breugst SE 6 x x x 24

WI000814 Case Study Seminar: Entrepreneurial Strategy Milanov SE 6 x x x 25

WI000983 Strategic Entrepreneurship through Open Innovation

Alexy SE 6 x x x 26

(Research) Seminar Strategic Entrepreneurship

Alexy SE 6 x x x 27

WI000261 Empirical Research Methods Different LE 6 x x x x 23

WI000801 Introduction to Entrepreneurship Patzelt LE 3 x x* x 23

Topics in Innovation & Entrepreneurship Different SE/LE 6 x x x x x 27

*offered via LECTURIO

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Course Code

Course Name

Chair of Professor

Type

EC

TS

B.S

c.

M.S

c.

Win

ter

Su

mm

er

Ge

rma

n

En

glish

Pa

ge

Advanced Topics in Innovation & Entrepreneurship

Different SE/LE 6 x x x x 27

Marketing, Strategy and Leadership WI000236 Personnel Selection and Development Kehr LE 3 x x x 28

WI000930 Leadership by Communication Kehr LE 3 x x x 28

WI000263 Practice of Leadership and Organization Kehr LE 3 x x x 29

WI000038 Leadership by Motivation Kehr SE 3 x x x 29

WI000178 Organizational Psychology Kehr LE 3 x x x 30

WI000042 Introduction to Leadership Kehr LE 3 x x x 30

WI000177 Human Resource Management Kehr LE 3 x x* x 31

WI000656 Introduction to Strategy and Organization Welpe LE 3 x x x 31

WI000150 Corporate Strategy Welpe LE 3 x x x 32

WI000928 Advanced Strategy and Organization Welpe SE 6 x x x 33

Applied Strategy and Organization Welpe LE 3 x x x x 33

WI000688 Marketing von Wangenheim

LE 3 x x* x 34

WI000227 Online Marketing von Wangenheim

SE 6 x x x 34

WI000776 Services & Technology Marketing von Wangenheim

SE 6 x x x 35

WI000228 Customer Management Schumann SE 6 x x x x 35

WI000702 Sustainability Innovation and Sustainability Marketing

Belz LE 6 x x x 36

WI000625 Sustainability Marketing (campus Weihenstephan)

Belz SE 3 x x x 37

WI000289 Sustainable Consumption (campus Weihenstephan)

Belz SE 3 x x x 38

WI000952 Corporate Sustainability Belz SE 3 x x x x 38

WI000739 Consumer Behaviour (campus Weihenstephan)

Roosen LE 6 x x x 39

WI000939 Consumer Behaviour Research Methods Roosen LE 6 x x x 39

WI000740 (388)

Consumer Economics and Policy (campus Weihenstephan)

Roosen LE 6 x x x 40

WI000738 Food Economics (campus Weihenstephan)

Roosen LE 3 x x x 41

WI000935 Advanced Topics in Marketing, Strategy & Leadership: Negotiation Strategy

Mohnen LE 6 x x x x 69

ED0098 Current Topics in Economic Ethics and Business Ethics

Lütge SE 3 x x x x 42

ED0097 Business Ethics Lütge LE 3 x x x x 42

Topics in Marketing, Strategy & Leadership Different SE/LE 6 x x x x x 43

Advanced Topics in Marketing, Strategy & Leadership

Different SE/LE 6 x x x x x 43

Operation & Supply Chain Management WI000799 Management Science and Production

Management Kolisch, Grunow

LE + EX 9 x x* x x 44

WI000226 Service & Operations Management Kolisch LE 6 x x* x 44

WI000048 Project Management Kolisch LE + EX 6 x x x 45

WI000541 Complex Scheduling Kolisch LE + EX 6 x x x 45

WI000751 Discrete Optimization Kolisch LE + EX 6 x x x 46

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Course Code

Course Name

Chair of Professor

Type

EC

TS

B.S

c.

M.S

c.

Win

ter

Su

mm

er

Ge

rma

n

En

glish

Pa

ge

WI000917 Modeling, Optimization and Simulation in Operations Management

Kolisch, Grunow

LE + EX 6 x x x x x 47

WI000835 Basics of Advanced Planning and Supply Chain Management

Grunow LE 6 x x x x 48

WI000836 Advanced Planning – Models and IT Tools for Supply Chain Management

Grunow LE + EX 6 x x x x 49

WI000807 Sales and Operations Planning in the Automotive Industry

Grunow LE + EX 6 x x x x 51

WI000823 Advanced Topics in Operations & Supply Chain Management I: (Retail Operations)

Grunow LE 6 x x x 52

WI000958 Global Supply Chain Strategy Minner LE + EX 6 x x x 53

WI000960 Inventory Management Minner LE + EX 6 x x x 54

WI000959 Procurement and Sourcing Minner LE + EX 6 x x x 54

WI000976 Logistics and Operations Strategy Minner LE + EX 6 x x x 55

WI000978 Transportation Logistics Minner LE + EX 6 x x x 55

WI000977 Stochastic Modeling and Optimization Minner LE + EX 6 x x x 56

Topics in Operations & Supply Chain Management

Different SE/LE 6 x x x x x 56

Advanced Topics in Operations & Supply Chain Management

Different SE/LE 6 x x x x x 57

Finance & Accounting WI000222 Financing Achleitner LE 3 x x x 57

WI000248 Technology Financing and Commercialization Achleitner SE 3 x x x 58

WI000617 Accounting Kaserer LE 3 x x x 58

WI000219 Investment and Financial Management Kaserer LE + EX 6 x x* x 59

WI000092 Risk Management and Banking Kaserer LE 3 x x x 61

WI000231 Asset Management Kaserer LE + EX 6 x x* x 61

WI000232 Derivatives Kaserer LE 3 x x x 62

WI000091 Corporate Finance Kaserer LE 6 x x* x 62

WI000173 Value Creation of Industry and Service Companies

Kaserer LE 3 x x x 63

WI000748 Topics in Finance & Accounting I: (Corporate Governance)

Kaserer LE 3 x x x 64

WI000689 Basics of Managerial Cost Accounting Friedl LE 3 x x* x 64

WI000619 Controlling Friedl LE 3 x x* x 65

WI000234 Value Based Management Friedl LE 6 x x* x 65

WI000233 Management Accounting Friedl LE + EX 6 x x* x 66

WI000256 Corporate Valuation Friedl LE 3 x x* x 67

WI000644 IFRS Group Accounting Friedl LE 3 x x x 67

WI000257 IFRS Accounting and Reporting Friedl LE 3 x x* x 68

WI000922 Sustainable Business Development Friedl LE 3 x x x 68

WI000276 Financial Reporting Mohnen LE + EX 6 x x* x 59

WI000937 Advanced Topics in Finance & Accounting: Behavioral Economics

Mohnen SE 3 x x x x 70

WI000021 Economics I - Microeconomics von Weizsäcker

LE 6 x x x 70

WI000005 Economics II - Macroeconomics von Weizsäcker

LE 6 x x x 71

WI000100 Economics III - Advanced Microeconomics von Weizsäcker

LE 6 x x x 71

WI000104 Public Economics I - Economic Theories of the State

von Weizsäcker

LE 3 x x x 72

WI000105 Public Economics II - Taxation von Weizsäcker

LE 3 x x x 73

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WI000107 Public Economics III - Public Debt von Weizsäcker

LE 3 x x x 73

WI000473 Public Economics IV - Income Distribution von Weizsäcker

LE 3 x x x 74

WI000658 Public Economics V - Public Choice von Weizsäcker

SE 3 x x x 75

WI000102 Industrial Organization von Weizsäcker

LE 6 x x x 75

Topics in Finance & Accounting Different SE/LE 6 x x x x x 76

Advanced Topics in Finance & Accounting Different SE/LE 6 x x x x x 76

Food and Land Economics

WI000518 Environmental Management Moog LE 3 x x x 76

This catalogue provides lectures and seminars. For seminars the seats are limited.

Participation is only possible after registration. Some chairs offer additional courses with

separate admission procedures. For both, registration for seminars and registration for

additional courses, more detailed information can be found on the websites of the

respective chair or directly via TUMonline.

In addition to all courses offered by TUM School of Management, it is possible to participate

in courses provided by other departments. Courses can be found on TUMonline.

Some courses are also available on the Video-Platform “lecturio”. “Lecturio” is an Internet-

platform which offers recorded lectures of TUM School of Management as e-learning

lectures (marked with * ). This platform enables our students to follow courses from other

semesters, too. Please find more information here: http://www.lecturio.de/tum

Moreover, the free source e-learning software “moodle” is widely used in order to provide

course material and facilitate communication between participants and lecturer. The link to

moodle is: https://www.moodle.tum.de/

Many international students coming to the TUM are interested in language courses. These

are offered by the language center of the TUM. Further information can be found on:

http://portal.mytum.de/studium/sprachenzentrum.

The Carl-von-Linde-Akademie provides various soft skill training courses. Further

information can be found on: http://www.cvl-a.de.

UnternehmerTUM is another institution of the TUM closely associated with the TUM School

of Management. Highly experienced coaches offer business plan seminars here. Further

information can be found on: http://www.unternehmertum.de

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The conversion of the TUM School of Management intern Credit-system is as follows: A

fulltime study load is approximately 1800 hours per year which is equal to 60 ECTS credits.

We recommend German students a workload of 30 credits per semester. One ECTS credit

represents approximately 30 working hours. These hours include all work required for

completing the course: lecture, exercises, cases, possible projects, independent studies,

exams etc. The contact time in class per week is 30 minutes for one ECTS.

Professors and their Research Groups

The TUM School of Management teaches and researches at the interface where

management meets technology in the following research groups:

Research Group Innovation & Entrepreneurship

Prof. Dr. Dr. Ann-Kristin Achleitner Chair for Entrepreneurial Finance, supported by KfW Bankengruppe

Prof. Dr. Oliver Alexy Strategic Entrepreneurship

Prof. Dr. Christoph Ann, LL.M Corporate and Intellectual Property Law

Prof. Dr. Nicola Breugst Entrepreneurial Behavior

Prof. Dr. Joachim Henkel Technology and Innovation Management (Chair founded by Dr. Theo Schoeller)

Prof. Dr. Hana Milanov International Entrepreneurship

Prof. Dr. Dr. Holger Patzelt Chair of Entrepreneurship

Research Group Marketing, Strategy & Leadership

Prof. Dr. Frank-Martin Belz Brewery and Food Industry Management

Prof. Dr. Hugo Kehr Psychology

Prof. Dr. Christoph Lütge Peter Löscher Chair of Business Ethics

Prof. Dr. Alwine Mohnen Corporate Governance

Prof. Dr. Claudia Peus Research and Science Management

Prof. Dr. Jutta Roosen Marketing and Consumer Research

Prof. Dr. Jan Hendrik Schumann Marketing

Prof. Dr. Florian von Wangenheim Service and Technology Marketing

Prof. Dr. Isabell M. Welpe Strategy and Organization

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Research Group Operation & Supply Chain Management

Prof. Dr. Martin Grunow Production and Supply Chain Management

Prof. Dr. Rainer Kolisch Technology-Based Services and Operations Management

Prof. Dr. Stefan Minner Logistics and Supply Chain Management

Research Group Finance & Accounting

Prof. Dr. Dr. Ann-Kristin Achleitner Entrepreneurial Finance (Chair founded by KfW)

Prof. Dr. Gunther Friedl Management Accounting

Prof. Dr. Christoph Kaserer Financial Management and Capital Markets

Prof. Dr. Alwine Mohnen Corporate Governance

Prof. Dr. Robert K. Frhr. von Weizsaecker

Public Finance and Industrial Organization

Research Group Food & Land Economics

Prof. Dr. Frank-Martin Belz Brewery and Food Industry Management

Prof. Dr. Martin Moog Forest Economics

Prof. Dr. Jutta Roosen Marketing and Consumer Research

Prof. Dr. Klaus Salhofer Environmental Economics and Agricultural Policy

Prof. Dr. Michael Suda Forest and Environmental Policies

Academic Calendar

Winter Semester 2013/2014 (Winter Term)

Academic Year 01.10.2013 - 30.09.2014

Semester Duration 01.10.2013 - 31.03.2014

Lecture Period 14.10.2013 - 08.02.2014

Exam Period 10.02.2014 - 01.03.2014

Non-lecture Period

German Reunification Day 03.10.2013

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All Saints’ Day 01.11.2013

Dies Academicus in early December

Christmas Vacation 24.12.2013 - 06.01.2014

Summer Semester 2014 (Summer Term)

Semester Duration 01.04.2014 - 30.09.2014

Lecture Period 07.04.2014 – 12.07.2014

Exam Period 14.07.2014 – 02.08.2014

Non-lecture Period

Labor Day 01.05.2014

Ascension Day 29.05.2014

Whit Holidays 08.06.2014 – 09.06.2014

Corpus Christi 19.05.2014

Assumption Day 15.08.2014

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Courses in the research group “Innovation & Entrepreneurship”

Entrepreneurship and Law (3 credits, Bachelor, winter semester, English,

Munich)

Lecturer: Achleitner

Topics Covered: The module „Entrepreneurship & Law“ comprises lectures concerning the

set-up and financing of business, employee incentives as well as the fundamentals of law

related thereto (Corporate and Labor Law) and the functioning of Private Equity/Venture

Capital funds.

Learning Outcome: At the end of the module students are able to understand the crucial

legal issues and the decisive steps in terms of legal structuring that have to be taken to

create and safeguard a prosperous business under German law.

Literature:

Scientific reading will be provided in advance online.

Entrepreneurial Finance (6 credits, Bachelor, summer semester, English,

Munich)

Lecturer: Achleitner

Topics Covered: The course is divided in three parts: First, different aspects of

entrepreneurship are discussed. The entrepreneurial process and characteristics of

successful entrepreneurs are analyzed. Special attention is put on sources of financing and

a broad overview of the private equity industry including both early stage venture capital

funds and buyout funds is provided.

Second, the course focuses on valuation of entrepreneurial ventures. The specific

requirements for the valuation of entrepreneurial firms are identified. Standard valuation

methods are then analyzed as to their applicability in different contexts. Valuation methods

include the discounted cash flow approach, multiple approach and real option valuation. In

addition, context-specific approaches to new venture valuation are considered.

Third, the business model of private equity firms is analyzed and the refinancing and

investment process of a private equity firm will be discussed intensively. The refinancing

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process is divided into three parts: fundraising, investor relations and the return of funds.

The investment process mainly covers the following activities of a private equity firm:

sourcing, screening, contracting, venture management and exiting.

Learning Outcome: At the end of the module, students are able to understand the

entrepreneurial process and the sources of financing which are relevant in different

development stages of companies.

In addition, students can understand the business model of private equity and venture

capital firms including their special refinancing and investment process.

Furthermore, students are able to evaluate contractual terms and conditions of private

equity and venture capital transactions.

Finally, students gain the skill to apply and analyze valuation methods which are suitable for

entrepreneurial companies.

Literature:

Timmons, J./ Spinelli, S. (2007): New Venture Creation: Entrepreneurship for the 21st

century, Boston.

Achleitner, A.-K. / Nathusius, E. (2004): Venture Valuation – Bewertung von

Wachstumsunternehmen, Wiesbaden.

Amis, D. / Stevenson, H. (2001): Winning Angels, London

Scherlis, D. R. / Sahlman, W. A. (1989): A Method for Valuing High-Risk, Long-Term

Investments - The "Venture Capital Method", Harvard Business School, Boston.

Brettel, M. / Kauffmann, C. / Kühn, C. / Sobczak, C.(2008): Private-Equity-Investoren: Eine

Einführung, Stuttgart.

