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PLAINTIFF’S MPAS ISO UNOPPOSED MTN. FOR PRELIM. APPROVAL OF PROPOSED CLASS SETTLEMENT 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 ANTHONY J. ORSHANSKY, Cal. Bar. No. 199364 [email protected] JUSTIN KACHADOORIAN, Cal. Bar No. 260356 [email protected] COUNSELONE, PC 9301 Wilshire Blvd., Suite 650 Beverly Hills, California 90210 Telephone: (310) 277-9945 Facsimile: (424) 277-3727 JOSEPH J SIPRUT* [email protected] GREGG M. BARBAKOFF [email protected] SIPRUT PC 17 North State Street, Suite 1600 Chicago, Illinois 60602 Telephone: (312) 236-0000 Fax: (312) 470-6588 *Pro hac vice application to be filed Counsel for Plaintiffs LANIE LIM and JOHN LEWERT individually and on behalf of all others similarly situated SUPERIOR COURT OF THE STATE OF CALIFORNIA COUNTY OF SANTA CLARA LANIE LIM and JOHN LEWERT, individually and on behalf of all others similarly situated, Plaintiffs, v. VENDINI, INC. a California corporation, Defendant. Case No. 1-14-cv-259897 ASSIGNED FOR ALL PURPOSES TO: Hon. Peter H. Kirwan CLASS ACTION PLAINTIFFSMEMORANDUM OF POINTS & AUTHORITIES IN SUPPORT OF UNOPPOSED MOTION FOR PRELIMINARY APPROVAL OF PROPOSED CLASS SETTLEMENT DEPT: 1 DATE: April 18, 2014 TIME: 9:00 A.M.

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PLAINTIFF’S MPAS ISO UNOPPOSED MTN. FOR PRELIM. APPROVAL OF PROPOSED CLASS

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ANTHONY J. ORSHANSKY, Cal. Bar. No. 199364 [email protected] JUSTIN KACHADOORIAN, Cal. Bar No. 260356 [email protected] COUNSELONE, PC 9301 Wilshire Blvd., Suite 650 Beverly Hills, California 90210 Telephone: (310) 277-9945 Facsimile: (424) 277-3727

JOSEPH J SIPRUT* [email protected] GREGG M. BARBAKOFF [email protected] SIPRUT PC 17 North State Street, Suite 1600 Chicago, Illinois 60602 Telephone: (312) 236-0000 Fax: (312) 470-6588 *Pro hac vice application to be filed

Counsel for Plaintiffs LANIE LIM and JOHN LEWERT individually and on behalf of all others similarly situated

SUPERIOR COURT OF THE STATE OF CALIFORNIA

COUNTY OF SANTA CLARA

LANIE LIM and JOHN LEWERT, individually and on behalf of all others similarly situated,

Plaintiffs,

v. VENDINI, INC. a California corporation, Defendant.

Case No. 1-14-cv-259897 ASSIGNED FOR ALL PURPOSES TO:

Hon. Peter H. Kirwan CLASS ACTION

PLAINTIFFS’ MEMORANDUM OF

POINTS & AUTHORITIES IN

SUPPORT OF UNOPPOSED

MOTION FOR PRELIMINARY

APPROVAL OF PROPOSED CLASS

SETTLEMENT

DEPT: 1

DATE: April 18, 2014

TIME: 9:00 A.M.

PLAINTIFF’S MPAS ISO UNOPPOSED MTN. FOR PRELIM. APPROVAL OF PROPOSED CLASS

SETTLEMENT

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TABLE OF CONTENTS

I. INTRODUCTION ..............................................................................................................1

II. FACTUAL BACKGROUND ..............................................................................................2

III. THE PROPOSED SETTLEMENT .....................................................................................4

A. Certification of the Proposed Class................................................................................4

B. Compensation ................................................................................................................5

C. Class Notice ...................................................................................................................5

D. Incentive Award to Class Representatives .....................................................................6

E. Attorneys’ Fees and Costs .............................................................................................6

IV. THE PROPOSED SETTLEMENT IS FAIR AND SHOULD RECEIVE PRELIMINARY

APPROVAL ........................................................................................................................6

A. The Proposed Settlement Meets All criteria Establishing Fairness ...............................6

1. Strength of the Case ..............................................................................................7

2. Risk, Expense & Complexity of Case ....................................................................9

3. Extent of Discovery ..............................................................................................11

4. Amount of Recovery ............................................................................................12

5. Experience of Counsel .........................................................................................13

V. THE PROVISIONAL CLASS SHOULD BE CERTIFIED; THE FORM AND METHOD

OF NOTICE TO THE CLASS MEMBERS SHOULD BE APPROVED; AND, A

HEARING REGARDING FINAL APPROVAL OF THE SETTLEMENT SHOULD BE

SCHEDULED ....................................................................................................................13

A. The Provisional Class Should be Certified ..................................................................13

1. Numerosity .......................................................................................................14

2. Commonality....................................................................................................14

3. Typicality .........................................................................................................15

4. Adequacy of Representation ............................................................................16

B. The Form & Method of Service of Class Notice should be Approved ........................16

VI. CONCLUSION ..................................................................................................................18

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TABLE OF AUTHORITIES UNITED STATES SUPREME COURT CASES

Eisen v. Carlisle & Jacquelin,

417 U.S. 156, 94 S. Ct. 2140, 40 L. Ed. 2d 732 (1974). ................................................................17

Protective Comm. For Independent Stockholders of TMT Trailer Ferry, Inc. v. Anderson,

390 U.S. 414, 88 S. Ct. 1157, 20 L. Ed. 2d 1 (1968). ......................................................................7 UNITED STATES CIRCUIT COURT OF APPEALS CASES Ace Heating & Plumbing Co. v. Crane Co.,

453 F.2d 30 (3d Cir. 1971) ............................................................................................................17

City of Detroit v. Grinnell Corporation,

495 F.2d 448 (2d Cir. 1974) ........................................................................................................7, 9

