Realtime NY 11 | June 6, 2011 | New York

Social Media’s Secret Weapon

Jesse Engle

@Engle @CoTweet@ExactTarget

Realtime NY 11 | June 6, 2011 | New York

Realtime NY 11 | June 6, 2011 | New York

“Today, if you want to drive retention and repeat usage, there isn't a better way to

do it than email.”

Realtime NY 11 | June 6, 2011 | New York

Realtime NY 11 | June 6, 2011 | New York

Send or read e-mail 92%

Use an online social networking site 61%

Source: Pew Internet

Realtime NY 11 | June 6, 2011 | New York

Realtime NY 11 | June 6, 2011 | New York

of social media users say email is the best way for

companies to communicate with them

MarketingSherpa 2010

75%

Realtime NY 11 | June 6, 2011 | New York

Realtime NY 11 | June 6, 2011 | New York

Realtime NY 11 | June 6, 2011 | New York

Realtime NY 11 | June 6, 2011 | New York

1. Turn email subscribers into fans and followers

Realtime NY 11 | June 6, 2011 | New York

2. Acquire new subscribers through social campaigns

SCOTTS INVITES FACEBOOK FANS

TO BECOME SUBSCRIBERS.( And 50%

Convert! )

Realtime NY 11 | June 6, 2011 | New York

3. Mine social data to drive relevancy and reach influencers

Realtime NY 11 | June 6, 2011 | New York

4. Arm community managers with customer intelligence

Realtime NY 11 | June 6, 2011 | New York

Summary:

• Turn email subscribers into fans and followers

• Acquire new subscribers through social campaigns

• Mine social data to drive relevancy and reach influencers

• Arm community managers with customer intelligence at the point of interaction