county development initiative-nowata county oklahoma
TRANSCRIPT
program background
(who we are & what we seek to accomplish)
who we arewe are a countywide revitalization initiative, that is a division of the Nowata Area Chamber of Commerce
we are supported by and report to city and county leadership
our benefactors
our mission# 1: tell our story
improve the image of the county by aggressively marketing our way of life
# 2: cultivate economic opportunities
leverage research, state/federal funded programs and strategy to assist city and county officials on how to improve the county’s economic viability
our objectiveswhat we seek to accomplish with our efforts- build a stronger affinity for our county
from current citizens- build a stronger awareness as a
suitable community for 25-40 year old professionals
- recruit new business- develop & support an entrepreneurial
driven economy- create a better quality of life
strategicplan
(how we are going to accomplish our goals)
our plan of action
# 1: content marketing-nowata.com website-content delivery strategy
# 2: online advertising-targeted campaigns
# 3: niche development programs-citizen engagement-business education-quality of life
we are determined to achieve our program objectives through three integrated action plans
our plan of action: content marketing
our biggest and most cost effective asset, is the new, nowata.com website
nowata.com
our plan of action: content marketing
how we are going to leverage it to build stronger affinity and increase awareness of the county
nowata.com
-community calendar-submit your events for free
-unique, feel-good stories about the county
-submit your story ideas-latest countywide development news-business support resources
-business recruitment tools-available buildings/land-community profile
-free business assistance resources-important county contacts-things to do in Nowata County
rules for story idea submission
# 1 local: it must take place in nowata county or have some type of historical significance to nowata county
# 2 positive: it must be a story that is about something positive and family friendly, no death notices or political rants
# 3 community pride: the story must evoke community pride from locals and make outsiders want to visit, live, and work here
# 4 wow factor: it must be something that will make people think, "wow I didn't know that was happening in nowata county"
# 5 open interview: it must be something that you're willing to be interviewed about and give access to our team to take photos and videos (when applicable) to further tell the story on the nowata.com newsfeed
our plan of action: content marketing
nowata.com
our plan of action: content marketing
content deliveryhow we are going to deliver the content to our targeted audiences and attract them back to the foundation of our efforts, the website.
email marketing-build a countywide contact list-regular newsletters
social media marketing-leverage Chamber’s Facebook page-create new LinkedIn presence
(example)
our plan of action: content marketing
content delivery
video marketing-video story interviews-video recruitment videos
white papers-economic development/community profile reports for potential businesses
(example)
our plan of action: content marketing
content delivery
traditional media-story ideas-interviews-press release submission
online tourism websites
-list upcoming events-apply for awards
(example)
(example)
our plan of action: online advertising
cost per action campaignsintegrated campaigns that are targeted towards specific businesses and individuals-we only pay when someone takes the desired action from the ad
audience targets based on:-demographics -keywords-type of job (e.g. site selector for major business)-lifestyle characteristics (e.g. recently married)-geographic location
overview
our plan of action: online advertising
delivery of ads
search ads
text only ads that will appear on Google searches based on keywords searched and the location of the audience when searched
(example)
our plan of action: online advertising
delivery of ads
display adsgraphic ads that will appear on targeted websites with relevant audience members
social media ads-Facebook
-sponsored stories- “like” drive
-LinkedIn-targeting professionals-site selection promotion
our plan of action: online advertising
delivery of ads
remarketing ads
(example)
display and text ads appear to individuals who have visited your site previously
our plan of action: online advertising
delivery of ads
video ads
(example)
pre-video advertisement of county videos on videos that targeted audience are determined to be watching-based on predictive data analysis
our plan of action: online advertising
delivery of ads
mobile app ads
(example)
targeted text and display ads that appear within mobile apps based on user’s demographics and geographic location
our plan of action: niche development programs
overviewprograms that are developed to either address a specific area of need within economic development or are earmarked to positively effect a specific stakeholder
example of programspublic policy advocacy
objective: maintain an active voice with state and federal legislators to seek change or addition of legislation that is advantageous for economic growth in nowata county