Class Plaintiffs v. City of Seattle,

955 F.2d 1268 (9th Cir. 1992) ........................................................................................................7

Franks v. Kroger Co.,

649 F.2d 1216 (6th Cir. 1981) ......................................................................................................17

Grunin v. International House of Pancakes,

513 F.2d 114 (8th Cir. 1975) ........................................................................................................17

Hanlon v. Chrysler Corp.,

150 F.3d 1011 (9th Cir. 1998) ............................................................................................ 7, 15-16

Harris v. Palm Springs Alpine Estates, Inc.,

329 F.2d 909 (9th Cir. 1964) ........................................................................................................14

In re Mego Financial Corp. Sec. Litigation,

213 F.3d 454 (9th Cir. 2000) ..........................................................................................................7

Officers for Justice v. Civil Serv. Comm’n of City & County of San Francisco,

688 F.2d 615 (9th Cir. 1982) ...........................................................................................................7

Rodriguez v. Hayes,

591 F.3d 1105 (9th Cir. 2010) ......................................................................................................16

Torrisi v. Tucson Elec. Power Co.,

8 F.3d 1370 (9th Cir. 1993) .............................................................................................................7

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UNITED STATES DISTRICT COURT CASES Colesberry v. Ruiz Food Products, Inc.,

2006 WL 1875444 (E.D. Cal. June 30, 2006) ...............................................................................17

Ellis v. Naval Air Rework Facility,

87 F.R.D. 15 (N.D. Cal. 1980) ........................................................................................................7

In re Immune Response Secs. Litigation,

497 F. Supp. 2d 1166 (S.D. Cal. 2007) ...........................................................................................6

Linney v. Cellular Alaska P’ship,

1997 WL 450064 (N.D. Cal. July 18, 1997) ...............................................................................7, 9

Montgomery v. Beneficial Consumer Disc. Co.,

2005 WL 497776 (E.D. Pa. Mar. 2, 2005) .....................................................................................17

Philadelphia Housing Authority v. American Radiator & Standard Sanitary Corp.,

323 F.Supp. 364 (E.D. Pa. 1970) ..................................................................................................16

Schramm v. JPMorgan Chase Bank, N.A.,

2011 WL 5034663 (C.D. Cal. Oct. 19, 2011) ...............................................................................14

STATE COURT CASES

7-Eleven Owners for Fair Franchising v. Southland Corporation,

85 Cal.App.4th 1135 (2000) ...........................................................................................................9

Bowles v. Superior Court,

44 Cal.2d 574 (1955) ....................................................................................................................14

Daar v. Yellow Cab Co.,

67 Cal.2d 695 (1967) .......................................................................................................................4

Dunk v. Ford Motor Company,

48 Cal. App.4th 1794 (1996) ......................................................................................... 6, 12-13, 17

Global Minerals & Metals Corp. v. Superior Court,

113 Cal. App. 4th 836 (2003) .......................................................................................................13

In re Tobacco II Cases,

46 Cal. 4th 298 (2009) ....................................................................................................................6

Richmond v. Dart Industries, Inc.

29 Cal.3d 462 (1981) ......................................................................................................................4

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Sav-On Drug Stores, Inc. v. Superior Court,

34 Cal. 4th 319 (2004) ..................................................................................................................14

Wershba v. Apple Computer, Inc.,

91 Cal. App. 4th 224 (2001) .........................................................................................................16

STATUTES AND FEDERAL RULES Cal. Civ. Code § 382………………………………………………………………………...passim Cal. Civ. Code § 1747.08……………………………………………………………………passim Cal. Civ. Code § 1750….……………………………………………………………………passim Cal. Civ. Code § 1798.80……………………………………...………………………….…passim Cal. Bus. & Prof. Code § 17200………………………………………………………….…passim Cal. Bus. & Prof. Code § 17500………………………………………………………….…passim 18 U.S.C. § 1030………………………………………………………………………….…passim 18 U.S.C. § 2711…………………………………………………………………………….passim Fed. R. Civ. P. 23 .................................................................................................................. passim MISCELLANEOUS

Alba Conte & Herbert B. Newberg, NEWBERG ON CLASS ACTIONS

(4th ed. 2001). ...............................................................................................................................13

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I. INTRODUCTION

This action arises out of a 2013 criminal data intrusion (the “Data Security Incident”)

experienced by Defendant Vendini, Inc. (“Defendant” or “Vendini”), a California-based company

providing online and box-office ticketing services for event venues across the country. Plaintiffs

Lanie Lim and John Lewert (“Plaintiffs”) seek damages and injunctive relief on behalf of a

nationwide class of consumers whose personal identification information (“PII”) was put at risk

by the Data Security Incident.

After a substantial exchange of information and documents, consultations with experts in

the Payment Card Industry as well as financial and insurance-coverage specialists, two mediations

with a retired judge, and numerous rounds of multilateral negotiations involving two insurance

carriers both of whom contested coverage, the parties have reached a classwide settlement.

The settlement is the product of informed negotiations between attorneys with substantial

class-action experience, conducted at arm’s length and under the guidance of the Honorable John

Leo Wagner (Ret.), who personally spent more than 48 hours in mediations and conferences and

performing other work in this case. (Honorable John Leo Wagner (Ret.) Declaration, filed

concurrently herewith, ¶ 19.) Under the terms of the settlement, class members will benefit from

the creation of a non-reversionary common fund of $3,000,000.00 to resolve all claims against

Defendant.

This is an excellent result given the heavily contested claims at issue in an evolving area

of law, Defendant’s formidable defenses, and the risk of non-recovery owing to Defendant’s

financial condition and uncertainty over insurance coverage. The settlement provides meaningful

benefits to unnamed members of the class and is fair, reasonable, and adequate to compensate

them for the expenses and losses resulting from the Data Security Incident.