Debt Financing for Entrepreneurs (6 credits, Master, winter semester,

English, Munich)

Lecturer: Achleitner

Topics Covered: The module deals with the opportunities and limitations of debt financing

for entrepreneurial companies, from start-ups to established companies. For this purpose

the different instruments of debt financing, as well as debt-like instruments and hybrid

instruments combining elements of both, debt and equity capital, are introduced and

discussed. Their functions within an optimal financial strategy in the company are outlined.

Reflections on the capital structure of companies, on the structure and functioning of

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international markets for debt capital and how companies can position themselves to

access these markets are made.

Learning Outcome: After this module the students are able to analyse the financial situation

of the company, to prepare financial forecasts / budgets for a company, and to manage

cash, receivables, payables (and inventory). Moreover they are able to analyse important

debt financing instruments and to understand what factors influence the decision between

debt and equity. Finally students are also able to understand the conflicts between debt and

equity-capital-providers and to structure complex debt financed transactions.

Literature: CFA learning documents, Smith/Smith (2004): Entrepreneurial Finance,

Berk/DeMarzo (2007): Corporate Finance

Intercultural Competence (3 credits, Bachelor, winter semester, German,

Munich)

Lecturer: Ann

Topics Covered: Intercultural differences from the perspective of market participants who

act globally:

What are intercultural differences?

How do intercultural differences into existence?

The execution of which tasks and duties and which interactions require intercultural

sensitivity?

Which knowledge and skills should staff members possess, who duties include interactions

with foreign partners?

What should future expatries know before their departure?

Which support should organizations provide for employees, who are working for them

abroad?

Learning Outcome: At the end of the module participants students are able to understand

Interculturality, to discuss and demonstrate scholarly findings and to develop a feeling for

Interculturality and how to deal with it (cross-over, interdisciplinary concept).

The acquired knowledge facilitates anables students to identify situations, in which

interculturally competent acting is required and needs to be applied?

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This is important because in increasingly globalizing professional as well as personal

settings intercultural competence can be decisive for the success or failure of interpersonal

communication.

Literature: Baumer, Thomas (2002): Handbuch Interkulturelle Kompetenz

Herbrand, Frank (2002): Fit für fremde Kulturen: interkulturelles Training für Führungskräfte

Rothlauf, Jürgen (1999): Interkulturelles Management - Mit Beispielen aus Vietnam, China,

Japan, Russland und Saudi-Arabien

Business Law I (6 credits, Bachelor, winter semester, German, Munich)

Lecturer: Ann

Topics Covered: Introduction to basic concepts of civil law (BGB)

Learning Outcome: At the end of the module students are able to apply civil law on easy

facts.

Literature: Müssig Peter, Wirtschaftsprivatrecht, 11. Aufl. 2008

Business Law II (6 credits, Bachelor, summer semester, German, Munich)

Lecturer: Ann

Topics Covered: Introduction to basic concepts of commercial law (HGB) and the law of

business associations and corporations

Learning Outcome: At the end of the module students are able to understand problems in

commercial law and in the law of business associations and to apply it on easy facts.

Literature: Müssig Peter, Wirtschaftsprivatrecht, 11. Aufl. 2008

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European Business Law (3 credits, Master, summer semester, English,

Munich) plus

Case studies European Business Law (3 credits, Master, summer semester,

German, Munich)

Lecturer: Ann

Topics Covered: With 450 million people and four G8-countries the European Union is the

world’s largest and most lucrative market attracting investors and businesses from all over

the world. In this context European Union Business Law is a course designed to provide a

basic overview on those areas of EU Law that are most relevant: Concept of Internal Market

and 5 Freedoms, EURO and set-up of EU subsidiary, EU Trade Law, EU Competition Law &

State Aids, EU IP-Rights and Licensing Agreements

Literature: Instead of books a script "Cases and Materials on EU Business Law" and an

English version of the EC-Treaty will be made available.

Marketing Compliance (6 credits, Master, winter semester, German,

Munich)

Lecturer: Ann

Topics Covered: Inhalt der Vorlesung "Recht der Werbung und des Absatzes":

Einführung an Hand von Beispielsfällen (Schutz der Rechts am eigenen Bild und des

Allgemeinen Persönlichkeitsrechts in der Werbung; Schutz von geschäftlichen

Bezeichnungen und Werktiteln, Schutz geographische Herkunftsangaben u.a.); Schutz der

"Produktidee": Unter welchen Voraussetzungen kann eine innovative Idee als Patent,

Gebrauchsmuster, Geschmacksmuster, Marke, durch das Urheberrecht und durch das

Gesetz gegen unlauteren Wettbewerb (ergänzender Leistungsschutz) geschützt werden?;

Internationale Aspekte des Schutzes einer Produktidee (Reimporte, Preisbindungen;

Internationale Abkommen: Pariser Verbandübereinkunft, Madrider Markenabkommen u.a.);

Recht des unlauteren Wettbewerbs (UWG): Schutz des Verbrauchers vor belästigender und

irreführender Werbung; vergleichende Werbung; Schutz des Mitbewerbers

15 / 77

Inhalt der Vorlesung "Internetrecht": Schutz von Computerprogrammen und Internetseiten

(Web-Design); Vertrieb von Waren und Dienstleistungen im Internet: Zustandekommen von

Verträgen im Internet, Internet-Auktionen, Einbeziehung Allgemeiner

Geschäftsbedingungen, Widerrufsrechte bei Verbraucherverträgen; Domain- und

Kennzeichenrecht; Verträge über Internet-Dienstleistungen

Learning Outcome: Nach der Teilnahme an der Modulveranstaltung "Recht der Werbung

und des Absatzes" sind die Studierenden in der Lage, Schutzmöglichkeiten für innovative

Ideen zu erkennen und zu nutzen, rechtliche Probleme beim Vertrieb von Waren und

Dienstleistungen zu analysieren und Werbemassnahmen so zu gestalten, dass sie sich im

Rahmen des geltenden Wettbewerbsrechts halten.

Nach der Teilnahme an der Modulveranstaltung "Internetrecht" sind die Studierende in der

Lage, immaterialgüterrechtliche Problem bei der Nutzung des Internets für Absatzzwecke zu

verstehen und rechtliche Probleme des Domain-Rechts zu erfassen. Sie können die

zivilrechtlichen Regeln zum Zustandekommen von Verträgen auf den Vertragsschluss in

Internet anwenden.

Literature: Zur Vorlesung "Recht der Werbung und des Absatzes":

Eisenmann/ Jautz: Grundriss Gewerblicher Rechtsschutz und Urheberrecht, Verlag C.F.

Müller

Zur Vorlesung "Internetrecht":

Degen/ Deisler: Computer- und Internetrecht, Boorberg Verlag

Härting: Internetrecht, Otto Schmidt Verlag

Patents and Trademarks (3 credits, Bachelor, winter semester, German,

Munich)

Lecturer: Ann

Topics Covered: Technologie- und Markenschutz, also: Schutz der technisch-innovativen

Leistung; Schutz von Namen, Marken und sonstigen Kennzeichen; Schutz von

Computerprogrammen; Schutz von Geschäftsideen und Durchsetzung des jeweils

bestehenden Schutzes, Recht der Arbeitnehmererfindungen.

Learning Outcome: Erwerb von Grundkenntnissen im techniknahen Recht des Geistigen

Eigentums und im Markenrecht, also über die Erlangung von Schutz in den verfügbare

Schutzregimes, dessen Durchsetzung und die Verwertung von Schutzrechten.

16 / 77

Literature: Eisenmann/ Jautz: Grundriss Gewerblicher Rechtsschutz und Urheberrecht,

Verlag C.F. Müller

Labor Law (6 credits, Master, summer semester, German, Munich)

Lecturer: Ann

Topics Covered: Im ersten Teil der Vorlesung (7 Veranstaltungen) werden zunächst die

Grundzüge des Arbeitsrechts dargestellt. In den folgenden 7 Veranstaltungen wird der Stoff

an Hand von Fällen vertieft; weiterhin werden die Teile des Arbeitsrechts behandelt, bei

denen auf zivilrechtliche Grundkenntnisse (insbesondere zum Leistungsstörungsrecht und

zum Schadensersatzrecht) zurückgegriffen werden muss.

Licensing Agreement (3 credits, Bachelor, winter semester, German,

Munich)

Lecturer: Ann

Topics Covered: In einer globalisierten und wissensbasierten Wirtschaft sind Geistiges

Eigentum und Lizenzen daran entscheidende Assets. Dies gilt namentlich für

technologieorientierte Unternehmungen. Ungeachtet seiner erheblichen und evidenten

Bedeutung für die Praxis des Innovationsmanagements und der Unternehmensführung

(General Management) werden IP-Lizenzen in der akademischen Rechtslehre vielfach

vernachlässigt. Der vorliegende Einführungskurs schließt diese Lücke durch die Behandlung

von drei Fragenkreisen:

- Ökonomischer Hintergrund und Szenarien für die Lizenzierung von technischen

Schutzrechten und Know-how

- Entwurf einer Schutzrechts- und Know-how-Lizenzvereinbarung

- Wettbewerbsrechtliche Fragen und EU-GruppenfreistellungsVO Technologietransfer

Learning Outcome: Kenntnis der Einsatzmöglichkeiten von Lizenzvereinbarungen

Einblick in die Gestaltung einer Lizenzvereinbarung

Einblick in Leistungsstörungen bei Lizenzprojekten

Einblick in EU-Lizenzkartellrecht (GVO-TT)

17 / 77

Tax Law (3 credits, Master, winter semester, German, Munich)

Lecturer: Ann

Topics Covered: Einführung in das System des deutschen Steuerrechts; die wichtigsten

Einzelsteuern: Einkommensteuer, Körperschaftsteuer, Solidaritätszuschlag, Gewerbesteuer,

Umsatzsteuer; Überblick über das Steuerverfahrensrecht

Cyber Law (3 credits, Master, winter semester, German, Munich)

Lecturer: Ann

Topics Covered: Die Veranstaltung bietet einen Einblick in die das Internet betreffenden

Rechtsgebiete. Behandelt werden unter anderem die Bereiche Domain- und

Kennzeichenrecht (Vergabe und Registrierung von Domains; Hyperlinks und Metatags),

Gewerblicher Rechtsschutz und Urheberrecht (Schutz von Computerprogrammen und

Datenbanken, Webdesign, Rechtsprobleme bei "Raubkopien"), Zivilrecht (Online-

Vertragsschluss, Verbraucherschutz im Internet, Online-Auktionen, allgemeine

Haftungsgrundsätze), Kartell-/Lauterkeitsrecht und allgemeines Persönlichkeitsrecht (Blogs

und Bewertungsforen).

Consumer Law (6 credits, Master, winter semester, German, Munich)

Lecturer: Ann

Topics Covered: Im 1. Teil werden nach einer Einführung in das Rechtssystem die

Grundlagen des Bürgerlichen Rechts vermittelt. Dabei werden die Vorschriften, die dem

Verbraucherschutz dienen, vertieft behandelt. Darauf aufbauend werden im 2. Teil spezielle

Probleme des zivilrechtlichen Verbraucherschutzes erörtert.

Learning Outcome: Die Studierenden sollen die Grundlagen des Bürgerlichen Rechts

kennen und die Vorschriften zum zivilrechtlichen Verbraucherschutz selbständig anwenden

können.

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Technology and Innovation Management: Introduction (3 credits,

Bachelor, summer semester, English, Munich)

Lecturer: Henkel

Topics Covered: Market aspects of innovation:

Innovation: Examples and particularities; Innovation and the development of industries;

Sources of innovation

Innovation strategy: Analysis of market, technology and competition; Acquisition of

technology: Market, cooperation and networks

Organizing the innovation process: The innovation process within the firm

R&D, production and marketing - cooperation for innovation?; Motivation and incentive

systems; Promotors and champions - roles in the innovation process Opposition against

innovation within the firm; Integrating customers in the innovation process; Measuring and

controlling innovation

Learning Outcome: Overview about the essential contents of technology and innovation

management. Knowledge of important models and concepts and how they can be used in

companies.

Literature: Reading Package, which is provided to the students. (copy shop) Optional:

Christensen, Clayton M. (1997): The innovator's dilemma; Hauschildt, Jürgen (2004):

Innovationsmanagement; Brockhoff, Klaus (1999): Forschung und Entwicklung

Advanced Technology and Innovation Management (6 credits, Bachelor,

winter semester, English, Munich)

Lecturer: Henkel

Topics Covered: Technology- and Innovation Management addresses aspects and topics

concerning the organisation of the innovation process.

Learning Outcome: The student learns about the innovation process within the firm. In

particular s/he learns about the management of new product development, R&D

cooperation, motivation and incentive systems, different roles in the innovation process,

form of opposition against innovation, tools of innovation management, and the integration

of (potential) customers into the innovation process.

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Literature: Reading package that is distributed

Case Study Seminar: Strategic Management of Technology and Innovation

(6 credits, Master, winter semester, English, Munich)

Lecturer: Henkel

Topics Covered: Technology is significant in differentiating from other companies. However,

in practice, the effective management of technology and its integration into strategy poses

difficult problems and, consequently, is often executed poorly. Analyzing how different

companies acted in such situations, we will come up with solutions for these issues. For this

purpose, we will take up the position of a general manager in a technology company, a

venture capitalist specialized in high-tech industries, a consultant, or just anyone interested

in understanding the increasing role of innovation in a company’s long term future.

In a seminar/case style format, we will cover a wide range of topics, including: integrating

technology and strategy; the design and evolution of technology strategy; developing

innovative capability; creating and implementing a development strategy; and, innovation

challenges in established firms.

Learning Outcome: By solving problems posed by real-life situations, students will gain an

insight into how to properly manage technology and innovation.

They will furthermore derive some important concepts and approaches that will help them

manage technology and innovation.

Literature: Robert A. Burgelman, Clayton C. Christensen & Steven C. Wheelwright,

Strategic Management of Technology and Innovation (fourth edition), McGraw-Hill Irwin,

Boston, Massachusetts, 2004.

Empirical Economic Research (6 credits, Master, winter semester, German,

Munich)

Lecturer: Henkel

Topics Covered: research design, correlation analysis, linear and multiple regression,

qualitative methods, factor and cluster analysis, conjoint analysis

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Learning Outcome: The students get an overview to the methods in economic research.

They are provided with different tools to use in empirical projects (e.g. thesis).

Literature: Backhaus, Erichson, Plinke, Weiber, Multivariate Analysemethoden, 12.

Auflage 2008; reading package

Topics in Innovation and Entrepreneurship I: Innovation & Strategy (6

credits, Bachelor, summer semester, German, Munich)

Lecturer: Henkel

Topics Covered: Innovative Produkte wie MP3-Player, Software, moderne Pharmazeutika

und DVDs beherrschen unser tägliches Leben. Im Innovationsmanagement solcher

Produkte tauchen einige Fragen immer wieder auf: Welche Standards setzen sich durch?

Wie beschleunigt man die Diffusion von Netzwerkgütern? Welches Unternehmen gewinnt im

Rennen um eine Erfindung?

- Sollte eine Produktinnovation kompatibel zu Konkurrenzprodukten sein oder nicht?

Sollte ich meine Erfindung geheim halten, patentieren oder frei veröffentlichen?

Mittels spieltheoretischer Methoden werden Mechanismen untersucht, die diesen Fragen

zugrunde liegen. Die Spieltheorie ist eine Disziplin, die in weiten Bereichen von Mathematik,

Wirtschaft, Biologie, Medizin bis hin zur Politik Anwendung findet. Jüngst wurden mehrere

Nobelpreise in diesem Gebiet vergeben. Dabei befasst sich die Spieltheorie konkret damit

Entscheidungssituationen zu modellieren, in denen sich mehrere Akteure gegenseitig

beeinflussen. Sie versucht dann daraus das rationale Entscheidungsverhalten abzuleiten.