our plan of action: niche development programs
example of programschoose nowata initiative
objective: develop a website with the sole purpose to pitch the community to potential residents and businesses
key features: -commercial real estate listings-key community stats and contact information-featured realtors & residential properties-videos discussing why businesses & residents chose nowata
our plan of action: niche development programs
example of programsfind jobs in nowata
objective: develop a website to allow businesses to list temporary, full-time, and part-time positions available in nowata county
key features: -online job applications-advertising opportunities
continuing educationexamples:
-business lunch and learns-financial literacy for citizens-mid-career changes for citizens
our plan of action: niche development programs
example of programsareas restrictive to economic growthobjective: to research, find, and build
solutions for tackling areas restrictive to economic growth
growth hindering areas: -loss of sales tax dollars analysis-lack of publicly owned commercial properties
solution examples: -business incubator program-bring a RedBox kiosk to nowata county-public acquisition of land and/or buildings for economic development initiatives
partnership opportunities(why we need you & how you can help)
why we need you
we have built a strategy for growing Nowata County, but we need the county’s major stakeholders to take co-ownership of our vision to truly see it flourish
we need your full supportour county is prone for growth:
monetary backing:
just as neighboring Texas has done with the TexasOne program, we are seeking the help of private businesses to aggressively market our county and to improve its economic viability
and why you need us
we’re providing you unrivaled accessto Nowata County residents & businesses
as the economy grows, your businessgrows
our marketing initiatives are the first of their kind in our county
as we break ground on new business, we help create more jobs, jobs that will provide more discretionary monies to Nowata County residents, monies they’ll need to spend with your business
how you can help
partnerships
sponsorships
monthly monetary commitment that grants you access to enhanced placement on nowata.com website, discounts on sponsorships, & partner exclusive meetings & emails
monthly or one-time monetary commitment to get premium access to current & potential nowata county businesses and citizens
how you can help
donationsmonthly or one-time monetary or in-kind gift that furthers the department’s initiatives
partnerships
basic partnership $75 per monthpartnership
overview:basic website listing and categorical placement within new business & places of nowata county section
website listing details:-one feature photo of your business
-up to 150 words to describe your business-Google map directions link to your business-links to your website & social media accounts-key contact information for your business
partnershipsbasic partnershipwebsite listing example
strategic partnership
partnerships
$375 per monthpartnership
overview:this partnership solidifies one’s commitment to the economic growth and viability of nowata county
strategic partnership
partnerships
partnership details:-basic website listing included-logo and link displayed on nowata.com homepage-logo and link on weekly nowata county update email newsletter-20% discount on all sponsorships-strategic partner only emails with advance notices of upcoming events, marketing recommendations, program updates, and economic development news-upload your events to the community calendar via the “partner” category
events sponsorship
sponsorships
$250 per monthsponsorship
overview:1004x139 display ad on the most popular page of nowata.com, the community calendar-ad will appear at top of the page
sponsorships
featured local business
$100 per month
four (4) available spots available on the homepage of nowata.com to feature your business’ logo and link to your website listing on nowata.com
niche program/eventssponsorship of niche community
development programs and/or community events
(cost varies)
sponsorshipscoming soon...
nowatajobs.com -post a job and get online applications
-display ads & featured jobs on homepage
choosenowata.com-ad placement as featured professional/company
-realtors-lenders-commercial properties-residential properties
where the money goes
.20 of every dollar- wages
.40 of every dollar- capital improvement of the program and its assets.40 of every dollar- marketing campaigns
commitment(how you can commit to our program)
how to signup
# 1: immediatelysignup table
choose your partnership or sponsorshipcollect basic information about your businesswe’ll email you an invoiceonce paid, we’ll contact you via email to begin the onboarding process
# 2: laterpickup an information flyer on the level of partnerships and sponsorships prior to leaving todaysignup online-nowata.com/signup
orsignup via email or phone
phone: (918) 273-2301email: [email protected]
questions
contact our program director:Anthony William Tuckerphone: (918) 613-0411
email: [email protected]
(we love talking about Nowata County)
nowata.com