Accordingly, Plaintiffs move the Court for an order: (1) preliminarily approving the Class

Action Settlement Agreement (“Settlement Agreement”) as fair, reasonable, and adequate; (2)

preliminarily approving the form, manner, and content of the Notice, Summary Notice, and Claim

Form; (3) provisionally certifying the Class under the California Code of Civil Procedure section

382 for settlement purposes only; (4) provisionally appointing Plaintiffs as the class

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representatives for settlement purposes only; and (5) provisionally appointing the law firms of

CounselOne, PC, Siprut PC, and Law Office of Scott E. Brown as Class Counsel for settlement

purposes.

II. FACTUAL BACKGROUND

Vendini provides online and box-office ticketing, marketing, and patron management

services for small- to medium-sized business customers (referred to by Vendini as “Members”)

throughout the United States. (Declaration of Mark Tacchi, filed concurrently herewith, ¶ 2.)

Vendini’s Members sell tickets to the Members’ customers, who are referred to by Vendini as

“Patrons.” (Id.) Beginning in May 2013, Defendant notified its Members and their Patrons whose

PII resided on its computer networks that on or about April 25, 2013, it had detected a potential

unauthorized access by a third party to its databases and to Patrons’ PII, including names, mailing

addresses, e-mail addresses, phone numbers, and credit card numbers and expiration dates (the

“Data Security Incident”). (See Decl. of Attorney Anthony J. Orshansky ¶ 4, filed concurrently

herewith.)

Plaintiff Lim, by and through her counsel, sent Defendant a letter in June 2013 outlining

claims on behalf of Plaintiff Lim and the proposed Class. (Id. at ¶ 6.) Plaintiff Lim’s claims would

crystallize over the course of the litigation to include claims under the Consumer Legal Remedies

Act, Cal. Civ. Code §§ 1750, et seq.; Unfair Business Practices, Cal. Bus. & Prof. Code §§ 17200,

et seq.; False Advertising, Cal. Bus. & Prof. Code §§ 17500, et seq.; California’s data-protection

statute, Cal. Civ. Code §§ 1798.80, et seq.; Song-Beverly Credit-Card Act, Cal. Civ. Code §

1747.09; the Stored Communications Act, 18 U.S.C. § 2711; Computer Fraud and Abuse Act, 18

U.S.C. § 1030; as well as breach of contract, breach of implied contract, negligence, unjust

enrichment, and invasion of privacy. Plaintiffs contend that Vendini’s actions and/or inaction

resulted in unauthorized third-party access to its databases and putative Class Members’ personal

identification information, including names, mailing addresses, e-mail addresses, phone numbers,

and credit card numbers and expiration dates.

In response to Plaintiff Lim’s letter the parties began a dialogue that lasted several months,

during which time they exchanged substantial information about the claims and Vendini’s

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defenses. The parties eventually agreed to mediate this matter with the Honorable John Leo

Wagner (U.S. Magistrate, District of Oklahoma, retired). (See id. at Orshansky Decl. ¶¶ 6-12.)

Prior to the first mediation the parties exchanged further correspondence as well as draft

pleadings, and Class Counsel conducted a thorough investigation, including but not limited to (a)

communicating with Plaintiffs and other putative class members regarding the Data Security

Incident; (b) investigating Defendant’s business and organizational structure, as well as the

ticketing industry generally; (c) consulting with experts in the payment card industry (“PCI”) who

had experience with PCI data security requirements and PCI compliance; (d) reviewing a

substantial amount of PCI compliance documentation provided by Defendant, including reports

from Defendant’s PCI compliance auditors, as well as communications and correspondence

between and among Defendant and third parties following Defendant’s notification to putative

Class Members; (e) communicating with government agencies regarding Freedom of Information

Act Requests; and (f) researching the evolving case law and developing legal and factual theories

to maintain the alleged claims. (Id. at ¶ 7.)

Before the first mediation session with Judge Wagner, Defendant’s general liability carrier,

St. Paul Fire & Marine Insurance Co. (“St. Paul” or “Travelers”), filed a declaratory relief action

against Defendant in the United States District Court, Northern District of California, Case No.

3:13-cv-04458 SI, asserting that St. Paul had no duty to defend Defendant or indemnify it for any

damages arising from the claims asserted herein. (Orshansky Decl. ¶ 8.)

The parties along with a corporate representative and counsel representing St. Paul

participated in a full-day mediation session with Judge Wagner in San Francisco, California,

during which further information was exchanged, including information regarding the Data

Security Incident, Defendant’s financial condition, and the serious coverage issues under the St.

Paul policy issued to Defendant. (Id. at ¶ 9.)

The parties were unable to reach a resolution at the first mediation session but continued

the mediation and settlement discussions with the assistance of Judge Wagner, including many

very lengthy telephone conferences with Judge Wagner. (Id. at ¶ 10.) Class Counsel also

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conducted further investigation, including consulting with financial and insurance coverage

specialists. (Ibid.)

The parties participated in a second full-day mediation session with Judge Wagner in Los

Angeles, California, in which St. Paul and Defendant’s professional liability carrier, Certain

Underwriters at Lloyd’s, Syndicates 632 and 2623 (“Beazley”), also participated. (Id. at ¶ 11.)

At the end of the second mediation session, Judge Wagner made a mediator’s proposal to

resolve the claims asserted by Plaintiffs on behalf of the putative class, which the parties accepted

and memorialized in a memorandum of understanding. (Id. at ¶ 12.) The parties thereafter

engaged in extensive negotiations to draft the Settlement Agreement and supporting documents, a

process that involved coordinating with Beazley and Travelers in order to reach a global resolution.

(Id. at ¶ 13.)

III. THE PROPOSED SETTLEMENT

After months of negotiations, the parties were able to agree as to the form of a Settlement

Agreement, which has been fully executed by all parties and attached hereto (attached hereto as

Exhibit 1).