Literature:

Dutta, P. K. (1999): Strategies and Games – Theory and Practice, Cambridge,

Massachusetts: MIT Press.

Belleflamme and Peitz: “Industrial Organization: Markets and Strategies”

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Topics in Innovation & Entrepreneurship II: Practical Seminar on

Corporate Technology Management (6 credits, Bachelor, summer semester,

English, Munich)

Lecturer: Henkel

Topics Covered: The course covers the essentials of strategic management in high-

technology corporations. The teaching methods involve lecturing, case-based teaching, and

presentations by guest lecturers from BCG and Siemens (M&A Strategy). The course is

designed in an interactive format that promotes intensive classroom discussions based

industry examples. The course deals with topics of corporate technology management.

These include: Innovation Strategy and Market Dynamics, R&D Organization and Project

Management, Innovative Product Development, Strategic IP Management, Modular Product

and Platform Management, Corporate M&A

Literature:

To be provided by the lecturer

Entrepreneurship (3 credits, Master, winter semester, English, Munich)

Lecturer: Patzelt

Topics Covered: The course includes the following topics: Definition of entrepreneurship

and importance for economic development, entrepreneurship at universities, entrepreneurial

motivation and intentions, decision making under uncertainty, effectuation and causation,

entrepreneurial failure, entrepreneurial strategy and networks, business planning, growth

models, strategic alliances of young ventures, human and social capital of entrepreneurs,

social and sustainability entrepreneurship

Learning Outcome: After course participation students will be able to (i) define

entrepreneurship and explain its role for the economy and society, (ii) understand basic

psychological and cognitive processes in entrepreneurial action, (iii) explain the basics and

important concepts of entrepreneurial decision making, (iv) analyze the role of human and

social capital of entrepreneurs, (v) understand the consequences of entrepreneurial failure,

(vi) describe growth models and growth paths of young ventures, (vii) remember the

purpose and elements of a business plan, (viii) understand the importance of entrepreneurial

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action for the success of existing firms (corporate entrepreneurship), (ix) explain the

advantages and disadvantages of strategic alliances, and (x) remember special forms of

entrepreneurship (social and sustainability entrepreneurship).

Literature: Hisrich/Peters/Shepherd, 2008, Entrepreneurship, McGraw-Hill

Entrepreneurial Management (6 credits, Bachelor, summer semester,

German, Munich)

Lecturer: Patzelt

Topics Covered: The seminar Entrepreneurial Management offers deeper insights into

selected aspects of entrepreneurship and provides a preparation for a bachelor thesis at the

Chair of Entrepreneurship. This includes working with scientific literature and the writing of a

term paper under instructions. The topics of the seminar include, but are not limited to:

Entrepreneurial motivation, decision making and cognition of entrepreneurs, entrepreneurial

strategy and growth, strategic alliances and networks, entrepreneurial human capital, social

and sustainability entrepreneurship, entrepreneurial failure.

Learning Outcome: After participation students are able to (i) analyze selected aspects of

entrepreneurship in-depth, (ii) understand scientific work, and (iii) apply scientific writing and

formulations.

Literature: References to literature will be provided in the introductory lecture.

Principles of Entrepreneurship (3 credits, Bachelor, winter semester,

English, Munich)

Lecturer: Patzelt in corporation with UnternehmerTUM

Topics Covered: The course offers an introduction to entrepreneurship theory and practice.

First, students will learn in lectures about theoretical approaches to entrepreneurship and

important topics such as entrepreneurial decision making and psychology, opportunity

recognition, and entrepreneurial finance. The second part of the course is a "hands-on-

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experience" where student teams will work out an opportunity assessment plan based on

innovative business ideas they develop.

Learning Outcome: After course participation students are able to understand the processes

associated with the recognition and development of entrepreneurial opportunities.

Literature: interactive lecture

The module consists of introductory lectures including cases and class discussion. In group

work students develop business ideas and present the opportunity assessment plans

developed.

Empirical Research Methods (6 credits, Bachelor, winter semester, summer

semester, German, Munich)

Lecturer: different

Topics Covered: This course will enable students to design, implement, and evaluate

empirical research. Students will learn the necessary steps for conducting an own empirical

research project. The first part of the course covers the necessary steps of empirical data

collection (research design, operationalization and measurement, questionnaire design,

methods of data collection); the second part focuses on data analysis (ANOVA, regression

analysis, factor analysis, cluster analysis, and - if time permits - structural equation

modeling).

Introduction to Entrepreneurship (3 credits, Bachelor, winter semester,

English, Munich)

Lecturer: Breugst/Patzelt

Topics Covered: The course offers introductory lectures to the topic of entrepreneurship.

Topic include, but are not limited to, the following: Entrepreneurship and economic growth,

entrepreneurial motivation and psychology, creativity, entrepreneurial emotions, opportunity

recognition und evaluation, opportunity assessment und business planning, entrepreneurial

human and social capital, financing sources for young ventures, growth strategies, social

entrepreneurship, entrepreneurial failure.

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Learning Outcome: After course participation students are able to, e.g., (i) analyze the

basics of entrepreneurial motivation and cognition, (ii) understand the role of uncertainty in

entrepreneurial decision making, (iii) evaluate strategic aspects and planning issues in

entrepreneurial ventures, (iv) explain the role of entrepreneurial human and social capital, (v)

understand the meaning of entrepreneurial failure for individuals and the economy, and (vi)

remember special forms of entrepreneurship including social and sustainability

entrepreneurship.

Entrepreneurship: Entrepreneurial Psychology (6 credits, Master, summer

semester, English, Munich)

Lecturer: Patzelt / Breugst

Topics Covered: The seminar on Entrepreneurial Psychology respresents an introduction to

scientific writing and prepares students for their Master Thesis. Furthermore, it provides

detailed insights in the entrepreneurship literature and its intersection with the literature in

the field of psychology. The students will write a seminar paper based on the scientific

literature. Moreover, they also serve as a referee for another participant's paper and, thus,

they get involved with scientific discussions.

The focus of the seminar is on the psychological processes of entrepreneurs and

entrepreneurial teams. Questions that will be addresses include, but are not limited to:

What motivates people to follow an entrepreneurial career?

How can entrepreneurs identify business opportunities?

What are typical processes in start-up teams?

How do start-ups find, keep, and motivate employees?

How does entrepreneurial passion guide the entrepreneurs's action?

Introduction to Entrepreneurial Behaviour (6 credits, Bachelor, winter

semester, English, Munich)

Lecturer: Breugst

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Topics Covered: The seminar Entrepreneurial Behavior respresents an introduction to

scientific writing and prepares students for the Bachelor Thesis. Furthermore, it provides

detailed insights in the literature on entrepreneurial behavior. The students will write a

seminar paper on a specific topic, they will present this topic to the class, and they will be

involved in scientific discussions on a variety of topics in class. The focus of the seminar is

on the psychological processes of entrepreneurs and entrepreneurial teams. Questions that

will be addressed include, but are not limited to: What motivates people to follow an

entrepreneurial carreer? How can entrepreneurs identify business opportunities? What are

typical processes in start-up teams? How do start-ups find, keep, and motivate employees?

How does entrepreneurial passion guide the entrepreneur's action? How does firm failure

impact entrepreneurs?

Learning Outcome: After the course students will know how to:

(i) analyze psychological characteristics and processes of entrepreneurs and entrepreneurial

teams (ii) read and understand the scientific literature (iii) write a scientific paper (iv) present

the term paper (v) lead a scientific discussion

Case Study Seminar: Entrepreneurial Strategy (6 credits, Master, winter

semester, English, Munich)

Lecturer: Milanov

Topics Covered: This course provides a forum for the in-depth examination of mindsets,

methods, and managerial activities that follow the entrepreneurial process from opportunity

recognition to growing ventures. We will examine entrepreneurship from a managerial

perspective, covering a wide area of issues that emerge with starting and growing new

ventures - be they independent or corporate projects. Topics include, but are not limited to:

1) entrepreneurial process (from idea to growing and harvesting a venture) 2) elements of

entrepreneurship: team, resources and opportunity 3) success and failure factors in

entrepreneurial management 4) managing risk and crafting hypotheses in entrepreneurial

ventures 5) crafting a value proposition in a competitive market 6) evaluation of

opportunities and their feasibility 7) business plan – purpose, format and content 8)

business models – understanding, crafting and adaptation 9) corporate venturing

The written and video cases, class exercises as well as the guest speakers’ experiences will

expose students to viewpoints on both sides of the table -- that of the entrepreneur and that

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of the investor. Moreover, the settings we will be exposed to in our case studies range from

small game company to online technologies, from small start-ups to mature companies,

from ventures backed by sophisticated investors to those funded by friends. Moreover, we

will cover online and offline businesses, service and product-based businesses, as well as

B2C and B2B models. By exposing you to a broad range of settings in which entrepreneurs

operate, the intent is to break the persistent but fundamentally wrong myth that

entrepreneurship is limited to but a few heroic figures covered in the popular press. In other

words, entrepreneurship is a management paradigm that is accessible to all of us and

remains a choice available to us throughout our careers.

Learning Outcome: Upon the completion of this course, students should:

• understand how to recognize and evaluate new venture opportunities (vs. ideas),

understanding both the entrepreneur’s as well as the investor’s perspective;

• understand the issues faced by entrepreneurs when starting a venture in terms of the

attitudes, knowledge and skills required to exploit an opportunity. A natural outcome of this

process is a student’s self-assessment in understanding the appeal of entrepreneurship as

own career path.

• understand the nature and purpose of a business plan

• understand business models, and importance of adaptation in the entrepreneurial process

Strategic Entrepreneurship through Open Innovation (6 credits, Bachelor,

winter semester, English, Munich)

Lecturer: Alexy

Topics Covered: By applying principles of entrepreneurship, large firms may achieve

innovation and corporate renewal and increase their abilities at opportunity recognition, risk-

taking, and opportunity exploitation. However, this is often easier said than done; in

practice, we often find that rather than trying to install an entrepreneurial spirit into a large

firm, these often decide to strategically engage with external actors to gain access to the

benefits of entrepreneurship, new knowledge, and new markets. For these companies, open

innovation is one of the predominant ways in which they carry out strategic

entrepreneurship. In this case study seminar, we will focus on the role of companies' open

innovation strategy in facilitating the strategic application of entrepreneurial thinking,

processes, and practices. We will look at what open innovation is, forms in which it may be

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enacted, and challenges that need to be overcome by management for it to contribute

toward the goals of the organization.

Learning Outcome: By solving problems posed by real-life situations, students will become

able to evaluate the importance of open innovation and its possible applications in practice

to support strategic entrepreneurial behavior in large corporations.

(Research) Seminar Strategic Entrepreneurship (6 credits, Master, summer

semester, English, Munich)

Lecturer: Alexy

Topics Covered: To be released by the lecturer

Learning Outcome: To be released by the lecturer

Topics in Innovation & Entrepreneurship (6 credits, Bachelor, winter

semester, summer semester, English, German, Munich)

Lecturer: Different

Topics Covered: Under this title, every semester several courses will take place focussing

on current topics relevant to the area of Innovation & Entrepreneurship. The concrete topics,

course titles, the names of the lecturer and the language of instruction will be released a few

weeks before the start of the lecture period.

Learning Outcome: To be released by the lecturer

Advanced Topics in Innovation & Entrepreneurship (6 credits, Master,

winter semester, summer semester, English, German, Munich)

Lecturer: Different

Topics Covered: Under this title, every semester several courses will take place focussing

on current topics relevant to the area of Innovation & Entrepreneurship. The concrete topics,

course titles, the names of the lecturer and the language of instruction will be released a few

weeks before the start of the lecture period.

Learning Outcome: To be released by the lecturer

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Courses in the research group “Marketing, Strategy and

Leadership”

Personnel Selection and Development (3 credits, Bachelor, winter semester,

German, Munich)

Lecturer: Kehr

Topics Covered: Grundlagen der Personaldiagnostik, Verfahren der Personalauswahl

(Bewerbungsunterlagen, Einstellungsinterview, Assessment Center, Leistungs- und

Persönlichkeitsdiagnostik), Güte und Nutzen der Personalauswahl, Gestaltungsfelder der

Personalentwicklung (PE), Führungstrainings als besondere PE-Maßnahme

Learning Outcome: Die Studierenden sollen nach Abschluss des Teilmoduls in der Lage sein

Verfahren der Personalauswahl (Bewerbungsunterlagen, Einstellungsinterview, Assessment

Center, Leistungs- und Persönlichkeitsdiagnostik) im Hinblick auf Güte und Nutzen

einschätzen zu können; Gestaltungsfelder der Personalentwicklung (PE) abschätzen zu

können; PE-Maßnahmen zu planen; Führungstrainings als besondere PE-Maßnahme zu

kennen.

Literature: In der Lehrveranstaltung wird ein aktueller Reader erstellt. Besuch des Moduls

"Personalmanagement" („Human Resource Management“) wird als Voraussetzung

empfohlen.

Leadership by Communication (3 credits, Bachelor, winter semester,

German, Munich)

Lecturer: Kehr

Topics Covered:

- Applied models of communication and motivation

- Evaluation, counselling and conversation techniques (goal-setting interview, check-up

interview, negotiation, conflict resolution, mediation)

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- Incentives and compensation (motivating effects of incentives, increases in performance,

employee surveys )

Applied Personnel Management – Part: Practice of Leadership and

Organization (3 credits, Master, summer semester, German, Munich)

Lecturer: Kehr

Topics Covered: Es werden aktuelle Praxisfälle aus dem Themenfeld Führung und

Organisation vorgestellt und diskutiert. Gemeinsam mit erfahrenen Praktikern analysieren

die Studierenden diese Praxisfälle und entwickeln Lösungen.

Learning Outcome: Nach der Teilnahme an den Modulveranstaltungen ist der/die

Studierende in der Lage, folgende Aspekte von "Führung durch Motivation" sowie von

"Praxis der Führung und Organisation" zu analysieren und zu bewerten: Kopf, Bauch und

Hand: Das Kompensationsmodell; Ziele und Motive, Wille und Überkontrolle, intrinsische

Motivation und Flusserleben, transformationale Führung und Motivation, authentische und

charismatische Führung. Er/Sie ist ferner in der Lage, Praxisfälle aus dem Themenfeld

Führung und Organisation zu analysieren und Lösungen zu entwickeln.

Applied Personnel Management – Part: Leadership by Motivation (3

credits, Master, summer semester, German, Munich)

Lecturer: Kehr

Topics Covered: The compensatory model of motivation and volition

Goals and goal conflicts

The goal negotiation technique

Implici motives

Intrinsic motivation and flow experience

Volition, will power and overcontrol

The impact of corporate visions on motivation

Transformational leadership and charisma

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Leadership and Organization – Part: Organizational Psychology (3 credits,

Master, winter semester, English, Munich)

Lecturer: Kehr

Topics Covered: Organizational psychology: Normative values and ethics, individual

attributes, motivation and empowerment, groups and teams, basic attributes of

organizations, organizational culture, organizational change and development, leadership,

decision making and communication, conflict and negotiation.

Learning Outcome: At the end of the module students are able to understand and apply the

following aspects of organizational psychology: normative values and ethics, individual

attributes, motivation and empowerment, groups and teams, basic attributes of

organizations, organizational culture, organizational change and development.

