council for health and human service ministries 2011
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TRANSCRIPT
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What is Social Media?
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Social Media Impact
•Facebook has more than 550 million users; 200 million log on at least once every day (source: Facebook)
•More that 1.5 million local businesses have active pages; 20-million people become “fans” every day
•Twitter has 89 million monthly visitors to the site
•50 million “tweets” are sent every day
•LinkedIn has over 60 million users; executives from all Fortune 500 companies are LinkedIn members (source: LinkedIn)
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Are Seniors Using Social Media?
One in four users age 65+ now use social media: 26%
(Source: Pew Internet Research)
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Are Seniors Using Social Media?
One in four users age 65+ now use social media: 26%
Usage among those 50-64 year olds: 47%
(Source: Pew Internet Research)
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Pew Internet Survey
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Social Media Point of View
•First: Don’t abandon what works now
•Enhance online marketing
•Extension of your brand
•Leverage existing knowledge
•Generate conversation
•Build credibility
•Provide insight
•Utilize as additional public relations
tool
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Examples of Seniors
and Senior Living
Communities
Using Social Media
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Blogs
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updates
posted
on home
page of
web site
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Recruiting via Twitter
ExecJobsATL: Hiring a Executive Director (Administrator) at Sunrise
Senior Living (Atlanta, GA) http://bit.ly/cf38Kj #jobs #shjobs
discoverchefs: Chef Jobs - Food Service Director - Atria Senior Living
Group - Kimberton, PA http://goo.gl/fb/GNEyR about 6 hours ago from
HRJobsDEN: Hiring a Sales Training Specialist at Emeritus Senior
Living (Denver, CO) http://bit.ly/cNmGWJ #jobs #shjobs about 7 hours
ago from twitterfeed
tmj_mia_cler: Brookdale Senior Living Inc. (BSL): Receptionist (Miami,
FL) http://bit.ly/aTjLxK #Jobs #TweetMyJOBS 2 days ago from API
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“I can’t wait to send my parents there!”
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“I can’t wait to send my parents there!”
We look forward to welcoming your parents
Patty! See you soon.
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Is Social Media Working for Senior Living?
Cedar Community
West Bend, Wisconsin
1st Quarter of 2010
31% of Web visits directly from
Average time on site: 6 ½ minutes
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Social Media as a Public Relations Tool
•Builds Credibility
•Establishes community/organization as a
resource
•Builds relationships with media(recent polls show 79% of reporters/editors use social
media as part of research)
•Added awareness about
community/organization
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Social Media and Crisis Communications
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Top Techniques to be Successful
•Keep content fresh and timely
•Content should be transparent; no
“marketing speak”
•Share thoughts, ideas
•Encourage conversation, be flexible
•Tell stories; use pictures and video
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So how do you get started?
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Top Line Approach
•Develop an effective social media policy
•Seek to integrate social media with current marketing
plans/help in “spreading the word”
•Determine what social media tools can/should be used
•Develop content guideline (editorial calendar)
•Determine who is best to handle updates
•Incorporate in crisis management plans
•Consider Search Engine Optimization
•Social media monitoring
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QUESTIONS?
Randy Eilts
Director of Public Relations
GlynnDevins
913-491-0600
http://twitter.com/glynnDevins
http://www.facebook.com/glynndevins