The proposed Settlement Agreement provides the following:

A. Certification of the Proposed Class

In order to avoid the risk and expense of litigating whether a class should be certified, the

parties agreed for the purposes of settlement only that this action meets the requirements of a class

action pursuant to Code of Civil Procedure section 382 and well-established California case law,

i.e., the existence of an ascertainable class; a well-defined community of interest; predominant

common questions of law or fact; the class representatives’ claims or defenses are typical of the

class; and the class representatives and their counsel can adequately represent the interests of the

class. Daar v. Yellow Cab Co., 67 Cal.2d 695, 704 (1967); Richmond v. Dart Industries, Inc. 29

Cal.3d 462, 470 (1981).

///

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The parties agree that the Class should be defined as:

All persons who are domiciled or reside in the United States or its territories

whose Personal Identification Information, as defined in the Settlement

Agreement, resided on Vendini, Inc.’s computer network servers on or before

April 25, 2013 (hereinafter referred to as the “Class”).

B. Compensation

The Settlement Agreement establishes a total settlement fund of $3,000,000. This amount

includes all settlement payments to Class members, all attorneys’ fees and litigation costs, the

representative Plaintiffs’ service payments, and the costs of providing notice and claims

administration.

Class members may submit claims for either or both of Unreimbursed Identity Theft Losses

of up to three thousand dollars ($3,000.00), and/or Unreimbursed Expenses of up to one thousand

dollars ($1,000.00), which are attributable to the Data Security Incident as alleged herein and

occurred on or after April 25, 2013, through the end of the Claims Period (as provided for in the

Settlement Agreement). See Settlement Agreement Section 4.2.

C. Class Notice

To the extent that Defendant possesses the name and contact information for any person it

believes to be a Class member, Defendant shall provide that information to the Claims

Administrator within seven (7) calendar days after the Court enters the Preliminary Approval

Order. Subject to the Court granting Preliminary Approval of the Class Settlement and Provisional

Class Certification, within fourteen (14) calendar days after the Court enters the Preliminary

Approval Order, the Claims Administrator will begin providing notice to the Class by the

following methods:

Notice. The Claims Administrator will create and maintain the Class website, to be

activated within ten (10) business days of Preliminary Approval. On the Class Website, the Claims

Administrator will post the settlement documents and case-related documents such as the

Settlement Agreement, the Claim Form, and the Preliminary Approval Order. The website shall

be designed and constructed to accept electronic Claim Form submission. The Claims

Administrator shall also disseminate the Notice and Claim Form, as provided for in the Settlement

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Agreement, via e-mail to all Class Members for whom Defendant has provided e-mail addresses.

See Settlement Agreement Section 5.4.

Summary Notice. The Claims Administrator shall disseminate Summary Notice via e-

mail to each putative Class member for which Vendini has an e-mail address. The Claims

Administrator shall also send Summary Notice via postcard (U.S. Mail) to Class members for

whom Defendant has not provided e-mail addresses or whose e-mail notices are returned, or are

otherwise known to be undeliverable. Id. at 5.4.3.2. The Claims Administrator shall disseminate

the Summary Notice in one daily and one weekend issue of USA Today. Id.

D. Incentive Award to Class Representatives

Subject to Court approval, Plaintiffs Lanie Lim and John Lewert will request a service

award of $2,500.00 each in recognition of their contributions to the Class, and the risk they

incurred in commencing the action, both financial and otherwise. The Court does not need to

decide at this juncture whether to approve Plaintiffs’ request for service award. If the Court grants

preliminary approval of the settlement, Plaintiffs will file a separate motion in support of this

request.

E. Attorneys’ Fees and Costs

Subject to Court approval, Plaintiffs’ counsel will request and Vendini will not oppose an

award in an amount equal to thirty percent of the gross settlement fund in fees and $25,000.00 in

costs. The Court does not need to decide at this juncture whether to approve Plaintiffs’ request for

attorneys’ fees and costs. If this Court grants preliminary approval of the settlement, Plaintiffs

will file a separate motion in support of this request.

IV. THE PROPOSED SETTLEMENT IS FAIR AND SHOULD RECEIVE

PRELIMINARY APPROVAL.

A. The Proposed Settlement Meets All Criteria Establishing Fairness.

The requirements for class certification under section 382 are analogous to the

requirements for class certification under the federal rules of civil procedure. In re Tobacco II

Cases, 46 Cal. 4th 298, 318 (2009). The court must determine the settlement is fair, adequate, and

reasonable. Dunk v. Ford Motor Co., 48 Cal. App. 4th 1794, 1801 (1996) (citing Fed. R. Civ. P.

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23). As explained by the court in In re Immune Response Secs. Litigation, 497 F. Supp. 2d 1166,

at 1169-1170 (S.D. Cal. 2007):

‘Although Rule 23(e) is silent respecting the standard by which a proposed settlement is to be evaluated, the universally applied standard is whether the settlement is fundamentally fair, adequate and reasonable.’ Officers for Justice v. Civil Serv. Comm’n of City & County of San Francisco, 688 F.2d 615, 625 (9th Cir. 1982); see also Torrisi v. Tucson Elec. Power Co., 8 F.3d 1370, 1375 (9th Cir. 1993). When determining whether approval of a settlement is warranted, courts consider ‘several factors which may include, among others, some or all of the following: [1] the strength of plaintiffs’ case; [2] the risk, expense, complexity, and likely duration of further litigation; [3] the risk of maintaining class action status throughout the trial; [4] the amount offered in settlement; [5] the extent of discovery completed, and the stage of the proceedings; [6] the experience and views of counsel; [7] the presence of a governmental participant; and [8] the reaction of the class members to the proposed settlement.’ Torrisi, 8 F.3d at 1375; see also Hanlon v. Chrysler Corp., 150 F.3d 1011, 1026 (9th Cir. 1998). Further, ‘[t]o survive appellate review, the district court must show it has explored comprehensively all [fairness] factors.’ Hanlon, 150 F.3d at 1026 (citing Protective Comm. For Independent Stockholders of TMT Trailer Ferry, Inc. v. Anderson, 390 U.S. 414, 434, 88 S. Ct. 1157, 20 L. Ed. 2d 1 (1968)). Finally, ‘the settlement may not be the product of collusion among the negotiating Parties.’ [In re] Mego Financial Corp. Sec. Litigation, 213 F.3d [454] at 458 [(9 Cir. 2000)] (citing Class Plaintiffs v. City of Seattle, 955 F.2d 1268, 1290 (9th Cir. 1992)).