Literature: Wood, J. M. (2006). Organisational behavior: Core concepts and applications

(1. ed.). Milton, Australia: Wiley.

Rosenstiel, L. v. (2003). Grundlagen der Organisationspsychologie (5. Aufl.). Stuttgart:

Schäffer-Poeschel.

Leadership and Organization – Part: Introduction to Leadership (3 credits,

Master, winter semester, English, Munich)

Lecturer: Kehr

Topics Covered: Introduction to leadership: Introduction and overview, characteristics of

leaders, effective leadership behaviours, delegation and participation, charisma and

transformational leadership, legitimation of leadership, power and influence tactics,

situational leadership and theories of motivation, LbM and the compensatory model of work

motivation, development of leadership.

Learning Outcome: At the end of the module students are able to understand and apply the

following aspects of leadership: decision making and communication, conflict and

negotiation, characteristics of leaders, effective leadership behaviours, delegation and

participation, charisma and transformational leadership, legitimation of leadership, power

and influence tactics, situational leadership and theories of motivation, LbM and the

compensatory model of work motivation, development of leadership.

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Literature:

Wood, J. M. (2006). Organisational behavior: Core concepts and applications (1. ed.).

Milton, Australia: Wiley.

Rosenstiel, L. v. (2003). Grundlagen der Organisationspsychologie (5. Aufl.). Stuttgart:

Schäffer-Poeschel.

Human Resource Management (3 credits, Bachelor, summer semester,

German, Munich)

Lecturer: Kehr

Topics Covered: Introduction to HRM, strategic HRM, work and organizations, work design

and work analysis, personnel planning, personnel selection, time management at work,

performance evaluation, training and development, compensation, personnel costs and

controlling

Learning Outcome: At the end of the module students are able to understand the following

aspects of HRM: Introduction to HRM, strategic HRM, work and organizations, work design

and work analysis, personnel planning, personnel selection, time management at work,

performance evaluation, training and development, compensation, personnel costs and

controlling.

Literature: Klimecki, R. G. & Gmür, M. (2005). Personalmanagement. Stuttgart: UTB.

UND Scholz, C. (2000). Personalmanagement (5. Aufl.) München: Vahlen. UND Noe, R. A. et

al., (2006). Human resource management (6th ed.). NY: McGraw-Hill.

Introduction to Strategy and Organization (3 credits, Bachelor, summer

semester, German, Munich)

Lecturer: Welpe

Topics Covered: The lecture „Organization“ will start by identifying the premises having lead

to the development of organizations and how these entities can be characterized. In the

next step, a selection of different organizational theories will be presented and analyzed.

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Based on these theoretical foundations, the lecture’s focus will switch to current trends and

developments within organizational research and praxis.

Planned syllabus: organizational theories, intercompany organization, collaboration in virtual

organizations and teams, cooperation and strategic decision making in the context of

organization, individuals and behavior within organizations, instruments of coordination and

motivation, transferring organizational research to praxis, organizational ethics, current

developments within organizational research and praxis.

Learning Outcome: The lecture’s goal is to give broad insight into organizational issues such

as decision processes, individuals and their behaviour within organizations, instruments of

coordination and motivation and organizational ethics.

Electronic Markets (6 credits, Bachelor, summer semester, German,

Munich)

Lecturer: Welpe

Topics Covered: Die Veranstaltung behandelt Elektronische Märkte, insbesondere im

Internet, mit besonderer Betonung von ökonomischer Analyse und Ableitung geeigneter

Strategien. Dabei werden z.B. folgende Fragestellungen aufgegriffen: Welche

Geschäftsmodelle existieren auf elektronischen Märkten? Welche Leistungen lassen sich

auf elektronischen Märkten austauschen, welche Einflussfaktoren spielen eine Rolle? Was

sind die charakteristischen Merkmale der so genannten "New Economy"? Welche Rolle

spielen "Winner-takes-all"-Märkte und "Economies of Increasing Returns"? Was sind die

Besonderheiten des Handels mit digitalen Produkten? Welche neuen

Wertschöpfungsmodelle und Strategien ergeben sich in elektronischen Märkten? Wie

werden Unternehmen auf elektronischen Märkten bewertet? Die Themenstellungen werden

theoretisch fundiert und mit Beispielen aus der Praxis illustriert.

Literature: Details zu den relevanten Literaturquellen folgen in der ersten Veranstaltung.

Corporate Strategy (3 credits, Master, summer semester, German, Munich)

Lecturer: Welpe

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Topics Covered: Den Wandel vorantreiben: Was ist eine Strategie?, Entwicklung eines

Unternehmensstrategie am Beispiel Linde, Lines Wandel zu einem reinen Gasunternehmen,

Integration und zukünftige Herausforderungen

Strategieumsetzung: Business Excellence - Verbesserungsprogramme, Fähigkeit zur

Veränderung - Änderungsmanagement, Top-Performer / Talente anwerben - Strategische

Personalführung.

Learning Outcome: Nach der Teilnahme an den Modulveranstaltungen sind die

Studierenden in der Lage folgende Schwerpunkte der strategischen Unternehmensführung

zu verstehen: Definition und Inhalte einer Strategie, Vorgehensweise zur Entwicklung einer

Unternehmensstrategie am Beispiel des Unternehmens Linde AG, die Umwandlung der

Linde AG zu einem Gas Produzenten und die daraus enstehenden Herausforderungen,

die Umsetzung einer Strategie durch Business Excellence Programme, Changemanagement

und strategisches Personalmanagement. Durch einen Unternehmensbesuch bei der Linde

AG haben die Studenten praktische Einsichten in die Unternehmensführung erlangt und

sind in der Lage die Umsetzungsmöglichkeiten einer Unternehmensstrategie in der Praxis zu

bewerten.

Advanced Strategy and Organization (6 credits, Bachelor, winter semester,

English, Munich)

Lecturer: Welpe

Topics Covered: This seminar focuses on advanced strategy analysis, models and tools.

Starting with the central theories and models in this area, research topics in advanced

strategy and organization will be elaborated and worked out in teams. The students will

learn how to conduct a strategy analysis by using case studies. Also, students will learn to

critically think about theories, findings and results. A guest lecturer will join the course in

order to provide a practical perspective. The number of students admitted will be restricted.

Applied Strategy and Organization (3 credits, Bachelor, winter semester,

English, German, Munich)

Lecturer: Welpe

Topics Covered: Focus topic and language vary from semester to semester.

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Marketing (3 credits, Bachelor, summer semester, English, Munich)

Lecturer: von Wangenheim

Topics Covered: Marketing foundations, consumer behaviour, strategic marketing, market

segmentation, targeting and positioning, product, price, place promotion mix, relationship

marketing

Learning Outcome: After successful completion of this course, students should be able to

correctly apply basic marketing language, explain central consumer behaviour theories,

discuss elementary marketing concepts such as strategy development, market

segmentation and relationship marketing, und evaluate the application of central marketing

mix elements.

Literature:

Homburg, C./Krohmer, H./Kuester, S.: Marketing-Management 2008, Gabler.

Online Marketing (6 credits, Bachelor, summer semester, German,

Munich)

Lecturer: von Wangenheim

Topics Covered: In the course Online Marketing, the basics of Online Marketing are taught.

By means of important theories, concepts, and central scientific marketing articles, the main

topics of online marketing become vivid. On the one hand, participants learn more about

current online marketing topics in practice. On the other hand, they learn how, scientific

research projects deal with online marketing topics.

Learning Outcome: At the end of the course Online Marketing, the students are able to

evaluate online marketing-relevant research questions and practical issues. The focus is on

different online marketing instruments from a practical and scientific perspective. Besides

online marketing in practice this course emphasises the elaboration of scientific questions in

the field of online marketing.

Literature: recent literature from a scientific and practical perspective

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Services & Technology Marketing (6 credits, Master, winter semester,

German, Munich)

Lecturer: von Wangenheim

Topics Covered: In all industrialized countries, services are becoming increasingly

important. The „third sector“ is enjoying high and stable growth rates, and even in a

traditionally production oriented economy like Germany, services account for more than

70% of the GDP. This development is strongly driven by the advances in information and

communication technology, which in turn enable the development of new services or a

enhance existing services. This course focuses on the adoption of services and technology,

customers' evaluation of (service) quality) and the management of service quality.

Learning Outcome: The intent of this course is to introduce, discuss, and analyze several

topics important to organizations whose core product is service and to organizations that

depend on service excellence for competitive advantage (high technology manufacturers,

industrial goods, etc).

After completing this course, students should be able to:

- Understand differences between marketing in service versus manufacturing organizations

- Understand the unique challenges that are involved in managing service organizations and

in delivering quality service

- Analyze components of the services marketing mix

-Critically evaluate the role that people (both employees and customers) and technology can

play in influencing service delivery, customer satisfaction, and service recovery

- Understand the underlying concepts of (service) technology adoption and diffusion

- Understand how service can be a competitive advantage for high technology

manufacturers and how goods and services can be successfully integrated into solutions

that address complex customers' needs

Literature: not specified

Customer Management (6 credits, Master, winter semester,

German/English, Munich)

Lecturer: Schumann

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Topics Covered: This seminar aims at presenting basic principles of (data driven) customer

management and stimulating discussions on current topics of the field. Throughout the

course, students will interactively learn how to analyse and solve customer management

problems and how to put this knowledge into practice. First, basics such as methods and

concepts (customer acquisition, cross-selling, retention and churn, loyalty programs and

complaint management) are discussed and groups of students will prepare article-based

presentations on selected topics. Second, students will put their knowledge into practice by

working on assignments and case studies issued by partner companies. Results will be

presented and discussed with company representatives in class.

Learning Outcome: At the end of the module students are able to:

- understand the difference between historic and forecast methods of valuing customers;

and appreciate the strengths and limitations of each;

- remember unique challenges of implementing a value-based customer management within

companies and create adequate approaches

- critically analyse customer management scenarios

- create concepts for customer management strategies and initiatives

- apply customer lifetime value and customer equity as a key metric for deriving customer

management strategies and initiatives

- evaluate alternative customer management strategies and initiatives

Literature: Blattberg, Robert C., Byung-Do Kim and Scott A. Neslin (2008), Database

Marketing: Analyzing and Managing Customers, Berlin: Springer

Kumar, V. and Werner Reinartz (2005), Customer Relationship Management: A Databased

Approach, Hoboken: John Wiley & Sons

Kumar, V. (2008), Managing Customers for Profit, Upper Saddle River: Wharton School

Publishing

Sustainability Innovation and Sustainability Marketing (6 credits,

Bachelor, winter semester, English, Munich)

Lecturer: Belz

Topics Covered: Part I: Understanding Sustainability, Innovation and Marketing; Challenges

of the 21st Century; The Concept of Sustainable Development; Framing Sustainability

Innovation and Marketing

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Part II: Developing Sustainability Innovation & Marketing Opportunities; Socio-ecological

Problems; Consumer Behaviour

Part III: Developing Sustainability Innovation & Marketing Strategies; Sustainability Values

and Objectives; The Need for and Types of Sustainability Innovations; Sustainability

Innovation & Marketing Strategies

Part IV: Developing the Sustainability Marketing Mix (“4 C’s”); Customer Solutions;

Communications; Customer Cost; Convenience

Part V: Developing the Future of Sustainability Innovation & Marketing; Sustainability

Marketing Transformations; Reframing Sustainability Innovation & Marketing

Learning Outcome: At the end of the module the students are able to:

1. Understand the concept of sustainable development; 2. Perceive sustainability as a

challenge for innovation and marketing; 3. Differentiate various types of sustainability

innovations; 4. Analyse the link between socio-ecological problems and consumer

behaviour; 5. Develop a sustainability marketing strategy and a sustainability marketing mix

(the "four Cs")

Literature: Required Readings:

Belz, Frank-Martin and Peattie, Ken (2009): Sustainability Marketing: A Global Perspective,

Chichester: Wiley.

Further Readings:

Boelie, E., Geels, F. and Green, K. (2004): System Innovation and the Transition to

Sustainability: Theory, Evidence and Policy, Cheltenham: Edward Elgar.

Charter, Martin and Polonsky, Michael J. (eds.) (1999): Greener Marketing. A Global

Perspective on Greening Marketing Practice, Sheffield: Greenleaf.

Ottman, Jacqueline (2004): Green Marketing. Opportunity for Innovation, Lincolnwood

(Chicago), Illinois: NTC Business Books.

Seminar: Sustainability Marketing (3 credits, Master, summer semester,

English, Campus Weihenstephan)

Lecturer: Belz

Topics Covered: Meaning, requirements and restrictions of sustainable consumption;

promotion of sustainable consumption by different actors; balance between individual

demands and social-ecological needs; marketing conception and consumer’s behaviour:

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strategic marketing, marketing management, consumer and nutritional behaviour;

agricultural products and food marketing; regional marketing; case study

Learning Outcome: social and communication competences (team work, presentation,

discussion and problem solving); understanding of marketing concepts with special regard

to agricultural products.

Literature: To be provided by the lecturer

Seminar: Sustainable Consumption (3 credits, Master, summer semester,

English, Campus Weihenstephan)

Lecturer: Belz

Topics Covered: Introduction into the principles of sustainable consumption. Strategies,

instruments and best practices of promoting sustainable consumption are to be presented

and discussed critically.

Learning Outcome: Fundamental knowledge about the concept and the promotion of

sustainable consumption; ability to evaluate different consumptions based on their

relevance for sustainable development; social and communication competences (team

work, presentation, discussion and problem solving)

Literature: To be provided by the lecturer

Seminar: Corporate Sustainability (3 credits, Bachelor, summer semester,

German, English, Munich)

Lecturer: Belz

Topics Covered: Introduction to Corporate Sustainability, Sustainability Operations & Supply

Chain Management, Sustainability Marketing, Strategy & Leadership, Sustainability

Innovation & Entrepreneurship, Sustainability Finance & Accounting

Literature: To be provided by the lecturer

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Consumer Behaviour (6 credits, Master, winter semester, English,

Weihenstephan)

Lecturer: Roosen

Topics Covered: This course gives an introduction to the theories of consumer behaviour,

how consumers think, feel, reason, and select between different alternatives (e.g., brands,

products), and how they are influenced by his or her environment (e.g., culture, family,

signs, media). Limits to information processing are discussed as is the role of emotion in the

purchase act. Special emphasis is given to the different decision strategies depending on

the type of purchase or product. The course introduces to the relevant methods in empirical

consumer research, for attitude measurement, consumer segementation and measurement

of product preference. Methods discussed are aspects of survey design, factor analysis,

cluster analysis and conjoint analysis.

Learning Outcome: The students are able to understand types and trends in consumer

behaviour. They know the different theoretical approaches to consumer behaviour and see

their strength and weaknesses in different consumer decision contexts. They learn how to

design and conduct empirical research on consumer behaviour.

Literature:

Peter, J. P. and J. C. Olsen (2008). Consumer Behavior and Marketing Strategy. Bosten,

McGraw Hill;

Schiffman, L.G., L.L. Kanuk H. Hansen (2008). Consumer Behavior – A European Outlook.

Upper Saddle River: Pearson Education Inc.;

Solomon, M.R., G.J. Barnossy, S. Askegaard, and M. Hoog (2009). Consumer Behavior. The

European Market. 4th Edition. Financial Times Prentice Hall;

Mazzocchi, M. (2008). Statistics for Marketing and Consumer Research. Sage Publications

Consumer Behaviour Research Methods (6 credits, Master, winter

semester, English, Munich)

Lecturer: Roosen

Topics Covered:

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- Designing of questionnaires

- Introduction to SPSS

- Selected statistical approaches(regression analysis, cluster analysis, faktor analysis,

conjoint analysis)

Consumer Economics and Policy (6 credits, Master, winter semester,

English, Campus Weihenstephan)

Lecturer: Roosen

Topics Covered: The lecture provides an introduction to economic approaches used to

explain and analyse consumer decisions. The consumer is observed in his/her function as a

household member against the background of macro- and microeconomics. It is

demonstrated how the consumer can obtain an optimal structure of consumption patterns.

