CONSULTANTS IN FOOD – TRADE – MARKETING - COMMUNICATIONS

Mexico’s territory is approximatelyMexico’s territory is approximatelyclose to 2 million sq. mt.close to 2 million sq. mt.

Mexico is a Republic with 32 states and Mexico is a Republic with 32 states and one Federal District. one Federal District.

It is the largest Spanish speaking It is the largest Spanish speaking country in the worldcountry in the world

-Accounts with a population estimated in -Accounts with a population estimated in 2008 of approximately 109 million people2008 of approximately 109 million people

-Mexico is the 11-Mexico is the 11thth most populated country most populated country in the world with 55 Mexicans per sq/mtin the world with 55 Mexicans per sq/mt

Mexico is the fifth largest country inMexico is the fifth largest country inAmerica and the 14America and the 14thth largest in the world. largest in the world.

Mexico City’s Cathedral in the Main Block of Downtown Mexico

Mexico is the 12Mexico is the 12thth Economy in the World Economy in the Worldwith a GDP that surpassed a with a GDP that surpassed a trilliontrillion dollars dollars

during 2004 (Approx. US$8900 p/capita in 2008)during 2004 (Approx. US$8900 p/capita in 2008)

According to the World Bank (2007) it has the According to the World Bank (2007) it has the highest per capita income in Latin Americahighest per capita income in Latin America

Reforma Avenue in Mexico City

Mexico has a free market oriented economyMexico has a free market oriented economythat is on its way to establish a middle that is on its way to establish a middle

income countryincome country

Santa Fe, Business District in Mexico CitySanta Fe, Business District in Mexico City

http://en.wikipedia.org/wiki/BRIMC

Mexico is the only Latin American member of the Mexico is the only Latin American member of the Organization for Economic Co-operation and Organization for Economic Co-operation and Development. (OECD)Development. (OECD)

According to the Goldman Sachs According to the Goldman Sachs BRIMC review of review of emerging economies, by 2050, the largest emerging economies, by 2050, the largest developing economies in the world will be as developing economies in the world will be as follow: follow: Brazil, Russia, India, Mexico and ChinaBrazil, Russia, India, Mexico and China

Mexico City at night from a plane about to land in Mexico City Airport

Mexico’s City upscale residential areaMexico’s City upscale residential area

More upscale areas and more verticaldevelopments

This is the other picture of the housing within the lower income class in Mexico

Lower Lower MiddleMiddle Income Housing Developments in Mexico Income Housing Developments in Mexico

Unfortunately Mexico City is one of the most air polluted cities in the world

Don’t Flag the cabs in Mexico City

Mexico’s EconomyMexico’s Economy

Beautiful picture of the Polanco business district, the Chapultepect Park and theMexico City zoo

Petróleos Mexicanos (PEMEX) is Mexico's state-owned petroleum company. It is the 10th largest oil company in the world in terms of Revenue and 34th place out of the Fortune 500 companies.

Oil: No. 1 Revenue in MexicoOil: No. 1 Revenue in Mexico

Mexican Immigrant Remittance:Mexican Immigrant Remittance:No. 2 Revenue in MexicoNo. 2 Revenue in Mexico

Tourism in Mexico:Tourism in Mexico:No. 3 Revenue in MexicoNo. 3 Revenue in Mexico

History of our latest Presidents in MexicoHistory of our latest Presidents in Mexico

Felipe Calderon, A good President so farFelipe Calderon, A good President so far

Mexico´s Economic IndicatorsMexico´s Economic Indicators

Calendar Year 2001 2002 2003 2004 2005 2006 2007

Population

(millions)

101.2 102.4 103.6 105.9 106 107.44 108 (e)

GDP/Capita, Current USD

6,296 6,884 6,350 6,517 7,450 7,950 8,270

Real GDP

Growth

-0.2% 0.9% 1.3% 4.4% 3.0% 4.5% 3.3%

Consumer Price Index

4.4% 5.7% 4.5% 4.7% 3.3% 3.9% 3.8%

Unemployment 2.5% 2.1% 3.0% 3.8% 3.6% 3.2% 3.7%

109 Million People109 Million PeopleEstimate in 2008Estimate in 2008

Mexican Population Maturity PiramidMexican Population Maturity Piramid

Mexico. Demographic Prospectives (2000, 2015 and 2030)

Concept 2000 2015 2030Global Fecundity Rate 1 2.41 1.91 1.85Birth Rate 2 21.1 16.1 13Death Rate 2 4.5 4.8 6.4Infant Death Rate 3 23.3 12.7 8Natural Growth Rate 4 1.66 1.13 0.66Social Growth Rate 4 -0.39 -0.35 -0.28Total Growth Rate 4 1.27 0.78 0.38Total Life Expectation 5 74 77.6 79.8Men Life Expectation 5 71.6 75.2 77.5Women Life Expectation 5 76.5 80 82.1

1 Number of kids per woman in reproductive age2 by 1,000 inhabitants3 Per 1,000 kids living at birth4 Percentage5 Years

•Source: INEGISource: INEGI

The number of homes in poverty* conditions has The number of homes in poverty* conditions has decreased (millions of families)decreased (millions of families)

And the number of families in middle class**And the number of families in middle class**has increased (millions of families)has increased (millions of families)

•Patrimony poverty, ** Families that earn 15 minimum salaries.Patrimony poverty, ** Families that earn 15 minimum salaries.•Source: Mexico’s National Statistic Institute (INEGI) Expansion AnalysisSource: Mexico’s National Statistic Institute (INEGI) Expansion Analysis

Growing ConsumptionGrowing ConsumptionMiddle class purchasing power starts toReflect in certain aspects like…

New Housing purchasing

New Cars purchasing

More equipped homes

Computer

Washer

Refrigerator

Television

•Source: Mexico’s National Statistic Institute (INEGI) Expansion AnalysisSource: Mexico’s National Statistic Institute (INEGI) Expansion Analysis

Marketing Solutions FirmRaul Caballero, CEO PresidentVioleta Picazzo, VicePresidentTel. (52+55) 5362-7407Fax. 5362-6724raul@marketingsolutionsfirm.comvioleta@marketingsolutionsfirm.com