Generally, “the fact that the settlement agreement was reached in arm’s length negotiations

after relevant discovery [has] taken place create[s] a presumption that the agreement is fair.”

Linney v. Cellular Alaska P’ship, 1997 WL 450064, at *5 (N.D. Cal. July 18, 1997), aff’d, 151

F.3d 1234 (9th Cir. 1998) (citing Ellis v. Naval Air Rework Facility, 87 F.R.D. 15, 18 (N.D. Cal.

1980), aff’d, 661 F.2d 939 (9th Cir. 1981)). In this context “[i]t cannot be overemphasized that

neither the trial court in approving the settlement nor [an appellate court] in reviewing that

approval have the right or the duty to reach any ultimate conclusions on the issues of fact and law

which underlie the merits of the dispute. It is well settled that in the judicial consideration of

proposed settlements, ‘the [trial] judge does not tryout or attempt to decide the merits of the

controversy,’ [citation] and the appellate court ‘need not and should not reach any dispositive

conclusions on the admittedly unsettled legal issue.’” City of Detroit v. Grinnell Corporation, 495

F.2d 448, at p. 456 (2d Cir. 1974).

1. Strength of the Case

Plaintiffs assert that Vendini unlawfully collected and retained ’ putative Class members’

personal identification information, failed to implement adequate and reasonable safeguards to

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prevent unauthorized third-party access to such information, and failed to properly notify affected

customers of the Data Security Incident in violation of various California and federal laws,

including Cal. Civ. Code §§ 1750, et seq., Cal. Bus. & Prof. Code §§ 17200, et seq., and Cal. Bus.

& Prof. Code §§ 17500, et seq.

Among other things, Plaintiffs contend that Vendini failed to encrypt putative Class

members’ data; failed to take all reasonable steps to destroy or arrange for the destruction of

records within its custody or control; and failed to provide prompt and adequate warnings of

security breaches or vulnerabilities, all of which caused Plaintiffs and the Class to sustain

economic and non-economic damages related to the Data Security Incident and subsequent

occurrences and/or attempts to prevent identity theft. Plaintiffs believe they could establish

Vendini’s liability at trial.

While Plaintiffs believe in the strength of their case, they must realistically acknowledge

several factors which advise acceptance of this settlement. First, Vendini insists that it will mount

a vigorous defense, asserting, among other things, that

it had adopted industry-standard data-security protocols and had been certified to be in

compliance with the Payment Card Industry Data Security Standards (“PCI DSS”);

it had not entered into a contract with consumers concerning the use of their

information;

it cannot be held liable to any Class members who have not suffered unreimbursed out-

of-pocket expenses in connection with the Data Security Incident;

Plaintiffs and Class members lacked standing to assert claims because they have not

suffered actual injury;

the number of putative Class members, if any, who suffered unreimbursed out-of-

pocket expenses is very small; and

Plaintiffs would face individualized issues regarding causation and damages that would

defeat class certification.

(Orshansky Decl. ¶¶ 18, 19.)

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While Plaintiffs strongly believe that they could overcome these defenses, they cannot

responsibly ignore the risk that this Court or a reviewing court might accept some or all of

Defendant’s defenses.

Notwithstanding, “the merits of the underlying class claims are not a basis for upsetting

the settlement of a class action; the operative word is ‘settlement.’” 7-Eleven Owners for Fair

Franchising v. Southland Corporation, 85 Cal.App.4th 1135, 1150 (2000) (emphasis added).

Even “[t]he fact that a proposed settlement may only amount to a fraction of the potential recovery

does not, in and of itself, mean that the proposed settlement is grossly inadequate and should be

disapproved.” City of Detroit, 495 F.2d at 455. Courts have aptly held that “it is the very

uncertainty of outcome in litigation and avoidance of wasteful and expensive litigation that induce

consensual settlements. The proposed settlement is not to be judged against a hypothetical or

speculative measure of what might have been achieved by the negotiators.” Linney, 1997 WL

450064, at *5 (emphasis omitted).

Under the Settlement the Class will realize substantial and immediate benefits once the

settlement is approved. It is highly unlikely that Plaintiffs will obtain a better outcome in this case

– even after prevailing at trial on the merits. Moreover, any recovery would be years in the future,

at significantly greater expense to the Class. These factors weigh in favor of preliminary approval.

2. Risk, Expense & Complexity of Case

The proposed settlement makes final decision on several disputed factual and legal issues

unnecessary, and if the case does not settle, the expense of continued litigation will be significant.

Due to the nature of Plaintiffs’ case, trial will require an examination of Defendant’s policies,

procedures, and practices, as well as an examination of a number of Defendant’s current and

former employees. The costs of testifying experts on data security and notice dissemination,

discovery, class certification, summary-judgment motion practice, as well as other pre-trial, trial

and likely appellate expenses, will be substantial.

There are also risks inherent in the class certification process, as well as other risks and

uncertainties relating to liability and damages and potential relief. These litigation risks, coupled

with the substantial material benefits the settlement will garner for Class members, weigh in favor

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of preliminary and ultimately final approval of the settlement. Correspondingly, independent

proceedings in various states could result if the Court concludes it cannot certify a nationwide class

in a contested case. Any appeals could take years to resolve. These expense and delay resulting

from such collateral and follow-on proceedings is likely to be substantial. This settlement provides

a reasonably prompt resolution with meaningful relief to all Class members without these

additional expenditures of time and money. This factor weighs in favor of preliminary approval.