Referring to the principles of the so called “household production theory”, the course

explains different production processes of a household. Additionally, special aspects of

consumer economics are analysed for example in the field of investments in human capital

and decisions on household formation and dissolution. Rationale of Consumer Policy, the

perspective on the consumer in consumer policy, public economics as a foundation for

consumer policy (information asymmetries, competition policy, information policy, quality

and safety assurance, liability and contract law), Insitutions of consumer policy, governance

and citizenship.

Learning Outcome: To understand, explain and discuss economic decisions of a household.

The students understand the different justifications for consumer policy. He /she knows the

principal instituation involved in the formulation of consumer policy and the societal

discussion leading the formulation of approaches to the consumer interest in public policy.

Literature: Blau, F. D.; Ferber, M.; Winkler, A.E. (1998). The Economics of Women, Men,

and Work. Upper Saddle River, Prentice Hall;

Bryant, W. K.; Zick, C., D. (2006). The Economic Organization of the Household. Cambridge,

Cambridge University Press;

Deaton, A.; Muellbauer, J. (1988). Economics and consumer behavior. Cambrige,

Cambridge University Press;

Goldsmith, E. R. (2005). Consumer Economics. Issues and Behaviours. New Jersey,

Pearson, Prentice Hall;

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Leet, D. R.; Driggers, J. (1990). Economic Decisions For Consumers. New York, Macmillan

Publishing Company;

Kooreman, P.; Wunderink, S. (1997). The Economics of Household Behaviour. New York, St.

Martin’s Press;

Solomon, M. (2009): Consumer Behaviour. Buying, Having and Being. Pearson Education

Inc., Upper Saddle River, New Jersey.

Viscusi, W. K., J.E. Harrington, and J. Vernon (2005). Economics of Regulation and Antitrust.

Fourth Edition. Cambridge: MIT Press

Bevir, M. and F. Trentmann (2007). Governance, Consumers and Citizens: Agency and

Resistance in Contemporary Politics. Hampshire: Palgrave.

Food Economics (3 credits, Master, winter semester, English, Campus

Weihenstephan)

Lecturer: Roosen

Topics Covered: The course consists of two parts. The first part in the main course deals

with economic processes concerning food. First, the food economy is introduced, followed

by economic theory that explains demand and supply of food products. Special topics that

influence the food market equilibrium are presented from both the consumer’s and

supplier’s perspectives. Also, food policy interventions are described. Another focus is on

the discussion of current developments and challenges in the (global) food market.

The second part of the course is a seminar on Food Economics. Each student has to

prepare a term paper on a current issue surrounding Food Economics. The paper is

presented and discussed with the class at the end of the course.

Learning Outcome: To understand the economic activities within a certain branch of the

industry and their impact on both producers and consumers.

Literature: Drummond, H.E.; Goodwin, J.W. (2004). Agricultural Economics. Prentice Hall,

Upper Saddle River, New Jersey;

Finkelstein, E. A., Ruhm, C. J., & Kosa, K. M. (2005). Economic causes and consequences

of obesity. Annual Review of Public Health, 26, 239-257;

Golan, E., Kuchler, F., Mitchell, L. (2000). Economics of Food labeling. Economic Research

Service, U.S. Department of Agriculture. Agriculture Economic Report No. 793. Washington,

D.C.;

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Henson, S., Traill, B. (1993) The demand for food safety. Market imperfections and the role

of government. Food Policy, 18, No. 2, p. 152-162;

Knutson, R.D., Penn, J.B., Flinchbaugh, B.L. (2003): Agricultural and food policy. Prentice

Hall, Upper Saddle River, New Jersey;

Schrimper, R. A. (2001): Economics of Agricultural Markets. Prentice Hall, Inc., Upper

Saddle River, New Jersey;

Speeding, C.R.W. (Ed.) (1989): The human food chain. Elsevier Science Publishers LTD.

Current Topics in Economics Ethics and Business Ethics (3 credits, Master,

summer, semester, German, Munich)

Topics Covered: Die Vorlesung führt in Grundprobleme, Argumentationsformen und

Theorieansätze einer Unternehmensethik ein. Sie untersucht die Chancen der Realisierung

moralischer Normen und Forderungen im Spannungsfeld von Ökonomie und Ethik.

Zentralanliegen ist dabei die Analyse ethischer Entscheidungsprozesse in Unternehmen vor

dem Hintergrund einer differenzierten Untersuchung von Handlungssituationen und

Handlungsstrategien sowie den Grundlagen einer Handlungsethik. Zu den Themen sollen

Reputation, Vertrauen und Sozialkapital ebenso gehören wie die Probleme Korruption,

Umweltschutz und Fragen globaler Ethikkonzepte. Den Abschluss bildet eine kritische

Darstellung der verschiedenen Forschungsansätze in der unternehmensethischen Debatte.

Learning Outcome: Nach der Modulveranstaltung sind die Studierenden in der Lage,

wirtschaftsethische Fragestellungen zu reflektieren, ethische Theorien anzuwenden und den

ethischen Gehalt ökonomischer Theorien zu verstehen.

Literature

Karl Homann/Christoph Lütge: Einführung in die Wirtschaftsethik, 2. Aufl., Münster 2005.

Andrew Crane/Dirk Matten: Business Ethics: A European Perspective, Oxford 2003. Karl

Homann/Franz Blome-Drees: Wirtschafts- und Unternehmensethik, Göttingen 1992

Business Ethics (3 credits, Master, winter semester, English, Munich)

Lecturer: Lütge

Topics Covered: The lecture course delivers an introduction into the basic problems,

arguments, models and theories of business ethics. It explores the theoretical foundations

of ethics as well as the chances of implementing moral norms in the socio-economic world.

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Further topics include reputation, the fight against corruption as well as Corporate Social

Responsibility and Corporate Citizenship. Finally, different theoretical approaches to

business ethics will be critically discussed.

Learning Outcome: Students shall be able to reflect upon ethical issues in business, apply

theories and understand the ethical gist of economic theories.

Literature:

Andrew Crane/Dirk Matten: Business Ethics. Managing Corporate Citizenship and

Sustainability in the Age of Globalization, Oxford 2007.

Karl Homann/Christoph Lütge: Einführung in die Wirtschaftsethik, 2nd ed., Münster 2005.

Karl Homann/Peter Koslowski/Christoph Lütge (eds.): Globalisation and Business Ethics,

Aldershot 2007.

Christoph Lütge (ed.): Handbook of the Philosophical Foundations of Business Ethics,

Heidelberg/New York 2012.

Topics in Marketing, Strategy & Leadership (6 credits, Bachelor, winter

semester, summer semester, English, German, Munich)

Lecturer: Different

Topics Covered: Under this title, every semester several courses will take place focussing

on current topics relevant to the area of Marketing, Strategy & Leadership. The concrete

topics, course titles, the names of the lecturer and the language of instruction will be

released a few weeks before the start of the lecture period.

Learning Outcome: To be released by the lecturer

Advanced Topics in Marketing, Strategy & Leadership (6 credits, Master,

winter semester, summer semester, English, German, Munich)

Lecturer: Different

Topics Covered: Under this title, every semester several courses will take place focussing

on current topics relevant to the area of Marketing, Strategy & Leadership. The concrete

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topics, course titles, the names of the lecturer and the language of instruction will be

released a few weeks before the start of the lecture period.

Learning Outcome: To be released by the lecturer

Courses in the research group “Operations & Supply Chain

Management”

Management Science und Production Management (9 credits, Bachelor,

winter semester, German, Munich)

Lecturer: Kolisch (Part: Management Science 6 ECTS) and Grunow (Part:

Production Management 3 ECTS)

Topics Covered: Decision Theory, Monte Carlo Simulation, Linear Programming, Binary and

Integer Programming, Graph Theory, Network Flow Problems, Dynamic Programming

Learning Outcome: At the end of the course students are able to model business problems

with mathematical models, to solve these models and to propose management actions on

the basis of the derived solutions.

Literature:

Domschke, Drexl: Einführung in Operations Research, Summerer; Hillier and Lieberman:

Introduction to Operations Research, Mc-Graw Hill; Winston: Operations Research -

Applications and Algorithms, Thompson

Service & Operations Management (6 credits, Bachelor, summer semester,

English, Munich)

Lecturer: Kolisch

Topics Covered: Data Envelopment Analysis, Process Modelling, Quality Management,

Scheduling, Forecasting, Inventory Management, Revenue Management, Queueing Theory

Nature of Services, Role of Services in the Economy, Service Quality, Service Encounter,

Supporting Facility and Process Flow, Service Facility Location.

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Learning Outcome: At the end of the course the students are familiar with the standard

problem and models in operations management. Furthermore, they are able to model

operations management problems and to solve these models with appropriate

mathematical methods and software systems such as ILOG OPL. This enables them to

analyze operations management problems and to make sound decisions in the field of

operations management.

Literature:

Fitzsimmons und Fitzsimmons: Service Management - Operations, Strategy and Information

Technology, McGraw-Hill; Nahmias: Production and Operations Analysis, Irwin; Terwiesch

and Cachon: Matching Supply with Demand - An Introduction to Operations Management,

McGraw Hill

Project Management (6 credits, Bachelor, winter semester, English,

Munich)

Lecturer: Kolisch

Topics Covered: Fundamentals of Project Management, Project Evaluation, Project Portfolio

Planning, Project Organization, Project Planning, Cost Estimation, Project Scheduling,

Resource Management, Controlling Projects.

Learning Outcome: At the end of the course the students are familiar with the fundamentals

and the specific tasks of project management. In particular they will learn how to evaluate,

select, plan, and control projects. Furthermore, they will learn how to use the software

Microsoft Project in order to accomplish these tasks.

Literature:

Shtub, Bard und Globerson: Project Management, Pearson Prentice Hall

Complex Scheduling (6 credits, Master, summer semester, German,

Munich)

Lecturer: Kolisch

Topics Covered:

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Teil 1: Modelle und Methoden

1.Zeitplanung

2.Kapazitätsplanung - RCPSP

3.Kapazitätsplanung - MRCPSP

4.Weitere deterministische Kapazitätsplanungskonzepte

5.Stochastische Kapazitätsplanung

Teil 2: Anwendungen

1.Luftfahrtindustrie

2.Automobilindustrie

3.Chemieindustrie

4.Einzel- und Kleinserienfertigung

5.Chemieindustrie

6.Gesundheitsindustrie

Literature:

To be provided by the lecturer

Discrete Optimization (6 credits, Master, summer semester, English,

Munich)

Lecturer: Kolisch

Topics Covered: Discrete optimization problems arise in many practical applications and

functional areas. This course focuses on the underlying theory and both exact and heuristic

solution algorithms that make it possible to solve the large and complex models.

Consequently, students will understand the problem complexity and shall be able to apply

appropriately these solution approaches to solve their complex problems that they have at

hand. For this advanced course, students must have prior knowledge in Management

Science or Operations Research. Students should be able to use any optimization

packages, namely ILOG/OPL, CPLEX, LINGO, or Solver, as the assignment may require

implementation of an algorithm.

Learning Outcome: At the end of the module, students shall understand the complexity of

discrete optimization models, polyhedral theory, and advanced methods in solving the

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discrete models, including decomposition methods, strong valid inqualities, and lagrangian

duality. Students will be able to apply appropriately these solution approaches to solve their

complex research problems at hand either by exact or heuristic methods.

Literature:

1. Nemhauser G.L. and L.A. Wolsey. Integer and Combinatorial Optimization. Wiley. 1988.

2. Wolsey, L.A. Integer Programming. Wiley. 1998.

3. Wintston, Operations Research: Applications and Algorithms. 1993.

4. Any reference or textbook in management science or operations research.

Modeling, Optimization and Simulation in Operations Management (6

credits, Bachelor, winter semester and summer semester, English (winter

and summer semester), German (summer semester), Munich)

Lecturer: Grunow (English), Kolisch (German)

Topics Covered:

Simulation:

- Basics in simulation

- Basics in Arena simulation software

- Input-Analyses

- Simulation of simple events with Arena

- Output-Analysis

- Process-Analyses

Modeling and Optimization:

- Introduction to mixed integer linear programming

- Introduction to different modeling techniques

- Introduction to the optimization software IBM ILOG CPLEX Optimization Studio

- Simple data structures and statements in OPL programming language

- OPL Excel interface for data import and data export

- OPL Script

- Primal Problem, dual problem, and economic interpretation

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Literature:

W. D. Kelton, R. P. Sadowski und D. T. Sturrock (2010). Simulation with ARENA (Fifth

Edition). Boston u. a.: McGraw-Hill.

J. Banks, J. S. Carson, B. L. Nelson und D. M. Nicol (2009). Discrete-Event System

Simulation (Fifth Edition). Upper-Saddle-River: Prentice Hall

J. Bleymüller, G. Gehlert und H. Gülicher (2008). Statistik für Wirtschaftswissenschaftler (15.

Auflage). München: Verlag Vahlen

Law (2007). Simulation Modeling and Analysis (Fourth Edition). Boston u. a.: McGraw-Hill

Williams, H. P.: Model Building in Mathematical Programming, 4. Edition, Wiley, 1999.

Basics of Advanced Planning and Supply Chain Management (6 credits,

Bachelor, winter semester, summer semester, English, Munich)

Lecturer: Grunow

Topics Covered: Today’s business is characterized by supply networks comprising different

partners (e.g. suppliers, distribution and retail centres, plants, customers). Activities within

supply networks have to be well coordinated in order to avoid excessive inventories,

inefficient capacity utilization and poor customer service. In most industrial companies

operational production management is supported by computerizes production planning and

control (PPC) systems which are embedded into comprehensive Enterprise Resource (ERP)

systems. Over the recent years so-called Advanced Planning and Scheduling (APS) systems

have emerged. Their major characteristics are the use of mathematical optimization

techniques and the integration into comprehensive supply chain management concepts.

Content:

1. Fundamentals of Production Planning and Control Systems

2. Introduction to Supply Chain Management

3. Advanced Planning Systems

4. Strategic Network Design

5. Demand Planning

6. Supply Network Planning

7. Production Planning and Detailed Scheduling

8. Available-to-Promise

9. Deployment and Transportation

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Learning Outcome: After the module students are able to:

- Have an overview of the scope of Production planning and Control (PPC) systems within

Enterprise Resource Planning (ERP) systems

- Structure ERP and PPC systems into its their major building blocks

- Reveal the limitations and ineffectiveness in PPC systems

- Outline the basic concepts in supply chain management

- Know the concepts used in advanced planning

- Apply the quantitative techniques used in supplt chain management

- Understand the structure and methodology used in commercial Advanced

PlanningSystems (APS) such SAP APO, Oracle/Peoplesoft/JDEdwards JD Edwards

EnterpriseOne

- Assess the applicability of APS in different types of industries

- Use and develop advanced planning methodology for solving reallife problems in strategic

network design, demand planning, supply network planning, production planning and

detailed scheduling, available-to-promise, deployment and transportation

Literature: Course notes Scientific journals Chopra, S., Meindl, P. Supply chain

management: Strategy, planning, and operation. Upper Saddle River, N.J., Pearson Prentice

Hall, (latest edition)

Stadtler, H., Kilger, C. Supply chain management and advanced planning. Berlin: Springer

(latest edition)

Advanced Planning – Models and IT Tool for Supply Chain Management

(6 credits, Master, winter semester, summer semester, English, Munich)

Lecturer: Grunow

Topics Covered: Today’s business is characterized by supply networks comprising different

partners (e.g. suppliers, distribution and retail centres, plants, customers). Activities within

supply networks have to be well coordinated in order to avoid excessive inventories,

inefficient capacity utilization and poor customer service.

