country overview slidedeck. purpose of this document this document contains specific country factual...

Country overview slidedeck

Purpose of this document

This document contains specific country factual information, in a preformatted layout, which you can use to copy and paste into your PowerPoint/Keynote presentations. It will save you time, ensure brand consistency, and result in a more polished and powerful end-product.

Be sure you are using these templates before pasting charts from this file into your presentation.

For comments and questions please contact• Stijn Sommerijns (+32486894937)• Scott MacRae (+19498384222)

China Market overview

• China has 1.3 billion inhabitants, and an online population of 564 million

• 242 million Chinese now shop online

• They spent $ 212 billion online in 2012 with a CAGR expected to be 24% up to 2018

• The average annual spend was $870 in 2012

• That accounts for 6.1% of all retail shopping in consumer goods

• In 2014 the Chinese e-commerce market is expected to outperform the US market to become the biggest in the world

• 20% shops cross-border and this is predicted to grow to 78%

• The top 3 countries where they buy from are: US, Hong Kong and Japan

• The 3 top categories are: Clothing & Accessories, Personal Care and Consumer Electronics

United States Market overview

• The US has a population of 313 million inhabitants

• 184 million buy online

• They have spent $395 billion in 2013 and are expected to reach $554 billion by 2016

• The annual average online spend is $ 2146

• The average order value is $105

• The US is the first choice for international shopping. The share of cross-border purchases from the US is estimated at 45%

• A quarter of the sales is generated in the last two months of the year. Especially on Black Friday

• 40 % shops cross-border and this is predicted to grow to 62%

• The top 3 countries where they buy from are: China, UK and Canada

• The top 3 categories are: Consumer Electronics, Clothing & Accessories and Car Parts

Russia Market overview

• Russia has a population of 141 million inhabitants


• They have spent $25 billion in 2103 and are expected to reach $38 billion by 2018

• The annual average online spend is $883

• The import threshold is max $1250 or 31kg per individual per month

• 43 % shops cross-border and this is predicted to grow to 89%

• The top 3 countries where they buy from are: China, US and Germany

• The top 3 categories are: Household Appliances, Clothing & Accessories and Consumer Electronics

Canada Market overview

• Canada has a population of 35.16 million inhabitants

• 14.3 million buy online

• They have spent $21.5 billion in 2013 and are expected to reach $30 billion by 2015



• Significant Sales Peaks occur on Black Friday, Cyber Monday and Boxing Day


• The top 3 countries where they buy from are: US, China, and UK

• The top 3 categories are: Clothing & Accessories, Entertainment Items and Toys

United Kingdom Market overview

• The UK has a population of 63.3 million inhabitants


• The UK is the most mature e-commerce market in Europe, generating $133 billion in 2013




• The top 3 countries where they buy from are: US, China, and Hong Kong

• The top 3 categories are: Travel, Household Appliances, and Services

Germany Market overview

• Germany has a population of 82 million inhabitants


• Germany is the largest e e-commerce market in Europe, generating $79 billion in 2013

• The annual average online spend is$1975

• By 2017, 53% of the German GDP is estimated to be generated by e-commerce


• In Germany, has a relatively low online

credit card penetration. Only 9% of online shoppers pays with credit card. Invoice (46%), micropayment services (29%) are very popular in Germany.

• The top 3 countries where they buy from are: UK, US, and China

• The top 3 categories are: Books, Tickets and Clothing & Accessories

Australia Market overview

• Australia has a population of 23.6 million inhabitants


• Online sales amounted to a value worth $25 billion in 2013 and are expected to reach $47 billion by 2018




• The top 3 countries where they buy from are: US, UK and Hong Kong

• The top 3 categories are: Entertainment Items, Consumer Electronics and Clothing & Accessories

France Market overview

• France has a population of 64.3 million inhabitants


• Online sales amounted to a value worth $63 billion in 2013

• The annual average online spend $1845


• France is the 3rd biggest e-commerce market in Europe, behind the UK and Germany

• Home delivery is the preferred delivery method for the majority of the French (82%)

• 41% shops cross-border.and this is predicted to grow to 65%

• The top 3 countries where they buy from are: US, UK and Germany

• The top 3 categories are: Travel, Services and Entertainment Items

The Netherlands Market overview

• The Netherlands has a population of 16.8 million inhabitants





• Unlike other markets, the Dutch market is not based primarily on a number of big players and very small sites account for the half of the e-commerce landscape


• The top 3 countries where they buy from are: Germany, US and UK

• The top 3 categories are: Clothing & Accessories, Books and Health & Beauty Products

Spain Market overview

• Spain has a population of 46.2 million inhabitants




• Spain is the leader in Southern European e-commerce, but not as mature yet as other EU markets


• The top 3 countries where they buy from are: UK, China and US

• The top 3 categories are: Travel, Clothing & Accessories, Books and Entertainment Items

Belgium Market overview

• Belgium has a population of 11.1 million inhabitants


• Online sales amounted to a value worth $4.7 billion in 2013



• 70% of the Belgians prefer home delivery

• 53 % shops cross-border

• The top 3 countries where they buy from are: France, The Netherlands and Germany

• The top 3 categories are: Clothing & Accessories, Travel and Entertainment Items

Switzerland Market overview

• Switzerland has a population of 8 million inhabitants




• Customs duties and VAT vary according to the country and Switzerland is also not affected by the European directive on consumer rights

• 73% shops cross-border and this is expected to grow to 83%

• The top 3 countries where they buy from are: Germany, France and US

• The top 3 categories are: Consumer Electronics, Food & Beauty Products and IT

Austria Market overview

• Austria has a population of 8.5 million inhabitants





• The top 3 countries where they buy from are: Germany, UK and US

• The top 3 categories are: Consumer Electronics, Food & Beauty Products and IT

Italy Market overview

• Italy has a population of 61.2 million inhabitants


• Online sales amounted to a value worth $ 13.9 billion in 2013

• The annual average online spend $ 1158



• The top 3 countries where they buy from are: UK, Germany and USA

• The top 3 categories are: Clothing & Accessories, Books and Entertainment Items

Norway Market overview

• France has a population of 5.1 million inhabitants




• It is estimated that 6.2% of the total retail of goods are bought online

• Online shops with a turnover exceeding

$ 7.986 per year must be registered for VAT in

Norway.

• 50% off all online orders are cross-border

• The top 3 countries where they buy from are: US, UK and Sweden

• The top 3 categories are: Food & Beauty Products, Clothing & Accessories, Books and Home & Garden

Sweden Market overview

• Sweden has a population of 9.6 million inhabitants




• 23% of all online orders are cross-border

• The top 3 countries where they buy from are: UK, US, and Germany

• The top 3 categories are: Consumer Electronics, IT and Clothing & Accessories

Denmark Market overview

• Denmark as a population of 5.6 million inhabitants.




• 31% of all online orders are cross-border

• The top 3 countries where they buy from are: UK, Sweden and Germany

• The top 3 categories are: Clothing & Accessories, Books and Entertainment Items

Brazil Market overview

• Brazil has a population of 202 million inhabitants


• Online sales amounted to a value worth $23.5 billion in 2013 and are expected to reach $25.5 billion by 2017




• The top 3 countries where they buy from are: US, China and Hong Kong

• The top 3 categories are: Clothing & Accessories, Health & Beauty Products and Consumer Electronics

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