In addition, several other factors support a settlement now as opposed to continued

litigation. Even if Plaintiffs were able to prevail on the merits (and successfully certify the Class

on a contested basis), there is a high likelihood that the Plaintiffs would be unable to recover a

more substantial sum owing to Defendant’s financial condition and the financial impact of the

Data Security Incident. (See Decl. of Vendini CEO Mark Tacchi, filed concurrently herewith, ¶¶

7-9.) Class Counsel reviewed Defendant’s financials and consulted with coverage experts and

accountants before agreeing to settle. (Orshansky Decl. ¶¶ 10, 22.)

Related to this financial assessment, is a serious question as to the availability of insurance

coverage for the claims asserted by Plaintiffs. Although Defendant had a commercial general

liability (CGL) policy and a professional liability policy, there were significant coverage disputes.

(Orshansky Decl. ¶ 23; Declaration of Hon. John Leo Wagner (Ret.), filed concurrently herewith,

¶¶ 17, 18, 23.) St. Paul, the underwriter of Defendant’s CGL policy, denied coverage entirely and

filed a declaratory-relief action in federal district court prior to the first mediation in this case.

(Ibid.; see also Declaration of Joy K. Fausey, filed concurrently herewith, ¶¶ 3, 4.) Beazley,

Defendant’s professional-liability carrier, disputed primary coverage and contended that St. Paul

was the primary insurer. (Ibid. See also Declaration of Kevin Kieffer, filed concurrently herewith,

¶ 8.)

Moreover, the Beazley policy is a “burning limits” or “defense within limits” policy, which

meant that litigation would have likely consumed a substantial amount of the insurance money that

may have been available to satisfy a judgment had Plaintiffs prevailed. (Orshansky Decl. ¶ 24.)

Thus, if litigation were to continue on a contested basis, it would be entirely possible that Vendini’s

insurers would successfully defeat Vendini’s tender – which, again, would result in substantially

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less or even no money for the Class. In short, to some extent Class Counsel had to make a decision

whether to settle for a compromised amount now or litigate with the probability of obtaining an

uncollectable judgment. (Ibid. See also Wagner Decl. ¶¶ 23, 25.)

For all these reasons, and for all of the other reasons detailed above, settlement is especially

appropriate here.

3. Extent of Discovery

Class Counsel conducted a detailed investigation into the facts and law relating to the

matter alleged. (See Orshansky Decl., passim.) Class Counsel began investigating Plaintiffs’

claims long before asserting their claims and have since engaged in an exchange of a substantial

amount of documentation and information. (Ibid.) As detailed above (see Section II, supra), Class

Counsel reviewed thousands of pages of documents relating to the Data Security Incident,

including reports from Defendant’s PCI compliance auditors as well as communications and

correspondence between and among Defendant and third parties; engaged in lengthy consultations

with data-security, financial, and insurance-coverage experts; communicated with law

enforcement; and interviewed Plaintiffs and other Class members. (Orshansky Decl. ¶ 7.) Class

Counsel also researched the law relating to data breaches and settlements in previous data-breach

cases in order to evaluate the range of settlement outcomes. (Id. at ¶¶ 7, 30.)

Through this investigation Class Counsel were able to determine the size of the Class and

the number of Class members likely affected by the Data Security Incident, which allowed them

to value the claims, apply appropriate discounts for settlement purposes, and ultimately, negotiate

the creation of a settlement fund that will be distributed to Class members through direct monetary

payments of unreimbursed identity-theft losses and unreimbursed expenses related to identity theft

and the prevention thereof.

For the last several months Plaintiffs and their counsel conducted intensive arm’s-length

negotiations with Vendini through mediations, telephonic conferences, and the exchange of

numerous written proposals. (Orshansky Decl. ¶¶ 8-13.) As detailed in the accompanying

Declaration of Judge Wagner, who served as the parties’ mediator, mediation sessions occurred at

arm’s length over the course of months, with numerous experienced lawyers all advocating

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zealously for their positions. The settlement that is now submitted to the Court is the result of that

extensive process and compromise. (See Wagner Decl., filed concurrently herewith, passim.)

Therefore this factor weighs in favor of preliminary approval.

4. Amount of Recovery

Under California law, a presumption of fairness exists where: (1) the settlement is reached

through arm’s length negotiation; (2) investigation and discovery are sufficient to allow counsel

and the court to act intelligently; (3) counsel is experienced in similar litigation; and (4) the

percentage of objectors is small. Dunk, 48 Cal.App.4th 1794. The proposed settlement is fair

given the strength of Plaintiffs’ case, as well as the risk, expense, complexity and expected duration

of further litigation.

As detailed above, the Class will realize substantial and immediate benefits once the

settlement is approved. The settlement provides for a Gross Settlement Fund of $3,000,000.00,

from which every Class member who files a claim may receive either or both of any unreimbursed

identity theft losses of up to $3,000.00, or unreimbursed expenses of up to $1,000.00 resulting

from the Data Security Incident. (Settlement Agreement, Exhibit 1, § 4.2.)

The Settlement Agreement also provides for each Claimant’s award to be proportionally

increased up to two times the amount claimed if Claimants fail to claim the entire Net Settlement

Fund. (Id. at § 4.3.) If any amount remains in the Net Settlement Fund after the payment of claims,

it will be distributed to a not-for-profit organization whose primary mission is aimed at protecting

consumers’ privacy on the Internet. (Id. at § 4.4.) In this way, Class members submitting claims

will not receive a windfall but any unclaimed funds will be used to advance the objectives of this

litigation. Nothing will revert to Defendant. Thus, the settlement affords Class members a tangible

benefit from the proposed relief.

Another factor in evaluating the adequacy of the settlement is Defendant’s post-incident

compliance. Defendant provided Class Counsel with information showing that, after the Data

Security Incident, it had retained a PCI-authorized forensic investigator to conduct an independent

forensic analysis of the incident pursuant to the PCI guidelines and also undertook proactive

remediation efforts. (Orshansky Decl. ¶¶ 20, 21.) The result was that in July 2013 Defendant

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reported PCI DSS compliance validation with Visa. (Ibid.)1

5. Experience of Counsel

Counsel for Plaintiffs in this action are highly experienced in consumer class actions.