Over the recent years so-called Advanced Planning and Scheduling (APS) systems have

emerged which complement traditional ERP systems. Their major characteristics are the

use of mathematical optimization techniques and the integration into comprehensive supply

chain management concepts. In this teaching module we will look more closely at SAP's

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advanced planning tool APO and use a case from the food industry, the fruit juice producer

Frutado, to illustrate how integrated planning over various modules and decision levels can

be realized.

Content:

1. The Frutado case

2. Hierarchical Planning and the Supply Chain Planning Matrix

3. SAP APO - Module Matrix and General Principles

4. Demand Planning

5. Supply Network Planning

6. Production Planning and Detailed Scheduling

7. Deployment and Transportation Load Builder

8. Transportation Planning and Vehilce Scheduling

9. Global Available-to-Promise

Learning Outcome:

After the module students are able to:

- Know the concepts and methodologies used in advanced planning

- Apply the quantitative techniques used advanced planning for supply chain management

- Understand the structure and methodology used in commercial Advanced Planning

Systems (APS) such as SAP APO

- Understand the interdependences of planning decisions made on different levels of the

planning hierarchy

- Model practical planning problems with SAP APO

- Use and develop an advanced planning methodology for solving real-life problems in

demand planning, supply network planning, production planning and detailed scheduling,

available-to-promise, deployment and transportation, also involving several levels of the

decision hierarchy

Literature:

Stadtler, H., Fleischmann, B., Grunow, M., Günther, H.-O., Meyr, H., Advanced Planning in

Supply Chains – Illustrating the Concepts Using an SAP APO Case Study (to appear)

Chopra, S., Meindl, P. Supply chain management: Strategy, planning, and operation. Upper

Saddle River, N.J., Pearson Prentice Hall, (latest edition)

Stadtler, H., Kilger, C. Supply chain management and advanced planning. Berlin: Springer

(latest edition)

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Sales and Operations Planning in the Automotive Industry (6 credits,

Bachelor, winter semester, summer semester, English, Munich)

Lecturer: Grunow

Topics Covered: The course enhances the participant’s ability to apply quantitative methods

for demand forecasting and manufacturing operations planning. It is a practical course,

which uses computer software to illustrate how to apply the methodologies introduced. In

particular, we will analyze the impact of high product variety on sales and operations

planning in the automotive industry.

Learning Outcome: Gain an overview and insights on different manufacturing environments

for automotive production and supply chain management

Understand Order fulfilment strategies to match customer demand and automotive order-

to-delivery processes

Describe Product variety, Marketing strategy shift and Recent trends in Automotive sale

strategies

Define Mass customization strategies: Late Configuration, Modularity, Product Platforms

and Option Bundling

Link product variety to order-fulfillment strategies and understand the impact of product

variety on operations

Apply quantitative forecasting techniques to real-world cases and apply forecast error

measurement systems

Apply quantitative techniques for manufacturing operations planning and balance

production loads with linear programming approaches

Be able to calculate complex product launch and ramp-up scenarios for automotive

production and understand the Management of the Operations Interface

Define and apply Material Requirements planning for automotive components and

understand the sourcing cost structure and supplier cascade in this industry

Understand the concept of Assembly Lines and be able to apply balancing and sequencing

OR algorithms and the basic simulation principles for logistical processes

The course is multidisciplinary with links to marketing, mathematics and operations

management.

Literature:

Basics

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Cachon G., Terwiesch C.: Matching Supply with Demand: An Introduction to Operations

Management

Vollman T., Berry W., Whybark D., Jacobs R.: Manufacturing Planning and Control Systems

for Supply Chain Management

Supplementary

D.R. Anderson, D.J. Sweeney, T.A. Williams: An introduction to Management Science:

quantitative approaches to decision making. 2005, Thompson-South Western

H. Stadtler, J. Kilger: Advanced Planning Systems and Supply Chain Management. 2008,

Springer

N. Gaither, G. Frazier: Operations Management. 2002, Southern-Western

E.A: Silver, D.F. Pyke, R. Peterson: Inventory Management and Production Planning and

Scheduling. 1998. John Wiley

W. Grzecha.: Assembly Line – Theory and Practice, 2011. Intech

Advanced Topics in Operations & Supply Chain Management I: (Retail

Operations) (6 credits, Master, winter semester, English, Munich)

Lecturer: Grunow

Topics Covered: This interactive course studies the important and complex field of retail

operations. focusing on the analytical aspects of retail management. As retailers seek to

expand globally in this highly competitive field, there is a need for managers with a strong

analytical foundation in operations and an understanding of regional cultural aspects.

Additionally, the Internet and social media have redrawn the battlelines in retail, forcing

companies to scramble to keep ahead in volatile global markets with supply chains

stretched across continents.

Learning Outcome: By the end of this course, students will be able to:

• Evaluate the key financial performance indicators for retailers and the financial impacts of

stock turnover and asset valuation.

• Understand the various aspects of merchandise management, including category

management, space planning, and merchandise budgeting.

• Optimize assortments to maximize profit.

• Perform precise forecasting in a retail context to optimize a pre-season order or, in the

case of quick response, the second order after initial sales are observed.

• Describe the particular aspects of a retail supply chain, including sourcing, ECR, and

reverse logistics.

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• Understand the conditions when revenue management is effective in retail and develop

the optimal pricing strategy to maximize profits using differential and dynamic pricing.

• Understand the impact of S&OP and how this affects the upstream supply chain.

• Explain the importance of workforce scheduling in retail to align employee schedules to

match customer traffic.

• Discuss retail expansion in Asia, both potential growth and challenges.

• Review the latest technologies in retailing and compare and contrast internet with bricks-

and-mortar retailing.

• Analyze and compare two competing retail businesses based on the concepts we have

covered in the course.

Global Supply Chain Strategy (6 credits, Bachelor, summer semester,

English, Munich)

Lecturer: Minner

Topics Covered: Globalisation of sourcing, manufacturing, and distribution activities

requires an effective (re-)design and efficient operations of logistics & supply chain

management processes. The course provides a broad understanding of supply chain design

issues at a global scale. Planning concepts to support strategic, tactical and operational

decisions are presented. We also talk about logistics markets and specific challenges in

selected emerging markets in Asia-Pacific.

The course covers selected topics from the following areas: Value opportunities in global

supply networks, Forecasting, Supply chain financial impact, Global sourcing, Strategic

position decisions and cooperation, New product development with its impact on SCM,

Capacity planning, Location decisions, Global production, Layout decisions, Transportation

management, Supply chain risks and challenges, Supply chain security, Information and

business technology (in SCM).

Learning Outcome: The course’s learning objectives are to understand the challenges and

opportunities of global supply chains but also to create an awareness of possible pitfalls.

Participants will refine their personal 'library' of planning tools to prepare (top) management

decisions in global procurement, manufacturing, distribution and transportation.

Literature:

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Simchi-Levi, D., Kaminsky, P., Simchi-Livi E.: Designing and Managing the Supply Chain:

Concepts, Strategies and Case Studies, 2008.

Chopra, S., Meindl, P.: Supply Chain Management - Strategy, Planning, and Operations,

2009.

Bowersox, D.J, Closs, D.J., Cooper M.B.: Supply Chain Logistics Management, 2010.

Taylor, R.: Global Cases in Supply Chain Management, 2005.

Inventory Management (6 credits, Master, summer semester, English,

Munich)

Lecturer: Minner

Topics Covered: The course introduces basic and advanced models for inventory control

and applications. Different control policies and methods for the determination of control

parameters, especially lot-sizes and safety stocks, are covered, in particular for single-item-

single-location systems, multi-echelon systems (supply chain inventories), and multi-

product environments.

Learning Outcome: The participants will learn how to model and parameterize practical

inventory control problems to improve service levels and costs and receive an overview on

the broad field of inventory modelling, optimization models, and approaches to provide

decision support.

Literature:

Silver, E.A., Pyke, D.F., Peterson, R. (1998), Inventory Control and Production Planning and

Scheduling, 3rd. Ed., Wiley

Axsäter, S. (2006), Inventory Control, 2nd. ed., Springer

Procurement and Sourcing (6 credits, Bachelor, summer semester, English,

Munich)

Lecturer: Minner

Topics Covered: The course introduces different sourcing strategies and explores methods

for supplier evaluation and choice. Concepts in materials management, quality control, and

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supply chain coordination will be covered as well as specific problems in procurement

auctions, bargaining and negotiations, supply chain partnerships, and outsourcing.

Learning Outcome: The participants receive an overview on problems in sourcing and learn

to apply different methods and techniques to support supplier evaluation and selection in

different industries and how to resolve incentive alignment problems.

Literature:

Benton, W.C. (2010), Purchasing and Supply chain Management, 2nd.ed., McGraw-Hill

Logistics and Operations Strategy (6 credits, Master, winter semester,

English, Munich)

Lecturer: Minner

Topics Covered: The course will position logistics and operations into business strategy and

industrial organization. Strategic modeling and optimization approaches and tools for

sourcing strategy, facility location, capacity and flexibility management will be presented

and applied to problems of different industries.

Learning Outcome: The participants will learn about different views of logistics strategy from

a market and a resource perspective and receive the knowledge to apply decision support

tools for an effective design of global manufacturing and logistics networks.

Literature:

Van Mieghem, J.A. (2008) Operations Strategy – Principles and Practice, Dynamic Ideas

Transportation Logistics (6 credits, Bachelor, winter semester, English,

Munich)

Lecturer: Minner

Topics Covered: The course will give an overview on different problems in freight and public

transportation and present the basic concepts and algorithms for the solution of various

problems. Besides different variants of the classical transportation problem, the content

covers the travelling salesman problem, vehicle routing problems with several extensions,

train routing problems, packaging problems, fleet sizing, and transportation network design.

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Learning Outcome: Besides an overview on characteristics of different transportation

modes, participants will learn to model and solve transportation problems to provide

practical decision support and to understand the concepts and methods behind commercial

decision support software.

Literature:

t.b.a.

Stochastic Modeling and Optimization (6 credits, Master, winter semester,

English, Munich)

Lecturer: Minner

Topics Covered: Different approaches in uncertainty modelling, stochastic processes,

Markov chains and Markov decision problems, Bayesian approaches and forecast

evolution, stochastic programming and stochastic dynamic programming.

Learning Outcome: The participants will learn different approaches to model uncertainty and

methods to solve stochastic optimization problems. The course presents latest

developments in stochastic operations research and enables the participants to understand

recent research articles and apply the methods to their own research problems.

Literature:

Tijms, H.C. (2003), A First Course in Stochastic Models, Wiley

Kall, P., Mayer, J. (2005), Stochastic Linear Programming, Springer

Reading package to be distributed

Topics in Operations & Supply Chain Management (6 credits, Bachelor,

winter semester, summer semester, English, German, Munich)

Lecturer: Different

Topics Covered: Under this title, every semester several courses will take place focussing

on current topics relevant to the area of OSCM. The concrete topics, course titles, the

names of the lecturer and the language of instruction will be released a few weeks before

the start of the lecture period.

Learning Outcome: To be released by the lecturer

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Advanced Topics in Operations & Supply Chain Management (6 credits,

Master, winter semester, summer semester, English, German, Munich)

Lecturer: Different

Topics Covered: Under this title, every semester several courses will take place focussing

on current topics relevant to the area of OSCM. The concrete topics, course titles, the

names of the lecturer and the language of instruction will be released a few weeks before

the start of the lecture period.

Learning Outcome: To be released by the lecturer

Courses in the research group “Finance & Accounting”

Financing (3 credits, Bachelor, winter semester, German, Munich)

Lecturer: Achleitner

Topics Covered: The module gives students a comprehensive introduction to the area of

business administration from a financial perspective.

In the first part "Enterprise and Economic Systems" various economic systems and their

respective elements as well as the role of the enterprise in these systems are presented.

Using these definitions various types of enterprises are identified and the related

characteristics presented. At the end of the first part, the enterprise's objectives are

examined.

The second part deals with the financing of an enterprise including the elementary aspects

(fundamental terms, systematization, problem-solving process), financial planning, financial

controlling and the optimization of corporate financing.

Learning Outcome: At the end of the module students are able to understand the role of an

enterprise in the economic system and the society. Furthermore, the student understands

the financial implications and potential liabilities of various types of enterprises.

Additionally, the student can apply various processes and methods of financial planning and

financial controlling and is able to analyze equity and debt instruments.

Literature:

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Thommen, J.-P./Achleitner, A.-K. (2006): Allgemeine Betriebswirtschaftslehre: Umfassende

Einführung aus managementorientierter Sicht, 5. Auflage, Wiesbaden.

Thommen, J.-P./Achleitner, A.-K. (2007): Allgemeine Betriebswirtschaftslehre - Arbeitsbuch:

Repet

Technology Financing and Commercialization (3 credits, Master, summer

semester, English, Munich)

Lecturer: Achleitner

Topics Covered: This seminar explores the creation of economic value through exploiting

scientific achievements and innovations. While most students are familiar with Porters value

chain, very little is known about the technology value chain. This chain describes which

steps are necessary for a successful value extraction and commercialization of innovation.

The transformation process of technological value into measurable business results will be

discussed intensively in class. Thereby, the seminar also covers topics concerning the seed

financing of technology exploitation. Students can directly learn form practitioners in the

field of technology management and commercialization and have to present their course

work at the end of the seminar.

Learning Outcome: At the end of the module students are able to understand value chains

in new technology commercialization. This is the basis for the development of a sustainable

business strategy in theory and execution. Students will also be able to develop their

communication skills by presenting their findings.

Accounting (3 credits, Bachelor, winter semester, German, Munich)

Lecturer: Kaserer

Topics Covered: Accounting is the systematic recording, reporting, and analysis of financial

transactions of a business. The course covers the basics of accounting, e.g. the accounting

record or annual accounts. Hence, the course is divided in five parts: Introduction, general

framework of accounting, principles of accounting technique, accounting transaction during

the fiscal year, fiscal year end accounting. Additionally, there is a recapitulatory example

that covers most aspects treated in the course.

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Learning Outcome: At the end of the module accounting students are able to book basic

transactions on their own.

Literature: Wöhe, Kußmaul (2006): Grundzüge der Buchführung und Bilanztechnik. 5.

Auflage, Verlag Vahlen.

Financial Reporting (6 credits, Bachelor, summer semester, German,

Munich)

Lecturer: Kaserer

Topics Covered: The course gives an introduction to financial accounting, focusing on two

parts:

1. Consolidated financial statements (HBG)

2. Certain aspects of IFRS

Learning Outcome: At the end of the module students are able to understand how

consolidated financial statements (HGB) are prepared. Students will have developed an

understanding of IFRS and how the IFRS-approach differs from the HGB approach.

Literature: Baetge, J./Kirsch, H.-J./Thiele, S. (2009): Konzernbilanzen, 8. Auflage.

Kirsch, H. (2009): Übungen zur internationalen Rechnungslegung nach IFRS, 3. Auflage.