CounselOne, PC, Siprut PC, and Law Office of Scott E. Brown, as well as their firms’ respective

attorneys, have represented hundreds of thousands of consumers in numerous consumer class

actions asserting violations of California’s consumer protection statutes, and have litigated similar

data-breach matters throughout the nation. (See Orshansky Decl. ¶¶ 33-35; Siprut, Decl. ¶ 11.)

In short, Plaintiffs’ attorneys are well qualified to conduct the proposed litigation and to

assess its settlement value. Based on that experience, counsel agrees that the proposed settlement

is fair and adequate to members of the Class.

V. THE PROVISIONAL CLASS SHOULD BE CERTIFIED; THE FORM AND

METHOD OF NOTICE TO THE CLASS SHOULD BE APPROVED; AND A

HEARING REGARDING FINAL APPROVAL OF THE SETTLEMENT SHOULD

BE SCHEDULED.

A. The Provisional Class Should be Certified.

Plaintiffs seek certification of this Action for settlement purposes under California Code of

Civil Procedure section 382. California courts apply a “lesser standard of scrutiny” to certification

of settlement classes. Dunk, 48 Cal.App.4th at 1807, n.19 (addressing the two purposes of the

certification scrutiny: “(1) to keep the lawsuit manageable for trial; and (2) to protect the interests

of the non-representative class members,” and explaining that the first of these purposes is

inapplicable to settlement classes while the second purpose is fulfilled through the final fairness

review process); see also Global Minerals & Metals Corp. v. Superior Court, 113 Cal. App. 4th

836, 859 (2003) (noting the lesser standard of scrutiny for settlement classes). The California

Supreme Court has summarized the standard for determining whether class certification is

appropriate as follows:

1 See Global Registry of Service Providers, entry for Vendini, Inc., available at

http://www.visa.com/splisting/viewSPDetail.do?coName=Vendini%2C%20Inc.&HeadCountryList=U.S.

A.&pageInfo=1%3B30%3BASC%3BcoName (last accessed February 13, 2014).

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Code of Civil Procedure Section 382 authorizes class actions “when the question is one of a common or general interest, of many persons, or when the parties are numerous, and it is impracticable to bring them all before the court....” The party seeking certification has the burden to establish the existence of both an ascertainable class and a well-defined community of interest among class members. (citations omitted). The “community of interest” requirement embodies three factors: (1) predominant common questions of law or fact; (2) class representatives with claims or defenses typical of the class; and (3) class representatives who can adequately represent the class.

Sav-On Drug Stores, Inc. v. Superior Court, 34 Cal. 4th 319, 326 (2004). The proposed

certification of this case as a class action meets each of the prerequisites for certification under

California Code of Civil Procedures section 382.

1. Numerosity

To satisfy the numerosity requirement there is no specific number required, nor is a plaintiff

required to state the exact number of potential class members. See Schramm v. JPMorgan Chase

Bank, N.A., 2011 WL 5034663, *3 (C.D. Cal. Oct. 19, 2011) quoting Harris v. Palm Springs Alpine

Estates, Inc., 329 F.2d 909, 913–914 (9th Cir. 1964) (“[I]mpracticability does not mean

impossibility, but only the difficulty or inconvenience of joining all members of the class.”

(internal quotations omitted)); see also 3 Alba Conte & Herbert B. Newberg, NEWBERG ON CLASS

ACTIONS § 7.20, 66 (4th ed. 2001).

In this case, there are approximately 3.9 million persons who, at the time of the Data

Security Incident, had active credit cards and who thus qualify to submit claims for unreimbursed

expenses or losses. (Orshansky Decl. at ¶ 32a.) Accordingly, the Class satisfies the numerosity

requirement. Bowles v. Superior Court, 44 Cal. 2d 574 (1955) (class with 10 members sufficiently

numerous); Rose v. City of Hayward, 126 Cal.App.3d 926, 934 (1981) (class of 48 members

satisfies numerosity requirement.)

2. Commonality

In this case, the commonality requirement is easily met. Plaintiffs allege that Vendini

collected and/or retained Class members’ personal identification information, and failed to

implement proper and adequate safeguards to protect against and notify affected customers of the

Data Security Incident. Thus, the common issues of fact include: (1) whether each Class member

engaged in a transaction with Vendini; (2) whether Vendini required Class members to provide

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personal identification information during transactions; (3) whether Vendini collected and/or

retained Class members’ personal identification information; and (4) the extent to which Vendini

implemented safeguards and notified affected customers of the Data Security Incident.

These common issues of fact lead to several legal questions common to all members of the

Class, including whether Vendini violated California and federal law by allegedly: (1) requesting

and recording Class members’ personal identification information during transactions; (2) failing

to implement proper and adequate safeguards to ensure Class members’ personal identification

information was protected from unauthorized third-party access; and (3) failing to properly and

adequately notify affected Class members of the Data Security Incident.

Furthermore, common questions predominate for the Class because Vendini’s alleged

unlawful conduct is identical with regard to all putative Class members. Thus, the predominance

requirement is satisfied because liability would have been decided predominantly, if not entirely,

upon common evidence of Vendini’s conduct.

3. Typicality

The typicality requirement requires the plaintiffs to demonstrate that the members of the

class have the same or similar claims as the named plaintiffs. “The typicality requirement is met

when the claims of the named plaintiffs arise from the same event or are based on the same legal

theories.” Tate v. Weyerhaeuser Co., 723 F.2d 598, 608 (8th Cir. 1983). In Hanlon, the Ninth

Circuit held that “[u]nder the rule’s permissive standards, representative claims are ‘typical’ if they

are reasonably coextensive with those of absent class members; they need not be substantially

identical.” 50 F.3d at 1020. In this case, Plaintiffs and the Class members were all Vendini

Members’ Patrons and have alleged that Vendini’s collection and/or retention of their personal

identification information, failure to implement proper safeguards, and failure to notify affected

customers of the Data Security Incident violated California and federal law. Accordingly,

Plaintiffs’ claims are typical of the Class members.

/ / /

/ / /

/ / /

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4. Adequacy of Representation

“Resolution of two questions determines legal adequacy: (1) do the named plaintiffs and

their counsel have any conflicts of interest with other class members and (2) will the named

plaintiffs and their counsel prosecute the action vigorously on behalf of the class?” Hanlon, 150

F.3d at 1020. Put another way, the proposed class representative must not have claims that are

antagonistic or conflicting with other members of the class and must share an interest in the

outcome of the case with other class members. Rodriguez v. Hayes, 591 F.3d 1105, 1125 (9th Cir.

2010). Furthermore, proposed class counsel must be competent — a requirement that relies on

counsel’s qualifications. Walters v. Reno, 145 F.3d 1032, 1046 (9th Cir. 1998).

In this case, Plaintiffs have the same interests as the Class — obtaining relief from

Vendini’s alleged unlawful collection and/or retention of its customers’ personal identification

information and failure to prevent and/or promptly notify affected customers of the Data Security

Incident. Plaintiffs have no interests antagonistic to the interests of the proposed Class. (Orshansky

Decl. ¶ 32.d.) Moreover, Plaintiffs’ counsel are well-respected members of the legal community,

have regularly engaged in major complex litigation, and have had extensive experience in

consumer class actions involving similar issues that were of similar size, scope and complexity as

the present case. (See Orshansky Decl. ¶¶ 33-35; Siprut, Decl. ¶ 11.) Accordingly, both Plaintiffs

and their counsel adequately represent the Class.

B. The Form & Method of Service of Class Notice Should Be Approved.

The trial court has broad discretion in approving class notice. Wershba v. Apple Computer,

Inc., 91 Cal. App. 4th 224, 252 (2001). “When the parties reach a settlement agreement before a

class determination and seek to stipulate that the settlement will have class wide scope, a class

notice must be sent to provide absent class members with certain basic information so that they

have an opportunity to consider the terms of the settlement.” 2 NEWBERG, section 11.30, p. 11-

62-11-63. “[T]he contents of a settlement notice must ‘fairly apprise the prospective members of

the class of the terms of the proposed settlement and of the options that are open to them in

connection with [the] proceedings.’” Philadelphia Housing Authority v. American Radiator &

Standard Sanitary Corp., 323 F.Supp. 364, 378 (E.D. Pa. 1970), aff’d sub nom., Ace Heating &

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Plumbing Co. v. Crane Co., 453 F.2d 30 (3d Cir. 1971).” Grunin v. International House of

Pancakes, 513 F.2d 114, 122 (8th Cir. 1975), cert den. 423 U.S. 864, 96 S. Ct. 124, 46 L. Ed. 2d

93 (1975).

The proposed Class notice meets these standards. As demonstrated below, the proposed

written notice goes well beyond the requirements set forth above. The notice provisions provide:

1. A summary of the claims alleged in the action;

2. An explanation of the proposed terms of the settlement, the amount Class members are

entitled to receive under the Settlement Agreement, and the method by which to elect the benefit;

3. An explanation of the Class members’ right to opt-out and/or object to the settlement

within given time-frames;

4. An explanation that the Class members who do not opt-out will be bound by the proposed

settlement and judgment and will have released their claims;

5. An explanation that the Class members who do not opt-out will be represented by

counsel for the named Plaintiffs; and

6. An identification of Class Counsel and a means for making inquiries thereof.

Federal and California courts authorize service of class notice by a variety of reliable

means. In this regard, “[t]here is no statutory or due process requirement that all class members

receive actual notice by mail or other means; rather, ‘individual notice must be provided to those

Class members who are identifiable through reasonable effort.’” Eisen v. Carlisle & Jacquelin,

417 U.S. 156,175-76, 94 S. Ct. 2140, 40 L. Ed. 2d 732 (1974). Under section 382, “[t]he trial

court has broad discretion to determine whether the settlement is fair.” Dunk, 48 Cal. App. 4th at

1801; see also Colesberry v. Ruiz Food Products, Inc., 2006 WL 1875444, at *7 (E.D. Cal. June

30, 2006) (citing Franks v. Kroger Co., 649 F.2d 1216, 1222-23 (6th Cir. 1981))”; and

Montgomery v. Beneficial Consumer Disc. Co., 2005 WL 497776, at * 6 (E.D. Pa. Mar. 2, 2005)

(“[d]ue process does not require actual notice, but rather a good faith effort to provide actual

notice”).

In this case, the proposed settlement contemplates legal notice summarizing the proposed

settlement terms shall be sent by e-mail to each proposed Class member, and sent by postal mail

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for those Class members for whom Defendant has not provided an e-mail address and shall be

posted on the a settlement website, and published in one daily and one weekend issue of USA

Today. These forms of notice satisfy due process requirements for providing notice to the Class.

Thus, the proposed methods of notice are reasonably calculated to reach the class members by the

best means practicable and should be approved.

VI. CONCLUSION

Based upon the foregoing, and because the proposed settlement is fair, reasonable, and

advantageous to the proposed Class members, Plaintiffs respectfully request that the Court enter

an Order:

A. Preliminarily approving this Settlement Agreement as fair, reasonable, and adequate;

B. Preliminarily approving the Notice, Summary Notice and Claim Form described in

section 5 of the Settlement Agreement, and attached thereto as Exhibits B, C, and D;

C. Provisionally certifying the Class under Cal. Civ. Code section 382 for settlement

purposes only;

D. Appointing Plaintiffs as the Class representatives;

E. Appointing the law firms CounselOne, PC, Law Office of Scott E. Brown, and Siprut

PC as Class Counsel; and

F. Any further relief the Court deems just and proper.

Dated: March 26, 2014 Respectfully submitted,

LANIE LIM and JOHN LEWERT,

individually and on behalf of all others

similarly situated

By: /s/ ___________

One of the Attorneys for Plaintiffs

and the Proposed Putative Class