Investment and Financial Management (6 credits, Bachelor, winter

semester, German, Munich)

Lecturer: Kaserer

Topics Covered: One part of the module (Investment and Financial Management) gives

students a comprehensive introduction to the area of business administration from a

financial perspective, including financial theory and project valuation. An introductory part

presents various economic systems and their respective elements as well as the role of the

enterprise in these systems. Using these definitions, various types of enterprises are

identified and the related characteristics are presented. The first main part deals with the

financing of an enterprise including the elementary aspects (fundamental terms,

systematization, problem-solving process), financial planning, financial controlling and the

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optimization of corporate financing. The second main part comprises methods for project

valuation and profitability assessment and a detailed discussion of their advantages and

limitations. It gives an introduction to capital market theory and its application to valuation

and corporate financing decisions.

The financial mathematics part introduces basic concepts of mathematics in finanace. It

starts with an overview of simple interest, compounded interest and continuous interest

calculation. The second basic concept taught in the course is present value calculation with

finite and infinite duration as well as with constant or arithemtically and geometrically

growing rents. Following this basic introduction, several applications of the present value

calculation are explained. After amortization calculation is briefly discussed, several lessons

are used to study the valuation of bonds. First, students learn how to compute the market

value of coupon and zero-coupon bonds. Then, yield-to-maturity calculation is introduced

and the risks inherent in fixed income instruments are discussed. The session closes with

the determination of a single bond's and a bond portfolio's duration. Finally, the present

value principle is applied to the valuation of stocks using the dividend-discount model with

varying growth assumptions. The chapter also gives an overview on multiple valuation of

stocks and compares the two valuation approaches.

The financial mathematics part closes with an introduction to financial option valuation.

After a basis introduction to financial options and their payout structure is given, the

Binomial and Black-Scholes valuation procedure are explained using several examples.

Learning Outcome:

At the end of the module, students are able to understand the role of an enterprise in the

economic system and the society. Furthermore, the student understands the financial

implications and potential liabilities of various types of enterprises. Students can apply

various processes and methods of financial planning and financial controlling as well as

project valuation methods to problems in corporate finance and everyday investment

decisions. More precisely, students are able to understand and implement the following

methods: Net Present Value, Internal Rate of Return, Modified Internal Rate of Return,

Payback Method. This includes the valuation of equity and debt instruments. Course

participants will gain a basic understanding of financial statement analysis (they can

calculate both the Free Cash Flow to the Firm and the Free Cash Flow to Equity), corporate

financing decisions, and capital market theory (Miller-Modigliani theorem, Capital Asset

Pricing Model, the relation between the cost of equity, the cost of debt, i.e. the weighted

average cost of capital). Additionally, students can apply the basic methods in financial

mathematics.

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Literature: Kaserer, Christoph (2009); Investition und Finanzierung - case by case; 3rd

edition; Verlag Recht und Wirtschaft

Risk Management and Banking (3 credits, Master, winter semester,

English, Munich)

Lecturer: Kaserer

Topics Covered: The aim of the course is twofold. In a first step, students shall become

familiar with banks, their products, and problems of bank regulation. In a second step, the

course introduces various risk measures used in financial institutions. A combination of

lectures, discussions, and exercise sessions will be used. The plan is to integrate at least

one guest lecture that is held by an industry expert.

Literature:

Required: Hull, John C. (2007), Risk Management and Financial Institutions, Prentice Hall.

Highly recommended (at least in parts): Hull, John C. (2005), Options, Futures and other

Derivatives; 6th edition, Prentice Hall.

Recommended in parts: Freixas, Xavier & Jean-Charles Rochet (1998), Microeconomics of

Banking, MIT, Press.

Recommended in parts: Greenbaum, Stuart I. & Anjan V. Thakor (1995), Contemporary

Financial

Asset Management (6 credits, Master, winter semester, English, Munich)

Lecturer: Kaserer

Topics Covered: Part I: Basics in portfolio theory and asset pricing

1. Introduction / Overview of portfolio management; 2. Decision making under uncertainty

3./4. Markowitz model of portfolio theory; 5. Black-Litterman model of portfolio theory; 6.

Asset pricing: CAPM; 7. Asset pricing: Factor models;

Part II: Advanced issues in asset management (held by Dr. Peter Oertmann)

8. Global asset classes and their characteristics; 9. International asset pricing theories; 10.

Economic multifactor models; 11. Forecasting asset returns; 12. Conditional asset pricing;

13. Global Asset Allocation

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Learning outcome: Knowlegde of financial markets (what are stock, bonds,...), statistics

(mean, variance, volatility, covariance, correlations) and mathematics (matrix multiplications,

Lagrange). Successful completion of the lecture "Investitions- und Finanzmanagement" or

equivalent is highly recommended.

Literature:

Elton, E. J./ Gruber, M. J. (2006): Modern Portfolio Theory and Investment Analysis, USA,

Wiley, 7th Edition.

Copeland, T. E./ Weston, J. F./ Shastri, K. (2006): Financial Theory and Corporate Policy,

USA, Addison Wesley, Fourth Edition.

Derivatives (3 credits, Master, summer semester, English, Munich)

Lecturer: Kaserer

Topics Covered: The course is an introduction to basic financial derivative instruments

which are traded in modern derivatives markets. Part of the course deals with

understanding standard, financial derivative instruments, including their payoff schemes,

risk characteristics, trading, rules as well as trading mechanics. Emphasis is then put on

pricing basic derivatives such as futures / forwards and options.

Literature:

Hull, J. C. (2008a): Options, Futures and other Derivatives; 7th edition, Prentice

Hall, New Jersey.

Andersen, T.J. (2006): Global Derivatives; 1st edition, Prentice Hall, New Jersey.

Hull, J. C. (2008b): Options, Futures and other Derivatives: Student Solutions

Manual; 7th edition, Prentice Hall, New Jersey.

Geman, H. (2005): Commodities and Commodity Derivatives; 1st edition, Wiley &

Sons, Chichester.

Corporate Finance (6 credits, Bachelor, summer semester, English,

Munich)

Lecturer: Kaserer

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Topics Covered: Options: Basic understanding, put, call, parity, binomial and B&S option

pricing, equity as call option; Real options: Identification and binomial pricing; Valuation:

Introduction to DCF methods, multiples methods and applications; IPO: Empirical studies of

IPO costs, IPO process; Capital structure: WACC under OPM, CAPM and MM, trade off

theory of debt, agency theory of debt, Pecking, order theory of debt; Efficient markets:

Definitions, modelling, empirical approaches and results; M&A: Explanations of wealth

effects of M&A, explanations for conglomerates, Empirical results on other forms of

ownership decreases and change (divestitures, carve outs, spin offs, tracking stock,

splitups, LBOs); Dividend policy: Theories of optimal dividend policy, Empirical evidence

Learning Outcome: The aim of the course is to introduce students to basic issues in

corporate finance. At the end of the course students will be able to evaluate the most

common concepts and techniques used in corporate finance.

Literature: Required: Copeland, T. E./ Weston, J. F./ Shastri, K. (2005): Financial Theory

and Corporate Policy, USA, Addison Wesley, 4th Edition.

Highly recommended in parts: Hull, John C. (2005), Options, Futures and other Derivatives;

6th edition, Prentice Hall.

Value Creation of Industry and Service Companies (3 credits, Bachelor,

winter semester, German, Munich)

Lecturer: Kaserer

Topics Covered: Die Vorlesung vermittelt auf praktische und anschauliche Weise ein solides

Verständnis von den Themen Unternehmenswert und Wertsteigerung von Unternehmen.

Dabei geht sie insbesondere auf die wesentlichen Aufgaben eines Unternehmers bzw.

Unternehmensvorstands ein.

Im Einzelnen werden folgende Aspekte behandelt:

- Unternehmenssteuerung mit Ziel Wertsteigerung

- Bewertungsmethoden und Börsenwerte

- Wertsteigerungs- und Turnaround- Programme

- Innovation als Wertsteigerungshebel

- Wertsteigerung in Servicegeschäften

- Verbesserungsprogramme in Servicegeschäften

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Weiterhin beinhaltet die Veranstaltung viele praktische Beispiele von Turnaround-

Programmen, Post-Merger-Integrationsprogrammen und generellen Verbesserungs-

programmen in Industrie- und Servicegeschäften. Darüber hinaus findet ein gemeinsames

Einlesen in Analystenreporte statt.

Topics in Finance & Accounting I: (Corporate Governance) (3 credits,

Bachelor, winter semester, German, Munich)

Lecturer: Kaserer

Topics Covered: To be announced

Basics of Managerial Cost Accounting (3 credits, Bachelor, summer

semester, German, Munich)

Lecturer: Friedl

Topics Covered: The course is dedicated to the basic systems of managerial cost

accounting. These are: cost type accounting (especially the different techniques to register

the cost types of material and personnel costs), the assignment and allocation of indirect

costs to the various cost centers, the assignment of the determined costs to the individual

products by using the different techniques of product costing, calculations of the operating

result of the period, systems of managerial cost accounting (cost planning and cost

analysis)

Learning Outcome: At the end of the module students are able to understand and apply

managerial cost accountings systems and integrate the systems into the praxis.

Literature:

Küpper, Hans-Ulrich; Friedl, Gunther; Pedell, Burkhard: Übungsbuch zur Kosten- und

Erlösrechnung, 4. Aufl., München 2003.

Schweitzer, Marcell; Küpper, Hans-Ulrich: Systeme der Kosten- und Erlösrechnung, 8. Aufl.,

München 2003.

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Controlling (3 credits, Bachelor, winter semester, German, Munich)

Lecturer: Friedl

Topics Covered: The course explains the tasks and instruments of managerial accounting.

These are: coordination of information, planning, control, organisation and human ressource

management systems; isolated and integrated instruments like budgeting, internal transfer

prices, score cards etc.

Learning Outcome: At the end of the module students are able to apply the different tools of

managerial accounting on the problems of controlling and coordinating the management

systems of a firm. They are able to analyse and evaluate the application of these

instruments.

Literature:

Küpper, H.-U.: (Controlling) Controlling - Konzeption, Aufgaben und Instrumente, 4. Auflage,

Stuttgart 2005.

Ewert, R. und Wagenhofer, A.: Interne Unternehmensrechnung. 6. Auflage, Berlin u.a. 2005.

Value Based Management (6 credits, Bachelor, summer semester, English,

Munich)

Lecturer: Friedl

Topics Covered: This course covers the different aspects of implementing value-based

management in a company. The focus of the course lies on the concept of residual income

as corporate and business unit performance measure: Calculation of Economic Value

Added (EVA) as the prevailing residual income measure in practice including the most

relevant accounting adjustments proposed in practice and the problems and proposed

solutions of calculating the cost of capital. Discussion of the suitability of residual income as

a goal congruent performance measure. Design of compensation schedules to achieve the

different and sometimes conflicting goals of management compensation: alignment, wealth

leverage, retention and minimizing shareholders’ cost of compensation. Diverse means of

compensation, like stock options and bonus plans incl. different payout rules and bonus

banks, are taken into consideration. Implementation of a company’s performance

measurement system using financial and non-financial value drivers.

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Learning outcome: Students will have a comprehensive understanding of the reasons for

and objectives of value-based management systems. They will be able to (i) analyze

systems of value-based management and their diverse incentive effects as well as (ii) design

and implement value-based management for a company.

Literature: Young, S. David and O‘Byrne, Stephen F.: EVA and Value-Based

Management: A Practical Guide to Implementation, New York et al. 2001.

Management Accounting (6 credits, Master, winter semester, German,

Munich)

Lecturer: Friedl

Topics Covered: In der Vorlesung werden Probleme und Verfahren der Kostenplanung und -

kontrolle sowie ausgesuchte Systeme der Kosten- und Erlösrechnung näher untersucht.

Hauptthemenfelder: Einordnung und Rechnungszwecke der Kosten- und Erlösrechnung,

sowie Analyse diverser Systeme der Kosten- und Erlösrechnung. Intensive Behandlung und

abschließende Beurteilung der Grenzplankosten- und Deckungsbeitragsrechnung basierend

auf den Themen Planung und Kontrolle von Kosten und Erlösen. Einordnung und Analyse

der Prozesskostenrechnung und Activity Based Costing. Möglichkeit zur Ermittlung von

Preisobergrenzen eines Produktes mittels Target Costing. Abstimmung der kurzfristigen

Kostenrechnung mit der längerfristigen Investitionsrechnung basierend auf dem

Investitionstheoretischen Ansatz. In den begleitenden Übungen wird der Stoff der Vorlesung

an Hand von Beispielen und Fallstudien diskutiert und vertieft.

Learning Outcome: Nach der Teilnahme an der Modulveranstaltung haben die Studenten ein

umfassendes Verständnis von Zielen, Problemen und der Anwendung verschiedener

Systeme der Kosten- und Erlösrechnung. Die Studenten sind in der Lage diverse Systeme

der Kosten- und Erlösrechnung zu analysieren, einzuordnen und anzuwenden.

Literature: Schweitzer, Marcell; Küpper, Hans-Ulrich: Systeme der Kosten- und

Erlösrechnung, 9. Aufl., München 2008.Ewert, Ralf; Wagenhofer, Alfred: Interne

Unternehmensrechnung, 6. Aufl., Berlin et al. 2008. Küpper, Hans-Ulrich; Friedl, Gunther;

Hofmann, Christian; Pedell, Burkhard: Übungsbuch zur Kosten- und Erlösrechnung, 5. Aufl.,

München 2007.

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Corporate Valuation (3 credits, Master, summer semester, English,

Munich)

Lecturer: Friedl

Topics Covered: The course corporate valuation introduces to prevalent valuation

approaches. The course starts with a brief review of relevant fundamentals in accounting

and finance as well as an overview of valuation principles. Focus of the course will be the

discounted cash flow approaches (APV, equity, WACC), market valuation approaches

(valuation by comparable companies, valuation by comparable transactions) and the real

options approach. The course will be completed by certain case studies and exercises.

Learning Outcome: Students will be able to understand and produce corporate valuations in

a mergers & acquisitions context. They will be able to judge the possibilities and limits of

corporate valuation. Furthermore, they will be able to distinguish between different state-of-

the-art valuation approaches.

Literature: Copeland, T., Koller, T., Murrin, J. (2000): Valuation: Measuring and Managing

the Value of Companies, 3rd edition, Hoboken, New Jersey.

Further suggested readings to be presented in the first lecture of the course.

IFRS Group Accounting (3 credits, Master, winter semester, German,

Munich)

Lecturer: Friedl

Topics Covered: Im Rahmen der Veranstaltung werden folgende Inhalte durchgenommen:

Einführung Konzernrechnungslegung; IAS 27 Konzernabschlüsse nach IFRS; IAS 28 Anteile

an assoziierten Unternehmen; IAS 31 Anteile an Joint Ventures; IFRS 3 Business

Combinations; IAS 36 Impairment Test - Advanced; IAS 21 Auswirkungen von Änderungen

der Wechselkurse; IAS 12 Latente Steuern; IAS 24 Angaben über Beziehungen zu nahe

stehenden Unternehmen und Personen; IAS 7 Cash Flow Rechnung; IAS 14 /

IFRS 8 Segmentberichterstattung.

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Learning Outcome: Nach dem Besuch der Veranstaltung ist der Studierende in der Lage, die

grundlegenden Rechnungslegungsvorschriften zum Konzernabschluss nach IFRS

anzuwenden.

Literature: Grottel, Bernd: KPMG IFRS Visuell

IFRS Accounting and Reporting (3 credits, Bachelor, summer semester,

German, Munich)

Lecturer: Friedl

Topics Covered: The course teaches IFRS basics and the IFRS framework: IAS 1

Presentation of Financial Statements; IAS 16 Property, Plant and Equipment; IAS 38

Intangible Assets; IAS 17 Leases; IAS 40 Investment Properties; IAS 36 Impairment of

Assets; IAS 2 Inventories; IAS 11 Construction Contracts; IAS 37 Provisions, Contingent

Liabilities and Contingent Assets; IFRS 5 Non-current Assets Held for Sale; IAS 10 Events

after the Balance Sheet Date; IAS 18 Revenue.

Learning Outcome: Having attended IFRS Accounting and Reporting, students will be able

to understand and apply the IFRS standards named above.

Literature: Grottel, Bernd: KPMG IFRS Visuell

Sustainable Business Development (3 credits, Bachelor, winter semester,

English, Munich)

Lecturer: Friedl

Topics Covered: The course examines how corporations are integrating SBD into the

mainstream of strategic leadership and management. It includes the basic framework of

SBD and identifies, describes and analyzes the principles, objectives, strategies, solutions,

processes, and practices used to achieve sustainable success. It examines the critical force

driving changes in the business environment; forces that provide opportunities for exciting

new solutions and sustainable success. It also examines the importance of understanding

the needs and wants of customers, stakeholders, shareholders, and employees, and the

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desires and expectations of society, the directives and mandates of political and regulatory

entities, and the implications of knowledge and learning within organizations.

Structure of the Course:

1. Sustainable Development: Overview and Guiding Principles

2. Strategic Logic of SBD

3. Crafting SBD Strategies and Solutions

4. The Driving Forces of Change

5. Life Cycle Thinking and Framework

6. Strategic Innovations

7. Business Value and Risk Management

8. The Pursuit of Sustainability

Literature: Rainey, David L. (2006): Sustainable Business Development: Inventing the

Future through Strategy, Innovation and Leadership (ISBN: 0-521-86278-7)

Advanced Topics in Marketing, Strategy & Leadership: Negotiation

Strategy (6 credits, Master, winter semester, German/English, Munich)

Lecturer: Mohnen

Topics Covered: In der interdisziplinären Veranstaltung "Verhandlungsstrategie - Theorie

und Praxis" wird neben theoretischen Grundlagen zu Verhandlungen im Allgemeinen auch

anwendungsorientiertes Wissen unter Durchführung von Rollenspielen vermittelt. Im

Vordergrund steht dabei die Analyse von Verhandlungsprozessen, wodurch Schwierigkeiten

identifiziert und unterschiedliche Verhandlungsstrategien vergleichend bewertet werden

können.

Literature: 1. Autor: Max H. Bazerman / Margaret A. Neale; Titel: Negotiating Rationally;

2. Autor: Roger Fisher / William Ury / Bruce M. Patton; Titel: Getting to Yes: Negotiating

Agreement Without Giving In

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Advanced Topics in Finance & Accounting: Behavioral Economics (3

credits, Master, winter semester, English/German, Munich)

Lecturer: Mohnen

Topics Covered: In dem Seminar zum Thema Behavioral Economics sollen die Teilnehmer

zunächst in einer Einführungsveranstaltung einen ersten Überblick über den betrachteten

Forschungsbereich erhalten. Jeder Studierende bekommt daraufhin ein Unterthema

zugewiesen, zu welchem er in der vorgegebenen Bearbeitungszeit eine schriftliche

Seminararbeit in der Länge von 8-10 Seiten anfertigen soll. Zum Abschluss des Seminars

werden die Studierenden an den dafür vorgesehenen Blocktagen in Gruppen einen

mündlichen Vortrag über die behandelten Themengebiete halten.

Economics I - Microeconomics (6 credits, Bachelor, winter semester,

German, Munich)

Lecturer: von Weizsäcker

Topics Covered: This course provides an introduction to basic concepts of

microeconomics. It deals with the behaviour of individual economic units, such as

households, business firms, and public institutions. Another concern is how these units

interact to form markets and industries. How can consumer decisions be explained and how

can aggregate demand be derived from consumer choice? Which are the factors that

determine the production decisions of firms? Which mechanisms give rise to an equalization

of supply and demand? Which interrelations exist between market power and social

welfare? What is an oligopoly? What are the consequences of market failure?

Learning Outcome: Participation in this course will enable the students to understand

consumer behaviour as well as firms’ production decisions. The students will be able to

analyze basic mechanisms that give rise to the equalization of supply and demand in a

market. Having attended the lecture, the students will understand the interrelation between

market power and social welfare and will be able to explain market failures.

Literature

Pindyck, R. S. and Rubinfeld, D.L. (2005) Microeconomics, 6th Ed., Prentice Hall.

Pindyck, R. S. and Rubinfeld, D.L. (2005) Mikroökonomie, 6th Ed., Pearson Studium.

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Economics II - Macroeconomics (6 credits, Bachelor, summer semester,

German, Munich)

Lecturer: von Weizsäcker

Topics Covered: This course provides an introduction to basic concepts of

macroeconomics. It deals with aggregate economic quantities, such as the level and growth

rate of national output, unemployment, and inflation. Among the issues discussed are: How

does the sum of individual decisions give rise to aggregate phenomena? What does the

Gross Domestic Product stand for, what is it composed of, and how is it distributed? What

are the economic mechanisms that lead to unemployment? Why do some countries exhibit

high inflation-rates, while others show stable prices? What has caused the income level in

some countries to rise fast, while other countries could not overcome poverty?

Learning Outcome: Participation in this course will enable the students to understand the

composition and distribution of the Gross Domestic Product, the economic mechanisms

underlying unemployment, issues regarding money and inflations as well as the wealth

differences among nations.

Literature

Mankiw, N.G (2007) Macroeconomics; 6th Ed., New York, Worth Publishers

Mankiw, N.G. (2003) Makroökonomik, 5th Ed., Stuttgart, Schäffer-Poeschel.

Economics III – Advanced Microeconomics (6 credits, Master, summer

semester, German, Munich)

Lecturer: von Weizsäcker

Topics Convered: Building on the fundamentals of Economics I, this course provides insight

into advanced concepts of microeconomics. It introduces general equilibrium analysis and

deals with economically relevant information problems and strategic decisions in incomplete

competition.

Learning Outcome: Participation in the course will enable the students to evaluate market

outcomes by means of general equilibrium theory with respect to allocative and distributive

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policy objectives. Furthermore, students will receive an introduction in concepts and models

of insurance economics and strategic competition, utilizing, among others, contract- and

game-theoretic methods.

Literature: Pindyck, Robert S. und David L. Rubinfeld, Microeconomics, 6th Edition,

Prentice Hall, 2005. UND Pindyck, Robert S. und David L. Rubinfeld, Mikroökonomie, 6.

Aufl., Pearson Studium, 2005. UND Varian, Hal R., Intermediate Microeconomics: A Modern

Approach, 7th Edition, W. W. Norton, 2006. UND Varian, Hal R., Grundzüge der

Mikroökonomik, 7. Aufl., München: Oldenbourg, 2007.

Public Economics I –economic theories of the state (3 credits, Master,

winter semester, German, Munich)

Lecturer: von Weizsäcker

Topics Covered: This course provides an introduction to key areas of public economics. The

overall subject of this sub-discipline of economics is public finance, in the traditional sense

the doctrine of public revenue and expenditure, now usually described as "economics of the

public sector". What role does the state play in a modern market economy? How can the

high public spending ratio of industrialized countries be explained? What reasons can be

given for and against the intervention of public authorities in economic activity? How do

governmental measures affect the allocation of resources and the distribution of income?

What influence does the state have on economic development and business cycles,

respectively? The course communicates institutional and welfare-theoretical basics of

public economics, provide an overview of the most important areas of financial theory and

apply the findings to current examples of fiscal policy.

Learning Outcome: Participation in the course will enable the students to understand and

assess the role of the government in a modern market economy, the reasons for and

against public intervention and the influence of the state on economic development.

Literature:

Ch.B. Blankart (2006): Öffentliche Finanzen in der Demokratie; 6. Aufl., Verlag Vahlen. UND

H.S. Rosen und T. Gayer (2008): Public Finance; 8. Aufl., McGraw-Hill. UND Lindbeck, A.

(1995): „Hazardous Welfare-State Dynamics“; American Economic Review, Papers and

Proceedings, 85, 9-15. UND Inman, R. (1987): „Markets, Governments, and the ‘New’

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Political Economy“; in: Auerbach, A.J. und Feldstein, M., eds.: Handbook of Public

Economics, Vol. II; Amsterdam: North-Holland; Kap. 12.1 und 12.2. UND Atkinson, A.B.

(1970): „On the Measurement of Inequality“; Journal of Economic Theory, 2, 244-263.

Public Economics II – taxation (3 credits, Master, winter semester,

German, Munich)

Lecturer: von Weizsäcker

Topics Covered: The lecture provides insight into important areas of the public economic

theory of taxation and applies the findings to current examples of taxation policy. What

objectives are pursued through taxation? How does taxation affect the income distribution?

Who carries the burden of taxes? How do consumers and producers react to taxation?

What are the social costs incurred by taxation?

Learning Outcome: Participation in this course will enable the students to understand the

objectives and effects of taxation on income distribution. The students will be able to

analyze who carries the burden of taxation, how consumers and producers react to and

what social costs arise from taxation.

Literature

S. Homburg (2007): Allgemeine Steuerlehre; 5. Aufl.,: Verlag Vahlen. UND

D. Wellisch (2000): Finanzwissenschaft II, Theorie der Besteuerung: Verlag Vahlen.

Public Economics III – public debt (3 credits, Master, summer semester,

German, Munich)

Lecturer: von Weizsäcker

Topics Covered: This course deals with the theory and politics of public debt. The evolution

of public debt in Germany and the rest of the world is investigated. Furthermore, the

consequences of public debt are examined. We discuss possible arguments in favor of

national debt. The burden and macroeconomic implications of public debt are addressed,

and the intergenerational welfare effects arising from the debt are explained. The concept of

generational accounting is introduced. In addition, the new political economy is applied to

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the issue of public debt. The course presents institutional reform approaches and examines

the role of the European economic and monetary union with regard to national debt.

Learning Outcome: Participation in this course will enable the students to explain and

assess public debt by means of welfare and politico-economic concepts.

Literature

Auerbach, A.J., Gokhale, J. und Kotlikoff, L.J. (1994): „Generational Accounting: A Mean-

ingful Way to Evaluate Fiscal Policy“; Journal of Economic Perspectives, 8, 73-94. UND

Mückl, W.J. (1981): „Ein Beitrag zur Theorie der Staatsverschuldung“; Finanzarchiv, N.F.

Band 39, 255-278. UND Persson, T. (1985): „Deficits and Intergenerational Welfare in Open

Economies”; Journal of International Economics, 19, 67-84. UND Weizsäcker, R.K. von

(1997): „Finanzpolitik“; in: A. Börsch-Supan, J. von Hagen und P.J.J. Welfens, Hrsg.:

Summerers Handbuch der Volkswirtschaftslehre, Band 2; Berlin: Summerer-Verlag; Kap. N,

Abschnitt 2. UND Weizsäcker, R.K. von (2007): „Repräsentative Demokratie und öffentliche

Verschuldung: Ein strategisches Verhängnis“; mimeo., TU München.

Public Economics IV – income distribution (3 credits, Master, winter

semester, German, Munich)

Lecturer: von Weizsäcker

Topics Covered: This course deals with the theory and the policy of income distribution. The

lecture provides an empirical survey of income and wealth distribution as well as of poverty.

Economic causes of inequality will be explained. The relationship between income

distribution and demographic change is analyzed, and income distribution is correlated with

social welfare. The course also discusses under what circumstances redistribution can lead

to a Pareto-improvement. Finally, distributional measures are examined.

Learning Outcome: Participation in the lecture will enable the students to make use of basic

concepts of the theory of income distribution and assess governmental redistribution policy.

Literature: Atkinson, A.B. (1983): The Economics of Inequality, 2. Auflage; Oxford

University Press. UND Atkinson, A.B. und Bourguignon, F. (2000): „Income Distribution and

Economics“; in: Atkinson, A.B. und Bourguignon, F., eds.: Handbook of Income Distribution,

Introduction; Amsterdam: North-Holland. UND Rosen, H.S. und Gayer, T. (2008): Public

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Finance, 8. Auflage; McGraw-Hill; Kapitel 12. UND Weizsäcker, R.K. von (1996b):

„Distributive Implications of an Aging Society“; European Economic Review, 40, 729-746.

Public Economics V – Public Choice (3 credits, Bachelor, winter semester,

German, Munich)

Lecturer: von Weizsäcker

Topics Covered: Die Vorlesung vermittelt institutionelle und wohlfahrtstheoretische

Grundlagen der Ökonomischen Theorie der Politik und gibt einen Überblick über ihre

wichtigsten Anwendungsbereiche. Gewonnene Erkennt-nisse werden in Bezug auf aktuelle

Beispiele, vornehmlich aus der Finanz- und Sozialpolitik, diskutiert.

Literature: Blankart, C., Öffentliche Finanzen in der Demokratie. Eine Einführung in die

Finanzwissen-schaft, 7., vollständig überarbeitete Auflage, München 2008.

Mueller, D., Public Choice III, Cambridge 2003.

Rosen, H.S. und Gayer, T. (2008): Public Finance; 8. Aufl., McGraw-Hill

Industrial Organization (6 credits, Master, winter semester, German,

Munich)

Lecturer: von Weizsäcker

Topics Covered: This course deals with interactions between firms as well as between

consumers and firms. In most cases, it will investigate markets under imperfect competition.

The course starts with a comparison of the main characteristics of different market forms

such as monopoly, oligopoly, monopolistic competition and perfect competition. Building

on this, the lecture will deal with topics such as price discrimination between consumers

with different willingness to pay, strategic product differentiation, syndicates, vertical

concentration, price-fixing and mergers. The course aims at communicating basic concepts

and models of industrial organization theory. For the most part, game-theoretic methods are

the appropriate means. These methods are conveyed to the students in this course.

Learning Outcome: Participation in this course will enable the students to apply basic

concepts and models of industrial organization theory utilizing, among others, game-

theoretic methods and to assess competition policy measures.

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Literature: Cabral, L. (2000): Introduction to Industrial Organization. Cambridge: MIT

Press.

Topics in Finance & Accounting (6 credits, Bachelor, winter semester,

summer semester, English, German, Munich)

Lecturer: Different

Topics Covered: Under this title, every semester several courses will take place focussing

on current topics relevant to the area of Finance & Accounting. The concrete topics, course

titles, the names of the lecturer and the language of instruction will be released a few weeks

before the start of the lecture period.

Learning Outcome: To be released by the lecturer

Advanced Topics in Finance & Accounting (6 credits, Master, winter

semester, summer semester, English, German, Munich)

Lecturer: Different

Topics Covered: Under this title, every semester several courses will take place focussing

on current topics relevant to the area of Finance & Accounting. The concrete topics, course

titles, the names of the lecturer and the language of instruction will be released a few weeks

before the start of the lecture period.

Learning Outcome: To be released by the lecturer

Courses in the research group “Food & Land Economics”

Environmental Management (3 credits, Bachelor, summer semester,

German, Munich)

Lecturer: Moog

Topics Covered: The environmental problems from a managerial and economic point of

view. Environmental management and its tools (EMAS, ISO-Normen), changing topics.

Learning Outcome: Impart basic knowledge in environmental management and its tools.

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Literature: Siebert, Horst: Economics of the Environment. Springer 2005 (Ökonomische

Theorie der Umwelt. Mohr 1978)

Wicke, L: Umweltökonomie. Eine praxisorientierte Einführung, Vahlen 1991

Baumast, A., Pape, J. (Hrsg.): Betriebliches Umweltmanagement. 4. Auflage 2009, Ulmer,

Stuttgart